Some Of Your Most Beloved Beauty Brands Are Donating Generous Amounts Of Money To Help Stop The Amazon Rainforest Fires
There’s no doubt that by now you’ve seen the dozens of harrowing images and videos flooding your timelines of the fires destroying the Amazon rainforest in Brazil. According to the National Institue for Space Research (INPE) in Brazil, data suggests that there has been an 84% increase in the rate of deforestation since the previous year in 2018. These fires, according to INPE, are even visible from space. Let that sink in. There’s no turning our backs now on this issue or on the indigenous communities these fires are directly affecting as well.
While people continue to share the devastating images, others are doing something more tangible. Beauty brands and other celebrities have taken to social media to use their platform for good and to ignite change, mobilizing their followers to donate to organizations that have been fighting for mother nature and more specifically indigenous land in the Amazon for years.
Here are 7 brands that are donating money and proceeds from sales of their products to help stop the Amazon rainforest fires.
1. Tata Harper Skincare
Last week when images of the Amazon rainforest went viral, Tata Harper took to Instagram to not only share the images but also to announce that 15% of online sales would be donated to Rainforest Alliance –– an organization that works year-round to conserve the Amazon and defends it against illegal logging, destructive slash-and-burn agriculture, and other threats. For example, the current threats coming from Brazil’s president. In case you didn’t already know, Tata Harper is also a Latinx-owned natural skincare product brand.
2. Sunday Riley
Earlier this week, skincare brand Sunday Riley also announced their pledge to help with the Amazon rainforest fires. For the next two weeks, they wrote in an Instagram caption, they will match donations (up to $500 per person or organization) to a number of charities including Amazon Conservation, Amazon Conservation Team, Amazon Watch, Rainforest Foundation, Rainforest Trust, and Rainforest Action Network.
In order to get your donation matched by Sunday Riley, they are suggesting folks simply donate to any of the listed charities, email the official donation confirmation to firstname.lastname@example.org, and make sure you’re signed up to their email list so they can confirm where you’re a client and/or reader. After that, they’ll confirm the email address and match your donation.
3. Moon Juice
Last week, Moon Juice asked their followers to help spread the word and help them raise $2,500 to protect the Amazon rainforest. “There have been 73,000 fires in the Brazilian Amazon since the beginning of this year––an 83% increase over the same period last year. The Amazon rainforest generates over 20% of the world’s oxygen and is a major factor in surviving climate change. It’s also home to 3 million species of plants, animals, and 1 million indigenous people,” Moon Juice wrote on their caption.
In order to help them meet their goal of $2,5000 for Amazon relief, they asked their followers to repost this to their stories and tag @moonjuice along with 5 friends – in doing so, they’d donate $1 to Amazon Watch organization – which help to protect the rainforest and the rights of indigenous folks in the Amazon Basin.
4. B3 Balm
Last week, B3 Balm took to Instagram to show their support for Amazon relief. “The world is literally burning and while I sadly can’t distinguish the flames, I can try and help protect what we have left and help the incredible wildlife that is here and that to me is not only helping our beautiful planet, but it’s helping each and every one of us while we are here,” they wrote in the caption.
B3 Balm is pledging 100% of its profits from selling a “Save the Amazon Package” that includes three of their products. The profits will go toward the Rain Forest Trust and WWF International through September and while supplies last.
5. Cardea AuSet
This plant-based skin-care and wellness brand is donating 20% of all profits from its website sales through September 1 to Amazon Watch. Amazon Watch is a non-profit that partners with indigenous and environmental organizations to advocate for, protect, and preserve the Amazon rainforest.
Amazon beauty brand Rahua took to Instagram to announce that they had partnered with the Land is Life organization which directly works with the Confederation of the Brazilian Amazon to support the indigenous-led, “Fire Brigades” currently fighting to stop the Amazon rainforest fires.
The plant-powered and rainforest grown brand will be donating an extra 10% of all sale proceeds to the Land Is Life organization.
7. Pacifica Beauty
Pacifica Beauty is also fighting to stop the Amazon rainforest fires by donating 5% of all sales through September 1 to the Amazon Conservation. “Help us help the Amazon,” they wrote in their Instagram caption. “Tag a friend/share on page or in story and help spread the news, let’s do something.” They also shared other ways people can help the deforestation of the Amazon rainforest.
But brands haven’t been the only ones donating to the Amazon forest relief efforts – celebrities have also joined the cause.
From simply sharing ways to help and donate money to organizations working to help the Amazon rainforest, celebrities like actor Leonardo DiCaprio, Vanessa Hudgens, Lana Condor, and Camila Mendes have donated money to relief efforts.
According to Insider, Vanessa Hudgens donated to the Amazon Conservation Team, “Umbrella Academy,” star Robert Sheehan made a monthly donation to the Rainforest Alliance, “To All the Boys I’ve Loved Before” star Lana Condor also gave money to the Rainforest Alliance, “Riverdale” star Camila Mendes also donated to the same organization aforementioned, and Leonardo DiCaprio’s environmental initiative called Earth Alliance pledged $5 million to Amazon relief. Other celebrities have donated money as well.
It’s great to see brands and celebrities alike giving back to the community when necessary and using their platform for the greater good.