Things That Matter

Maluma And Eva Longoria Are Just Two Of The Huge Names Joining A Virtual Cinco De Mayo Event That You Definitely Want To Join

The Coronavirus pandemic has forced millions of Americans to shelter in place from the safety of their homes. Meanwhile, millions of others are on the frontlines keeping this country running. They’re now known as “essential workers” and they’re made up of healthcare workers, grocery store clerks, fast food attendants, line cooks at local restaurants, janitors, meat processing plant workers, and agricultural workers.

These roles now deemed “essential” all have one thing in common – they employ a higher percentage of immigrant and undocumented workers than most other segments of the economy. 

And with Cinco de Mayo happening tomorrow, there is a star-studded event taking place that we all need to show up to – even if we don’t get out of our sweatpants.

Farmworkers and the undocumented community are more vulnerable now than ever – and they need your help.

Credit: Paul Sanders / Flickr

More than an estimated three million farmworkers are on the frontlines, helping support the global food supply. And they’re doing it during a global health crisis.

About 50% of the agricultural workforce is comprised of undocumented immigrants. Because of the nature of their work, physical distancing is difficult to abide by as is handwashing and other CDC requirements. They’re also missing required protective gear, including masks. All while having to face the constant fear of deportation.

And while the government has stepped up in some ways to help those who have lost their jobs because of the pandemic – they are specifically excluding undocumented workers (even those deemed essential) from receiving federal aid.

And that’s where Altísimo Live comes in!

Credit: AltísimoLive / Instagram

In an effort to provide for farmworkers throughout the U.S., RetroPop Media and iHeartLatino joined forces to develop Altísimo Live!. Together with the iHeartLatino Chairman and Chief Creative Officer Enrique Santos, Eva Longoria will host this huge, star-studded concert, which will feature some of the biggest Latino artists.

So how do you attend a virtual event?

Credit: AltísimoLive / Instagram

Altísimo Live is a free event but its organizers are asking for $5 donations from viewers in an effort to support the community. All you have to do. Is text “Cinco” to 91999 or you can donate directly to the Farmworkers’ Pandemic Relief Fund. They hope to raise $3 million to provide care and supplies to farmworkers and their families.

The bilingual event kicks off across the concert’s official social media pages: Facebook LiveYouTubeTwitter, Periscope, and Twitch simultaneously on Tuesday, May 5th at 1 p.m. ET. They’re going to lead the event off with an interactive tailgating experience and then sets of continuous performances. There will even be interactive Q&As between artists and their fans at 8 p.m. ET.

All from the comfort of your own home.

And trust, this is one you’re going to want to tune into.

Credit: AltísimoLive / Instagram

The long list of celebrities performing includes Maluma, Becky G, Gloria and Emilio Estefan, Jesse & Joy, A.B. Quintanilla III y Los Kumbia Allstarz, Juanes, Luis Fonsi, Nicky Jam, Maná, Ivy Queen, Los Tigres del Norte, Carlos Vives, and Marc Anthony and others. Additionally, Sofia Vergara, J Balvin, Kate del Castillo, Rosario Dawson, and Alejandro Sanz will make appearances.

Fashion designers Mario De la Torre, Carlos Marrero, and Raul Peñaranda, will also join the event to share how they are using their talent and unique designs in support of the pandemic relief effort. Some of their special edition farmworker-inspired designs will be available for purchase in support of the event.

How else can you show love for the community?

Credit: AltísimoLive / Instagram

So although the event is free, the organizers are looking to raise that $3 million at $5 a person. Incredible! But in addition to donating, you can also show your support for the event by blasting it across your social media using #AltisimoLive, #CincoOnCinco and #SupportFarmworkers.

Some of the event’s proceeds will also benefit Coalition of Florida Farmworker Organizations, East Coast Migrant Head Start Project, NC Fields, La Cooperativa Campesina de California, LULAC of Puerto Rico, La Union del Pueblo Entero in Texas and more.

However, the concert series isn’t just about raising money for farmworkers. It’s also a reminder that they are appreciated and that we as a community have their back.

You can also wear your support on your sleeve!

Credit: Mitú

You can also literally wear your support for farmworkers on your sleeve and help support the event’s organizations. Mitú has launched a womens, mens and kids t-shirt line with the Farmworkers Are Always Essential slogan on them. Twenty percent of the proceeds from the sale of every t-shirt on the Mitú shop will go to the Farmworkers Pandemic Relief Fund.

Tune in to Altísimo Live! on Tuesday, May 5th starting at 10 a.m. PT, 1 p.m. ET.

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2021 Latin American Music Awards Highlights: Ozuna, Eslabón Armado, Karol G and More

Latidomusic

2021 Latin American Music Awards Highlights: Ozuna, Eslabón Armado, Karol G and More

ESLABONARMADOOFICIAL / INSTAGRAM

The 2021 Latin American Music Awards were last night and Bad Bunny emerged victorious. Even though the Puerto Rican superstar was absent, he won five awards.

