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Nordstrom Has A New ‘Inclusive Beauty’ Category To Highlight Black-Owned Beauty Brands And It’s Where The Money Is At

If you’re looking to be more intentional about where you spend your cash, Nordstrom has just made your efforts to support Black-owned businesses easier.

The department store recently launched a new Inclusive Beauty online shopping category to highlight Black businesses. In a post to the site’s Inclusive Beauty landing page, Nordstrom encouraged users to “Check out these need-to-know Black-founded beauty brands that we’re proud to have in the Nordstrom family.” The new category includes beloved lines like  Brioge, Epara and Beauty Bakerie!

Even better, the Inclusive Beauty section features a wide range of makeup shades to suit all complexions as well as hair products like silk pillowcases, and hairpieces.

Check out some of the featured Black-owned Beauty brands below!

Bomba Curls Dominican Forbidden Hair Mask

$28NordstromSHOP NOW

Briogeo Repair Rituals Hair Care Set

Briogeo

$20NordstromSHOP NOW

Baby Tress 3-in-1 Edge Styler™ Tool Blush

Baby Tress

$15NordstromSHOP NOW

Epara Hydrating Mist

$56NordstromSHOP NOW

Beauty Bakerie Black Blending Egg Makeup Sponge Set

Beauty Bakerie

$18NordstromSHOP NOW

BeautyStat Universal C Eye Perfector Cream

$65NordstromSHOP NOW

Mantl Face + Scalp Invisible Daily SPF 30 Broad Spectrum

Mantil

$27NordstromSHOP NOW

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