Beto O’Rourke Campaign Launches Spanish-Langauge Twitter Account To Reach The Larger Latino Community
The 2020 presidential campaigns are in full swing and the candidates are all trying to reach as many voters as possible. In that attempt, the Beto O’Rourke campaign has launched a Spanish-language Twitter account. The account, called Beto en español, is brand new and will be live-tweeting O’Rourke’s participation in the Democratic presidential debates tomorrow. Here’s why the O’Rourke campaign decided to address the Spanish speaking community via social media.
Presidential candidate Beto O’Rourke is using his platform to reach out to Spanish-speaking voters.
“Beto is committed to going everywhere and talking to everyone, even when their native language is not English,” Claudia Tristán, the director of Latinx messaging for the O’Rourke campaign tells mitú. “He learned Spanish in his native El Paso, a community on the U.S.-Mexico border where many residents are bilingual. As an elected official representing the border, he has always used Spanish to communicate with his constituents, regularly holding town halls, taking questions in both English and Spanish.”
Tristán explains that O’Rourke wants to use the same strategy of his political career to give attention and information to the Spanish-speaking community.
The attacks on the Latino community, both through rhetoric from the Trump administration and the shooting in El Paso, solidified the importance of the campaign to address Spanish-speaking constituents.
“As a native of El Paso, part of the largest bi-national community in the Western Hemisphere, reaching out to and standing up for the Latinx community has been a top priority for Beto throughout his campaign,” Tristán says. “On the trail, he has prioritized meeting with Latinx voters, engaging with Latinx media and is boldly speaking out against the discriminatory attacks President Trump has waged against the Latinx community. This Twitter account is an extension of Beto’s in-person Spanish-language outreach to voters.”
There are more than 40 million Spanish-speakers living in the U.S. Many of the younger generations are bilingual with parents who rely predominately on Spanish to communicate.
Tristán admits that O’Rourke using Spanish in his speeches is important to her and her family.
“I know for my mom and abuelita it really resonated for them when they heard Beto express solidarity with the community, in their preferred language, that means something,” Tristán recalls after the El Paso shooting. “That is incredibly profound.”
@BetoParaTodos is going to be part of a larger push to utilize O’Rourke’s Spanish to communicate with voters.
“Beto understands that it is an important part in communicating with this vastly diverse community,” Tristán explains. She adds: “Establishing this online communication channel allows Beto and the campaign to regularly and consistently have interactions with voters in Spanish.”
Tristán highlights the candidate’s upbringing in the bilingual and multiracial community of El Paso as shaping his policies and campaign tactics.
O’Rourke grew up in El Paso surrounded by immigrants and eventually went on to represent the community in Congress. His outlook on the world and the future of the country have been influenced and shaped by his experience living in and representing a large and vibrant immigrant community.
“In the wake of one of the deadliest attacks on the Latinx community where hate was brought into his hometown, Beto has redoubled his efforts to call out the hateful, racist rhetoric of Donald Trump, has reinforced his commitment to visiting with people targeted by Trump’s harmful policies, will continue to uplift them and tell their stories,” Tristán says.
As a candidate for the office of President of the United States, O’Rourke wants to uplift the stories of those he has fought for.
“Beto is committed to engaging with the Latinx community in a meaningful way: to listen and show up for them, and demonstrate solidarity at a time where they feel hunted and afraid,” Tristán says. “Beto is not only boldly speaking out against Donald Trump and his racist policies targeting the Latinx community, but is also reaching out to Latinx voters to better address their needs and concerns on a range of issues and in a meaningful way that moves this country forward.”