Things That Matter

In 2019, Give Your Business To These 20 Latino-Owned Companies To Keep The Community Strong

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Latino businesses are more prevalent than ever before. The community as a whole continues to change and evolve at a rapid pace. In the United States, you have entrepreneurship taking center stage. Latinas are driving the growth in this space and continue to do so every single day. Not all is positive for Latinos, though. There is still an uphill battle that each individual fights. Traditional routes to success are harder for Latino businesses, supporting them is pivotal for the continued success of Latino economic growth in the U.S.

La Corona Butron

Source: https://shoplatinx.com

La Corona Butron is a fantastic Latino-owned business that was started by Valerie and Isaac. This is a business owned by their family and aims to help your hair in a big way. They create a product by the name of La Corona Organic Hair Cream. It is a moisturizing hair cream that is second to none in the market.

The cream works on your hair, as well as on your skin.  All of the ingredients in the cream are completely natural, free of any additives or unnecessary chemicals.

The Pin Mix

Source: ThePinMix.com

The Pin Mix is a company that is based in Brooklyn, New York. They create pins that are just out of this world. The pins are unique in that they hit on everything. You could have a pin that touches on the latest in the pop culture space but also has a pin that hits on a favorite hobby you have. The company is extremely unique in what they do. Give their website a quick browse and you will see all of the amazing pins they create every day.

Sally Torres Vega

Source: SallyTorresVega.com

Sally Torres Vega is making waves in the fashion scene. The company made its debut with its slow fashion line back in the year 2008. Now, a full decade later, the company continues to go strong. Natural fibers and awe-inspiring silhouettes make the Sally Torres Vega fashion line extremely unique and attractive. It is a brand with a home base in Puerto Rico and helps you fill up your closet with awesomeness.

Cha Cha Covers

Source: https://cha-cha-covers-2.myshopify.com/

Cha Cha Covers is a Latino business that specializes in helping you make your nails look just splendid. What this company does is work to give you nail wraps. It is run by Ana Guajardo. Lots of pop culture gets a work into the nail wraps and there really is art for your nails that meets the needs of everyone.

Candy’s Kloset

Source: https://www.etsy.com/shop/CandysKloset

Jeanette Castro has made her mark as a Latino business that sells primarily on Etsy. She has over 6,500 sales since the shop made its appearance on the site. If you are of Latino heritage or just love the culture of Mexico, Central, and South America, her products are for you. She has a little bit of everything in her shop, including jewelry, pins, keychains and much more. The store typically has in excess of 250 items so check out the offerings.

Loquita Bath and Body

Source: https://www.loquitabath.com/

There is nothing like hopping into the bath and dropping in a lovely bath bomb. The brand creator is none other than Mira Perez. The company is a bath bomb group, specializing in bath bombs that are vegan. There are all sorts of inspiration in her products, including many of the current happenings in the pop culture scene.

Li’l Libros

Source: https://www.localfixture.com/products/lil-libros-the-life-of-la-vida-de-celia

Li’l Libros is for the soon-to-be parents out there. The goal of this site is to connect your new baby with any and all of the books you want. As soon to be parents, you go on the site to create a listing of books you desire for your baby. The list is then sent to friends and family for purchase. The bilingual books educate the babies about their heroes.

Sweet Llamita

Source: https://www.sweetllamita.com/

So many creations from this colorful Latino company. You may want to send something from them to someone as a get well wish or just to show they are top of mind. The greeting cards and other things the company creates will put a smile on the face of anyone.

Coyote Negro

Source: https://www.garmentory.com/sale/coyote-negro

Coyote Negro is a Latino business with designs by Melissa Hernandez. The jewelry line features shapes that are classic, to say the least. Many are made from recycled materials and feature geometry in the design.

Viva La Bonita

Source: https://vivalabonita.com/

Viva La Bonita is a company that screams Latino culture and creativity. They create some amazing tops as well as phone cases. It is all about letting the world know how you feel, what is on your mind. Their designs let you speak without saying a word. Wear their gear with pride.

Very That

Source: https://verythat.com/

You do not often see a company that specializes in stickers, but that is exactly what you have with this Latino business. Very That features totes, t-shirts, and more. They also have stickers for basically any idea or thought in your mind.

Artlexia

Source: https://artelexia.com/

Artlexia is a shop that has all sorts of fun stuff. They feature air fresheners, mugs, totes, pins, books, and everything in-between. They have different types of mole and much more.

