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Country Music Gaining In Popularity Among Latino Millennials

Move over Fifth Harmony and Luis Coronel…

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Young Latinos are turning to a different sound: country.

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Yep, according to a study by the Country Music Association, there has been a 25 percent increase in Latino country music consumers since 2010. Meanwhile, the white audience for country music has only grown by 7 percent in the same time.

Not only are there more Latinos listening to country music, we are slowly outpacing the white community after all, but the study shows that non-whites are willing to pay more for their music.

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We are also more likely to listen to music longer than whites by one hour in the 18-24 age group. The 18-24 age group is the fastest growing population listening to country music growing by 54 percent since 2005.

“We have seen a lot of growth in the composition of our nonwhite audience,” Karen Stump, senior director of market research for the CMA, told The Tennessean. “Even beyond the sheer numbers, the frequency they’re engaging in country music stood out.”

So, next time you are on YouTube and just don’t know what to listen to, why not give Scotty McCreery (who is Puerto Rican) or Caitlin Gutiérrez a listen?

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You can read the full story from The Tennessean here and you can see the full CMA study here.

Click the share button below if you’re already a big country fan.

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Kali Uchis’ “Telepatía” is Becoming a Global Hit Thanks to TikTok

Latidomusic

Kali Uchis’ “Telepatía” is Becoming a Global Hit Thanks to TikTok

Through the power of TikTok, Kali Uchis is taking her song “Telepatía” to the top. The Colombian-American singer is sitting comfortably in the top 10 of Spotify’s Top 200 chart in the U.S. thanks to a TikTok trend.

This isn’t the first time that TikTok brought new fame to songs.

TikTok has proven to be quite the catalyst for today’s top hits. The app assisted in getting Olivia Rodrigo’s “drivers license” to the top of Billboard Hot 100 chart, where it remains. TikTok also reinvigorated interest in Fleetwood Mac’s “Dreams” last year thanks to Doggface’s viral video. Now Uchis is getting her long overdue shine with “Telepatía.”

“Telepatía” is becoming a global hit thanks to the same phenomenon.

At No. 7 on the Spotify U.S. chart, “Telepatía” is the highest-charting Latin song in the country. Bad Bunny’s “Dákiti” with Jhay Cortez is the next closest Latin song at No. 14. “Telepatía” is also making waves across the globe where the song is charting on Spotify’s Viral Charts in 66 countries and in the Top Songs Charts of 32 countries.

There’s also plenty of “Telepatía” memes.

Uchis is turning the viral song’s success into strong sales and streaming. On this week’s Billboard Hot Latin Songs chart, “Telepatía” debuts at No. 10, marking her first top 10 hit on the chart. There are also memes circulating on other social media apps that are contributing to the song’s virality.

“Telepatía” is one of the key cuts on Uchis’ debut Latin album, Sin Miedo (del Amor y Otros Demonios). It’s the best example of her translating that alternative soul music that she’s known for into Spanish. The song is notably in Spanglish as Uchis sings about keeping a love connection alive from a distance. It’s timely considering this era of social distancing that we’re in during the COVID-19 pandemic.

Uchis is currently nominated for a Grammy Award. She’s up for Best Dance Recording for her feature on Kaytranada’s “10%” song.

Read: You Have To Hear Kali Uchis Slay This Classic Latino Song

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Kehlani Dresses as Both Prom King and Queen on Cover of ‘Playboy’, Talks Feeling Comfortable in Both Gender Roles

Entertainment

Kehlani Dresses as Both Prom King and Queen on Cover of ‘Playboy’, Talks Feeling Comfortable in Both Gender Roles

Photo via kehlani/Instagram

Kehlani has long been open about the fluid nature of her gender expression. That’s why it’s exciting that the R&B star is experimenting with different facets of her personality on the most recent cover of Playboy.

In a bold move, Kehlani appears on Playboy‘s latest cover dressed in both (traditionally) women and (traditionally) men’s clothing.

And as if one Kehlani isn’t exciting enough, the magazine cover treats us to two versions of this Oakland native. On the left side of the magazine, Kehlani is dressed up as a Prom Queen, complete with a resplendent gown and a tiara. On the cover’s right side, Kehlani is dressed in Prom King drag: her tie undone, her collar open, her crown askew.

She shared the picture to her personal Instagram page with the cheeky caption: “I always wanted to date me.”

In the accompanying interview, Kehlani talks about gender identity and expression, motherhood, and owning her sexuality.

When Kehlani was asked how she defines masculinity and femininity, Kehlani got refreshingly candid. “I’ve discovered that I’ve run from a lot of femininity,” she admitted. “I was way more comfortable in a more masculine space. I feel more masculine when I am in my stillness and I’m grounded in a quiet, contemplative mode.”

She then explained that she feels “most feminine” when she’s “being the mother of my house.” (Kehlani had a baby girl named Adeya Nomi in 2019). She also explained that she “feels her femininity” when she ‘s indulging in self-care, like soaking in a flower-filled bath, or doing a hair mask.

“My femininity makes me feel soft and gentle and tender and careful in a different way than my masculinity makes me feel,” she said. “I’m trying not to let it fall into the gender norms of feminine and masculine, but for me it does a tiny bit. But I also am very fluid in both of those settings.”

Kehlani has always been open about her fluid sexuality and gender identity.

In 2018, she tweeted: “Not bi, not straight. I’m attracted to women, men, REALLY attracted to queer men, non-binary people, intersex people, trans people”.

But of course, haters on the internet accused her of “queer-baiting”–that is, pretending she’s queer to get more LGBT fans and attract attention. In an interview with The Guardian last year, she revealed why the accusation frustrates her.

“I’ve had girlfriends in front of people’s faces, right under their noses, and they weren’t famous and so nobody cared to make it public,” she said. “So they automatically assume that I must like men more than women.”

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