Things That Matter

Kay Lopez Developed Instagram Gifs To Better Represent All Kinds Of Latinas

Latinx representation in media is limited but leaders like Kay Lopez,a  34-year-old social strategist and content developer, are working to change that. For her latest project she developed 100 gifs to better represent Latinas beyond those normally attached to brands or stereotypes. 

“I wasn’t finding any gifs that really spoke to how I felt Latinas should be describing their power and self. The few gifs that I did come across were tied to alcohol brands and soccer teams. It was hard to understand why these gifs didn’t already exist,” she told FIERCE by mitú. 

Her background is in social strategy and content development, and she used her skills in graphic design to create the gifs “that spoke to the Latina community.”

She also tapped into the community she developed through the Instagram account, Latinas Poderosas which has more than 30k followers. 

 

The ethos behind the online community is to uplift Latinas and claim space in the digital world while promoting positivity. 

“Empowering our community is the foundation of Latinas Poderosas. My goal has always been to empower Latinas by showcasing both past and present Latinas who have created positive impact. Women who have not settled, women who have pushed boundaries and who have made their dreams possible despite obstacles.” she said.

This was the same intention she brought to the project so she reached out to the members of this community to find out what it was they wanted, opening up her DMs to suggestions and requests.

She initially drafted several empowering terms that spoke to Latinx in a positive way.

Eventually, her efforts evolved into working to ensure she represented the diversity within the Latinx community. 

She asks for two to three words max per phrase and is continuously looking for popular colloquial adjectives throughout Latin America  to “truly capture the diversity of our community.” 

“I wanted terms that were not focused on one country, I wanted to pull and showcase the diversity in our phrases and the diversity of the Spanish language. Today you’ll find gifs that read ‘cachimbona’ a phrase used in El Salvador, ‘La Llorona’ which ties to Mexican [folklore], ‘Ya Tu Sabes’  used in the Dominican Republic, and, one of my favorites, ‘Blaxican’ created by special request. The more terms we have the more impact we have!”

Since launching earlier this month the gifs have already generated more than 20 million views and counting and so far the most popular terms are “Prima Hermana,” “Mija,” and “Bebecita.” 

Lopez, who is a first-generation Mexican-American Houston transplant living in Los Angeles, is constantly working to make the gifs more inclusive and representative. 

According to one report, nearly 40 million Instagram users over the age of 18 were Latinx in 2014 and yet, according to Lopez, the only gifs available to Latinx were primarily stereotypes. 

“I want to refrain from Latinx stereotypes as much as possible, words like ‘caliente,’ ‘chancla’ ‘tacos’ – with the exception of  ‘tacos before vatos’ which was a request from a fan – and I definitely want to stay away from words that insult our community or other communities. I want the gifs to showcase the diversity of our language, our culture, and the vibrancy of our roots.”

Diversity in a community that includes nearly a quarter of U.S. Latinos who self-identify as Afro-Latino among the millions of immigrants who come from 33 countries throughout Latin America and the Caribbean. 

Her efforts are undoubtedly making the social sphere all the more colorful.

This addition to the digital landscape means that when someone searches “Latina,” “latinas poderosa” or “latinx” in the gif section on Instagram or Snapchat, they’ll be flooded with colorful words including “reina,” “poderosa,” and “diosa.”

Switching up the narrative is ultimately the goal, it’s empowerment at people’s fingertips when the terminology associated with the Latinx community, specifically women, goes from sexual or provocative (the common associations with Latinas) to diverse and uplifting. 

“I want Latinas to know that they matter, that they’re seen and heard. I want to encourage our community to create. If you find our narrative missing don’t just shrug it off, do something and create it because no one else will create it for us.” 

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Social Media Shows Up To Help Abuela Living In Dire Straights While Taking Care Of Disabled Great-Grandson

Things That Matter

Social Media Shows Up To Help Abuela Living In Dire Straights While Taking Care Of Disabled Great-Grandson

Isabel Zamudio / Getty Images

All too often we hear stories involving social media that don’t paint the best picture of the digital platforms. From trolls coming for people or fights and arguments going public to sexual harassment and doxxing, social media has so often been used as a tool to do harm.

Thankfully, though, that’s not always the case.

Now we get to tell the story of how one viral video has helped rescue a 90-year-old abuelita and her disabled 17-year-old great-grandson from dire straights.

