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These Female Entrepreneurs Want You To Wear A Wig That Is Snatched

According to research, African-American consumers will spend nearly $2 billion on hair-care products, this year alone. And although a lot of that expenditure goes toward products aimed at caring for natural hair —like shampoo, conditioner and styling products, which are also very important— a lot of $$$ is also being spent on wigs and extensions —of terrible quality, may I add. These black women grew tired of fighting and fussing with wigs and hair extensions of bad quality, so they created their own businesses to fix the problem.

Up until recently, products like wigs and extensions were primarily produced by people outside of the black community. And perhaps that’s why there were so many issues.

Twitter @olaleyepeter6

According to Mintel, between 2015 and 2019, the use of braids and extensions by Black consumers in the U.S. grew 64% and the use of wigs spiked 79%. It’s also Black women who are seen wearing the film lace frontals “Oba wigs” and drawstring ponytails and yet, a lot of companies are white or Asian-owned but Black-presenting. “It’s problematic and needs to be discussed,” says Stephanie Nolan, founder of XOXO Virgin Hair.

Nolan first came up with the idea to start her own hair business after working as a model in the early 200s.

Instagram @xoxovirginhair

Ever noticed how hairstylists spend the majority of prep time fussing and fighting with weaves and wigs  before even being able to put them on? “They would have less-than-desirable experiences working with hair extensions or wigs that just weren’t cooperating,” says Nolan. “And it would end up really dragging out photoshoots.”

She had experimented with weaves in her personal life too, and in more than just a few occasions, the hair she bought just didn’t meet her expectations.

Instagram @xoxovirginhair

“I know that the everyday woman also doesn’t have time to fuss with their hair in the morning because she has to be at work at 8:30 in the morning,” she says. “And spending a lot of time on hair just takes away from being able to eat breakfast, being able to commute, so many things.” So she started her own company in 2014, aiming to release a product that would be convenient, easy to use and most importantly, of high quality.

Heat Free Hair by Ngozi Opara

Instagram @heatfreehair

Ngozi Opara owned a hair salon in Washington D.C. around the time when the natural hair movement started to take off. And she started to see a lot of clients that wanted to grow out their natural hair —which more often than not had been straightened or relaxed. They didn’t want to cut off their hair, so thy opted for sew-ins instead. “At the time, there weren’t any extension products on the market that would blend properly for women with coily hair textures (think 3B and 4C),” Opara says. “Clients were using virgin hair, but the only available options all came in straight, wavy and loose curly textures.”

The textures available meant that Opara had to straighten her clients’ hair in order to get it to blend properly, and she wanted to be able to manipulate their hair without using any heat. “I set myself up to be the first company to [make] virgin hair exclusively for natural hair textures.”

In 2013 Opara moved to China to learn about the manufacturing process.

Instagram @heatfreehair

After six months in China, she learned that not only did the factories have no concept of how the product they were making was being used, but also that a lot of the people producing the wigs didn’t know how to create textured hair without using chemicals. After a lot of tests, roundtable discussions and educating, they eventually got to a place of understanding and were able to create a product all parties were proud of. Now, Opara owns her own factory in China —with more than 50 employees.

Gina Knight, an influencer and wig designer based in the U.K., noticed that the same issue was prevalent in hair extensions across the pond.

instagram @ginaatinukeknight

Just as Opara hadn’t been happy with the texture of virgin hair for wigs, Knight couldn’t find options with hair similar to her own texture. “Having to have more of a Eurocentric wig just wasn’t me,” Knight says.

Black entrepreneurship in the wig and extension space is picking up speed but there’s still a lot of work to be done.

instagram @ginaknightwigdesign

“We are the ones who are utilizing [the product] the most, we’re making it modern, we’re making it so that other races want to get in on it and want to wear wigs,” Knight explains in conversation with Fashionista. “But I think people need to be honest with the fact that, in the supply chain, we don’t have a stronghold,” she says. “Along the line, it does fall out of the hands of Black-owned because we have to source from all over.”

Many companies realized there was a market, and they jumped on it without considering the group they’re marketing to.

twitter @morganjerkins

That’s probably what’s most upsetting about how the industry has evolved since these entrepreneurs first started their businesses. “When I created my brand, I had this customer in mind, I had my clients at the time in mind, I had myself in mind,” Opara says. “I shared the same pain points as the people who would benefit from my product and I didn’t even necessarily know it was going to take off, I just wanted to help solve a problem.” It’s unfortunate, she says, because the companies with more power take opportunities away from black female founders that are creating these products for their community.

It’s important to support Black women and their businesses so even more companies can thrive.

Instagram @ginaknightwigdesign

“I feel like it’s my duty almost to try to encourage people to support Black businesses because I know the value that it has for future entrepreneurs,” explains Opara. “But I also feel like, at least for myself as a consumer, I want to know that the brand I’m buying from is a brand that actually cares about me and not just about the money that they’re making from me.”

Adam Ray Okay Is Launching A New Clothing Line

Entertainment

Adam Ray Okay Is Launching A New Clothing Line

@adamrayokay

The time is finally here chicas.

Adam Ray Okay, the voice and face behind the iconic Instagram character named Rosa, has officially announced that they’re launching a clothing and merch line! That’s right, and you better believe the upcoming line will come with a whole lot of sass that will make the butterflies in your stomach go awfff.

In a post to fans on Instagram, Okay shared the big news.

