Fierce

All Of The Latina Beauty Brands To Support During The Coronavirus Crisis

There’s no denying that we love beauty. Some of us learned early on to take good care of our skin, and to have fun with our makeup. So it’s not surprising that so many beauty brands are Latinx-owned.

From natural skincare brands to bold and edgy makeup lines, there’s a variety of Latinx-owned beauty brands to support. There’s a mix between indie, under-the-radar brands to celeb-approved ones. So whether you love wearing a bold red lip, or would rather focus on skincare, then there’s a little something for everyone.

1. Reina Rebelde

Credit: Instagram / @reinarebelde

Created by Texas native, Regina Merson, Reina Rebelde was made for unapologetic babes. With playful shade names like La Doña and Coqueta, this bold brand speaks to Latinx’s who are not only fearless but fierce AF.

2. Sigma Beauty

Credit: Instagram / @sigmabeauty

Aside from its dazzling makeup products, Sigma Beauty creates the best beauty tools on the market. All of their tools are genius, too. For example, its Dry’n Shape brush cleaner deep cleans, dries, and reshapes your brushes, while the Titanium brush set is literally indestructible; its made so your brushes will NEVER fall apart. But when you learn about Sigma’s founders, Simone Xavier and Rene Xavier Filho, it’s easy to see why their products are made with a purpose. Brazil natives, Rene has a background in civil engineering and business administration, while Simone has a Ph.D. in Molecular Biology and a Masters in veterinary science. Talk about a power couple.

3. Lunar Beauty

Credit: Instagram / @lunarbeauty

Founded by one of the biggest YouTube and Instagram beauty influencers, Manny Gutierrez (aka Manny MUA), this brand is all about celebrating your most authentic self. The San Diego native made sure to create a line that’s not only fun but one that’s inclusive.

4. Gaby Espino

Credit: Instagram / @gabyespinostore

Venezuelan telenovela star, Gaby Espino, launched a line of super pigmented lipsticks. From bright pinks to sultry purples to deep reds, there’s a little something for everyone. The best part? There’s not one type of lipsticks. There’s a range of mattes, extreme mattes, glosses, creams, velvets, and more.

5. Tata Harper Skincare

Credit: Instagram / @tataharperskincare

Founded by Colombiana, Tata Harper, this 100% natural skincare line has become a cult-fave among celebs and beauty lovers alike. The brand was created after Tata couldn’t find high-quality, natural products in the beauty market. Thanks to her, that void has now been filled. People don’t have to risk their health in order to get great skincare results.

6. Besame Cosmetics

Credit: Instagram / @besamecosmetics

Cosmetics historian, artist, and designer, Gabriela Hernandez, created Besame Cosmetics after a life-long love for vintage makeup. Aside from its retro packaging and products (the lipsticks are replicas of shades from the past and the cake mascara is a product stars from the Golden Age of cinema used), Besame will make you feel special and glamorous.

7. Melt Cosmetics

Credit: Instagram / @meltcosmetics

Latina makeup artist Lora Arellano co-founded Melt Cosmetics with her bestie Dana Bomer. Together, they’ve built a beauty empire with their vibrant eyeshadows, bold lipstick shades, pigmented blushes, and dazzling highlighters. Lora’s background in beauty is just as amazing as the products she helps create. She started working the makeup counter at Nordstrom to doing Rihanna’s makeup on tour to creating a successful makeup empire.

8. Joanna Vargas Skincare

Credit: Instagram / @jvskincare

Similar to Tata Harper, Joanna Vargas’ eponymous skincare brand is dedicated to plant-based ingredients that work. Not only is Joanna one of the most sought-after facialists in Hollywood—celebs flock to her before major events—but her luxury products are worth every penny. The New York-based Latina has been in the skincare business for over a decade, so she knows a thing or two about beauty.

9. KL Polish

Credit: Instagram / @klpolish

KL Polish was created by one of YouTube’s most popular beauty gurus, Kathleen Fuentes (aka Kathleen Lights). After having successful beauty collaborations with ColourPop and Morphe, the Cubana branched out to launch her own nail polishes. The shades in each collection are bright, bold, and vibrant just like Kathleen herself.

