We Talk To Spoiled Latina Founder About Double Standards, Not Being A ‘Cookie Cutter’ And Prioritizing Your Own Self Care
In recent years, emphasizing one’s own self-care has become a veritable movement within the wellness industry. But, adopting a self-care lifestyle has been a challenge for many Latinas. As many people have pointed out before, women in the Latinx community are not known for putting their needs before others’. But Yvonne Guidry wants to change all that. The Texas-based entrepreneur has built a lucrative brand off of the belief that Latinas, like all other women, should pamper themselves. With almost 40,000 followers on Instagram and 22,000 page views of her blog every month, Guidry’s ideology has very obviously resonated with people.
Yvonne Guidry, a first-generation Mexican-American from Corpus Christi, founded SpoiledLatina.com back in 2008. Back then, the internet was still in the early stages of developing its influencer subculture, so Guidry is one of the firsts. Not only is Guidry a pioneer among lifestyle influencers, but she’s also a pioneer within the Latinx community. Guidry’s mission aims to inspire Latinas to “spoil themselves”–a philosophy that is foreign to a group of women who have often been taught the opposite. Guidry has made such an impact on the Latinx community that in 2015, the City of Houston, TX proclaimed July 9th Yvonne Guidry Day. Luckily for us, we had a chance to talk to Yvonne Guidry about being unapologetically herself, expanding her brand, and the easy ways busy Latinas can practice self-care.
Mítu (M): When did you begin to prioritize self-care as part of your lifestyle?
Yvonne Guidry (YG): I began to prioritize self-care as part of my lifestyle about nine years ago when I had my son. I didn’t realize how hard it was to be a woman, a mother and a wife, all while trying to become…myself. I thought I had it all figured out but I didn’t and it took me a second to pull myself together and focus on how I could be happy and at peace with myself. I knew that I needed to make myself a priority before I could make others happy and meet their needs. It’s so hard to make others happy when you’re not happy yourself. It consumes all of your energy leaving you drained, which can make you feel unhappy, bitter, and unhealthy.
M: Why do you think Latinas are so often taught to put others’ needs before their own?
YG: I honestly don’t know why Latinas are taught to put others’ needs before our own. For me, it started in my home. We would watch our mother clean the house, cook, watch the kids, and she was always the last to eat. Occasionally, she would make time for her hair appointments and her girl time with the comadres, but that was not often. We are in a new era and moving into a new decade where women are understanding their worth, what we contribute to our household and that self-care is a must.
M: What do you believe are the most important steps for women to take when addressing their own self-care needs?
YG: Some of the important steps that I would recommend is to look at yourself in the mirror and decide what is missing in your life that can possibly make you happy. Then, go out and do it.
M: Why do you think so many Latinas resonate with your content?
YG: I think Latinas resonate with my content because I’m not a cookie-cutter type. I do what I love, say what I mean and I don’t let anyone stop me from making things happen. I’m funny, I make people feel good. I try to keep my content as positive as can be because I know there is a lot of negativity in the world. I don’t want my content to have that energy and carry it over to my audience and my community.
M: Do you think Latinas are misrepresented in the media? How do you want them to be represented?
YG: I think the media has their own idea of what a Latina is, but the reality is that Latinas are strong, relentless beings who are professionals and are contributing a great deal to society. Latinas are making money, spending money, we are recognizing our value, and we are demanding to be heard.
M: Is there a Latino influencer or entrepreneur that you look up to? That you’d like to model your career after?
YG: If I had to name a Latino influencer or entrepreneur that I would like to model my career after it would be, [America-Cuban journalist] Cristina Saralegui. I dream of having my own show [like her] and she is someone whom I definitely admire. A goal of mine that I want to make happen in 2020 is to have a talk show and become the next Cristina. Anything is possible.
M: Where do you see your career going next? Do you have plans to take your SpoiledLatina events outside of Texas?
YG: I have a strong passion for interviewing entertainers and entrepreneurs who are making a name for themselves or whom I’m inspired by. At my annual event, I am the moderator because I’m passionate about learning about my guests. I can definitely see a SpoiledLatina Show and events happening outside of Texas. It’s been in the works for about three years now – I have a following in Los Angeles and New York and Miami and those are the cities that I will be focusing on visiting in 2020. I’m super excited about that!
M: What are you the proudest of having accomplished?
YG: I think I’m the proudest of accomplishing my goals outside of my marriage. When I first got married, I was in the background, making things happen for my husband and his business. One day, I got the opportunity to create my own lane and work with a brand that believed in me, my talents and my ability to shift the Houston Latino and urban culture and bridge that gap. Since then, my personal brand has grown tremendously and I didn’t need my husband to make it happen for me. I will say his support has been amazing.
M: If you could tell your teenage self one thing, what would it be?
YG: If I could tell my teenage self one thing it would be to appreciate being a kid more. I think as teenagers, we are so eager to grow up and get out of our nest, not realizing the amount of pressure that is headed our way as adults.
M: Do you consider yourself a role model? Why or why not? What does being a role model mean to you?
YG: I definitely see myself as a role model. A role model is someone that a person looks up to or is inspired by. I’m very careful about what I choose to share with my followers because I know that I have the power to persuade and I don’t want to be the advocate for doing the wrong thing.
M: What’s your advice to women who feel that they don’t have the time, energy, or money to commit to their own self-care?
YG: Make time! Self-care doesn’t require money, self-care can be simply relaxing and reading the book you’ve always wanted to read. Taking a walk in the park to plan your next big move or sending the kids off to grandmas and staying in for a hot bubble bath. It’s all about you and what makes you feel good. Life is too short for you not to spoil yourself. Spoiling yourself will give you the energy you need and I promise it’ll make you feel great!
M: What would you tell fans of yours who are looking to follow in your footsteps as an influencer and entrepreneur?
YG: Take control of what you desire and make it happen. Life is short, do what you love, love what you do and spoil yourself along the way!