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Some Of Your Most Beloved Beauty Brands Are Donating Generous Amounts Of Money To Help Stop The Amazon Rainforest Fires

There’s no doubt that by now you’ve seen the dozens of harrowing images and videos flooding your timelines of the fires destroying the Amazon rainforest in Brazil. According to the National Institue for Space Research (INPE) in Brazil, data suggests that there has been an 84% increase in the rate of deforestation since the previous year in 2018. These fires, according to INPE, are even visible from space. Let that sink in. There’s no turning our backs now on this issue or on the indigenous communities these fires are directly affecting as well. 

While people continue to share the devastating images, others are doing something more tangible. Beauty brands and other celebrities have taken to social media to use their platform for good and to ignite change, mobilizing their followers to donate to organizations that have been fighting for mother nature and more specifically indigenous land in the Amazon for years. 

Here are 7 brands that are donating money and proceeds from sales of their products to help stop the Amazon rainforest fires. 

1. Tata Harper Skincare

Last week when images of the Amazon rainforest went viral, Tata Harper took to Instagram to not only share the images but also to announce that 15% of online sales would be donated to Rainforest Alliance –– an organization that works year-round to conserve the Amazon and defends it against illegal logging, destructive slash-and-burn agriculture, and other threats. For example, the current threats coming from Brazil’s president. In case you didn’t already know, Tata Harper is also a Latinx-owned natural skincare product brand. 

2. Sunday Riley

Earlier this week, skincare brand Sunday Riley also announced their pledge to help with the Amazon rainforest fires. For the next two weeks, they wrote in an Instagram caption, they will match donations (up to $500 per person or organization) to a number of charities including Amazon Conservation, Amazon Conservation Team, Amazon Watch, Rainforest Foundation, Rainforest Trust, and Rainforest Action Network. 

In order to get your donation matched by Sunday Riley, they are suggesting folks simply donate to any of the listed charities, email the official donation confirmation to hello@sundayriley.com, and make sure you’re signed up to their email list so they can confirm where you’re a client and/or reader. After that, they’ll confirm the email address and match your donation. 

3.  Moon Juice

Last week, Moon Juice asked their followers to help spread the word and help them raise $2,500 to protect the Amazon rainforest. “There have been 73,000 fires in the Brazilian Amazon since the beginning of this year––an 83% increase over the same period last year. The Amazon rainforest generates over 20% of the world’s oxygen and is a major factor in surviving climate change. It’s also home to 3 million species of plants, animals, and 1 million indigenous people,” Moon Juice wrote on their caption. 

In order to help them meet their goal of $2,5000 for Amazon relief, they asked their followers to repost this to their stories and tag @moonjuice along with 5 friends – in doing so, they’d donate $1 to Amazon Watch organization – which help to protect the rainforest and the rights of indigenous folks in the Amazon Basin. 

4. B3 Balm

Last week, B3 Balm took to Instagram to show their support for Amazon relief. “The world is literally burning and while I sadly can’t distinguish the flames, I can try and help protect what we have left and help the incredible wildlife that is here and that to me is not only helping our beautiful planet, but it’s helping each and every one of us while we are here,” they wrote in the caption. 

B3 Balm is pledging 100% of its profits from selling a “Save the Amazon Package” that includes three of their products. The profits will go toward the Rain Forest Trust and WWF International through September and while supplies last. 

5. Cardea AuSet

This plant-based skin-care and wellness brand is donating 20% of all profits from its website sales through September 1 to Amazon Watch. Amazon Watch is a non-profit that partners with indigenous and environmental organizations to advocate for, protect, and preserve the Amazon rainforest. 

6. Rahua

Amazon beauty brand Rahua took to Instagram to announce that they had partnered with the Land is Life organization which directly works with the Confederation of the Brazilian Amazon to support the indigenous-led, “Fire Brigades” currently fighting to stop the Amazon rainforest fires. 

The plant-powered and rainforest grown brand will be donating an extra 10% of all sale proceeds to the Land Is Life organization. 

7. Pacifica Beauty

Pacifica Beauty is also fighting to stop the Amazon rainforest fires by donating 5% of all sales through September 1 to the Amazon Conservation. “Help us help the Amazon,” they wrote in their Instagram caption. “Tag a friend/share on page or in story and help spread the news, let’s do something.” They also shared other ways people can help the deforestation of the Amazon rainforest. 

But brands haven’t been the only ones donating to the Amazon forest relief efforts – celebrities have also joined the cause. 

From simply sharing ways to help and donate money to organizations working to help the Amazon rainforest, celebrities like actor Leonardo DiCaprio, Vanessa Hudgens, Lana Condor, and Camila Mendes have donated money to relief efforts. 

According to Insider, Vanessa Hudgens donated to the Amazon Conservation Team, “Umbrella Academy,” star Robert Sheehan made a monthly donation to the Rainforest Alliance, “To All the Boys I’ve Loved Before” star Lana Condor also gave money to the Rainforest Alliance, “Riverdale” star Camila Mendes also donated to the same organization aforementioned, and Leonardo DiCaprio’s environmental initiative called Earth Alliance pledged $5 million to Amazon relief. Other celebrities have donated money as well.

It’s great to see brands and celebrities alike giving back to the community when necessary and using their platform for the greater good.   

Sephora Announced It’s Finally Taking Mink False Eyelashes Off Of Its Shelves

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Sephora Announced It’s Finally Taking Mink False Eyelashes Off Of Its Shelves

Mat Szwajkos / Getty

When it comes to buying products we all have a responsibility to know where our dollars go.

And while in the world of beauty it might seem a bit tricky to be conscientious of animal rights and our planet… it’s so essential. Fortunately, Sephora agrees and their latest announcement confirms it!

Recently, Sephora announced that it would no longer sell mink-based lashes online or in-store in an effort to combat animal cruelty.

Speaking to Allure this week, the big-box beauty store announced that they had started 2020 with efforts to phase mink lashes out of its stock. This week, after animal rights activist organization PETA launched a campaign demanding that the brand do so, the retailer confirmed that when it comes to false eyelashes they are going completely mink-free.

“Following a PETA campaign and emails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward,” PETA shared in a statement about the decision.

In a graphic video about the trading and selling of mink fur which is often used for coats and fake eyelashes, the organization urged Sephora to stop selling the beauty product.

*Warning this video is graphic*

The organization lambasted fur farms in its statement saying “As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs. Some minks even self-mutilate as a result of the intensive confinement, chewing into their own limbs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken.”

Confirming their decision to take mink off of its shelves, Sephora wrote in a statement that they “have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously.”

The brand went on to say that they shared with PETA “earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”

Beauty Buys That Will Help You Support Pride

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Beauty Buys That Will Help You Support Pride

Michael Loccisano / Getty

It’s Pride Month, mi gente which means that if you’ve been slacking on your support of the LGBTQ+ community its time to whip out your wallets and support! This year, we searched for beauty brands that are supporting beauty brands, not just with pretty packaging but actual action.

To celebrate Pride, check out brands that are using your buys to support Pride Month.

Marc Jacobs Beauty

Marc Jacobs Beauty Enamored (with Pride) line includes six new shades of its bestselling Enamored Lip Lacquer. The new line includes fun shades like Coming Out, Dancing Sheen, Hips Don’t Lie, Pink-Kiki, and Wet Your Lips.

Each gloss is available in Marc Jacob’s limited-edition rainbow packaging. For each purchase made, proceeds will be donated to the LGBTQ organization SAGE which works to support older members of the LGBT community

Check it out here.

Glamnetic Power Lash

Glamnetic is dedicating 30% of all proceeds from its new Power Lash set donated to the Los Angeles LGBT Center. The rainbow lashes are made for easy wear and feature a magnetic band that attaches to the brand’s magnetic liner.

Check it out here.

Vaseline

beauty brands supporting pride month
Superdrug.com

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Superdrug, had pared up with Vaseline’s parent company Unilever to produce Pride versions of their beloved iconic products including your lips’ beloved Vaseline!

Check it out here.

Algenist Genius Liquid Collagen Lip

This vegan favorite comes packaged with a rainbow-decorated box to celebrate Pride. What’s more, Alegenist has pledged to support Pride by donating to organizations like The Marsha P. Johnson Institute and LGBTQ+ Freedom Fund.

Check it out here.

Bliss Makeup Melt Wipes

Stay glam while wiping off your makeup with Blizz wipes that are loaded with amazing skin products like chamomile, cucumber, and aloe. The brand is donating 100% of the proceeds of their melt wipes to The Trevor Project.

Check it out here.

Bouclème

beauty brands supporting pride month
boucleme.com

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For every one of Bouclème’s Curl Defining Gel bottle bought, the brand is donating 10% the money to AKT, an organization that works with young people who are having to endure hostile homes.

Check it out here.