Reina Rebelde

Source: https://reinarebelde.com/

Reina Rebelde has a passion for makeup and her shop speaks volumes for that. She creates makeup that has the goal of honoring, celebrating, and delivering boldness, passion. Her beauty brand aims to speak to its customers and Latino culture.

Annie Elainey

Source: https://affectconf.com/speakers/

Annie Elainey sells tees that are all about” The Future is Accessible.” She is a content creator diagnosed with Ehlers-Danlos syndrome or EDS, impacting her connective tissues. She wants to include the disabled community and does so through her business, through her passion in what she creates. She sells shirts to bring a more inclusive future forward.

Hot Sundae

Source: https://www.instagram.com/p/BreYJexBonY/

Hot Sundae is all about pins and creates some pieces that will simply make you smile. Hoe Sundae has the goal of serving looks and has been doing it since 2013. As a Latina-owned business, it continues to make waves in Los Angeles.

Galaxy Vibrations

Source: https://galaxyvibrations.com/

Galaxy Vibrations is a company with lots of crystals. They make bracelets, pendants, and so much more. The crystal healing powers are always present on every one of their creations.

Born x Raised

Source: https://bornxraised.com/

Born x Raised is another Latino business that runs out of Los Angeles. The company features clothing that is socially conscious. They bring the indigenous heritage to the forefront, pushing the boundaries of the clothing industry.

Baetanical

Source: http://remezcla.com

Baetanical is from an artist by the name of James Barela. The creations in modern ceramics, combining the Latino culture with some amazing colors pop in each piece. Pots, vases, drinkware, and more, all available from this great artist.

Golden Ponies

Source: https://goldenponies.net/

Golden Ponies has an Etsy shop that is based in Guadalajara. Opening in the year 2019, the handmade shoes that come from Golden Ponies always raise eyebrows in a positive fashion. They also feature clothing, bags, and more. Everything they make is from materials of a vegan source.

Pinkness

Source: pinkness.co

Pinkness.co is a company that makes amazing oils. The market for essential oils continues to explode and this Latino business is making its mark in that space.


READ: This Entrepreneur Worked For Years To Sell Her Authentic Mexican Sauces To The World And It Paid Off

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The ‘Euphoria’ MUA Vomits Glitter All Over The Cast. Here’s A Look At The Most Sparkly Looks This Season

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The ‘Euphoria’ MUA Vomits Glitter All Over The Cast. Here’s A Look At The Most Sparkly Looks This Season

At this point, you’re probably well aware that HBO’s teen drama show “Euphoria” has taken the world by storm. The show centers around a young girl named Rue (played by Zendaya) who, along with her fellow teens, struggles to find her place in the world. The show has made headlines for dealing with Gen-Z’s blunt reality of sex, drugs, and identity crises that have been heavily shaped by the internet. 

But it has also made a mark due to its gorgeous makeup looks. According to “Euphoria’s” head makeup artist, Doniella Davy, showrunner Sam Levinson wanted the makeup looks to be so compelling that it prompted viewers to pause the show and strive to re-create the looks.

 We’ve compiled a list of 21 of the most stunning and memorable makeup looks from “Euphoria”‘s first season.

1. “Dirty”-Era Xtina

credit: HBO

According to Doniella Davy, “Euphoria”‘s makeup artisit-in-chief, the thesis statement behind Jules’s look is: “Express yourself through makeup, however you want, at all times, despite what the mainstream says, and what conventional gender roles have been.” 

2. 70’s Disco 

credit: HBO

This is a quintessential “Maddy look”: crazy cat eye, rhinestones, and topped off with false lashes. 

3. Insta-Emo

credit: HBO

Those who watch “Euphoria” know that virginal Kat goes through some major changes throughout the season. And with it, so does her style. “It’s a rebellious version of glam,” says Davy.

4. “True Romance”

@donni.davy/Instagram

According to makeup artist Doniella Davy, this look was inspired by Alabama Worley from “True Romance.” The look was a chance for Sydney’s eyes to “get a turn to sparkle”.

5. Chain Eyeliner

@donni.davy/Instagram

According to Davy, this look was inspired by when she was shopping around in the jewelry-making section of arts and crafts store, Michael’s. Apparently, she “knew immediately” that she wanted to use chain eyeliner of Maddy in the future and “preferably during a moment of conflict”.

