Things That Matter

Community In Michoacan Rallies Around Homeless Man Whose Dog Was Killed By A Hit And Run Driver

The community of Morelia, Mexico is rallying to help a homeless man after a searing image of the man kneeling in the street, mourning his beloved dog, has gone viral. The man, only known as Raul, had used what little money he had to keep his closest friend, named Solovino, happy and healthy. All who have lost a companion animal of their own can feel the grief as they bear witness to the tragic moment Raul is pictured kneeling over Solovino’s body in the middle of the street. A driver hit Solovino on Camelinas de Morelia Avenue, and continued driving, leaving behind a tragedy.

When the residents of Morelia saw the image, they recalled all the times Raul helped them find parking spots, and the countless times the pair were spotting gifting each other good company. Local businesses and residents are now fundraising to comfort Raul during his grieving period, and are trying to get him off the streets.

A few months ago, Solovino got lost, and Raul had peppered the city streets with flyers to help him find his friend.

CREDIT: MARISCOS EL PIRATA – PERIFERICO / FACEBOOK

According to Informando en CsN, Raul had created cards and ‘lost’ posters using whatever he could find lying around. A few weeks ago, the two were happily reunited, until Solovino’s death. Reportedly, Raul initially declined any help from passersby, stricken with grief and wanting to be with Solovino alone. Eventually, he allowed some women to help him find an appropriate place to bury dear Solovino.

One local business used its social media platform to fundraise for Raul.

CREDIT: MARISCOS EL PIRATA – PERIFERICO / FACEBOOK

“We regret the loss of Mr. Raul’s faithful friend,” posted local restaurant Mariscos El Pirata – Periferico on Facebook. “Despite his difficult situation, Raul is a very pleasant and hardworking person, and helps us some days of the week to take care of the cars parked in the surroundings of Mariscos El Pirata.” The restaurant is allowing people to use their facilities as a donation center for any food or clothes people want to bring by for Raul. “This day we will not share advertising of the restaurant, but we will make this post to ask you for your support if anyone wants to help him with food or clothes,  or whatever will return a smile to his face. Our facilities are open from 10 am to 6 pm for anyone who wants to help Don Raul. Help us share.” 

The Facebook post has received 623 shares at the time of this publication.

Neighbors are sharing the spots around town where they typically find Raul.

CREDIT: FERNANDO GARCIA / FACEBOOK

“From what I could investigate, he sleeps outside the Guadalajara pharmacy that is a few blocks from Mariscos,” shared Fernando Garcia. Garcia wasn’t able to find Raul, but left him clothes, a fresh blanket and some water. Unfortunately, the influx of attention on Raul has also come from folks who might not be thinking through their donations. According to locals, several people have offered Raul a puppy. Guita MeEn passed along a message from Raul, commenting on Marisco’s Facebook post to say, “Guys, awhile ago I went to leave some things to Mr. Raul and he commented that someone left him a puppy but he wants to return the puppy. He can’t offer a home to the puppy, so please, no dogs!”

Morelia residents are also furious at the unknown driver that was speeding so fast, they hit a dog. “I’ll never forget the moment I lost my dog that way,” shared Cumulus Claus, “It’s been one of the worst episodes that has touched my life. I remember that, despite everything, I was grateful he died intact :'( I believe that did not happen with [Solovino] and it must feel worse to see his body completely destroyed. I’m very sorry for what happened and I hope the driver has a pinch of consciousness and decrease the speed when driving to have better capacity to respond when a live being crosses his way in the future…”

Others are calling on Marsicos to offer Raul a stable job.

CREDIT: MARISCOS EL PIRATA – PERIFERICO / FACEBOOK

“What a nice gesture,” Monserrat Calderón commented on the restaurant’s willingness to become a donation center for Raul, “but you should help him by giving him the stable work.”

You can mail donations to Mariscos El Pirata at El Mirador del Punhuato, 58249 Morelia, Michoacán, Mexico. Rest in Peace, sweet Solovino.

READ: This Mom Has Gone Viral For Making and Passing Out Hundreds of Tortas to Mexico’s Impoverished Citizens Every Week

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Topo Chico Just Released Its Alcoholic Hard Seltzer Lineup And It’s Already On People’s Shopping Lists

Culture

Topo Chico Just Released Its Alcoholic Hard Seltzer Lineup And It’s Already On People’s Shopping Lists

Topo Chico / Coca Cola Company

It’s safe to say that pretty much anything sparkly is having a moment. What started off as the sparkling water craze a few years ago with brands like LaCroix and Bubly, has now moved onto hard seltzer.

With all the commotion it’s hard not to miss the fizzy drink sensation taking over our mini-fridges and supermercados across the country. Now, Coca Cola (which owns iconic the iconic Mexican brand, Topo Chico) is getting in on the trend with its own Topo Chico hard seltzer.

And although I’m not one to usually follow trends, this one seems like one that many of us will want to get behind.

Topo Chico is stepping it up with a new line of alcoholic hard seltzers.

Following in the footsteps of hard seltzer mega weights like White Claw and Truly, Topo Chico is hoping to capitalize on its cult like status with the release of its new hard seltzer lineup.

The iconic Mexican brand (based out of Monterrey but now owned by Coca Cola Co.) has officially launched its debut line of hard seltzer drinks in several countries around the world.

It’s also worth noting because this marks the first time time in years that Coca Cola will be selling alcoholic beverages. The soda giant sold off its wine business in 1983, per the Wall Street Journal. This will be the first time in decades that the beverage giant sells alcohol in the U.S. — and what a fitting time to do so.

So far, the hard seltzer is available in Brazil and Mexico and will hit U.S. shelves in early 2021.

