Maluma And Eva Longoria Are Just Two Of The Huge Names Joining A Virtual Cinco De Mayo Event That You Definitely Want To Join
The Coronavirus pandemic has forced millions of Americans to shelter in place from the safety of their homes. Meanwhile, millions of others are on the frontlines keeping this country running. They’re now known as “essential workers” and they’re made up of healthcare workers, grocery store clerks, fast food attendants, line cooks at local restaurants, janitors, meat processing plant workers, and agricultural workers.
These roles now deemed “essential” all have one thing in common – they employ a higher percentage of immigrant and undocumented workers than most other segments of the economy.
And with Cinco de Mayo happening tomorrow, there is a star-studded event taking place that we all need to show up to – even if we don’t get out of our sweatpants.
Farmworkers and the undocumented community are more vulnerable now than ever – and they need your help.
More than an estimated three million farmworkers are on the frontlines, helping support the global food supply. And they’re doing it during a global health crisis.
About 50% of the agricultural workforce is comprised of undocumented immigrants. Because of the nature of their work, physical distancing is difficult to abide by as is handwashing and other CDC requirements. They’re also missing required protective gear, including masks. All while having to face the constant fear of deportation.
And while the government has stepped up in some ways to help those who have lost their jobs because of the pandemic – they are specifically excluding undocumented workers (even those deemed essential) from receiving federal aid.
And that’s where Altísimo Live comes in!
In an effort to provide for farmworkers throughout the U.S., RetroPop Media and iHeartLatino joined forces to develop Altísimo Live!. Together with the iHeartLatino Chairman and Chief Creative Officer Enrique Santos, Eva Longoria will host this huge, star-studded concert, which will feature some of the biggest Latino artists.
So how do you attend a virtual event?
Altísimo Live is a free event but its organizers are asking for $5 donations from viewers in an effort to support the community. All you have to do. Is text “Cinco” to 91999 or you can donate directly to the Farmworkers’ Pandemic Relief Fund. They hope to raise $3 million to provide care and supplies to farmworkers and their families.
The bilingual event kicks off across the concert’s official social media pages: Facebook Live, YouTube, Twitter, Periscope, and Twitch simultaneously on Tuesday, May 5th at 1 p.m. ET. They’re going to lead the event off with an interactive tailgating experience and then sets of continuous performances. There will even be interactive Q&As between artists and their fans at 8 p.m. ET.
All from the comfort of your own home.
And trust, this is one you’re going to want to tune into.
The long list of celebrities performing includes Maluma, Becky G, Gloria and Emilio Estefan, Jesse & Joy, A.B. Quintanilla III y Los Kumbia Allstarz, Juanes, Luis Fonsi, Nicky Jam, Maná, Ivy Queen, Los Tigres del Norte, Carlos Vives, and Marc Anthony and others. Additionally, Sofia Vergara, J Balvin, Kate del Castillo, Rosario Dawson, and Alejandro Sanz will make appearances.
Fashion designers Mario De la Torre, Carlos Marrero, and Raul Peñaranda, will also join the event to share how they are using their talent and unique designs in support of the pandemic relief effort. Some of their special edition farmworker-inspired designs will be available for purchase in support of the event.
How else can you show love for the community?
So although the event is free, the organizers are looking to raise that $3 million at $5 a person. Incredible! But in addition to donating, you can also show your support for the event by blasting it across your social media using #AltisimoLive, #CincoOnCinco and #SupportFarmworkers.
Some of the event’s proceeds will also benefit Coalition of Florida Farmworker Organizations, East Coast Migrant Head Start Project, NC Fields, La Cooperativa Campesina de California, LULAC of Puerto Rico, La Union del Pueblo Entero in Texas and more.
However, the concert series isn’t just about raising money for farmworkers. It’s also a reminder that they are appreciated and that we as a community have their back.
You can also wear your support on your sleeve!
You can also literally wear your support for farmworkers on your sleeve and help support the event’s organizations. Mitú has launched a womens, mens and kids t-shirt line with the Farmworkers Are Always Essential slogan on them. Twenty percent of the proceeds from the sale of every t-shirt on the Mitú shop will go to the Farmworkers Pandemic Relief Fund.
Tune in to Altísimo Live! on Tuesday, May 5th starting at 10 a.m. PT, 1 p.m. ET.
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