El Pollo Loco Creates Hispanic Heritage Month Grant To Support Latina Small Businesses
Covid-19 has devastated millions of Americans with job loss. Unemployment skyrocketed as the federal government failed to create and execute a plan to combat the pandemic. El Pollo Loco is stepping up and giving our community a chance to keep business doors open and community members employed.
El Pollo Loco is giving Latina business owners in the greater Los Angeles area a lifeline in these uncertain times.
The Latino community is the fastest-growing group of entrepreneurs and business owners in the U.S. According to a Stanford University study, Latino business owners grew 34 percent while every other demographic grew 1 percent over the last ten years.
However, Covid has changed things. Latina-owned business are some of the hardest hit and the sudden loss is impacting our community. According to the Pew Research Center, Latinas experienced a -21 percent change in small business ownership and jobs since the Covid downturn.
El Pollo Loco is offering $100,000 in grants to different Latina-owned businesses because of the pandemic.
The fast food chain has started a GoFundMe to keep the donations going. El Pollo Loco has already pledged $100,000 to help Latina small businesses and the GoFundMe promises to keep the donations flowing. For every $10,000 raised in the GoFundMe, El Pollo Loco will donate it to a Latina small business. The GoFundMe has raised over $100,000 at the time of this post.
#WeAllGrow Latina partnered with El Pollo Loco to give Latina business owners this lifeline.
#WeAllGrow Latina and El Pollo Loco are asking the Latino community to help find Latina small businesses that deserve the grants. Instead of making the decision themselves, #WeAllGrow Latina and El Pollo Loco want you to nominate your favorite Latina small business for the grant.
“This year has been unlike any other, leaving Latina-owned businesses disproportionately impacted,” Bernard Acoca, President and Chief Executive Officer of El Pollo Loco, said in a statement. “Given the critical role brands are expected to play during the pandemic and on the heels of Hispanic Heritage Month, we felt compelled to find a way to support the people and city we call home.”
In order to nominate a business, here is what you have to do.
Using social media, nominate your favorite LA-based Latina small business and tag @elpolloloco and @weallgrowlatina while using #grantcontest and #FundLatinaFoodJefas. You can nominate the business up to five times.
People are already nominating their favorite food places in LA.
You have until Sept. 15 to nominate your favorite Latina small business. You can help them win $10,000 and mentorship from El Pollo Loco to help Latina business owners in LA keep their doors open. You can learn more here.
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