As POC, we know what it’s like to feel like the world thinks we’re somehow less-than. We’ve heard the stories from our abuelos about what they had to go through to be treated with respect. Some of us never saw our abuelos treated with respect from others. Whether it’s your family history or a pure compassionate heart, we hear that Latinxs are caring more and more about ensuring their consumer choices don’t inflict harm on anyone else.

Smearing that classic chola red lip on should never make you feel guilty.

These Latinx-owned beauty brands are committed to creating cruelty-free products that will forever give you a chingona-level look that kills (pero, like, it doesn’t).

1. Kat Von D Beauty

Mexicana Kat Von D is a long-time animal rights activist and deserves the top spot of any beauty influencer for the sweeping positive effects her platform has for animals. Kat Von D has participated in countless PETA adverts protesting SeaWorld, “Ink Not Mink” campaigns, and, claro, promoting a vegan diet. Her infamous “Lolita” color has always been an ode to Lolita, the “loneliest orca in the world,” who has been held in captivity in Miami Seaquarium for over 40 years, without any orca companions.

2. Reina Rebelde

Regina Merson told Refinery 29, “Latinas are sophisticated, discerning, and authentically rooted in their culture, and much of how beauty brands market to us doesn’t talk to us in this way.” Instead, Tata Harper “wanted to create makeup that would honor, celebrate, and give life to our many dualities, with products full of provocative shades that deliver the boldness and passion we bring to the rituals of applying them.” Of course, she did it all without hurting animals.

“Everyone on the Reina Rebelde team is obsessed with their perrito, something we take great pride in and discuss on the regular,” Regina said. Her love for her perrito, Maximus, is what promises her entire collection, “including our Bolsa and especially our bad-ass brush set – cruelty-free.”

3. Atomic Makeup

Mexican-American Navil Rico is offering affordable lip shades and electric eye makeup for under $18. Rico has always had a DIY streak in her, and now, we get to DIY our own looks without hurting animals. Atomic Makeup is certified by the Vegan Action and Vegan.org as entirely vegan and cruelty-free. That means you can be sure there are no beeswax, honey, or other not-so-sweet-sounding animal-derived products in your makeup drawer.

4. Beauty Blender

Rea Ann Silva was working as an effects make-up artist when she decided to create the product she wished she could use in her collection. In 2003, Silva invented this tear-shaped sponge, and it’s changed the beauty industry. You can’t have a makeup drawer without a Beauty Blender, and you’ll be happy to know the whole company is cruelty-free, so blend away!

5. Rizos Curls

Made with time-tested ingredients like aloe vera, coconut oil, shea butter, moringa oil and sunflower oil, Rizos curls is made by curly-haired founder Julissa Prado, for curly-hair folks. With no sulfates, silicones, or parabens, you can trust this cruelty-free haircare to give you just the right bounce in your curls.

6. Brewbles

This Latinx-owned, handcrafted bath bomb company is giving us all the nostalgia we could ever want to fizz in our very own bathtubs. Unwrap that tamal and plop it in your bath, and bask in the joy of knowing no animals were harmed for your soft, soft skin. Plus, every product is vegan and organic!

7. Necromancy

We wish that the killer looks of these lip colors could rise all the tortured animals used for cosmetic testing from the dead, but at least nobody had to die. Todavía, we’re seeing the best lip names from Necromancy, including Naked Witch, Martyr’s Blood, Bitchwitched and Ancient Queen.

8. Chaos Makeup

Made in Corpus Christi, Texas, this Latina-owned beauty brand is famous for its out-of-this-world metallic translucence. Megan Martínez’s obsession with chemistry has gifted us all color-changing mood cream and rainbow highlighters that only shine in the sun. Shine bright, cruelty-free angel.

9. Tata Harper Skincare

If you’re on a stricter budget than this list allows, trust that you can find e.l.f., Wet ‘n Wild, and Kiss My Face brands at your local drugstore.

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