Karol G and Nicki Minaj were big winners.

Right behind Benito, who took home Artist of the Year, was Karol G, with three wins. She won for her smash hit “Tusa,” which also made her collaborator Nicki Minaj a three-time winner. “Tusa” won the Song of the Year award over Bad Bunny’s “Yo Perreo Sola” and Colombian singer Maluma’s “Hawái.”

Boricua singer Rauw Alejandro also won big.

In the New Artist of the Year category, rising Puerto Rican pop star Rauw Alejandro took home the award. Like Bad Bunny, he was also absent from the ceremony. “Thanks to all those who voted for me,” Alejandro wrote in his Instagram stories. “I’ll see you all soon. Wait for me.”

The night was also filled with plenty of performances. Latido Music is here with five of our favorite Latin AMAs performances.

Eslabón Armado

Eslabón Armado is the Mexican-American trio that is reviving the sierreño sound in regional Mexican music. They’re doing it with their own emo spin on the genre. The guys won two awards: Favorite Regional Mexican Duo or Group and the Favorite Duo or Group general category. In one of their first major award show performances, the crowd was treated to Eslabón Armado’s “Con Tus Besos” live.

Ozuna

Last night Ozuna was honored with the Extraordinary Evolution Award for his incredible music career. The moment was extra special for the Puerto Rican superstar because his grandmother gave him the award. Ozuna was in tears of joy over the gesture. He also performed a medley of hits like “Vaina Loca” and “Dile Que Tu Me Quieres.”

Karol G

Fresh off her new album KG0516 topping Billboard‘s Latin Album chart, Karol G performed at the Latin AMAs. She gave her first live performance of “El Makinon” with rising Latina singer Mariah Angeliq. The sensual performance was a show of girl power at the awards.

Maluma

Maluma performed a few times at the Latin AMAs. He teamed up with Wisin, Myke Towers, and Anitta for their remix of “Mi Niña.” He also joined fellow Colombian act Piso 21 for their hit duet “Más de la Una.” His best performance of the night was “Tonika” from his 7 Días En Jamaica (#7DJ) album. He sang it with Jamaican music royalty Ziggy Marley for the first time.

David Bisbal and Carrie Underwood

In one of the most-anticipated moments of the night, Spanish singer David Bisbal teamed up with country music superstar Carrie Underwood. The duo debuted their duet “Tears of Gold” live and Underwood sang in Spanish.

Click here for Latido Music, 24/7 Latin music videos & more

Read: Karol G’s ‘KG0516’ Album Has Landed: Our 5 Favorite Songs

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Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

Entertainment

Maluma Teams Up With Luxury Brand Balmain For This Must-Have Fashion Collection

Rodrigo Varela/Getty Images for Univision

It’s 2021 and we have no shortage of epic collaborations between some of the world’s biggest Latino stars and top fashion brands. Everyone from J Balvin and Bad Bunny to Cardi B and now Maluma have entered the fashion industry to sell a lifestyle. And people are buying!

Maluma and French fashion house Balmain bring us a limited-edition collaboration.

Colombian superstar Maluma has partnered with French fashion house Balmain to launch a limited edition collection that will be available from April 12 through June 1 in all Balmain stores, including brick and mortar and online.

The collection, which includes sneakers, blazers, t-shirts, pants and other ready-to-wear clothing, will also be available at Saks Fifth Avenue as of April 15.

The Balmain + Maluma line marks the first time ever the brand has designed a line with a celebrity. And it seems like the brand’s creative designer is pretty excited about the collab. Through photos on his Instagram, Olivier Rousteing referred to the reggaetón singer as his inspiration, captioned with supportive laudatory messages about merging their cultures and joint design process.

“Maluma, more than him being an incredible singer,” Rousteing notes, “[brings] a lot to the fashion community with his joy and his happiness and the fact that he’s always playing up his style from different kinds of houses from around the world, mixing different cultures as well… I think the collaboration with Maluma is obviously giving to Balmain and pushing the aesthetic more internationally.”

Maluma also seems to be pumped for the opportunity!

Although Balmain has featured other celebrities in advertising campaigns and runway shows, it has never actually enlisted a celebrity to help design a full, name-branded line.

The brand’s high profile, along with the haute-couture retail price of the collection, underscores how entrenched Maluma is now in the global fashion world and how valuable his endorsement and name is perceived by high fashion.

“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma, referencing both his album name and alter ego.

But if you want a piece of the collection be prepared to drop those coins.

Credit: Phraa / Balmain

Items in the Balmain + Maluma collection range from a black cotton T-shirt that retails for $495, to $1,500 high top sneakers to a $2,555 multi-color print bomber jacket.

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