Things That Matter

A Texas Man’s Taco Truck Was Saved By A Tweet And This Is The Story We Need Right Now

In a story that’s becoming all too familiar amid the global Coronavirus pandemic, one man’s taco truck was on the brink of going out of business.

Many small business owners throughout the country continue to struggle through the pandemic. According to the National Bureau of Economic Research, more than 100,000 small businesses have not survived – and that number is on the rise.

However, one woman came up with an idea to help her father’s Houston-based taco truck and thankfully for them – and us (we all could use some good news right now!) the idea has seemed to work. Proving that the phrase “Hey Twitter!!” might just save the economy — one taco truck at a time.

It all started with a Tweet that ended up saving one man’s business.

One daughter, who was trying to help us her father’s struggling taco truck, turned to Twitter for help. And it delivered better-than-hoped-for results for Elias Aviles after his daughter, 21-year-old Giselle Aviles, posted a simple plea after learning that her hardworking father had made just $6 in a day, his business slammed by the pandemic.

“Hey Twitter!!” she tweeted of her dad’s Houston-area business, Taqueria El Torito. “I wouldn’t normally do this, but my dad’s taco truck business is struggling. He only sold $6 today. If you could retweet, I would appreciate you so much!!”

Thanks to Twitter, they could — and so could thousands of others. In fact so many people streamed in — he found people waiting when he arrived to open up at 8 a.m. the next day, on a line that had started forming at 6 a.m. — that he had to close down twice, once to restock and again when he simply ran out of product, CNN reported.

Gisele knew she had to do something to help out her father – who had put six years of his life into the taco truck.

Thanks to the Coronavirus, things have been tough for Elias Aviles and his truck, Taqueria El Torito. Some days earnings have been as low as $60, sometimes even just $20.

But one day he earned just $6 for a full 12-hour shift, and his daughter was shocked into action. She told CNN, “I just said well we have nothing to lose and I decided to make the tweet that day.”

Her plea to the world worked. Her Tweet has since been retweeted more than 10,000 times and has 9,800 likes.

But neither of them were prepared for just how much of an effect the Tweet would have.

Credit: TaqueriaElToritoOficial / Instagram

Although Gisele admits she did warn her father to get ready for some new customers, nothing could of prepared her for the magnitude of support from the community.

By 8 a.m. the next day, Elias had a line of customers waiting for his fresh tortas Cubanas—and some had been waiting there since six in the morning. It was such a busy period that Elias even had to close the truck for a short while in order to restock. Luckily, Giselle was able to help out with orders that day.

During her Monday shift, Giselle estimated that more than a hundred customers came through for Mexican specialties.

“I’m so moved because finally people know that his food is good,” Giselle told KHOU. “There were so many people, and [my dad] was kind of shocked because he didn’t think there would be a turn around that quickly.”

Since then, Giselle has helped her dad set up an Instagram account for his business.

Gisele has since helped modernize her father’s business by helping him setup an Instagram account.

She told KHOU, “I’m so moved because finally people know that his food is good. There were so many people, and [my dad] was kind of shocked because he didn’t think there would be a turn around that quickly.”

The string under her original tweet lists a photo array of offerings so mouthwatering that people from around the U.S. are offering to contribute. One commenter even offered to buy out his entire truck to feed a hospital staff.

Notice any needed corrections? Please email us at corrections@wearemitu.com