WhatsApp Just Teamed Up With Walmart And It’s Going To Make Your Tías Love The App Even More
You may not give WhatsApp a second glance in the App Store, but in other countries, it’s the messaging app of choice.
It’s so big in Mexico, for instance, that Walmart Mexico is now accepting grocery delivery orders for its Superama supermarkets sent via the messaging app.
Walmart and WhatsApp team up to bring 24-hour home delivery to the masses.
WhatsApp, the free text-messaging service owned by social media platform Facebook, is ubiquitous throughout Mexico. Superama shoppers can text an order to a WhatsApp number run by Walmart.
According to Walmart, customers can send their orders through WhatsApp to a number owned by Walmart – they don’t even have to type their list out. Many people have already tested the service and apparently, you can send the number a photo of a handwritten list and got a response from a representative immediately.
Yup, you can literally text the WhatsApp number a photo of your handwritten list.
Superama is charging about $2.55 for delivery within 90 minutes or $2 for orders with longer turnaround times. It also accepts payment in cash or card on delivery.
The Walmart-owned grocery chain, which makes up 92 of the retail giant’s 2,459 stores in Mexico, already takes orders through its website and app.
Clearly, though, it’s hoping that WhatsApp’s ubiquitous presence in the country will encourage more potential customers to give grocery delivery a shot.
And apparently, the representatives at the other end of that WhatsApp conversation are super helpful.
Like who doesn’t want a response from Walmart full of emojis and helpful suggestions on buying the best of the best?! Everyone, that’s who!
Walmart already offers delivery through its own app, online, and via CornerShop.
But many are excited for the whole new market that this opens up and the novel use of an app that millions of people already use on a daily basis.
You could literally switch between a conversation with you tia about your novio and then chat with a representative at Walmart about which type of cereal you want delivered to your door.
Reactions across Twitter have been overwhelmingly positive.
Many pointed out that people don’t have the smartphones required to run complicated apps – WhatsApp is a simple messaging service – meaning that mobile delivery service could be available to a wider audience.