How ‘Latinx With Plants’ Bloomed From Instagram To An L.A. Shop Reconnecting The Gente To Plant Healing Properties
Growing up, Andi Xoch’s aunt encouraged her to speak to plants. Her relatives usually laughed at the sight of a woman talking to her in-house flowers, but Xoch was intrigued. As a little girl, she acknowledged that there was life inside the pots, so conversing with them seemed standard. More than two decades later, that seed of curiosity about flora bloomed into Latinx with Plants, a digital community and IRL Los Angeles-based shop that teaches Latinxs of their ancestral relationship with herbage.
Sprouted in the spring of 2019, Latinx with Plants started as an account on Instagram. Through the page, Xoch wanted to provide representation of Latinx plant parents that she felt was lacking despite the community’s deep and vast connection with herbs and gardening.
“We’ve had a long connection with plants even before the trend started,” Xoch, a Mexico City-born, L.A.-raised organizer and artist, tells FIERCE.
“I wanted to represent that, to show that we’ve been part of this world even if it’s not presented in an Instagrammable form.”
For the past few years, so-called plant porn has dominated Instagram content. With hashtags like #plantgang and #urbanjungles, the growing trend has helped produce a new generation of young people with green fingers that are boosting sales of houseplants and inspiring even the basement recluse to be a plant parent. In fact, a National Gardening report found that 83 percent of the people in the U.S. who took up gardening in 2016 were between the ages of 18 and 34. Even more, it reported that 37 percent of millennials grow herbs and plants indoors, more than the 28 percent of baby boomers who do the same.
However, with the exception of a few accounts, including Xoch’s friend D’Real who created @blackwithplants and inspired her to make a similar account, many of these digital spaces are overwhelmingly white. This, Xoch says, ignores the history Latinxs have with plants and the sustainable practices they developed while gardening for decades.
“You walk onto our people’s front yards and you see their food: plantains, avocados [and] chayotes. And it’s all sustainable; they use pots made out of buckets and cans. It’s beautiful,” the 32-year-old says. “This is who we are. This is our culture.”
As Latinxs, Xoch says that our Indigenous roots have been forgotten or intentionally kept from us but that we can reconnect to our origins through inherited practices. Among them is ancestral medicines. At her shop, several elders come in and casually inform Xoch about the healing properties of her different plants. While the whitewashed mainstream plant blogosphere has co-opted much of the everyday traditions practiced within low-income communities of color, she finds comfort in knowing that these remedies are being passed down across generations through word of mouth and are not being commodified.
These informal educational encounters is one of the reasons why Xoch established her brick and mortar in August. Aside from selling an array of plants at the Boyle Heights-located shop, she wanted to create a space where new plant parents and señora gardeners can enter and feel welcomed, experience the joyous power of verdure and learn from one another.
She says that her mission is to build community and help people who feel depressed, anxious and alone, particularly amid the Covid-19 pandemic, experience the healing power of plants.
“Plants can be an asset to you because, whether you think it’s just for the plant’s sake to be alive, you are actually participating in a self-care act by nurturing your plant,” Xoch says. “They force you to get up every day and help you realize a lot of beautiful things about yourself that you forget to acknowledge: the caregiving, the attention, the love, the dancing, the singing — all the things that make it bloom are also exercises in self-love, self-care and self-preservation.”
A newbie business owner, Xoch says she now has another objective, though: to offer a non-traditional example of success and to be honest about the struggles of entrepreneurship.
On paper, Xoch’s road to becoming a boss seems swift and simple: She learned the location of a potential property on a Sunday, visited it on Monday, signed her lease on Wednesday and opened up shop the following weekend. However, the reality is much more complicated. A high school dropout, her lifelong dream to open a business was halted because she lacked the confidence, capital and connections to get started. Even when she did launch the store, the experience was far from easy. Xoch opened her small business from the ground up on a tight budget amid a pandemic and while her father sat ill at a hospital where doctors thought he would die.
“I want people to know this is real shit that people go through. We have the load of the world on us, we are caring for our relatives and we are trying to make sure our business is doing well,” she says. “I walk in [my store] and that alone is defying the odds.”
Follow Latinx with Plants on Instagram. For those in Los Angeles, visit the shop, which is complying with Covid-19 regulations and operating by appointment only, at 2117 E Cesar Chavez Ave.