6. Non-Conforming Beauty

@donni.davy/Instagram

“I wanted Jules’ looks to challenge beauty & makeup norms, and I wanted to avoid having her look too polished, perfect or feminine. I felt that not using mascara would help achieve that for this look.”

7. Peacock Fantasy

Davy created this makeup look to be “the opposite of Cassie’s present reality in this moment”. She strove for the makeup to be “total fantasy” and was inspired by peacocks.

8. Tears of Glitter

credit: HBO

Rue’s makeup is relatively tame throughout “Euphoria”, as she’s so caught-up in her addiction that it doesn’t seem like she can bother with a complicated beauty routine. But this look serves us just the right amount of glitter and drama for Zendaya’s flawless features. 

9. Complex Cat-Eye

@donni.davy/Instagram

According to Davy, she would research complex cat-eye makeup designs on Twitter and then “run them through [her] own filter” so she was creating something “new and different”. 

10. Modern Juliette

@donni.davy/Instagram

This look from episode 6 was inspired by Claire Danes in 1999’s “Romeo + Juliette”. “I wanted to evoke something ethereal + romantic + gothic,” said Davy on her Instagram page. “Also, I was looking for an opportunity to do glitter brows on someone!”.

11. Smokey Cat-Eye

@euphoria/Instagram

Because of Gia’s (Storm Reid)’s youth, she doesn’t get to serve up a ton of makeup looks. But, this one is definiftely for the book: a thick, smokey cat-eye with jeweled braids. 

12. Green Goddess

@donni.davy/Instagram

One of the things we love so much about the actress Barbie Ferreira is that she’s unashamed to rock her look in its most natural form. For example, most actresses would balk at the chance to show off their un-tweezed brows in all their unified glory. 

13. Night Sk-Eye

@donni.davy/Instagram

This look is sexy, unique and mysterious–just like Jules.

14. Iris from “Taxi Driver”

@donni.davy/Instagram

For this look, Davy wanted “flame eyeliner, pink glitter and Twiggy lower lashes – all at once” to evoke the character of Iris from the classic film “Taxi Driver”

15. Ms. 45

@donni.davy/Instagram

According to Davy, this makeup look was inspired by the art-house exploitation film “Ms. 45”. 

16. Understated Princess

credit: HBO

The blue eyeliner and ribbon make for a goody-two-shoes look with a bit of an edge.

17. Courtney Love-Inspired

credit: HBO

This smudgy grungey Nirvana-era makeup look is one of the more understated looks of “Euphoria”, but it packs a punch nonetheless. 

18. Starburst-Inspired

@donni.davy/Instagram

This look has David Bowie/Ziggy Stardust written all over it. 

19. Normcore

@euphoria/Instagram

Even when Maddy is at her most stripped-down, she still commands attention. Here, she pares a low-key look with matte green shadow.

20. Neon Goth

@donni.davy/Instagram

Show runner Sam Levinson asked for “neon X’s on Anna’s eyelids and a goth vibe” for this look.

21. Purple Romantic

@donni.davy/Instagram

“Euphoria’s” makeup artisit Don Davy insists that there’s more to popular-girl Maddy than “rhinestones and cat eyes”. Davy explained that she “designed [Maddy’s] makeup to have a fantastical element to it” because deep down inside, Maddie is a “diehard Romantic”.

Don’t Sweat It: These Are The High Coverage Foundations Celebs And Influencers Swear Won’t Melt Off During Summer

Fierce

Don’t Sweat It: These Are The High Coverage Foundations Celebs And Influencers Swear Won’t Melt Off During Summer

Summer is still in full swing, which can be torturous for makeup lovers. If you don’t wear the right heat-proof makeup, your face can look like it is literally about to melt off.

However, finding the right makeup that can withstand the sizzling weather doesn’t have to be hard. We rounded up nine heat-proof foundations that Latina celebrities swear by. If these products can last through showstopping performances, red carpet events, and photoshoots, then they can last through the summer heat. So if you decide to shop for any of these, know you’re in good hands.

1. Marc Jacobs Beauty Shameless Youthful-Look 24HR Foundation

Credit: Instagram / @hungvanngo

Selena Gomez and Cardi B are fans of this heat-proof foundation. They’ve worn it countless times on the red carpet and for good reason. It’s lightweight, long-wearing, and it lasts through million-degree heat. Gomez used it to get her glowy, ethereal 2018 Met Gala look.