10. Dominique Cosmetics

Credit: Instagram / @dominiquecosmetics

Another successful beauty YouTuber, Christen Dominique, launched an eponymous makeup brand called Dominique Cosmetics. From her first coffee-themed palette to her latest lemonade-inspired one, all of her products will make you want to have fun with your looks.

11. Chaos Makeup

Credit: Instagram / @chaosmakeup

The brand’s founder, Megan Martinez, has created one of the most exciting makeup brands on the market. Their color-changing shadows are truly one-of-a-kind. And once beauty lovers discovered the mesmerizing rainbow highlighter, they pretty much broke the internet. While Martinez’s unique brand is quickly becoming a cult-fave among pros, her story is what really makes us admire her. She went from being homeless at the age of 14 to building a beauty empire.

12. Orlando Pita Play

Credit: Instagram / @orlandopita

Cuban hairstylist Orlando Pita has worked with the biggest stars, including Beyoncé, Anne Hathway, Kate Moss, and Bella and Gigi Hadid. So it’s not surprising that after years of working as a celeb hairstylist that he wouldn’t create his own eponymous hair care line. And luckily for us, we can achieve that same celebrity-approved hair with his line of amazing products.

13. Vive Cosmetics

Credit: Instagram / @vivecosmetics

Vive is a makeup brand created by Latinxs for Latinxs — and its two founders, Joanna Rosario and Leslie Valdivia, stand by that. With vibrant lipstick shades to choose from, like hot pinks, oranges, and reds, these are the colors you’ll want to wear all summer long. Each lipstick has a cheeky name, too, like Pan Dulce, Luchadora, and Cumbia. There’s even a sultry purple liquid lip inspired by Selena Quintanilla.

14. Loquita Bath and Body

Credit: Instagram / @loquitabathandbody

Known for making novelty products like the always sold out mangoneada, elote, and bidi bidi bath bombs, Mira Perez’s beauty brand is unlike any other. Aside from its playful bath bombs, the brand makes the most heavenly face masks, scrubs, and lip balms.

15. Rizos Curls

Credit: Instagram / @rizoscurls

Julissa Prado created Rizos Curls after struggling to find products that worked for her curly hair. She not only perfected her products to work for all curl types, but she set out to make formulas that were made with high-quality ingredients. Now, curly-haired babes can enjoy and celebrate their hair in all its glory.

16. Brujita Skincare

Credit: Instagram / @brujitaskincare

Founded by Leah Guerrero, Brujita Skincare literally brings the magia to your beauty routine. The holistic beauty brand is enriched with mineral earth powders and clays sourced from the mercados of Mexico. Not only will these products heal your skin naturally, but you’ll feel Mother Nature’s enchanting powers.

17. No B.S. Skincare

Credit: Instagram / @livenobs

Like the cheeky name suggests, this skincare brand doesn’t mess around. Its skincare is made with effective plant-based, natural ingredients. Basically, they stripped away all of the bullshit. The products don’t have anything on their “shit list” like sulfates, parabens, artificial fragrances, etc. Even better? They even got rid of b.s. marketing. The brand’s Instagram feed and website are filled with daily affirmations that will make you want to live your best life. For example, they have a postcard that reads: “severely allergic to the b.s.” Agreed.

18. Mia Del Mar

Credit: Instagram / @miadelmarbeauty

While Mia Del Mar hasn’t debuted all of its products just yet, this Latinx-owned brand is all about celebrating your roots. And with ingredients that have been passed down through generations, this line will mainly focus on skin care that’s both trendy and traditional.

19. Gabriel Cosmetics

Credit: Instagram / @gabrielcosmetics

Gabriel Cosmetics, founded by Gabriel De Santino, has been around since 1992. Inspired by his own personal experience with botanical skincare, the cosmetics line creates some of the best natural products.

20. Alamar Cosmetics

Credit: Instagram / @alamarcosmetics

Gabriella Trujillo went from Boxycharm’s in-house makeup artist to launching her own brand, Alamar Cosmetics. The makeup line is a celebration of the Cubana’s heritage, and its first product, the Reina del Caribe Vol. 1 eyeshadow palette, is proof.

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Latinas Are Sharing The Best Tips For Applying Eyeliner

Fierce

Latinas Are Sharing The Best Tips For Applying Eyeliner

Rosdiana Ciaravolo / Getty

Just about everyone who loves makeup has heard the infamous adage about a cat-eye: “Never ask a woman with a cat-eye why she’s late.”

