Culture

The Janitor Who Created Hot Cheetos Is Having His Story Turned Into A Movie

Richard Montañez is the mastermind behind the Flamin’ Hot Cheetos you are probably eating right now. Well, pretty soon you will finally get to see his story told on the big screen thanks to Fox Searchlight. The production company won the rights to “Flamin’ Hot” after a very competitive bidding war, according to Variety. Here’s a little bit of his story you can expect to see in the upcoming film.

If you’re Latino, you probably have a borderline, unhealthy addiction with these…

But you probably don’t know you owe your obsession to former janitor, Richard Montañez.

The '2014 Latinos De Hoy Awards' Presented By Hoy And Los Angeles Times
Credit: Imeh Akpanudosen / Getty Images

Yep, this man who worked at the Frito-Lay plant in Rancho Cucamonga mopping floors, picking up trash, spending tireless hours cleaning that would go on to become the inventor of  your favorite Cheetos and the company’s top-selling product.

He says it started with this…

Credit: @tamgela.ng / Instagram

Yes, elotes.

“I see the corn man adding butter, cheese and chile to the corn and thought what if I add chile to a Cheeto?”

tumblr_nemdj1sFfm1soax2qo1_400
Credit: Aladdin / Disney / wonderlaaaaaand / Tumblr

Richard ran to his mom’s kitchen and started mixing a bunch of chiles.

jph7bpe
Credit: ElGuzii / YouTube

Until he created the perfect blend of spices.

He called the president and set up an executive presentation. No pressure, right?

tumblr_nxnygjrMDi1s1ikhbo1_500
Credit: sogui / Tumblr

In two weeks, this man who worked as a janitor for four years, with broken English and no high school diploma, put together an entire presentation by copying a marketing strategy from a library book.

Needless to say, execs LOVED the idea. Fast-forward a few sales later and his product has become Frito-Lay’s top selling snack.

tumblr_mtek85DXo71spo3yuo1_500
Credit: cuntlyff / Tumblr

Because… yum!

What gave him the courage to pitch his idea to a team of executives?

2016-02-19
Credit: Luis Hernández

Newsflash: You’ve Been Eating Hot Cheetos The Basic Way

Growing up, he said his dream was to drive a trash truck because he didn’t know what was on the other side of the tracks. Still, he believed because…

2016-02-19-1
Credit: Luis Hernández

He never believed where he started would be a limitation.

12651267_10207044977296699_8982040435862265005_n
Credit: Richard Montañez / Facebook

Growing up, he lived in this small wine community in southern California that he described it to mitú as a labor camp.

Today, Richard leads Multicultural Sales & Community Promotions across PepsiCo in North America, but he doesn’t forget where he came from.

tumblr_new7xufu9F1qm7imdo1_500
Credit: SNL / NBC / i-am-a-lucky-artefact / Tumblr

He is part of Kits for Kids and Feed the Children, donating food, school supplies, clothing and scholarships to help students become boss leaders like he is today and if that weren’t enough, he and his family started OneLite. “We feed hundreds of thousands of people every year and we buy about 50k new shoes for kids plus so much more and I fund it all out of our pockets,” he told mitú.

Richard, thank you for bringing so much happiness into our lives. You’re our hero.

Credit: @myky07 / Instagram

Click the share button below to show your appreciation for Richard Montañez. 

Notice any needed corrections? Please email us at corrections@wearemitu.com

These 9 Arroz Con Frijoles Recipes From Latin America Will Change Your Nightly Dinner

Culture

These 9 Arroz Con Frijoles Recipes From Latin America Will Change Your Nightly Dinner

whitewish / Getty Images

One of the most iconic dishes from Latin America is arroz con frijoles. The mix of rice and beans is a smell and taste that sends every Latino back to their childhood. Mami and abuela always know how to make beans better than we ever can. However, practice makes perfect. Just try these recipes until you finally land on the flavor and texture you remember from childhood.

