Food And Wine Learned A Valuable Lesson About Respecting The Cultures Of Foods They Are Covering After This Concha Fiasco

credit: @foodandwine / Twitter

Some times people discover new things and just can’t quite figure out how to describe them. Other times, people discover things people have been enjoying for centuries and don’t know how to explain it in non-colonizer terms. This is the situation Food and Wine found themselves in when they tweeted about these “sweet brioche-like rolls,” which are really conchas. The food magazine posted the tweet and it wasn’t long before Twitter users dragged them all over the internet for their tweet and the media outlet deleted the tweet but screen grabs are forever.

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