The thing is that it’s true. For most of us anyway, learning how to apply the perfectly drawn cat-eye takes years and years of practice. And even then we don’t always get it right the first time! To get the best secrets about applying the best cat-eye we asked our FIERCE readers for the best advice on how to apply a good cat-eye and boy did they deliver!

Check out the answers below!


“Approach with confidence. Winged liner can smell your fear.”- hichewlove

“Kat Von D Tattoo liner CHANGED MY LIFE.”- zimmyloo

“Voting.” –bevthegreat

“Pray.” – chichichatz

“Pray🙏🏽.” – emaleebee12

“NYX professional make up eyeliner! That’s the point eyeliner! It’s my fave!!!” –dreawashere

“Tape 🙌🏽” – solrodr

“My secret is a brow brush! It has the best shape and gets really precise tips.” –lianakayarr

“You will need any eye liner, a q-tip and a pack of makeup remover wipes Draw the wing, doesn’t matter if it looks neat or even matches at first. Take the q-tip and press the cotton into the makeup remover pack. You now have a eyeliner corrector without using a whole sheet or concealer 💥 💥💥. Erase away the part of the wing you don’t want and shape to your liking. Re-dip if you need more. I use this every time I want a smaller wing.”- n.a.t.t.y_b

“I start by outlining the wing and then fill it in.”- jesstaco_food

“Steady hand & a prayer.” – __geminisantiago__

“Make the wing outline on your non-dominant side and then match it on the other. (If youre right handed, starting on left eye). I found it to be a lot easier that way!” –bluntdivaenergy

“The sharpie PEN as an outline.” – myrealnameisdrake_


“I use Milani’s Eye Tech Extreme Liquid Eyeliner (it’s kind of like a fine, felt tip marker) to outline on the lid then go in and outline the wings and fill in everything with Milani’s Stay Put Matte Eyeliner (which is a liquid).”- la_savanita

“Stilla.” – santo.santo

“Almay.” –lunaysolmoz

“Use eyeshadow to trace and then go in with your favorite eyeliner.” –artsyannaart

“I’ve been putting liquid liner since I was 15. Kat Von D tattoo liner is the best hands down!!! I see a lot of people start from the wing 🚫 don’t do that. If you want that perfect swish at the end. You gotta start from the inner corner of your eye. Start thin and gradually apply pressure to thicken the line. Once you get to the end of the eye, stop and continue your swish. I always follow the crease of my eye for where to position my angle. Always make sure to go back and get that bottom outer corner for the full swish effect. ✨ In fewer words, as said by Hermione Granger, ‘swish and flick!’”- primalys

“Put concealer around it it give you that sharp nice looking effect.”- jetsemanytamayo

“Rest the end of your hand against the side of your eye by your cheekbone and dont stop until you made the full line.”- bori_bomba

“Wing them outside in.”- nyccurve

“Just use the stamp and get on with your day.” – thevickeys

@sweetstreetcosmetics has thee best eyeliner and the perfect tip to create the perfect wing!!!!”- jesstaco_food

@lianakayarr it’s your time to shine baby.” – mrs2saintsperez

@reinarebelde’s rebel eye definer liquid in Zapatista is my go to! 👌🏽❤️❤️❤️ it doesn’t smear at alllll.”- pwr_girlz

“I’ve been using the @stilacosmetics stay all day liquid eyeliner for years. Others don’t seem to stay on me all day and I use the pen like tip to create it.”- miriguti

“Practice! And liner with a brush tip like @urbandecaycosmetics or @nyxcosmetics. I wanna try @sweetstreetcosmetics I heard their liner is amazing too!” –bitches.have.boundaries

“I love @sweetstreetcosmetics eyeliner! Amazing.” –jackiengigi

“The best is the one from @thekatvond.”-xv_photography

@nyxcosmetics matte liquid eyeliner is the goat of all eyeliners.” – _xoangeles

“Practice and a steady hand! Acceptance that one eye ALWAYS looks better than the other and it must be a brush tip! My top two are @kvdveganbeauty tattoo liner is a game changer 🙌🏼 @nyxcosmetics Epic Ink Eyeliner does not budge and if you’re on a budget this is a great option!” –just_caro66

