After much anticipation, FIERCE, the brand and community that focuses on amplifying the voices and stories of Latinas and women of color has released its first merch collection in the mitúShop. The collection of summer items is adorned with phrases of empowerment and self-love, which are much needed especially this season.

Scroll through some of our favorite pieces of the collection which make a great surprise gift for that bestie you haven’t seen in quite some time:

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Ella No Es Callaíta Tee

She’s loud and she fights for justice. Ella no es callaíta! Embrace your FIERCE, loud voice with this cotton tee that makes a great shirt for rallies, the workplace or everyday wear.

FIERCE Journal

You’ll never be without a place to write down all your jefa moves when you have the FIERCE journal. Store all your aspirations, financial plans, goals, reminders or even grocery lists all in one place. This coral stamped print is the perfect touch of FIERCEness.


FIERCE is a community amplifying the voices & stories of FIERCE Latinas. If you support other women, you want to display that sentiment. This canvas tote features that message along with imagery that represents unity. This classic tote is perfect for mandados, carrying school books or regular everyday use. 

Hella Thicc Beach Towel

Those curves were meant to thrive! Gone are the days when we were self-conscious of our bodies. Now we show off what our mamás gave us with so much confidence, that we even spell out that we’re Hella Thicc in this towel.

Mimosas Para Chismosas Wine Tumbler

Estas mimosas son para las chismosas. There’s something about warm weather that just makes us want to grab our girls and spend the day drinking and spilling the tea… or in this case, mimosas. This wine tumbler is perfect for the occasion and makes a great gift for your crew of chismosas.

She Se Puede Journal

What are you aiming to accomplish this year? Each page offers you a chance to write down new goals — and accomplish them. Even when you’re feeling a little discouraged, the bold She Se Puede print will remind you that you can and you will. 

She Se Puede Peristyle Water Bottle

Working out is hard but it only gets easier when you are constantly reminded que She Se Puede. Take a big sip and get it, girl!