This morning talking on my morning show about Selena x MAC, Lil’ Libros, and magic. ✨✨
You might not recognize the name Patty Rodriguez, but she is the Latina behind some of the ~coolest~ things happening for Latinos this year.
Rodriguez, a senior producer for “On Air with Ryan Seacrest,” recently sat down with her boss to talk about the way she sparked the launch of MAC + Selena. That’s right. Rodriguez was the mastermind and muscle behind the petition that prompted the makeup company to finally release a makeup line dedicated to La Reina.
She was so instrumental in getting MAC + Selena to shelves that she was flown out to Corpus Christi, Texas to introduce the Quintanilla family at the launch event.
Rodriguez told Seacrest that originally she almost gave up on the line after MAC gave her a cold shoulder. Later, she saw a viral mock-up of a Selena makeup line, so she created the petition and went back to MAC with signatures.
“I really feel that my community deserves something like this after everything we have done,” Rodriguez told Seacrest.
But Rodriguez has done more than makeup. She is the co-founder of Lil’ Libros, a bilingual children’s book publishing company.
Rodriguez told Seacrest that Lil’ Libros was rejected from “every major” publishing company in the U.S. Through tears, Rodriguez recalls to Seacrest how while she was pitching the books she was told that “Latinos don’t read to their kids.”
She also has her own line of jewelry: MALA.
But the thing that makes Rodriguez truly grateful and emotional is being recognized by Los Angeles Times for her hard work. She was recently honored with Latinos de Hoy‘s Culture Ambassador Award.
Getting this today is by far the most unbelievebale feeling I have ever experienced. I am humbled, honored, and blessed to receive the LA TIMES @LatinosDeHoy Culture Ambassador Award this Sunday. I have no words. However I do know one thing, this is for you all. This is not for me. This is for you, for our children, for our parents, and for everyone who came here before us. May we always dream the biggest dreams and never stop believing in magic. ✨✨✨#sinmiedo
Way to go, Patty. You deserve your award after everything you have done for our community. You have definitely proved yourself to be the best ambassador for Latino culture.