Cardi B has also worn this foundation on very special occasions.

SNL/ NBC

The “Bodak Yellow” rapper memorably wore the foundation when she announced her pregnancy during her “SNL” performance,

You can buy it, here.

2. Hourglass Vanish Seamless Finish Foundation Stick

Credit: Instagram / @scottbarnes68

Jennifer Lopez’s longtime makeup artist, Scott Barnes, applies this foundation stick on the singer for her “All I Have” show in Vegas. Allure caught a glimpse of the products used, and this was among them.

The triangle applicator makes it easy to contour.

Sephora/ Instagram

And we all know that contour is a huge part of creating J.Lo’s infamous glow. If this foundation can last through the star’s jaw-dropping show, then it can last through anything.

You can buy it, here.

3. Tom Ford Traceless Foundation

Credit: Instagram / @carissaferreri

Even though this foundation is lightweight and gives your skin luminosity, that doesn’t mean it can’t last through the L.A. heat.

Gina Rodriguez is a fan of this luxe product and has worn it on the red carpet.

Credit: Instagram / @carissaferreri

Her makeup artist, Carissa Ferreri, told Refinery 29 that Gina, “loves the finish, which she says is perfectly dewy and glowy.” Again, don’t let the word dewy deter you. If it works for the “Jane the Virgin” star during star-studded events, then it can work for us.

You can buy it, here.

4. BH Cosmetics Naturally Flawless Foundation

Credit: Instagram /  @erika_lapearl_mua

This is another Cardi B-approved foundation. The rapper rocked this affordable product during her glam pregnancy photoshoot, and there was no sweat drop in sight (we all know how hot those camera lights can be).

The best part? It’s under $10, so you can look flawless on a budget.

bhcosmetics / Instagram

Our motto? If it’s good enough for the “I Like It” singer, then it’s good enough for us.

You can buy it, here.

5. Giorgio Armani Luminous Silk Foundation

Credit: Instagram / @jillpowellglam

This is a beloved foundation among celebrities, so it’s no surprise that Demi Lovato is one of them. The lightweight yet long-lasting product gives your skin a radiance that other products just can’t do.

Jill Powell, Lovato’s makeup artist, swears by it.

jillpowellglam / Instagram

Powell told The Hollywood Reporter that this foundation “melts into the skin and evens out skin tone, giving a skin-like finish. Because of the velvet-matte finish of the foundation, it lasts throughout the day and even performances.”

You can buy it, here.

6. L’Oréal Paris True Match Foundation

Credit: Instagram / @allanface

Another affordable find, Camila Cabello is a fan of this long-wearing foundation. While the “Havana” singer is part of the L’Oréal family (she’s one of their ambassadors), it’s nice to know that she still opts for this product on and off the stage.

Camila recently used the product during her Havana makeup collection event in L.A.

belle.nepal / Instagram

Fun fact: L.A. in August is hot AF, so this drugstore foundation must be well worth the under-$10 price tag.

You can buy it, here.

7. Fenty Beauty Pro Filt’r Matte Longwear Foundation

Credit: Instagram / @kilprity

Fenty Beauty has changed the beauty game so much that it would be crazy not to have it on this list.

Aside from its inclusive shade range, this matte, long-wearing foundation lasts through just about anything.

Fentybeauty / Instagram

And it’s no surprise that “Orange Is The New Black” star, Dascha Polanco is a fan. The actress has worn this countless times, and it’s honestly a no-brainer as to why.

You can buy it, here.

8. Nars All Day Luminous Weightless Foundation

Credit: Instagram / @missangiemar

Becky G and Natti Natasha have worn this foundation numerous times, especially on the red carpet, during interviews, and live performances.

This full-coverage foundation will hide discoloration while still giving your skin luminosity.

Nars/ Instagram

It’s weightless and lasts up to 16 hours, so it’s easy to see why the two biggest Latin pop stars wear this product.

You can buy it, here.

9. Becca Cosmetics Ever-Matte Shine Proof Foundation

Credit: Instagram / @erika_lapearl_mua

Amara La Negra has used this foundation multiple times, and if it means we can get radiant skin like hers, then sign us up.

This matte foundation will keep your skin smooth and shine-free.

You won’t have to worry about looking shiny or greasy past 3 p.m.

You can buy it, here.

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