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El Pollo Loco Announces First Round Of Latina Business Owners To Win $10K Grants

Update: October 14, 2020

El Pollo Local Grants was created to help Latina-owned small businesses and the Latinas who started them. As part of the program, El Pollo Loco awarded $100,000 in grant money directly to ten Latina entrepreneurs who needed support during this pandemic. El Pollo Loco has also set up a GoFundMe to use the momentum and community support to save more Latina-owned businesses. Here are some of the Latina-owned business that El Pollo Loco helped with their grant program.

Thirteen lucky Latina food jefas in Los Angeles won grants from El Pollo Loco.

El Pollo Loco, in partnership with #WeAllGrow Latina, is putting their money back into their community. With Covid-19 devastating small business owners, Latinas in particular, the fast-food chain wanted to help those struggling. In response to the ongoing pandemic, El Pollo Loco created the #FundLatinaFoodJefas campaign to give $10,000 and mentorship to Latina food jefas in the Los Angeles area.

“When El Pollo Loco approached us about working together to support the local Latina business community, we were all in,” Ana Flores, founder and CEO of #WeAllGrow Latina, said in a statement when the fund was announced. “We know that Latinas are driving economic gains that create generational wealth for the broader community, but that the circumstances of COVID-19 have posed a significant threat to our progress. This program will provide the exposure, mentorship, and the cash that women in our community, specifically those in the food industry, need to adapt their businesses to this new reality.”

Thirteen Latina food jefas won the grants. The restaurants and jefas were nominated by customers, friends, and family who wanted to see them thrive. The winners of the grants are Amara Kitchen & Catering, The Salvi Vega, Alchemy Organica, Cafe Santo, La Llorona Bakes, Todo Verde, Andrea’s Healthy Kitchen, Milpa Grille, Salsaology, Twisted for Sugar, Yucas, East Los Sweets, and Alta Baja Market.

Congratulations to all of the Latina food jefas who won the grants to keep their businesses going. El Pollo Loco wants to keep the love going. If you want to help, you can donate to their GoFundMe here.

Original: Covid-19 has devastated millions of Americans with job loss. Unemployment skyrocketed as the federal government failed to create and execute a plan to combat the pandemic. El Pollo Loco is stepping up and giving our community a chance to keep business doors open and community members employed.

El Pollo Loco is giving Latina business owners in the greater Los Angeles area a lifeline in these uncertain times.

The Latino community is the fastest-growing group of entrepreneurs and business owners in the U.S. According to a Stanford University study, Latino business owners grew 34 percent while every other demographic grew 1 percent over the last ten years.

However, Covid has changed things. Latina-owned business are some of the hardest hit and the sudden loss is impacting our community. According to the Pew Research Center, Latinas experienced a -21 percent change in small business ownership and jobs since the Covid downturn.

El Pollo Loco is offering $100,000 in grants to different Latina-owned businesses because of the pandemic.

The fast-food chain has started a GoFundMe to keep the donations going. El Pollo Loco has already pledged $100,000 to help Latina small businesses and the GoFundMe promises to keep the donations flowing. For every $10,000 raised in the GoFundMe, El Pollo Loco will donate it to a Latina small business. The GoFundMe has raised over $100,000 at the time of this post.

#WeAllGrow Latina partnered with El Pollo Loco to give Latina business owners this lifeline.

#WeAllGrow Latina and El Pollo Loco are asking the Latino community to help find Latina small businesses that deserve the grants. Instead of making the decision themselves, #WeAllGrow Latina and El Pollo Loco want you to nominate your favorite Latina small business for the grant.

“This year has been unlike any other, leaving Latina-owned businesses disproportionately impacted,” Bernard Acoca, President and Chief Executive Officer of El Pollo Loco, said in a statement. “Given the critical role brands are expected to play during the pandemic and on the heels of Hispanic Heritage Month, we felt compelled to find a way to support the people and city we call home.”

In order to nominate a business, here is what you have to do.

Credit: weallgrowlatina.com/fundlatinafoodjefas

Using social media, nominate your favorite LA-based Latina small business and tag @elpolloloco and @weallgrowlatina while using #grantcontest and #FundLatinaFoodJefas. You can nominate the business up to five times.

People are already nominating their favorite food places in LA.

You have until Sept. 15 to nominate your favorite Latina small business. You can help them win $10,000 and mentorship from El Pollo Loco to help Latina business owners in LA keep their doors open. You can learn more here.

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