“I’M SO EXCITED TO FINALLY SHARE THIS WITH YOU ALL. My new collection is dropping 05/21/2020 at adamrayokay.co!!! I’m so happy I was able to include 2 of my best friends that helped create the Rosa Cinematic Universe (RCU) in this with me. I want ALL of you to experience a little bit of Rosa when wearing these pieces head to my IG stories to find out how you can win a full set of merch when we launch! a portion of the proceeds will be going to those currently being affected by COVID-19,” the TikTok and Instagram star wrote in an Instagram post.

Okay announced that their new line is part of their new “Rosa Cinematic Universe (RCU)” which looks to be aiming to sell a full set of merch. What’s more, for every item sold a percentage of the proceeds will go to those currently being affected by COVID-19.

As of now, it looks like the site that will sell Okay’s items is not quite yet up and running.

The site Adamrayokay.co currently says that the site is “opening soon” but you CAN sign up with your email to find out when it will launch. The Instagram and TikTok user AdamRayOkay shot to fame late last year when the character they created named “Rosa” captivated viewers with her playful laugh and chismosa ways.

So far, Okay (as Rosa) has wrangled about 1.6 million followers on Instagram and nailed some amazing publicity.

Paper Magazine/ Instagram

“I’m just trying to stay positive [and] I want to make other people feel positive,” 20-year-old Adam Ray Okay told Paper. “So I’m just trying to put as much content on there as possible, on the internet. Just because right now both the internet and the actual real world are in a really dark place. So yeah, I’m just trying to stay positive.

On what inspired them to create Rosa, Okay explained she was easy to come up with because everyone can relate to her.

Paper Magazine / Instagram

In late March, Okay was featured in a magazine spread published by Paper Magazine. Just weeks before, Okay made her debut on Fenty Beauty.

“I had downloaded the TikTok app and I was just scrolling, doing my thing. I wasn’t really thinking of making my own content. And then I just got inspired by myself, my childhood growing up and, like you said, everybody knows this Rosa character and I felt that she had been forgotten about… So once I brought her back, everybody was just so familiar with her and that’s why I felt she did really well,” Okay told Paper in the interview with Paper magazine. “She’s everywhere. So, even if you didn’t grow up with somebody like her, you know how she is. She’s predictable in an unpredictable way. She’s just so familiar… she is part of everybody.”

Cardi B Waxed Her Bikini Line With Veet And Shared It On Instagram

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Cardi B Waxed Her Bikini Line With Veet And Shared It On Instagram

iamcardib / Twitter

It’s tough times everywhere. And by everywhere I mean everywhere.

On top of everything, the current pandemic has kept so many of us away from our regular beauty treatments which has meant that for months so many of us have had to do without the very personal waxes and hair removal prosses that we all invest in so religiously. Cardi B knows this truth and opted to embark into the world of DIY hair removal. And fortunately for us, she documented the whole process.

Recently the rapper shared a clip of herself doing a WFH AKA a wax from home and things got wild.

“Guys, wish me fuckin’ luck,” Cardi asked users in the post as she showed off a bottle of Veet 3 in 1 Gel Cream. “I hope I don’t burn my pussy off.”

Anyone whose done a wax from home knows that the experience is never very pretty and for Cardi, it wasn’t much different. The rapper documented the process for her Instagram stories and revealed that she didn’t get very far in the process.

To follow up, she tried Veet, a hair removal cream that is supposed to painlessly dissolve the hair shaft, as opposed to yanking it out.

Photo credit: Instagram/cardib
Photo credit: Instagram/cardib
Photo credit: Getty Images
Photo credit: Getty Images

And it looks like things got along pretty smoothly. Cardi B called the experience “a positive thing” that she discovered thanks to quarantine. In fact, she went as far as to describe the process as “a positive thing” she discovered in quarantine.

Of course, there’s nothing wrong with growing out your hair and letting it be free, no matter where your sprouts are located. BUT if you’re like me, you might not feel quite so comfortable and are likely desperately wishing you hadn’t taken your easy access to wax salons for granted. So, how to deal?

We scoured Instagram and Youtube for the best at-home wax kits and tips for Brazilians. Check them out below!

Get a good exfoliator.

GLOSSIER.COM

According to P&G’s site Reward me, exfoliating helps soften body hair and opens up hair follicles. Doing this before a wax will make the process easier and less painful.

Plan for the pain.

People don’t cringe at the sight of Steve Carrel getting a wax in “The 40-Year-Old Virgin” for nothing. Waxing HURTS. But the process can be made a bit more pleasant if you take a painkiller like Alieve half an hour before waxing and if you apply a numbing cream to the area you want to wax. And don’t be silly by trying to wax during or a few days before your period!

Don’t let yourself sweat.

TWITTER.COM

Make sure you keep the area dry and clean during removal. Do so by avoiding creams and moisturizers and instead apply baby powder. The powder will make the removal process all the easier once your done and have strings of wax left over.

Sweetly Bare Sugaring Hair Removal Kit

ETSY.COM

One of the top reviewed sugaring kits on Etsy.

“At home sugaring success! I would have never done this at home if it wasn’t for COVID. Now, I don’t think I’ll ever need to pay a salon again! This is a quality product!” – Etsy review.

BrownSugarShop Body Sugaring Paste

This news my first time sugaring ever (I’ve brevet waxes either) all things considered I think it went well. I definitely think next time I’m going to leave the sugar I’m not using in the fridge to help it stay stiffer longer when I use a new piece.” – Etsy reviewer.

And there you have it. Now, let’s not fool ourselves, waxing on your own will likely be way less pleasant and much more difficult than it is at a salon, but it is possible! Hang in there, Sis.