“Follow the waterline and set with eyeshadow.”- ainhoanegro

“One little bottom line on one eye. Then another line on the other eye. Make sure theyre even and then fill it in starting from the lash line. If the lines arent even then its a lot easier to just erase the line instead of the whole wing you just did.”- mariela_romero_

“Lots of practice and a slow strokes if you have a shaky hand like me.” –xtina_ace

@thebalm Shwing liner!”- lily_a90

“PATIENCE.” –yourstrulymell

“Clean it up w a concealer brush underneath the wing!”- elisaeatsapizza

@artbyanitaheart time to give up your secret.” –jessy.mndz

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First Crocs, Now Adidas: Bad Bunny To Launch Major Collaboration And Here’s What We Know So Far

Entertainment

First Crocs, Now Adidas: Bad Bunny To Launch Major Collaboration And Here’s What We Know So Far

Omar Vega / Getty Images

It seems like 2020 has been the year of sneaker collaborations – or in Bad Bunny’s case – Crocs collaborations. From Bad Bunny to J Balvin, Travis Scott to Christian Dior, it seems that everyone is trying to get their name on a fresh pair of sneakers.

And I’m not complaining. I love a good shoe collaboration as much as the next guy, however, news of a possible Adidas and Bad Bunny collaborations has me extra excited since both of those are my favorites of their respective worlds. For me: Adidas is to the sneaker world what Bad Bunny is to reggaetón.

So far there haven’t been a lot of details released by either San Benito nor Adidas but this is what we do know.

Adidas x Bad Bunny will be releasing an epic sneaker collection early next year.

It’s just weeks after Bad Bunny’s custom Crocs basically broke the Internet and we’re already getting news (or at least rumors) of a possible Adidas x Bad Bunny collaboration happening soon. According to a story by Complex, Bad Bunny is about to bring more of his signature looks to your sneaker collection.

The Complex story says that a source familiar with the brand’s product plans for next year told them about the likely collab. However, neither Adidas nor Bad Bunny have announced the sneaker and wouldn’t confirm the project when reached for comment. If true though, the kicks would likely arrive as part of the sportswear brand’s Spring/Summer 2021 offerings.

In a photo Complex shared of the rumored sneaker, we get a possible first look at the soon-to-be sold out sneaker. The color palette featured on the Puerto Rican’s take on the Forum silhouette looks quite similar to his crocs with all-beige detailing that very well may also be glow-in-the-dark. The kicks seem to feature light blue design details on the sole and side sole of the shoes.

An Adidas x Bad Bunny collab will likely do as well or even better then his recent Crocs launch.

If rumors are true, the Forum would be El Conejo Malo’s first sneaker collaboration, although he already has a wildly-successful Crocs line that he released in September. And fans have proven themselves willing to go to great lengths to get their hands on Bad Bunny anything basically (myself included!).

The Crocs retail for $60 USD but are already being resold for more than $200 USD on sites like e-bay. Not to mention that the Crocs launch left many fans disappointed because of their instant success – the line sold out within minutes.

When the collab was initially announced, Bad Bunny called himself a “longtime fan” of the famous brand, adding that he hoped his version inspires his fans to “have their own fun with their personal style and wearing what makes them happy.”

He even got a little sentimental, adding: “I believe in being true and not placing limitations on myself, which is also something Crocs represents, and this is the message I always want to make sure I send out to my fans.”

For those of you who aren’t well-versed in Croc lingo, Jibbitz charms are jewelry-like flair you can pin through the holes of your Crocs. The Bad Bunny x Crocs Jibbits reference his music from his recent YHLQMDLG album–fire emojis, stars, planets, a man holding a sign that says: zona de perreo. And, of course, there was a bunny Jibbit as well.

It’s no secret that Bad Bunny is a sneaker lover.

In a 2018 episode of Sneaker Shopping on Complex, Bad Bunny explained his footwear history, saying that his native Puerto Rico was lacking in boutique stores.

“Ever since I was a child, I’ve liked sneakers,” Bad Bunny said then.

He’s not the only Latin trap artist that’s expected to release their own shoe soon. Colombian reggaeton star J Balvin said in an April interview with High Snobiety that his Air Jordan 1 collaboration was supposed to launch in November. Jordan Brand hasn’t confirmed this news.

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