Hands-Free Cholula Dispensers Have Become a Thing In Restaurants Because of COVID-19
Photo by Smith Collection/Gado/Getty Images
It is a truth universally acknowledged that 2020 has been, well, the year from hell. But, like with any terrible events, there has been a few silver linings. More flexible work schedules. More alone time with family members.
And now, the mother of all silver linings: hands-free Cholula dispensers.
No, we’re not kidding. Earlier this month, the cult-favorite hot sauce brand announced that they have partnered with appliance tech company simplehuman to develop a hands-free dispenser for restaurants. Per Cholula, the invention was made in response to the need for a safer way to dispense hot sauce during the COVID-19 pandemic.
“When restaurant operators began removing Cholula bottles from tabletops amid the pandemic, we needed to develop a solution that could adapt to their new environment,” said Cholula’s CEO, Maura Mottolese, in a press release. “The collaboration between simplehuman and Cholula combines the best in technology and taste to revolutionize the condiment station to meet the needs of the customer and the foodservice industry in the ever-changing landscape that is 2020.”
The invention is–dare we say–genius.
Various video demonstrations of the gadget show that a user need only to hover the hand over the Cholula dispenser to be gifted with a glorious stream of hot sauce coming out of its little faucet.
Additionally, the company revealed that the Cholula dispensers would be available for private commercial purchase. According to Cholula, the Touch-Free dispensers will be available for a limited time on Cholula’s website–just in time for the holidays.
“Cholula diehard consumers will have a rare opportunity to purchase a limited number of Cholula x simplehuman Touch-Free Dispensers, the essential gift for contactless holiday meals, starting December 1, 2020 at www.Cholula.com/handsfree,” wrote the hot sauce brand in a press release.
“Optimized for the best saucing experience, the flash sale promotion, priced at $130, includes a Cholula x simplehuman Touch-Free Dispenser PLUS a half-gallon jug of Cholula Original and free shipping.”
Cholula revealed that 100% of the proceeds will go towards the Independent Restaurant Coalition, which is a “nonprofit formed by notable chefs like Tom Colicchio to save independent restaurants affected by COVID-19.”
Naturally, people are hyped that Cholula is selling the hands-free hot sauce dispenser to customers.
This is the type of gift that keeps on giving.
Honestly, “hot sauce innovation” is exactly the type of innovation we need coming out of 2020.
TBH, we deserve good things right now. Thank you Cholula.
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