1. Casamiento Salvadoreño

View this post on Instagram

#casamientosalvadoreño

A post shared by Carina (@tachu_b) on

Casamiento Salvadoreño is a beautiful marriage of rice, red beans, peppers, and onion. The four different components get added at different times slowly building up until you hit the perfect balance in the flavor and consistency. If you like a savory breakfast, pair it up with some eggs and maduros and enjoy a Salvadoran breakfast.

2. Arroz Congri

Arroz Congri is one of the most quintessential dishes of Cuban cuisine. The mix of the rice and black beans is something you can find in any Cuban home or restaurant. The dish relies on the rice, bell peppers, and beans cooking together with spices until the water is absorbed. The method of cooking is how you can plate it in the iconic thick disc shape that we all know and love.

3. Arroz Com Feijão Preto

View this post on Instagram

Sometimes, I cook at home in my kitchen. Here is a comforting and ridicously delicious Brazilian Black Bean recipe These black bean beauties are cooked with onions, garlic, and seasoned perfectly with coriander, cumin, oregano, salt and pepper, next garnish with a lime wedge and sprig of cilantro to brighten it all up. They make a great side dish to enchiladas and more. Ingredients: 2 cans Black Beans, drained and rinsed 1/2 Tbls cooking oil 2/3 cups diced, white onion 2-3 garlic cloves, finely minced (I use a microplane zester) 2/3 cups chicken stock or broth 1/4 tspn cumin 1/4 tspn coriander 1/4 tspn mexican oregano salt &pepper to taste 1 lime and sprig of cilantro for garnish Instructions: In a small bowl mix together the cumin, coriander, and mexican oregano and set aside. In a saucepan on the stove, heat the olive oil to med-high heat. Saute onions for about 3 minutes or until they just start to become translucent. Add garlic and saute abut 30 seconds more. Add beans and broth, and seasonings then bring to a boil. Reduce heat to a low simmer and simmer for about 7-9 minutes, stirring occasionally. Add salt and pepper to taste. When they are done cooking, remove from heat and add in a few squeezes of fresh lime juice. Then use the back of a spoon or rubber spatula to lightly mash some of the beans. You don’t want to pulverize all of the beans. The beans will thicken more upon resting. You can add more broth/stock if, they get to thick. Recipe adapted by Our Best Bites I've been making this recipe since 2009. It is my absolute favorite black bean recipe. @utahanaskitchen @ourbestbites #blackbeans #brazilianblackbeans #sidedish #semihomemade #cooking #homecooking

A post shared by Utah's Food Flirt | Laura (@utahsfoodflirt) on

Arroz com Feijão Preto is Brazil’s answer to the regional love of rice and beans. What really sets these beans apart is the use of bacon to add some flavor and substance to the dish. Of course, there are still some veggies included but the true magic of this Brazilian dish comes from the smoky and salty bacon flavor.

4. Tacu-Tacu

Peru is known to be one of the best food destinations in the world. Tacu-Tacu is just another example of Peru’s superior food status in the world. The most unique, and fun, thing about this arroz con frijoles dish is the shape. To achieve the texture for this you have to remember to let the rice sit in the bean mixture for 15 minutes so that the rice absorbs enough liquid to be malleable.

5. Gallopinto

Gallopinto is another version of arroz con frijoles that requires properly layering and add the ingredients. The rice does cook for a brief moment with the onion until it is coated with the hot oil before adding the water. After the rice is done you add the beans and let the delicious dish cook to perfection.

6. Arroz Con Habichuelas

Olives go a long way it making this Dominican dish really stand out. Arroz con habichuelas is a classic Dominican dish that brings together chicken bouillon, olives, rice, and beans together to create something you won’t forget.

7. Arroz Con Queso

Okay, so this isn’t an arroz con frijoles recipe. However, who doesn’t like trying new things. Arroz con queso is a famous Bolivian dish and it is always worth trying something new. Cheese is one of the greatest and most important food groups, tbh so rice with cheese is just…. *chef’s kiss.*

8. Arroz Con Gandules

View this post on Instagram

Order today #Thursday #ArrozConGandules

A post shared by La Empanada Mama (@la_empanada_mama) on

Another rice dish that doesn’t use beans but is still just as delicious. Arroz con gandules is a Puerto Rican dish with pigeon peas that every rice loves needs to try at least once. Just one bite will transport you directly to the Caribbean island and will make you scream “WEPA!”

