This Latino Heritage Month, let’s do more than just shop—let’s celebrate the incredible talent and passion behind Latino-owned brands that are making waves this month and every day. We’ve teamed up with Target, Contigo this month and every day to spotlight some of our favorite must-have picks that honor our heritage while bringing a touch of cultura into your everyday life.

Shopping isn’t only about buying things—it’s also about uplifting communities and celebrating our shared heritage. This month, we’re spotlighting some incredible Latino-owned brands making a difference. 

From snacks to books, we’re rounding up our favorite Latino brands and products you can find at Target. 

Spice up your snacking with Siete Foods 

Images courtesy of Target.

Siete Family Foods was born out of Veronica Garza’s journey to overcome debilitating autoimmune conditions, with her family by her side. Together, they created delicious grain-free alternatives to their beloved Mexican-American dishes, and now they’re bringing those healthy twists to tables everywhere. Our pick this year? The Siete Jalapeño Lime Kettle Chips. Made with avocado oil, these crunchy, flavorful chips will be your new go-to snack!

And to celebrate this Latino Heritage Month Siete brought us the Jalapeño Lime Kettle chips, available only at Target. Featuring a limited-time packaging designed by a Latino artist.

Start your own garden with the Back to the Roots Organic Grow Kits

Images courtesy of Target.

Next time someone asks if your salsa is organic at the carne asada, you can tell them you grew it yourself. 

The beautiful Back to Roots Organic Tomato and Chili Pepper Grow Kits come with the seeds, mason jar, and instructions to get your urban garden up and running. You can also try the Kitchen Herb Garden kit, which features three different herbs. 

Update your book collection with Lil’ Books

Images courtesy of Target.

A Los Angeles woman-owned company, Lil Books, offers captivating books that celebrate cultural diversity and bilingual literature in Spanish and English. Books such as the Vámonos line let children embark on a journey through destinations such as Oaxaca, San Juan, Los Angeles, and San Salvador without leaving their homes. They can also learn about legends like Selena and Pele

They also have games such as “Lotería: First Words,” which are the perfect way to introduce little ones to their first English and Spanish words. 

Enjoy a game night with Tragos

Images courtesy of Target.

Gather your friends and family for a night of laughter and fun with Tragos, the Latina-owned card game created by Colombiana-Dominicana, Carolina Acosta. Inspired by her bicultural roots and the vibrant life of Queens, New York, Acosta designed Tragos to bring people together through shared culture and playful competition. Whether you’re bonding over salsa trivia or sharing memories, this game is the perfect way to spark connection and unforgettable moments.

Ready to support Latino-owned brands and celebrate our cultura? Visit Target.com/MasQue to explore these and other amazing products that celebrate our community’s creativity and resilience. Happy shopping, and let’s keep the celebration going all year long!