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These Female Entrepreneurs Want You To Wear A Wig That Is Snatched

According to research, African-American consumers will spend nearly $2 billion on hair-care products, this year alone. And although a lot of that expenditure goes toward products aimed at caring for natural hair —like shampoo, conditioner and styling products, which are also very important— a lot of $$$ is also being spent on wigs and extensions —of terrible quality, may I add. These black women grew tired of fighting and fussing with wigs and hair extensions of bad quality, so they created their own businesses to fix the problem.

Up until recently, products like wigs and extensions were primarily produced by people outside of the black community. And perhaps that’s why there were so many issues.

Twitter @olaleyepeter6

According to Mintel, between 2015 and 2019, the use of braids and extensions by Black consumers in the U.S. grew 64% and the use of wigs spiked 79%. It’s also Black women who are seen wearing the film lace frontals “Oba wigs” and drawstring ponytails and yet, a lot of companies are white or Asian-owned but Black-presenting. “It’s problematic and needs to be discussed,” says Stephanie Nolan, founder of XOXO Virgin Hair.

Nolan first came up with the idea to start her own hair business after working as a model in the early 200s.

Instagram @xoxovirginhair

Ever noticed how hairstylists spend the majority of prep time fussing and fighting with weaves and wigs  before even being able to put them on? “They would have less-than-desirable experiences working with hair extensions or wigs that just weren’t cooperating,” says Nolan. “And it would end up really dragging out photoshoots.”

She had experimented with weaves in her personal life too, and in more than just a few occasions, the hair she bought just didn’t meet her expectations.

Instagram @xoxovirginhair

“I know that the everyday woman also doesn’t have time to fuss with their hair in the morning because she has to be at work at 8:30 in the morning,” she says. “And spending a lot of time on hair just takes away from being able to eat breakfast, being able to commute, so many things.” So she started her own company in 2014, aiming to release a product that would be convenient, easy to use and most importantly, of high quality.

Heat Free Hair by Ngozi Opara

Instagram @heatfreehair

Ngozi Opara owned a hair salon in Washington D.C. around the time when the natural hair movement started to take off. And she started to see a lot of clients that wanted to grow out their natural hair —which more often than not had been straightened or relaxed. They didn’t want to cut off their hair, so thy opted for sew-ins instead. “At the time, there weren’t any extension products on the market that would blend properly for women with coily hair textures (think 3B and 4C),” Opara says. “Clients were using virgin hair, but the only available options all came in straight, wavy and loose curly textures.”

The textures available meant that Opara had to straighten her clients’ hair in order to get it to blend properly, and she wanted to be able to manipulate their hair without using any heat. “I set myself up to be the first company to [make] virgin hair exclusively for natural hair textures.”

In 2013 Opara moved to China to learn about the manufacturing process.

Instagram @heatfreehair

After six months in China, she learned that not only did the factories have no concept of how the product they were making was being used, but also that a lot of the people producing the wigs didn’t know how to create textured hair without using chemicals. After a lot of tests, roundtable discussions and educating, they eventually got to a place of understanding and were able to create a product all parties were proud of. Now, Opara owns her own factory in China —with more than 50 employees.

Gina Knight, an influencer and wig designer based in the U.K., noticed that the same issue was prevalent in hair extensions across the pond.

instagram @ginaatinukeknight

Just as Opara hadn’t been happy with the texture of virgin hair for wigs, Knight couldn’t find options with hair similar to her own texture. “Having to have more of a Eurocentric wig just wasn’t me,” Knight says.

Black entrepreneurship in the wig and extension space is picking up speed but there’s still a lot of work to be done.

instagram @ginaknightwigdesign

“We are the ones who are utilizing [the product] the most, we’re making it modern, we’re making it so that other races want to get in on it and want to wear wigs,” Knight explains in conversation with Fashionista. “But I think people need to be honest with the fact that, in the supply chain, we don’t have a stronghold,” she says. “Along the line, it does fall out of the hands of Black-owned because we have to source from all over.”

Many companies realized there was a market, and they jumped on it without considering the group they’re marketing to.

twitter @morganjerkins

That’s probably what’s most upsetting about how the industry has evolved since these entrepreneurs first started their businesses. “When I created my brand, I had this customer in mind, I had my clients at the time in mind, I had myself in mind,” Opara says. “I shared the same pain points as the people who would benefit from my product and I didn’t even necessarily know it was going to take off, I just wanted to help solve a problem.” It’s unfortunate, she says, because the companies with more power take opportunities away from black female founders that are creating these products for their community.