9. Arroz Con Frijoles Refritos

View this post on Instagram

These Vegetarian Enchiladas @lasmargaritasbc were AMAZING. You can definitely get one of the protein enchiladas (they have a variety) but I really wanted to try this one. It's Two corn tortillas rolled with cheese, green onions, olives, green peppers, tomatoes. Covered with a mild red enchilada sauce, melted cheese and topped with sour cream. Served with refried beans and mexican rice ($14.95). You honestly, don't even miss the meat! You also get complimentary chips and salsa. I love mexican rice and beans and this definitely hit the spot. Would 10/10 recommend. – – – – – #foodgram#instaeat#eatinvancouver#foodie#foodadventures#instafood#instalike#instafollow#followforfollow#foodgram#foodie#foodphotography#foodcoma#eeeeeats#instafoodie#girllikestoeat#604foodie#enchiladas#vegetarian#mexicanfood#mexicanriceandbeans#vegetarianrecipes#healthyfood

A post shared by Amneet Mithie (@girllikestoeat_) on

It’s all about the beans here. They have to be cooked more than once and in more than one way. After all, they are called refried beans so they aren’t just cooked once and done. These are a classic around the world and you have definitely had them whenever you went to a Mexican restaurant.

READ: This Iconic Mexican Food Won The Twitter Battle To Be Named Latin America’s Best Street Food

Notice any needed corrections? Please email us at corrections@wearemitu.com

Mountain Dew Margaritas Are Apparently A Thing At Red Lobster Now?

Culture

Mountain Dew Margaritas Are Apparently A Thing At Red Lobster Now?

Matt Winkelmeyer / Getty

We’ve seen all kinds of takes on the timeless classic that is a Margarita. From frozen Margaritas to ones with cranberry juice and dashes of blue curaçao and twists of basil and ginger beer we’ve literally seen it all. Or so we thought.

Recently, Red Lobster announced that they’re doing a Mountain Dew-take on the beloved and salty tequila cocktail.

Red Lobster’s DEW-Garita promises to set you aglow.

The drink is the first official Mountain Dew cocktail and of course, it is bright lime green. While the cocktail’s recipe is being kept strictly under wraps, like everything at Red Lobster’s, it’s supposed to pair “perfectly” with Red Lobster’s iconic Cheddar Bay Biscuits.

“Red Lobster is thrilled to work with PepsiCo, not only because it has a great portfolio of brands, but specifically because of the food and beverage innovation possibilities,” Nelson Griffin,the Senior Vice President and Chief Supply Chain Officer at Red Lobster said in a statement about the drink.

Red Lobster’s DEW-Garita is due to debut at Red Lobster locations nationwide in September and by the end of 2020.

The Margarita is an iconic Mexican drink related to a drink called Rhe Daisy.

The classic Tequila sour cocktail is one of the most beloved cocktails in the world. According to Wine Enthusiast “One story claims that the drink was created in 1938, as Mexican restaurant owner Carlos (Danny) Herrera mixed it for gorgeous Ziegfeld showgirl Marjorie King. Supposedly, Tequila was the only alcohol that King would abide, so Herrera added lime juice and salt.”

To make your own classic Margarita check out this recipe below

Ingredients

  • Coarse salt
  • Lime wedge
  • 2 ounces white Tequila
  • 1 ounce orange liqueur
  • 1 ounce lime juice

Directions

Shake out coarse salt on a plate. Wet the rim of a glass by using the lime wedge. Press the rim of the glass in the plate of salt to coat. Add ice to the glass.

Fill a cocktail shaker with ice and add the rest of the ingredients. Shake well, and pour into the prepared glass over ice.

Notice any needed corrections? Please email us at corrections@wearemitu.com