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Cardi B’s Balenciaga Dreams Have Officially Come True! — She’s Their Latest Face

Fans of Cardi B know that the big-time rapper has long loved Balenciagas (particularly the ones that look like socks)!

As it turns out the feelings between the high-end fashion brand and the “WAP” rapper are 100% mutual. This week, Balenciaga revealed the face of its new campaign and it’s your girl Cardi B.

This week, Balenciaga debuted Cardi B as the face of its winter 2020 campaign.

In the images of her new Balenciaga campaign, Cardi can be seen wearing a midnight blue evening gown while lying down on a sprawling colorful lawn.

The Balenciaga ad featuring Cardi is currently strung up outside the Louvre in Paris. According to Dazed, the photo (which shows Cardi rocking a black bob while lying amongst a bunch of children’s toys) was self-shot in Los Angeles during the COVID-19 lockdown. 

Cardi’s appearance makes for a big-time Afro-Latina first.

It’s commonplace for fashion houses to use famous faces to model their clothes but Balenciaga has kept away from the practice up until now. Cardi’s appearance makes her the first celebrity that the luxury fashion house has ever tapped to head a campaign. Cardi’s appearance also makes it a first for the rapper who has never modeled for a major fashion house.  

Cardi’s celebrated the news on her Instagram.

“Ya looking at the face of a Balenciaga campaign!” she wrote. “I remember how I felt seeing myself on a billboard in NYC Times Square but Paris! Wish I was there to see it in person!”

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