A 90-year-old abuela and her great-grandson will soon have a new home thanks to support from social media.

Last week, a video was posted to social media about the dangerous and unsanitary conditions a 90-year-old woman and her great-grandson were living in. The woman, from Veracruz, Mexico, lived with her great-grandson, Pedro Miguel, in a shack with tarps for walls and rusted-out tin roof.

The shack was furnished with not much more than a bed, which got wet every time it rained. López’s children have died, her grandchildren have abandoned her, and Pedro is basically the only family she has.

Since the video went viral, DIF Family Services agency met with López and her grandson to assess their health and announced both would get the medications they need. Meanwhile, Leonor López, has been housed in a shelter for the elderly and Pedro was placed in a state-run home where each will remain until authorities can find a home for her and Pedro.

The great-grandmother and her great-grandson are all the other has.

Credit: Isabel Zamudio / Getty Images

Leonora has cared for Pedro ever since he was abandoned by his mother shortly after birth. The 17-year-old does not speak and suffers from epileptic seizures.

Before being placed in supportive housing, each day Leonor would leave her house with a rope tied to the arm of her great-grandson as they went out to collect whatever they could to earn money. Some days they’d collect aluminum cans or cardboard to sell and some days they’d visit verdulerías or even private homes to dig through the garbage to find something to eat.

Every two months Leonora would receive her disability pension of $2,500 pesos (or about $125 USD), which she had to use to buy medicines for Pedro. She also told Milenio that she owes money from the last time Pedro got severely ill.

“When he gets sick I take him to the hospital or to the Red Cross, but they charge me a lot, because he has seizures. This time he got sick I took him but they charged me $6,400 [pesos or ($320 USD)] for three days of care.”

However, since being taken into assisted care, Pedro has also been enrolled to receive his own disability pension, which will definitely help address his medical costs.

Sadly, there misfortunes haven’t ended there.

In what is truly a disappointing story, often times when Leonor and Pedro have gone out to try and earn what money they can, they’re home is robbed of what little they have. According to their neighbor Rogelio, the community hasn’t come to their support – instead they steal from the family.

“I don’t see someone coming to help her, on the contrary, what little she has there they steal from her, even though she is alone in her house they steal what little she can gather; people take advantage,” Rogelio told Milenio.

Thankfully, the viral video has helped spur change for the family and they’ll soon have a proper home and the government benefits they’re both entitled to.

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Body Positivity Hashtag Trends After Cardi B Accidentally Posted A Topless Photo On IG Story

Entertainment

Body Positivity Hashtag Trends After Cardi B Accidentally Posted A Topless Photo On IG Story

Prince Williams / Wireimage

Cardi B is an unabashed supporter of women. The rapper has fought for strippers and politicians and everyone in between. A recent social media snafu by Cardi B has women coming to her side after some body-shaming comments made.

Cardi B accidentally posted a topless photo to her Instagram story and quickly deleted it.

The reaction to the post quickly spawned a social media trend of women standing up for her. #BoobsOutForCardi was trending on all social media platforms as women stood up for Cardi B. Social media users started to attack the rapper for the size of her areolas because that’s something that happens.

Now, in all fairness, Cardi B doesn’t need anyone defending her.

Cardi B is more than capable of standing up for herself and taking control of the situation. However, it is so nice to see women come together to stand up against the kind of body shaming that is so last decade. The world is already too cruel to allow for senseless body shaming to run rampant on social media.

People are celebrating the hashtag and the photos people are posting.

The amount of support for body positivity is a welcome social media trend in 2020. The year has been a tough one for so many people and for so many reasons. Seeing a world that embraces peoples’ bodies is a good reminder that there is some positivity in the world right now.

Even men as showing their support for the cause.

View this post on Instagram

#boobsoutforcardi @iamcardib #tittytuesday😍

A post shared by Fatha Creacha (@fathacreachaa) on

Ain’t nothing wrong with men supporting women, okay? Body shaming is not specific to just one gender. On the contrary. Men and women face all kinds of pressure to conform to a certain body type.

Be proud of your bodies, y’all.

There is only one of you and your body does not define you. Be kind to yourself, no matter what other people might do or say. It is important to stay true to yourself and to never let anyone ever define who you are.

READ: Model Denise Mercedes Is Using Her TikTok To Empower Women Body Positivity

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