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This Business Woman Knows How Hard It Is To Get Proper Haircare Being Latina —So She Opened Her Salon And Fixed It

I don’t know about you, but I have definitely dropped hundreds of dollars on haircuts and color treatments at boujee hair salons, in hopes of attaining a honey caramel ombré on my coarse, dark mane —courtesy of my Latina DNA. Most of them played out as horror stories. More often than not I’ve walked out of a salon with brittle, over-processed, damaged hair after too many hours with foils in it, because “Your hair is so thick! let’s wait a little longer.” After too many failed attempts that made my hair look orange rather than ‘caramel’, I gave up on coloring my locks with technicians who didn’t know how to work with hair like mine. That’s why when I heard that there’s a Chicana out there cutting and coloring hair of every texture; my damaged mane and I, almost booked a trip to Dallas.

The Latinx community is obsessed with beauty, yet the industry does not cater to our needs.

twitter @esmeerubio

We all know that the beauty industry has rarely catered to women of color. Which is a huge paradox if you think of it because, it’s common knowledge that there is an undeniable obsession with beauty amongst the Latinx community. A study in 2015 called Hispanic women “the foundation for beauty sales” because it found that beauty sales increased by 8 percent among Hispanics, while it dropped almost 2 percent among non-Hispanics. Likewise, skincare and hair care increased within the Hispanic community and dropped among non-Hispanics. 

The study also found that Hispanics were spending approximately $44 on a single product, while non-Hispanics were spending almost half that price for a similar product. These numbers make it pretty clear that we have the spending power —and the need for beauty is obviously there, so why are so few brands, technicians, and businesses betting on us?

Jessica saw a gap in the market and —thankfully for us— she decided to act on it.

instagram @jakethegreat_88

Jessica “Jake” Tafoya, is the entrepeneur behind The Mod + Body Labb, a  salon that takes care of the skin and hair of women of color in Dallas. And not only does she cater to every hair texture, length and color that walks through her doors, most importantly she builds upon what her Mexican family taught her by creating an atmosphere for other women of color to feel welcome and taken care of —hallelujah!

Tafoya dreamt of opening her own beauty business years before she actually took the leap of faith and opened it.

instagram @jakethegreat_88

The gap of time between dreaming about opening her business and actually opening it, is just one of the things she credits for helping her build a business worthy of her dreams. Tafoya also credits her Latinidad, taking pride in it and embracing it, is what helped her get to where she is now. 

“I embrace my Latinidad as my identity and additional fuel to give me the strength to overcome every failure and detour set on my path,” explains Tafoya in an interview with Forbes. “Through the close bond of my family, I have been able to remain challenged and fully determined to reach my goals. Our culture is one to celebrate and learn from as we carry certain characteristics that will help us flourish from both a personal and career perspective.” 

Jessica “Jake” Tafoya is now a full fledged businesswoman who empowers and celebrates beauty.

instagram @themodlabb

Jake now has three salons for skin and hair, offering a full-service beauty experience for women of color in Dallas, TX. “I saw a significant gap within the beauty industry and wanted to create an environment where we celebrate every hair texture and skin tone while empowering the multifaceted woman,” shares Tafoya. 

‘We strive to give our guests a place where they feel welcome and where their needs are understood and met. We encourage each one of our customers to strive for self love, to feel confident and love who they see beyond their reflection in the mirror.” 

At Mod Labb, you can get all done up with services that cater to your specific hair texture and skin tone.

instagram @lissluvshair

Mod Labb offers curl cuts and hair extensions in addition to all other hair services while the Body Labb is all about skincare and cosmetic services including brow shaping and makeup. “As part Native American and Latina, my hair texture and skin tone is unique. It had always been difficult to find a professional skilled enough to know how to cater to my long, coarse hair and olive skin,” shared Tafoya. “After a couple of years of experience under my belt, I decided to transform that gap into an opportunity and create my business.”