Rightfully so, Topo Chico is initially rolling out the product in Latin America with Mexico City, Puebla, Acapulco, Tijuana, Guadalajara and Monterrey getting the product in Mexico; while Rio de Janeiro and São Paulo will get it in Brazil.

As far as flavors, we’re looking forward to three gluten-free ones, including Tangy Lemon Lime, Strawberry Guava, and Pineapple Twist. The packaging is cool too: the hard seltzer ships in sleep aluminum cans.

And the new drinks are expected to live up to their namesake with a 4.7% alcohol by volume (which is higher than most beers) and just 100 calories per can.

A Coca Cola spokesperson said in a statement that “Topo Chico Hard Seltzer will appeal to drinkers who are looking for a refreshing, lighter alternative to other higher-calorie, higher-sugar alcoholic beverages. Most hard seltzer fans are migrating from beer, so this growth will be incremental to our business.”

Topo Chico only just recently expanded across the U.S. but it’s long been a favorite in Mexico.

Topo Chico has long been a popular water brand across Mexico and in a handful of U.S. states. It’s already carved out a niche market that has made it a cult favorite in places like Austin, TX. Popular for it’s “throwback image” and cool design, Topo Chico has seen massive growth, over the last year U.S. sales jumped 39 percent to nearly $130 million, according to data from IRI, a Chicago-based market research firm.

The secret behind Topo Chico is its mythical origins. The water is sourced from a limestone spring concealed under a mountain in northeastern Mexico. The drink was built on a legend of the thermal waters of the Cerro del Topo Chico, which is where the drink got its name. The story goes that the hidden spring water cured an Aztec princess’ illness. While there’s no way to verify the myth, Topo Chico indeed does come from the same underground spring since 1895.

And as the brand gains recognition across the U.S., it seems only natural that the company would start to add more products to its lineup. In fact, recently the company also released a “lemon-lime” version of its water that’s very much like a limonada.

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Elon Musk Wanted To Call His Tequila Brand ‘Teslaquila’ But Mexico Said No

Culture

Elon Musk Wanted To Call His Tequila Brand ‘Teslaquila’ But Mexico Said No

Tesla Tequila

Tesla Tequila is real? That’s the question many people are asking themselves after the recent announcement that the elixir was indeed available to buy on the company’s website.

Many assumed it was all a publicity stunt or a Twitter joke by the eccentric Tesla founder…looks like we are all wrong. Turns out we probably shouldn’t of doubted him. He’s already gotten people to buy flamethrowers, short shorts and surfboards. Guess it was only natural that the billionaire’s next move would be tequila.

Only one problem: tequila is a well protected and regulated beverage that’s overseen by Mexican officials. So although he’s released his so-called Tesla Tequila, he didn’t get to call it what he had wanted to, thanks to Mexican regulators.

Mexican officials told Elon Musk no to his ‘Teslaquila’ brand.

It was more than two years ago that Elon Musk referenced the “Teslaquilla” (yes, with two Las) idea. It came in the form of an April Fool’s Day joke, with Musk writing, “Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks.”

But thanks to Mexican regulators, Musk has had to change his approach. Although he launched his tequila brand over in November, he didn’t get to call it what he had hoped to call it.

Thanks to strict controls on naming and production of tequila, Musk’s tequila brand is now called Tesla Tequila. Mexico’s Tequila Regulatory Council rejected the name for being too confusing for a brand name, since it’s close to the word “tequila.” 

The word “tequila” is a designation of origin; it means the rights of using this word belong only to the tequila agribusiness. That also means no one can register the word as their property. Musk’s team challenged this, saying “Teslaquila” was a natural variant from Tesla and the suffix “-quila.” On January 16th, the final ruling came down: the Mexican Institute of Industrial Property declared it could not register the brand.

Although Musk couldn’t launch ‘teslaquila’, he’s moved fast on Tesla Tequila.

Despite the naming setback, Musk has been hard at work at getting his tequila brand off the ground. And just last month, products started to ship.

Tesla Tequila comes in a lightning bolt-shaped bottle and, according to the label, is an “exclusive, premium 100% de agave tequila añejo aged in French oak barrels” produced by Nosotros Tequila.

The liquor boasts “a dry fruit and light vanilla nose with a balanced cinnamon pepper finish” and a Tesla-branded stand to hold the angular glass container upright. Despite limiting orders to two bottles per customer and only shipping to certain U.S. states, the car-brand tequila still sold out within a matter of hours. And it’s going for $250 a pop.

And in case you’re wondering, Mexico ain’t mad about it. “Today the tequila industry has someone as important as Elon Musk representing it,” the CRT said in a statement. “This is, without a doubt, a benefit to all the tequila producers because he is giving his image as an important businessman and he is showing he wants to comply with the rules of this industry. We welcome Elon Musk and the Tesla tequila brand.”

People are already receiving their shipments and posting to social media.

People who ordered the tequila are beginning to receive their shipments, and some are sharing photos on social media.

“It’s finally here and it’s so sexy!” wrote one Twitter user.

This isn’t the first time that Tesla’s owner has raised eyebrows for strange business ventures.

From flamethrowers to surf boards and now tequila, Musk has launched all types of products, apart from his iconic Tesla vehicles.

Earlier this year, the company took to selling mini red gym shorts on its website, in a playful hit back at investors who had “shorted” Tesla, or bet that its stock would drop. Each pair was priced at $69.420.

Musk also made headlines this week by revealing how close the automaker was from bankruptcy at one point. In response to a question on Twitter, he said that Tesla was only “about a month” away from collapse when it was working to ramp up production for its popular Model 3 sedan from mid-2017 to mid-2019.

However, what ever he’s doing seems to be working for the company since none of those struggles are reflected in its stock price. Tesla shares have been on a tear this year, shooting up more than 420%.

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