Things That Matter

Ernesto Galarza Is The Chicano Pioneer That You Probably Never Read About In Your History Books

The majority of Mexican-American studies in this country mention, at great length, the contributions social activist Cesar Chavez had on the Latino farmworkers movement in this country. But there’s another Chicano pioneer who I didn’t learn about until a recent conversation I had with my dad…

Meet Ernesto Galarza one of the first Chicano scholars who began organizing for Latinos in 1948.

CREDIT: Facebook/@GalarzaErnesto

But I didn’t learn about Galarza in my history class, chicano studies lectures or even from reading on my own. 

The way I discovered the incredible legacy of Galarza wasn’t through history books or in college. It was through my dad. 

CREDIT: That’s my mom and dad back in the ’80s when they were field workers.

During a phone conversation, my dad told me that people in Jalco (the small village in Mexico my parents are from) had honored a native writer and poet in the town’s plaza. “A poet?” I asked. “A poet from Jalco…what the?” Most of the townspeople in Jalcocotán, Nayarit are hardworking laborers, caretakers, moms and dads, teachers, lawyers, nurses, but certainly not poets. When I asked my dad the name of the poet, I quickly Googled him and what I found was astonishing.

Galarza wasn’t just a poet but a profound historical figure in Latino history who lead major movements as a young boy.

CREDIT: Facebook/Man of Fire: Selected Writings of Ernesto Galarza

Galarza was born in Jalcocotan, Mexico on August 15, 1905, but moved to Sacramento when he was a boy. There, he quickly learned English and excelled in his studies. Because his English was so good, local farm workers in California asked him to protest on their behalf because polluted water had gotten them sick and even taken the life of a baby in the camp. He did that commendable act when he was just a kid.

He went from the fields on to attend Occidental College, Stanford and Columbia University. NBD, right?

After graduating from Occidental College, he got his master’s degree in Latin American History and Political Science in 1929 at Stanford UniversityHe was one of the first Chicano alumni from Stanford. He also got a Ph.D. in History from Columbia University in 1944. All of this left me astounded.

That was just the beginning. Here’s more of his incredible accomplishments that contributed and aided the Latino community in the United States, and in Mexico.

Between the 1940s and 1950s, Galarza led the National Farm Labor Union.

CREDIT: @GalarzaErnesto

His work with this organization led to many accomplishments for farm workers including the initiation of the Bracero program, but it also included the exploitation of these works by the U.S. government.

The National Farm Labor Union birthed a movement that gained another Chicano activist and that was Chavez.

Chavez’s work with this organization led to numerous strikes mainly in California, but also throughout the country. Galarza believed he could help the Latino community more effectively through his writings than through activism.

Between 1920 and 1982, Galarza published numerous essays, books, and poems.

Some of the books he wrote include “Merchants of Labor: The Mexican Bracero Story,” “Spiders in the House” and “Workers in the Field,” among others. 

In 1971 he wrote what is now one of my favorite books—his autobiography “Barrio Boy,” which, among other things, discusses in great detail his childhood in Jalco.

Reading about my dad’s hometown, my history, in such an eloquent structure was very emotional for me. Jalco has always been this little town that I wish everyone knew about, and here I was reading about it in a book.

Here’s an excerpt about Jalco from that book:

CREDIT: Immigrant Voices: New Lives in America, 1773-1986.

It was because of this tremendous volume of work that in 1976 he was nominated for a Nobel Prize in literature.

CREDIT: Facebook/Man of Fire: Selected Writings of Ernesto Galarza

That alone is an amazing legacy, but there’s more!

I found two elementary schools named after Galarza. One is in San Jose, Calif., the other in San Francisco.

CREDIT: Facebook/ sjusd.org/galarza

There’s also a research center that bears his name at the University of California, Riverside.

In San Jose, which is where Galarza lived until he passed away, is a monument dedicated to him and his advocacy work.

Man of fire.

A post shared by Lorenzo Tlacaelel (@c0pal) on

The artwork located at the San Jose Peace & Justice Center states the following: “Man of Fire commemorates the great and influential teacher and civic leader Dr. Ernesto Galarza. The artwork references Dr. Galarza’s life-long pursuit of bridging academic and civil life. The design of this commemorative work seeks to physically and conceptually connect San Jose State University with Plaza de Cesar Chavez, in the heart of the City’s downtown.”

Galarza’s extended family, some of them from Jalco, visited this dedication last year.

I don’t think I’d ever discover this great Latino trailblazer if it wasn’t for Dad. However, I am even more ecstatic that I can now share the amazing legacy of this labor activist, professor, writer, and the small village where we both have roots.

READ: Most people have never heard of this latino activist, but he’s getting his own movie

Do you have any cool connections to historical figurers? Let us know us by sharing this story and commenting below!

Mexican Steeler Nation Rejoice: The Steelers Might Be Playing Their International Game In Mexico City

Entertainment

Mexican Steeler Nation Rejoice: The Steelers Might Be Playing Their International Game In Mexico City

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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@granexpoventa @lalalaladyboss701 @tulum

A post shared by elchapo701 (@elchapo701) on

Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards