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These Are The Top Cruelty-Free Makeup Brands With Products That Are Bound To Become Your Fave

As POC, we know what it’s like to feel like the world thinks we’re somehow less-than. We’ve heard the stories from our abuelos about what they had to go through to be treated with respect. Some of us never saw our abuelos treated with respect from others. Whether it’s your family history or a pure compassionate heart, we hear that Latinxs are caring more and more about ensuring their consumer choices don’t inflict harm on anyone else.

Smearing that classic chola red lip on should never make you feel guilty.

These Latinx-owned beauty brands are committed to creating cruelty-free products that will forever give you a chingona-level look that kills (pero, like, it doesn’t).

1. Kat Von D Beauty

@katvondbeauty / Instagram

Mexicana Kat Von D is a long-time animal rights activist and deserves the top spot of any beauty influencer for the sweeping positive effects her platform has for animals. Kat Von D has participated in countless PETA adverts protesting SeaWorld, “Ink Not Mink” campaigns, and, claro, promoting a vegan diet. Her infamous “Lolita” color has always been an ode to Lolita, the “loneliest orca in the world,” who has been held in captivity in Miami Seaquarium for over 40 years, without any orca companions.

2. Reina Rebelde

@reinarebelde / Instagram

Regina Merson told Refinery 29, “Latinas are sophisticated, discerning, and authentically rooted in their culture, and much of how beauty brands market to us doesn’t talk to us in this way.” Instead, Tata Harper “wanted to create makeup that would honor, celebrate, and give life to our many dualities, with products full of provocative shades that deliver the boldness and passion we bring to the rituals of applying them.” Of course, she did it all without hurting animals.

“Everyone on the Reina Rebelde team is obsessed with their perrito, something we take great pride in and discuss on the regular,” Regina said. Her love for her perrito, Maximus, is what promises her entire collection, “including our Bolsa and especially our bad-ass brush set – cruelty-free.”

3. Atomic Makeup

@atomicmakeup / Instagram

Mexican-American Navil Rico is offering affordable lip shades and electric eye makeup for under $18. Rico has always had a DIY streak in her, and now, we get to DIY our own looks without hurting animals. Atomic Makeup is certified by the Vegan Action and Vegan.org as entirely vegan and cruelty-free. That means you can be sure there are no beeswax, honey, or other not-so-sweet-sounding animal-derived products in your makeup drawer.

4. Beauty Blender

@beautyblender / Instagram

Rea Ann Silva was working as an effects make-up artist when she decided to create the product she wished she could use in her collection. In 2003, Silva invented this tear-shaped sponge, and it’s changed the beauty industry. You can’t have a makeup drawer without a Beauty Blender, and you’ll be happy to know the whole company is cruelty-free, so blend away!

5. Rizos Curls

@rizoscurls / Instagram

Made with time-tested ingredients like aloe vera, coconut oil, shea butter, moringa oil and sunflower oil, Rizos curls is made by curly-haired founder Julissa Prado, for curly-hair folks. With no sulfates, silicones, or parabens, you can trust this cruelty-free haircare to give you just the right bounce in your curls.

6. Brewbles

@brewbles / Instagram

This Latinx-owned, handcrafted bath bomb company is giving us all the nostalgia we could ever want to fizz in our very own bathtubs. Unwrap that tamal and plop it in your bath, and bask in the joy of knowing no animals were harmed for your soft, soft skin. Plus, every product is vegan and organic!

7. Necromancy

@necromancycosmetica / Instagram

We wish that the killer looks of these lip colors could rise all the tortured animals used for cosmetic testing from the dead, but at least nobody had to die. Todavía, we’re seeing the best lip names from Necromancy, including Naked Witch, Martyr’s Blood, Bitchwitched and Ancient Queen.

8. Chaos Makeup

@chaosmakeup / Instagram

Made in Corpus Christi, Texas, this Latina-owned beauty brand is famous for its out-of-this-world metallic translucence. Megan Martínez’s obsession with chemistry has gifted us all color-changing mood cream and rainbow highlighters that only shine in the sun. Shine bright, cruelty-free angel.

9. Tata Harper Skincare

@tataharperskincare / Instagram
Tata Harper created her line of skincare products after her father was diagnosed with skin cancer, and she couldn’t seem to find a product that wouldn’t cause further harm. So she created Tata Harper Skincare to be entirely chemical free and organic. What’s a life-saving skincare line that kills animals? Of course, she’s cruelty-free.

If you’re on a stricter budget than this list allows, trust that you can find e.l.f., Wet ‘n Wild, and Kiss My Face brands at your local drugstore.

Adam Ray Okay Is Launching A New Clothing Line

Entertainment

Adam Ray Okay Is Launching A New Clothing Line

@adamrayokay

The time is finally here chicas.

Adam Ray Okay, the voice and face behind the iconic Instagram character named Rosa, has officially announced that they’re launching a clothing and merch line! That’s right, and you better believe the upcoming line will come with a whole lot of sass that will make the butterflies in your stomach go awfff.

In a post to fans on Instagram, Okay shared the big news.

“I’M SO EXCITED TO FINALLY SHARE THIS WITH YOU ALL. My new collection is dropping 05/21/2020 at adamrayokay.co!!! I’m so happy I was able to include 2 of my best friends that helped create the Rosa Cinematic Universe (RCU) in this with me. I want ALL of you to experience a little bit of Rosa when wearing these pieces head to my IG stories to find out how you can win a full set of merch when we launch! a portion of the proceeds will be going to those currently being affected by COVID-19,” the TikTok and Instagram star wrote in an Instagram post.

Okay announced that their new line is part of their new “Rosa Cinematic Universe (RCU)” which looks to be aiming to sell a full set of merch. What’s more, for every item sold a percentage of the proceeds will go to those currently being affected by COVID-19.

As of now, it looks like the site that will sell Okay’s items is not quite yet up and running.

The site Adamrayokay.co currently says that the site is “opening soon” but you CAN sign up with your email to find out when it will launch. The Instagram and TikTok user AdamRayOkay shot to fame late last year when the character they created named “Rosa” captivated viewers with her playful laugh and chismosa ways.

So far, Okay (as Rosa) has wrangled about 1.6 million followers on Instagram and nailed some amazing publicity.

Paper Magazine/ Instagram

“I’m just trying to stay positive [and] I want to make other people feel positive,” 20-year-old Adam Ray Okay told Paper. “So I’m just trying to put as much content on there as possible, on the internet. Just because right now both the internet and the actual real world are in a really dark place. So yeah, I’m just trying to stay positive.

On what inspired them to create Rosa, Okay explained she was easy to come up with because everyone can relate to her.

Paper Magazine / Instagram

In late March, Okay was featured in a magazine spread published by Paper Magazine. Just weeks before, Okay made her debut on Fenty Beauty.

“I had downloaded the TikTok app and I was just scrolling, doing my thing. I wasn’t really thinking of making my own content. And then I just got inspired by myself, my childhood growing up and, like you said, everybody knows this Rosa character and I felt that she had been forgotten about… So once I brought her back, everybody was just so familiar with her and that’s why I felt she did really well,” Okay told Paper in the interview with Paper magazine. “She’s everywhere. So, even if you didn’t grow up with somebody like her, you know how she is. She’s predictable in an unpredictable way. She’s just so familiar… she is part of everybody.”

Cardi B Waxed Her Bikini Line With Veet And Shared It On Instagram

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Cardi B Waxed Her Bikini Line With Veet And Shared It On Instagram

iamcardib / Twitter

It’s tough times everywhere. And by everywhere I mean everywhere.

On top of everything, the current pandemic has kept so many of us away from our regular beauty treatments which has meant that for months so many of us have had to do without the very personal waxes and hair removal prosses that we all invest in so religiously. Cardi B knows this truth and opted to embark into the world of DIY hair removal. And fortunately for us, she documented the whole process.

Recently the rapper shared a clip of herself doing a WFH AKA a wax from home and things got wild.

“Guys, wish me fuckin’ luck,” Cardi asked users in the post as she showed off a bottle of Veet 3 in 1 Gel Cream. “I hope I don’t burn my pussy off.”

Anyone whose done a wax from home knows that the experience is never very pretty and for Cardi, it wasn’t much different. The rapper documented the process for her Instagram stories and revealed that she didn’t get very far in the process.

To follow up, she tried Veet, a hair removal cream that is supposed to painlessly dissolve the hair shaft, as opposed to yanking it out.

Photo credit: Instagram/cardib
Photo credit: Instagram/cardib
Photo credit: Getty Images
Photo credit: Getty Images

And it looks like things got along pretty smoothly. Cardi B called the experience “a positive thing” that she discovered thanks to quarantine. In fact, she went as far as to describe the process as “a positive thing” she discovered in quarantine.

Of course, there’s nothing wrong with growing out your hair and letting it be free, no matter where your sprouts are located. BUT if you’re like me, you might not feel quite so comfortable and are likely desperately wishing you hadn’t taken your easy access to wax salons for granted. So, how to deal?

We scoured Instagram and Youtube for the best at-home wax kits and tips for Brazilians. Check them out below!

Get a good exfoliator.

GLOSSIER.COM

According to P&G’s site Reward me, exfoliating helps soften body hair and opens up hair follicles. Doing this before a wax will make the process easier and less painful.

Plan for the pain.

People don’t cringe at the sight of Steve Carrel getting a wax in “The 40-Year-Old Virgin” for nothing. Waxing HURTS. But the process can be made a bit more pleasant if you take a painkiller like Alieve half an hour before waxing and if you apply a numbing cream to the area you want to wax. And don’t be silly by trying to wax during or a few days before your period!

Don’t let yourself sweat.

TWITTER.COM

Make sure you keep the area dry and clean during removal. Do so by avoiding creams and moisturizers and instead apply baby powder. The powder will make the removal process all the easier once your done and have strings of wax left over.

Sweetly Bare Sugaring Hair Removal Kit

ETSY.COM

One of the top reviewed sugaring kits on Etsy.

“At home sugaring success! I would have never done this at home if it wasn’t for COVID. Now, I don’t think I’ll ever need to pay a salon again! This is a quality product!” – Etsy review.

BrownSugarShop Body Sugaring Paste

This news my first time sugaring ever (I’ve brevet waxes either) all things considered I think it went well. I definitely think next time I’m going to leave the sugar I’m not using in the fridge to help it stay stiffer longer when I use a new piece.” – Etsy reviewer.

And there you have it. Now, let’s not fool ourselves, waxing on your own will likely be way less pleasant and much more difficult than it is at a salon, but it is possible! Hang in there, Sis.