The Latina Who Sparked MAC + Selena Got Emotional During Her Radio Interview

This morning talking on my morning show about Selena x MAC, Lil’ Libros, and magic. ✨✨

Posted by Patty Rodriguez on Wednesday, October 5, 2016

You might not recognize the name Patty Rodriguez, but she is the Latina behind some of the ~coolest~ things happening for Latinos this year.

cuando de repente me preguntó: "buscabas a mi hermano?"… ??

A photo posted by patty rodriguez™ (@pattyrodriguez) on

Rodriguez, a senior producer for “On Air with Ryan Seacrest,” recently sat down with her boss to talk about the way she sparked the launch of MAC + Selena. That’s right. Rodriguez was the mastermind and muscle behind the petition that prompted the makeup company to finally release a makeup line dedicated to La Reina.

She was so instrumental in getting MAC + Selena to shelves that she was flown out to Corpus Christi, Texas to introduce the Quintanilla family at the launch event.

And then this just happened. Thank you Corpus Christi. ?

A photo posted by patty rodriguez™ (@pattyrodriguez) on

Rodriguez told Seacrest that originally she almost gave up on the line after MAC gave her a cold shoulder. Later, she saw a viral mock-up of a Selena makeup line, so she created the petition and went back to MAC with signatures.

“I really feel that my community deserves something like this after everything we have done,” Rodriguez told Seacrest.

But Rodriguez has done more than makeup. She is the co-founder of Lil’ Libros, a bilingual children’s book publishing company.

Llego el jefe. Ándale! Act like you are working.

A photo posted by patty rodriguez™ (@pattyrodriguez) on

Rodriguez told Seacrest that Lil’ Libros was rejected from “every major” publishing company in the U.S. Through tears, Rodriguez recalls to Seacrest how while she was pitching the books she was told that “Latinos don’t read to their kids.”

She also has her own line of jewelry: MALA.

Sunday vibes ??????

A photo posted by Patty Rodriguez Jewelry (@malabypattyrodriguez) on

But the thing that makes Rodriguez truly grateful and emotional is being recognized by Los Angeles Times for her hard work. She was recently honored with Latinos de Hoy‘s Culture Ambassador Award.

Way to go, Patty. You deserve your award after everything you have done for our community. You have definitely proved yourself to be the best ambassador for Latino culture.

READ: These 2 Latinas Run Hollywood, Can Run The World

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Study: Pollution More Likely To Impact Latino Communities

Things That Matter

Study: Pollution More Likely To Impact Latino Communities


Air pollution affects everyone, but if you’re Latino, you’re likely living in an area with air that is unfit to even breathe.

According to a recent study, 1.81 million Latinos live within a few miles of factories that pump toxic pollutants into the air. The reasons for this are economic. Of course no one wants to live near smokestacks, but houses in these areas are much cheaper and affordable for families that barely break even each month. This fact is even more alarming when you consider that U.S. Latinos are three times more likely to die from asthma-related problems than any other demographic. The problems stemming from this affect Latinos of all ages. Children are more likely to fall behind in school due to health problems, families are less likely to have health care to keep their families healthy, and unskilled immigrant workers are more likely to work in environments with inhumane conditions.

To find out more, please check out the Mother Jones report here.

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