Companies and brands need Black people.

Case in point: recently, an executive from Snapchat’s parent company was forced to apologize for a disrespectful filter that encouraged users to “break the chains of slavery with a smile.”

Snapchat’s latest filter was set against a Pan-African flag and encouraged users to smile to make chains appear and ultimately break them.

Snapchat released a filter that broke the chains of slavery with your smile. On Juneteenth. 🥴🥴🥴 pic.twitter.com/jf6yV7OWED

— Kevín (@KevOnStage) June 19, 2020

The filter was featured as part of Snapchat’s Juneteenth support effort which rose in popularity amid protests over the death of Georg Floyd, Breonna Taylor, and other Black people across the United States.

Users on Twitter were quick to condemn the filter as “tone-deaf” and being superficial in attempts to address systematic racism. In response to the backlash, former Snapchat employees have tweeted out about the company’s lack of diversity. “This is what happens when you don’t have any black people on the product design team,” one Twitter user wrote.

In response to complaints, Oona King, the vice president of diversity, equity, and inclusion at Snap, slammed assertions that the company launched the filter without consulting Black staffers.

I ain’t really feeling this filter lol I used to love Snapchat. Lol o guess we gotta smile to break the chains. 😂😂😂 smh I can’t wait until the internet start talking about this filter 🤦🏽‍♂️ pic.twitter.com/0jT5ckeB6W

— ひ #TheyDontSeeTheVision🤓 ひ (@Pass_MeTheBall) June 19, 2020

“The mischaracterization on social media — that White executives at a tech company failed, yet again, to include Black perspectives — is completely untrue,” King, a Black woman told employees in a Saturday letter. “What is true is that regardless of our diverse backgrounds, we are all human, and humans make mistakes.”

King asserted that Black employees had been “fully involved” in creating and approving the filter. In response to complaints, Snapchat pulled the filter and apologized.

“This mistake has taught us a valuable lesson, and I am sincerely sorry that it came at the expense of what we meant to be a respectful commemoration of this important day,” King said in the letter published by The Verge. “We feel it is perfectly acceptable as black people to celebrate the end of slavery — as we do with picnics, BBQs, street parties, and other forms of celebration across America — and say ‘Smile! Happy Juneteenth; we’re no longer enslaved! But we’re not yet really free either! However for a White person to tell a Black person: ‘Smile! You’re no longer slaves’ is offensive in the extreme.”

Unlike other Silicon Valley giants, Snap has yet to share a report on the diversity of its workforce. Recently they announced plans to publicly release diversity data, “along with additional context and our plans for meaningful change.”

Jennifer Lopez and Shakira owned the Super Bowl halftime show this year. The Puerto Rican and Colombian singers cranked up the sexy and talent with a halftime show we are still talking about.

J.Lo shared some behind-the-scene moments from her Super Bowl halftime show.

View this post on Instagram

I can’t believe it’s already been 3 months since the #SuperBowlLIV #Halftime Show! ✨🏈✨ So much has happened since then, but I wanted to share a fun peek behind the scenes at our first rehearsal with the dancers and @Shakira❤️

A post shared by Jennifer Lopez (@jlo) on May 3, 2020 at 8:18am PDT

J.Lo and Shakira’s Super Bowl halftime show brought in 103 million viewers. This was a 4 percent increase from the previous year, which was Maroon 5. Three million more people enjoyed the show and it caused more than a thousand people to call and complain because many complained that it was too sexual.

But everyone is obsessing over the last video in the post.

In the final video, J.Lo and Shakira are going over the choreography. The move they are trying to nail is the booty shake and Shakira asks J.Lo how she does it. Fortunately, you can hear what they say and J.Lo responds.

“I do it with my knees,” J.Lo told Shakira before laughing. “When you shake your knees, your butt goes. My mother taught me that when I was four.”

Her former costar from “Hustlers” had to comment and quote J.Lo.

We hope that this is something that J.Lo taught the women he worked with on the movie. It is pretty solid advice for good booty shaking. Let’s face it, we all know that J.Lo’s booty-shaking is a move she does time and time again. She does it because she is good at it and people like to see it. Now we know how she does it.

People are living for this content.

Lol. Honestly, this isn’t surprising. Anything we ever wanted to know, we asked our parents. Our parents are usually just really fun and there is the openness with our parents when it comes to things in the home. It is a fun, safe bubble where we all let ourselves be ourselves.

There was some confusion because Shakira is known for her dancing.

In J.Lo’s defense, booty-shaking is completely different than shaking your hips. It requires a different kind of movement in your body. Hips and booty move differently and J.Lo might also need advice from Shakira on how to shake her hips.

The post is bringing memories back for everyone about the halftime show that shook the NFL world.

More than 1,000 people complained to the FCC claiming that the show was overly sexual. The claims sparked fierce debate on social media about the merits of the claims and the visuals of the performance. The debate was split with people arguing that those complaining where policing brown bodies.

However, the most obvious thing people are doing is learning a new move for the end of quarantine.

The end of the quarantine is everything that they have all wanted to celebrate for a long time. Thankfully, J.Lo gave us a chance to learn something new while still social distancing and self-isolating.

READ: J.Lo Speaks Up About The Super Bowl Halftime Show And How She Wants Girls To Raise Their Voices