Tafoya doesn’t only cater to people of color, she makes sure to put her money were her mouth is, and employs only people of color, too. 

instagram @themodlabb

The Mod Labb started as a 400 square-foot space that she opened three years after graduating from hair school in 2010 with only two employees at just 25 years old. She later opened the Body Labb across the street and now she’s opening the Mod + Body Labb in Arlington in the Dallas-Fort Worth area. Not only does Tafoya cater to people with hair like hers, what’s more,100 percent of her staff is made up of people of color. This gesture is more profound than the average salon goer might realize when women of color continuously struggle to find adept stylists.

Visit The Modd Lab at 1316 West Davis Street and The Body Lab at 1319 West Davis Street, open everyday from 9am to 9pm.

We Scavenged Reviews For The Best Hair Products For 4A To 4C Rizos

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We Scavenged Reviews For The Best Hair Products For 4A To 4C Rizos

Tanya Constantine/ Getty

Even if you were taught to embrace your natural hair from Day 1 navigating the world of natural hair will always be a journey. Mainstream brands rarely consider curly-headed beauties and when it comes to catering to people with coils that are of Afro-nature their support gets even murkier. Finding products that keep your hair moisturized while insuring health and growth can be tough. Fortunately, if you’re looking to stock up your hair products supply, you’re in luck.

We scoured message boards and review boards for top-rated and promoted products to try out and keep your hair thriving!

Palmers Olive Oil Formula GRO Therapy

Amazon.com

“It’s a miracle product and a must buy I grabbed it randomly thinking that even this would be an addition to my shelf without any benefits but this actually works. I use this after my hair is dried and just a little bit otherwise it gets a little greasy wait for some time and the hair feels real good. Not for the wet hair though,”- Amazon review.

SheaMoisture Jamaican Black Castor Oil Intensive Strengthening Masque Hair Treatment

Amazon.com

One user by the name of Soleil on Amazon gave the product 5 stars and boasted that she’s been using this product for years, “Despite the propaganda, I’ve always loved and used SM products. Their masques are typically A1 for my mixed textured 3c-4b, mid-back length curly coils. I also henna on a semi-regular basis so I like to use SM masques to deep condition or leave-in afterward to style my hair. I loved and used the super fruit masque, but with the henna, I was getting protein overload and needed something that was pretty much ONLY moisturizing. I love their Raw Shea & Capuacu masque for a leave-in, but was still open to other moisturizing DC’s.I used this line’s leave-in and it did absolutely nothing for my medium-thick or mid-porosity hair. My hair drinks the milk so I don’t even mess with styling milk and leave-ins for the most part. I didn’t really pay this masque much attention since it says “strengthening” and I didn’t want to deal with protein overload again. But after a friend who also has thick curly hair shared she used it as her leave-in since it’s ultra-moisturizing, I had to try it. I LOVE this masque! I honestly think the “strengthening” piece is a misnomer, as it’s far more moisturizing than anything! Definitely recommend to anyone who’s looking for an awesome deep moisturizing conditioner to add their regimen. If you’re one who loves an ultra-moisturizing, thick leave-in, you’ll love this one for that just as well.”

Camille Rose Naturals Curlaide Moisture Butter

Amazon.com

“This whole product is great, from the color to the smell, to the way it just moisturizes your hair. This was a great deal for the money for 2 products which is very close to the price you pay for 1 product that they charge at target. Get it, spend the money they fill the product to the top and a little bit goes a long way when using the cream,” one user, who gave this moisturizing product a five-star review as well approval of the entire line, said.

Aunt Jackie’s Don’t Shrink Flaxseed Elongating Curling Gel

Amazon.com

“This is my favorite *affordable* natural hair product. there is slip, shine, and great curl definition. I use it for wash n go’s or to freshen up my curls after a few days. I’ve also had some successful twist outs. the product doesn’t make me or my hair feel sticky and it smells amazing too,” a Black reviewer with natural hair and devoted to the product shared.

Kinky-Curly Knot Today

Amazon.com

“Let me start by saying I read reviews for everything before I buy it. That being said, bad reviews always stick out more than positive reviews and reading the negative reviews for this product I was hesitant to buy it especially considering the price,” a user wrote on Amazon about this styling leave-in conditioner. “So I went to Target to stock up on my Shea Moisture products. I saw this and I’ve heard a lot of good things about kinky curly from the natural hair community. I decided to read the Amazon reviews for it and went ahead and bought it even though I was hesitant. I went home, got in the shower used Shea Moisture moisture retention shampoo, conditioned with Shea Moisture Manuka honey conditioner, washed my body, then rinsed the conditioner out. When I get out the shower I squeeze the excess water out, dry off and wrap my hair in a cotton t-shirt while I get dressed. After all this, I put the KC Knot Today in, a good-sized glob for each half of my head, and just let it air dry. It is AMAZING. I actually get the curl definition I want and very minimal frizz. My hair is extremely dry and even on the second day my hair still feels moisturized.”

Olaplex No 3 Hair Perfector

Amazon.com

“Talk about a drastic difference!” a writer for the blog Naturally Curly wrote about the product “Because I didn’t know what to expect, I was completely blown away, by the way, OlaPlex elevated my hair color! It went from a dusty blonde color to a more vibrant copper tone. Imagine what this product could do to severely color-damaged hair? It is suggested that you use this treatment in your weekly hair regimen or twice a week if your hair needs to recover from extreme color damage. Personally, I think I’ll be adding this extra step to my routine. I love that my hair looks and feels stronger. That dusty layer that my hair held onto seems to have disappeared and I couldn’t be happier.”

Babassu Quench Leave-In Curl Primer

Amazon.com

“This is my holy grail,” a reviewer from the review pages of Tepadora wrote. “My hair just is not right without this curl primer. Curls are glossy and defined with just a single pump. You can layer other products on top or just use alone. Nothing else compares.”

White Peony Leave-in Conditioner

Amazon.com

“Love this product and the pump. Works great for my really dry hair. The only thing that prevents me from giving a 5-star rating is the size. For the amount paid we should receive more ounces per bottle,” another user who gave this leave-in conditioner a five-star rating on the review boards of Naturally Curly gushed.

Cardi B’s Recipe For Keeping Her Natural Hair Healthy Is Not Just Cheap It’s Tasty

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Cardi B’s Recipe For Keeping Her Natural Hair Healthy Is Not Just Cheap It’s Tasty

iamcardib / Twitter

If you’ve been a steadfast and religious follower of Cardi B’s social media accounts over the past few years, you know she’s come quite a long way. The Dominican rapper has grown quite a bit, not just in her eagerness to speak about political matters and social issues but with her transparency about how she keeps herself fit and beautiful as well.

But it’s not just Cardi B’s strive to be transparent that can bee seen growing on platforms like Instagram.

It”s her hair too.

In a recent post to her Instagram page the “Press” rapper shared that when it comes to her hair, she sticks to routines of old.

The rapper shared her experiences with keeping her and her daughter’s natural hair healthy by revealing all of the ingredients she uses in homemade hair masks. All of which are meant to keep hair nourished and moisturized. “This is a hair mask that I am doing for Kulture,” she shared with her Instagram stories while holding up a bowl of mashed avocados. “I just finished putting argan oil, and I’m gonna put mayonnaise, castor oil, and olive oil. I know it’s a lot of oil, but my baby’s hair needs to be really hydrated like mine.”

But the party mix didn’t stop there. Cardi B went on to add eggs and bananas to her mixture as well. Both ingredients are not only easily accessible at grocery stores, but they’re also staples for keeping hair nourished.

“This treatment is really good for curl patterns,” Cardi B explained “It’s just a good hair mask to help your hair grow. All the good things you put in your body, you put in your hair.” She topped off the posts by sharing a series of images with her natural hair and chica it’s beautiful!

In a post to her feed, Cardi B shared the final results of her mask.

“The end results of all that shit I put on my hair earlier,” she wrote. “It helps with hair growth A LOT.”

That’s right chicas, take note!