Nordstrom Has A New ‘Inclusive Beauty’ Category To Highlight Black-Owned Beauty Brands And It’s Where The Money Is At

BY Cristal Mesa | October 20, 2020

BY Cristal Mesa
October 20, 2020

If you’re looking to be more intentional about where you spend your cash, Nordstrom has just made your efforts to support Black-owned businesses easier.

The department store recently launched a new Inclusive Beauty online shopping category to highlight Black businesses. In a post to the site’s Inclusive Beauty landing page, Nordstrom encouraged users to “Check out these need-to-know Black-founded beauty brands that we’re proud to have in the Nordstrom family.” The new category includes beloved lines like Brioge, Epara and Beauty Bakerie!

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Even better, the Inclusive Beauty section features a wide range of makeup shades to suit all complexions as well as hair products like silk pillowcases, and hairpieces.

Check out some of the featured Black-owned Beauty brands below!