It’s important to support Black women and their businesses so even more companies can thrive.

Instagram @ginaknightwigdesign

“I feel like it’s my duty almost to try to encourage people to support Black businesses because I know the value that it has for future entrepreneurs,” explains Opara. “But I also feel like, at least for myself as a consumer, I want to know that the brand I’m buying from is a brand that actually cares about me and not just about the money that they’re making from me.”

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Sweet And Sexy Lingerie To Buy Just For You This Valentine’s Day

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Sweet And Sexy Lingerie To Buy Just For You This Valentine’s Day

Michael Loccisano / Getty

One of the greatest falsehoods of our time is that lingerie is to be bought for others. Sure, lingerie can be fun to share with others but often times we underestimate the fun of wearing something sexy just for ourselves. That’s why we rounded up some of the sweetest and sexiest itty bitty pieces to wear for yourself this Valentine’s Day.

If you invite someone to come see it then lucky them and happy Valentine’s Day!

Fenty Embroidered Lace Corset

 But it here: Regular:$99.95

Draped Back Jacquard Cami Set

Victoria’s Secret

Buy it here: $49.50

VS Wicked Unlined Balconette Satin Bow Teddy

Victoria’s Secret

Buy it here: $119.50

Love Stories Lacy satin-trimmed stretch-lace soft-cup triangle bra

Net-a-Porter

Buy it here for: $70

VS Chiffon Pleated Babydoll

Victoria’s Secret

Buy it here for: Price$59.50 Current Price$49.50

Linking Hearts Embroidery G-String

savagex.com

But it here: $22.95

On the Rocks Pasties 3-Pack

savagexfenty.com

But it here: $32.950 Reviews

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Top Reviewed Brushes for Naturally Curly Hair

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Top Reviewed Brushes for Naturally Curly Hair

Arthur Elgort / Conde Nast / Getty

Every curly-haired girl knows that to ensure strength and growth in their tresses, staple items are needed. From a moisturizing deep conditioner to a perfect leave-in conditioner, these staples are vital for the care and keeping of our natural hair. With the right brush, curlies can stop breakage, put an end to split ends, and see growth if that’s what they’re seeking. We searched the internet for the best brush tools for Curly Hair and put them on a list for you.

Here’s a look at the top brushes you’ll want for detangling your natural hair.

Ouidad Double Detangler Comb

Curly Hair brush
Amazon.com

Users say Ouidad’s Double Detangler is perfect for those with curly, thicker hair. The brush features double rows of comb teeth and is perfect for tackling tangles without being too forceful or rough.

“This is the best comb that I’ve ever used for detangling my hair. It detangles with ease and with a speed that I’ve never experienced and I couldn’t be happier. I have a range of 3c, 4a and 4b hair and this comb handles all of it with ease.” Amazon.com user.

Denman Brush

Curly Hair brush

An absolute classic, the Denman Brush has long been touted as the fairy godmother of brushes. Loved by 3c to 4 hair types the Denman brush has been known to dentangle its way through curlier hair pattern with a stroke of the brush.

Ladies and Gents do yourself a favor and get you a brush! My boyfriend is so shocked at my curls too! Honestly, I had never thought I could have a consistent curl pattern. The pics are 6 weeks apart but my curls never were this defined as they are with the Denman brush. I had 3B but now I am full 3C hair curl type.

I didn’t remove any rows and combined my curls with Shea Moisture Hair smoothie and some eco gel to style. Watch some youtube videos to help see how to properly brush hair out. I sectioned it into layers and even tried out bangs for the first time since the curls are so tight and I am seeing consistent coils!” – Amazon user.

Remington Detangle Brush for Curly Hair

Curly Hair

According to reviews, this electric styling tool really lives up to its name. The brush’s description says the brush’s teeth rock back and forth to loosen knots and tangles from hair without snagging or breaking your hair, working to cause less shedding. Users say that while it takes longer, the process is worth it.

“Love this detangler. I’ve been natural on and off for almost 40 years and this is the best detangler I’ve come across. It takes me longer to detangle with the vs a wide tooth comb. However, there is less shedding and breakage. I used my on wet hair with conditioner in it. My hair is more elongated after styling using this brush. I will be buying 2 as gifts,” wrote on Amazon user.

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