Things That Matter

Mexican Artist Transforms 1,527 Deadly Guns Into Life-Giving Shovels To Plant Trees

A Mexican artist and activist embarked on a project to gather as many firearms as he could from Culiacán, Mexico, the city with the highest death by gun violence rate in Mexico, and transform them into shovels that would instead plant trees. Artist Pedro Reyes, a Mexico City native, has long been using his art to illustrate how evil can be transformed into good, with the right perspective. While the United States has, by far, the highest number of firearms per capita (120.5 per 100 persons), Mexico ranks 60th in the world. Pedro Reyes wanted to do his part in getting the deadly weapons off the street.

Reyes set out in Culiacán, Mexico, to trade civilian’s weapons for coupons for electronics, and residents traded 1,527 weapons.

Pedro Reyes’s project, known as “Palas por Pistolas” publicized the gun exchange on television ads and through local media.

Credit: bintazd / Instagram

 All of this was made possible by the botanical garden of Culiacán, which has been commissioning artists to perform social impact interventions for years. Reyes made a proposal to the garden to organize a city-wide campaign for a voluntary donation of weapons. The commission was able to pay for television advertisements and liaise with local media to promote the project. Soon, the whole city knew that residents were invited to give up their guns in exchange for a coupon. Those coupons were then traded at a local store in exchange for domestic appliances and electronics.

Of the 1,527 weapons collected, 40 percent were automatic weapons, “exclusively” used for the military.

Credit: molaaart / Instagram

The second phase of the project was put on public display. All 1,527 guns were taken to a military zone and were crushed by a steamroller in a public act. Then, the pieces were taken to a foundry and melted down to its original form. Once again, the same metal that was transformed into guns became a ‘blank page,’ available to transform into absolutely anything. Reyes worked with a major hardware factory to create molds that would create exactly 1,527 shovels. 

Since they’ve been repurposed, 1,527 trees have been planted.

Credit: molaaart / Instagram

The shovels have been on display at a variety of art institutions. Admirers could read an inscription of the shovel’s origin story on the handle. Later, children and adults alike would feel the weight of what was once a gun in their hands as they dug up dirt to plant new life. Trees have been planted at the Vancouver Art Gallery, San Francisco Art Institute, Paris’s Maison Rouge, Lyon Biennial, Marfa, Texas, and Denver, Colorado.

“This ritual has a pedagogical purpose of showing how an agent of death can become an agent of life,” Reyes said of the project. 

Credit: botanicocln / Instagram

Like every other Reyes project to date, the gift is a change in perspective. For whoever might have been injured or died at the hands of those 1,527 guns, as many trees have been planted in their honor. Reyes breaks down the concept of a gun to what it is: human intention and scrap metal. With a simple shift in intention, that metal has created lasting memories for children and created oxygen-giving life on this planet.  

Since “Palas por Pistolas,” Reyes has also installed “Imagine,” a similar concept that instead turns guns into musical instruments.

Credit: Pedro Reyes

In April 2012, Reyes was given the opportunity to transform human intention once again. “I got a call from the government who had learned about Palas por Pistolas,” Reyes said. “They told me a public destruction of weapons was to take place in Ciudad Juarez and asked me if I was interested in keeping the metal, which would otherwise have been buried as usual. I accepted the material but I wanted to do something new this time. 6700 weapons, cut into parts and rendered useless, were given to me and I set out to make them into instruments.”

“A group of 6 musicians worked for 2 weeks shoulder-to-shoulder turning these agents of death into instruments of life.”

Credit: Pedro Reyes

Reyes said it was far more challenging than simply turning the metal into shovels. The metal had to create sounds. “It’s difficult to explain but the transformation was more than physical,” Reyes writes. “It’s important to consider that many lives were taken with these weapons; as if a sort of exorcism was taking place the music expelled the demons they held, as well as being a requiem for lives lost.”

Living in a community free of guns ought to be a human right. Many liberties that we enjoy today were considered utopian, and the first step taken into that direction was to Imagine.” Reyes continues to draw attention not only to where guns are used, but where they are made. It is an industry and one he continues to reclaim for life.

READ: Mexicans Are Questioning Their Government’s Decision To Release El Chapo’s Son After A Massive Gun Battle

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

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It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards