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This Business Woman Knows How Hard It Is To Get Proper Haircare Being Latina —So She Opened Her Salon And Fixed It

I don’t know about you, but I have definitely dropped hundreds of dollars on haircuts and color treatments at boujee hair salons, in hopes of attaining a honey caramel ombré on my coarse, dark mane —courtesy of my Latina DNA. Most of them played out as horror stories. More often than not I’ve walked out of a salon with brittle, over-processed, damaged hair after too many hours with foils in it, because “Your hair is so thick! let’s wait a little longer.” After too many failed attempts that made my hair look orange rather than ‘caramel’, I gave up on coloring my locks with technicians who didn’t know how to work with hair like mine. That’s why when I heard that there’s a Chicana out there cutting and coloring hair of every texture; my damaged mane and I, almost booked a trip to Dallas.

The Latinx community is obsessed with beauty, yet the industry does not cater to our needs.

twitter @esmeerubio

We all know that the beauty industry has rarely catered to women of color. Which is a huge paradox if you think of it because, it’s common knowledge that there is an undeniable obsession with beauty amongst the Latinx community. A study in 2015 called Hispanic women “the foundation for beauty sales” because it found that beauty sales increased by 8 percent among Hispanics, while it dropped almost 2 percent among non-Hispanics. Likewise, skincare and hair care increased within the Hispanic community and dropped among non-Hispanics. 

The study also found that Hispanics were spending approximately $44 on a single product, while non-Hispanics were spending almost half that price for a similar product. These numbers make it pretty clear that we have the spending power —and the need for beauty is obviously there, so why are so few brands, technicians, and businesses betting on us?

Jessica saw a gap in the market and —thankfully for us— she decided to act on it.

instagram @jakethegreat_88

Jessica “Jake” Tafoya, is the entrepeneur behind The Mod + Body Labb, a  salon that takes care of the skin and hair of women of color in Dallas. And not only does she cater to every hair texture, length and color that walks through her doors, most importantly she builds upon what her Mexican family taught her by creating an atmosphere for other women of color to feel welcome and taken care of —hallelujah!

Tafoya dreamt of opening her own beauty business years before she actually took the leap of faith and opened it.

instagram @jakethegreat_88

The gap of time between dreaming about opening her business and actually opening it, is just one of the things she credits for helping her build a business worthy of her dreams. Tafoya also credits her Latinidad, taking pride in it and embracing it, is what helped her get to where she is now. 

“I embrace my Latinidad as my identity and additional fuel to give me the strength to overcome every failure and detour set on my path,” explains Tafoya in an interview with Forbes. “Through the close bond of my family, I have been able to remain challenged and fully determined to reach my goals. Our culture is one to celebrate and learn from as we carry certain characteristics that will help us flourish from both a personal and career perspective.” 

Jessica “Jake” Tafoya is now a full fledged businesswoman who empowers and celebrates beauty.

instagram @themodlabb

Jake now has three salons for skin and hair, offering a full-service beauty experience for women of color in Dallas, TX. “I saw a significant gap within the beauty industry and wanted to create an environment where we celebrate every hair texture and skin tone while empowering the multifaceted woman,” shares Tafoya. 

‘We strive to give our guests a place where they feel welcome and where their needs are understood and met. We encourage each one of our customers to strive for self love, to feel confident and love who they see beyond their reflection in the mirror.” 

At Mod Labb, you can get all done up with services that cater to your specific hair texture and skin tone.

instagram @lissluvshair

Mod Labb offers curl cuts and hair extensions in addition to all other hair services while the Body Labb is all about skincare and cosmetic services including brow shaping and makeup. “As part Native American and Latina, my hair texture and skin tone is unique. It had always been difficult to find a professional skilled enough to know how to cater to my long, coarse hair and olive skin,” shared Tafoya. “After a couple of years of experience under my belt, I decided to transform that gap into an opportunity and create my business.”

Tafoya doesn’t only cater to people of color, she makes sure to put her money were her mouth is, and employs only people of color, too. 

instagram @themodlabb

The Mod Labb started as a 400 square-foot space that she opened three years after graduating from hair school in 2010 with only two employees at just 25 years old. She later opened the Body Labb across the street and now she’s opening the Mod + Body Labb in Arlington in the Dallas-Fort Worth area. Not only does Tafoya cater to people with hair like hers, what’s more,100 percent of her staff is made up of people of color. This gesture is more profound than the average salon goer might realize when women of color continuously struggle to find adept stylists.

Visit The Modd Lab at 1316 West Davis Street and The Body Lab at 1319 West Davis Street, open everyday from 9am to 9pm.

For The Black Girl Who Wants To Show Off Her Curls For Homecoming, Try Out These Curly Hair Looks

Fierce

For The Black Girl Who Wants To Show Off Her Curls For Homecoming, Try Out These Curly Hair Looks

@ lacyredway / Instagram

When it comes to homecoming season, picking the right date, clothes, manicure and makeup don’t even compare to the trouble you will go through to pull off a dope hair look. For naturals, this truth is doubly true. Particularly because our fabulous curls allow for even more options. Of course, straightening our locs have long seemed to be the most viable option for special occasions such as these but there are tons of options for our natural hair too, whether they be for 3C or 4C curl patterns. Whatever look you choose, a key matter of importance is making sure that it not only looks good throughout the entire night as you tear up the dance floor but makes you feel fly as hell.

Whether you’re gearing up for prom or a night out on the town, these formal styles for natural hair will have you vibin’ to your Black Girl Magic and rockin’ your natural locks.

1. Break out the big guns with a set of bantu knots that are the cutest.

lacyredway / Instagram

If a silk press was once The Expected Look of Black girls Bantu Knots are the proven Ol’ Reliable. Whether your locs are transitioning her full-blown natural, bantu knots are undeniably the perfect protective style for all Black hair. Plus, not only does the look give ultra 90s vibes they’re super easy to achieve as well. To get the look, part your hair into square or triangular sections around your head. Then, twist your sections tight bunds and pin them down with a bobbi pins. For the ultimate homecoming look that will surely steal the crown, braid colorful yarn or twine into your hair or add flowers, pearls or hair cuffs.

2. Do the ultimate braid and wrap with the cutest braid bun.

ladysoulfly / Instagram

For a slick and stylish look that is also extremely classic, go for a slicked-back ponytail and wrap-around braid. To obtain this look reach for your everyday styling conditioner. slick your hair back into a high ponytail and then braid out your hair (add extensions if you need to!) and then wrap the braid around your ponytail so that it sits high on your head. You’ll have your very own braid crown.

3. Be the ultra Black queen with the most divine crown.

lacyredway/ Instagram

Let’s be real, of all of the looks on this list, this one will cost you a good amount of time and money but it’ll be so worth it. For this look, you’ll want to start off with a slicked-back pony tail and the longest extensions you can find. Build out a set of four pre-rolled buns and you’ll be good to go one you’ve added a chain of pearls. Pro-tip: If you want this look to be indestructible and done quickly, go to a salon.

4. Show up all of the looks on the floor with the ultimate twist out and go.

ladysoulfly / Instagram

These slicked-down baby hairs will undoubtedly make you the belle of the ball for your homecoming night. What’s more? Achieving this look is actually pretty easy. To do so, section off a portion of the crown of your head and scoop the rest into a ponytail. For your ponytail get a good defining conditioner on your ends and then use your favorite edge cream to twirl out your baby hairs.

5. Show up the group with the ultimate afro proof.

lacyredway / Instagram

Shrug off and stick it to every dress code that ever dared to tell you that you and your curls weren’t “well-groomed” or “classy.” For this look, wash your hair, pick out your curls and hit the ballroom with a stylin’ look that exudes melanin dreams.

7. Go all the way in on the fall bob trend with a set of locs that do the look justice.

lacyredway/ Instagram

Remember: because your hair is so epically amazing, there are tons of ways to rock your Black Girl Magic + a bob. You can go with a deep part and section of your hair into braids, locs or twists or go for an edgier look and part your hair in the center. Either way, girl, this look will have you stylin’.

8. Lock down the crown with the ultimate pearly locs.

lacyredway / Instagram

Break out your fave box braid style with a look that flows past your shoulder or stops at your chin. Looking to go for a curly mermaid look? Braid your hair and apply light heat with a curler to your edges to channel your inner sea spirit.

9. Do the ultimate best with hair done in mambo twists and some layer swifts.

tatilopesimplantista / Instagram

For a different twist on locs and braids, nothing compares to a mambo twist out. For this look you’ll want help from a stylist or friend who knows how to do a great version of this look and extensions, extensions, extensions.

Dad Shaves Baby’s Head While Mom Was Sleeping And We Think A Latina Abuelita Had Something To Do With It

Culture

Dad Shaves Baby’s Head While Mom Was Sleeping And We Think A Latina Abuelita Had Something To Do With It

@jasmin_valero / Twitter

Dads, you have to love them, especially when they’re left to rule the house when mom’s away. While they generally try their hardest, some dads can be big kids and the house will essentially remain unsupervised by a responsible adult. This mom learned that the hard way after she handed over the torch of responsibility to dad while she took a little nap. She woke up to find that dad had shaved off the baby’s hair and her reaction is priceless.

This video proves that sometimes you just can’t trust a Latino dad alone with the children.

New mom Jasmin Aileen Valero, wanted to catch up on some sleep after the exhausting task of taking care of her newborn baby. Dad, Joshua Luevanoz, was entrusted with watching over baby Jazlyn, while mom took a little nap. To Jasmin’s surprise, she woke up to find out that dad had shaved Jazlin’s entire head of hair, leaving their newborn looking like a little diaper-wearing kiwi.

Mom clearly didn’t expect to wake up to such a surprise. Suffice it to say, she wasn’t happy.

Credit: @jasmin_valero / Twitter

The Californian family shared the video of Jasmin being given the shock of a lifetime and the internet loved it, except for a few viewers going as far as to call it ‘child abuse.’

Jasmin had only just woke up when Joshua handed her the baby and began filming. Next thing you know, he’s pulling a little blanket off Jazlyn’s head to reveal their newly bald baby. Jasmin’s reaction is one of true surprise or horror if you will. “Why’d you do that?” she asks holding back shocked laughter and tears. Many news outlets have reported that dad shaved the baby’s head as a prank. But if you grew up Latino, you know that in a Latino household, shaving a baby’s head is no prank, it’s serious business and there’s bound to be a group of elders putting pressure on the new parents to rid the child of his or her hair, for the sake of tradition. 

 Behind every bald baby, there’s an Abuelita or tía telling new parents everything about the millenary tradition of shaving the baby’s head.

Credit: @planetamama / Twitter

“Is shaving the newborn baby’s hair necessary for his hair to grow stronger?” 

The Latino tradition of shaving the baby’s hair is true and old. Many call it: pelar, rapar, rasurar or afeitar al bebé. It’s a tradition widely spread throughout many Hispanic countries. I can confirm that it’s a common practice in Venezuela, Colombia, Puerto Rico, Dominican Republic, Spain, Ecuador, and Mexico. Why do crazy moms, abuelas —and unsuspecting dads as it turns out shave the baby’s hair? According to tradition, the new hair will grow thicker, more evenly, and beautiful. 

Experts explain that shaving a baby’s hair will not make it thicker or change its texture. Baby hair changes depend on the normal development of the child, and his or her genetic make-up. Where this tradition started, I wouldn’t know, trying to find out would be like trying to trace back the origin of ‘el cucuy, ‘nobody knows, it’s just been a tradition for centuries and centuries. There’s no information explaining where we picked up this idea from. But it is, unfortunately for this mom, still a very common practice. 

Latinos aren’t the only peoples who shave off little innocent babies’ heads. Muslims do it too, perhaps this is where the tradition started?

Credit: @hztweets / Twitter

Surprisingly, Latinos aren’t the only people who believe in this magic capillary legend. Shaving the baby’s head on his seventh day on earth is a common practice amongst Sunnah Islamic followers. They believe that only boys should have their heads shaved as “a means to drive them closer to Allaah.” If we keep in mind that many Latino traditions originate from Spain, which was occupied by Muslims for centuries, maybe that has something to do with how all the shaving started.

READ: These Two ‘Traditions’ Seem To Only Be Normal To Latinos