Yep, according to a study by the Country Music Association, there has been a 25 percent increase in Latino country music consumers since 2010. Meanwhile, the white audience for country music has only grown by 7 percent in the same time.
Not only are there more Latinos listening to country music, we are slowly outpacing the white community after all, but the study shows that non-whites are willing to pay more for their music.
We are also more likely to listen to music longer than whites by one hour in the 18-24 age group. The 18-24 age group is the fastest growing population listening to country music growing by 54 percent since 2005.
“We have seen a lot of growth in the composition of our nonwhite audience,” Karen Stump, senior director of market research for the CMA, told The Tennessean. “Even beyond the sheer numbers, the frequency they’re engaging in country music stood out.”
Meet Bartolo Colón. At 42 years old, Colón is the oldest player in Major League Baseball.
And he doesn’t just warm the bench while the young guys do their thing. Colón pitched more than 30 games last season and has already pitched 7 games this year. He also recently passed Pedro Martínez as the second-winningest Dominican pitcher of all time behind Hall of Famer Juan Marichal.
Aside from his age, the Dominican pelotero is also well-known for a few things. Like his major league-sized beer belly…
Baseball card maker Topps commemorated the event by creating a baseball card (damn, they work fast these days) and fans are already gobbling it up. According to ESPN, nearly 9,000 cards have already been sold.