Things That Matter

New Study Shows That Mexican Teenagers Are Among The Most Addicted To Their Cellphones

We don’t need a research study to tell us that we’re more addicted to our phones than ever before. Still, the University of Southern California Annenberg School for Communication and Journalism united with nonprofit Common Sense to give us The New Normal: Parents, Teens and Mobile Devices in Mexico,” and the findings are interesting. The survey is based on more than 1,200 Mexican teens and their parents and was led by Dean Willow Bay and Common Sense CEO James P. Steyer. Mexico is just the fourth country surveyed in a global mapping project to better understand the role smartphones play in “the new normal” of today’s family life.

The study found that nearly half (45 percent) of Mexican teens said they feel “addicted” (in the non-clinical, colloquial way) to their phones. That’s 15 percent higher than found in the United States and 265 percent higher than in Japan. Now we want to know how Latino-Americans stack up because this all feels pretty familiar.

1. Checking mobile devices has become a priority in the daily lives of teens and their parents.

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Interestingly, more parents than teens reported using their phones almost all the time. That’s 71 percent of parents and 67 percent of their children reporting near-constant use of their phones. Nearly half of parents and their teens report checking their phones several times an hour. Meanwhile, only 2 percent of the respondents said they never feel the need to immediately respond to a text, social media networking messages, or other notification.

2. Most teens (67 percent) check their phone within 30 minutes of waking up in the morning. For some, their attachment to their phone interrupts their sleep.

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In fact, a third of teens and a fourth of parents check their phone within five minutes of waking up. More than a third of teens (35 percent) and parents (34 percent) wake up in the middle of the night at least once to check their phone for “something other than the time: text messages, email, or social media,” according to the report

3. Parents and teens alike are judging each other’s phone use.

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Somos chismosos by heart, so of course, 82 percent of parents think their child is distracted daily, often several times daily, by their phone use. Over half of teens feel the same way about their parents. Seriously, how much Candy Crush is too much Candy Crush? On top of that, 64 percent of parents believe their child is “addicted” to their phone while 31 percent of teens feel their parent is “addicted” as well. That said, only 40 percent of teens felt their parents worried too much about their social media use, but 60 percent of teens said their parents would be “a lot more worried if they knew what actually happens on social media,” according to the study.

4. If a parent feels “addicted,” they’re more likely to have a child that “feels addicted,” too.

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Half of both parents and teens self-identify as feeling addicted to their phones. That said, three quarters of the 45% parent pool who reported feeling addicted ended up having a teen who self-reported as feeling addicted, too. That means there are about a third of households where everyone “feels addicted” to their device. In a similar vein, that meant that roughly 2 in 5 Mexicans are trying to cut back their time spent on their phone. 

5. Mexican teens’ favorite way to communicate with friends was via text (67 percent)…not hanging out in person.

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Only half (50 percent) of teens said one of their favorite ways to communicate with friends was in person, which narrowly beat social media (49 percent) by just one percentage point. Talking on the phone (40 percent) didn’t come in the last place though. That slot is reserved for video chatting at 22 percent.

6. If they had to go a day without their phone, the majority of respondents said they would feel happy or free.

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While the majority of teens said they would feel at least somewhat happy (73 percent), free (67 percent), or relieved (64 percent), they also expected to feel at least somewhat bored (63 percent), or anxious (63 percent), or lonely (31 percent). Compared to teens, more parents reported that they’d expect to feel happy (79 percent), free (77 percent), or relieved
(73 percent). 

7. The majority of both parents and teens think device use is hurting their family relationships.

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Nearly a third of parents said they argue once a day with their teen about their excessive use of their phone, and that screen use, in fact, ranks third behind bedtime and chores as their regular conflicts. “My parents are very concerned about this,” teen Guadalupe Mireya Espinosa Cortés told Common Sense Media. “They are all the time telling us, ‘Oh, don’t use the phone while we are eating together. Hey, we are on vacation. Don’t use the phone, please’ and I agree. I think there are priorities and we have to be intelligent to know when and where to use our phones.”

Overall, most Mexican families still agree on the benefits of the technology, citing tech skills, access to information, building relationships and keeping in touch with extended families as reasons that mobile devices are worth their while.

READ: Facebook Wants To Add Latinas In Tech To Their Teams And Offer Them A Slice Of Their Big Salary Earning Pie

Mexican Steeler Nation Rejoice: The Steelers Might Be Playing Their International Game In Mexico City

Entertainment

Mexican Steeler Nation Rejoice: The Steelers Might Be Playing Their International Game In Mexico City

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It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

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It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards