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She Started Her Own Mexican-Inspired Makeup Line But Regrets She Didn’t Quit Her Day Job Sooner

Regina Merson put herself through law school and had a stable job as a bankruptcy attorney in Dallas, Texas. Yet, during her time as an attorney, Merson felt unfulfilled and decided to look elsewhere for her career satisfaction. Merson then decided that she wanted something more creative and cultural so she started her own makeup line called Reina Rebelde. Merson talked to mitú and told us about her decision to abruptly change course and start a very different career.

Regina Merson is an immigrant, Latina entrepreneur who risked a lot to chase a dream.


Merson was a bankruptcy attorney for 6 years in Dallas, Texas but she was never really fulfilled in her career. After a lot of thought, and a round of lay-offs at her law firm, Merson decided to chase her dream of creating a culturally relevant and distinguishable makeup line.

While her law career was something she wanted, she was never fulfilled creatively and she realized it was something that mattered to her.


“After years of soul searching, I realized that what I really wanted was something that was intellectually challenging and creative, and it was that creative piece that was not being fulfilled by my legal career,” Merson told mitú. “Makeup had always been a constant theme in my life. It was something I always felt a personal passion for, and I realized that my love of makeup would be the catalyst to help feed my creative side. Yet, making sure I connected with my roots and did something to participate and contribute positively to my community of fellow Latinas and my native country of Mexico was very important to me.”

Merson was also determined to showcase her Mexican heritage in all aspects of her product.

? Because even Reinas Rebeldes need a little suerte of the Irish with the 4 Play Wet Dry Eye Color in Salvaje ?

A post shared by REINA REBELDE® (@reinarebelde) on


“Every aspect of Reina Rebelde is designed and inspired by my Mexican heritage as well as the essence of this unique Latina woman and the many dualities we have in our lives,” Merson explained to mitú. “From the packaging, which features butterflies and skulls —Mexican symbols for the spiritual transformation that we undergo in our lifecycle, to the interior of the box with the vibrant red and pink Mexican roses that speak to our inherent love of life, color, and our own cultural and personal vibrancy. To our “chica,” who was designed by a talented tattoo artist in East Los Angeles, and she is meant to be a pictorial representation of our customer.”

“We want our Reinas Rebeldes to see a reflection of themselves physically as well as spiritually in our Chica,” Merson told mitú.


Merson says that she worked diligently to make sure that her culture permeates all aspects of her brand from the packaging to the colors to the images and even the names. You can find colors named “Oaxaca,” “La Doña,” and “Brava.”

Now that Merson has made the change in career, she does wish she would have jumped sooner.

Valentine's Day a la Reina Rebelde ?????? Remember mujeres ➙ mejor sola que mal acompañada❗️

A post shared by REINA REBELDE® (@reinarebelde) on


Merson told mitú that she got conflicted advice for different people who thought it was either too out there or that she should just jump right into it. As an immigrant, she was hesitant to push her luck and leave a comfortable job for an overly-saturated market she knew very little about.

“At some point in the process, I realized that Reina Rebelde was not just a business idea (I had many of those), it was something that went much deeper for me,” Merson explained to mitú. “The concept made me feel so alive and passionate, and the more I worked on it, the more it took over my life in the form of constant ah-ha moments. It literally haunted me for a couple of years in the form of daydreams and night dreams. It was always at the forefront of my mind and present in everything I did.  And yet I didn’t take the plunge sooner. What I learned that was most valuable was to listen to my intuition — that is exactly what was operating in full force telling me to make this big life move.”

Her advice to other Latina entrepreneurs looking to break out: find your own path.


Merson admits that she tried things her own way and ignored some advice that led to some painful lessons but she also said that some of the advice that she did follow didn’t work out. The best advice she has for other Latinas blazing their own career paths is to do what makes sense to you and don’t fell like you need to follow someone else’s examples to achieve the success you want.

But, above all else, Merson understands that the more important thing to do is to feel passionate and excited about whatever you are choosing to do.


“I feel so privileged and proud to be Mexican, and to be rooted in this amazing heritage and culture. My love affair with my culture and my homeland continues to get richer and more profound with time and experience,” Merson told mitú. “I credit this pride with giving me the passion to get this business going — which is just to say, whether it is your relationship with your culture or something else, make sure you feel tremendous passion for whatever you do — it’s an energy that mobilizes and sustains you in ways that nothing else can!”


READ: This Is How This Mexican Mom From Oaxaca Is Running Successful Mole And Michelada Businesses

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Ditch The Sexy Witch Costume This Year In Favor Of A Not-So-Basic Getup: We Rounded Up Our Fave Mermaid Inspired Makeup Looks For Halloween

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Ditch The Sexy Witch Costume This Year In Favor Of A Not-So-Basic Getup: We Rounded Up Our Fave Mermaid Inspired Makeup Looks For Halloween

We’re all a little basic sometimes. And don’t get me wrong, I love a quick costume that I can pick up at a local Forever 21 as much as the next girl. But we all know the costumes that get overdone year after year; the witch, the sexy nurse, the black cats, the angel… they’re just straight-up basic. So how about this year you try something that doesn’t feel outdated or boring? Like a mystical creature from the depths of the sea.

2019 has been the year of the mermaid, so why not channel your inner sea-princess this Halloween?

credit Instagram @peter_garcia8

2019 has been the year of overhyped mermaids. From the wild reactions people had to Halle Bailey playing Ariel in The Little Mermaid’s live action remake announced earlier this year, to the premiere of The Little Mermaid Live! —another remake of the classic Disney film to be broadcasted on live TV. What’s more, mermaids are one of Pinterest’s top costume searches, even in 2019.

So we say, clad yourself in pearls, seashells and glittery scales. You could go modern and sleek, Nicole Kidman-style in Aquaman, or classic and romantic like Disney’s children’s classic. This costume gives you lots of room to let your creativity run wild and make the mystical character your own. 

We wanted to offer some help, so we rounded up our favorite mermaid makeup inspo for you to get planning your Halloween getup:

 Technicolor Barbie doll inspired mermaid.

credit Instagram @wiktoria_makeup

Think 90s Mermaid Barbie doll. No Barbie-inspired makeup look is complete without Barbie Pink and Purple. For this look, beauty blogger, Wiktoria went all out with those Barbie-inspired hues. Iridescent products are key for any mermaid interpretation, so don’t be shy. Bring the color from your cheekbones to the side of your face and brows for a colorful, artful take on the underwater look.

Pearls are a mermaid’s best friend

credit Instagram @Jamescharles

When constructing a sea-themed costume, pearls are a must for a luxe, boujee mermaid look. Case in point: James Charles. And because we’re guessing you’ll be tired after you’re done struggling to glue those pearls on your face, keep the rest of the look natural. Maybe add blue tones to your eyes for an under-the-sea feel, and top it all off with metallic blue lips.

Iridescent scales 

Credit Instagram @miniinaaz

Yes, this looks like you need a certain level of makeup experience and expertise to pull off the technique. But we promise you, it’s a lot easier than it looks. Recreate the look of self-confessed makeup geek, Naz Rahman, by using fishnet stockings. Hold the stocks over your face and dust the iridescent shadows through the holes. Easier than you thought, amirite?

The Little Mermaid with a twist 

credit Instagram @zhilabeauty

…if the fishnet tip is still too much work. Draw the scales with colorful eyeliner. Put those Euphoria-inspired neon liners to good use this Halloween before the fad ends. 

Barely-there mermaid look

credit Instagram @peter_garcia88

This one is for that last minute invite to a Halloween party. If you didn’t have anything planned and need to whip up a costume at the very last minute, we got you covered. Do your everyday look, and brush a bit of pink or blue shadow over fishnet stockings for subtle scales. Stop by a craft store on your way to the party and glue a few pearls over your temples and forehead. Now you’re ready to go trick-or-treating!

The princess of the ocean

credit Instagram @moninamua

I mean… wow. Why no go all out like makeup artist influencer @moninamua? Let that creativity run wild, it’s Halloween! Visit your local craft store and bag some sequins, paper shells, and pearls to recreate this look. 

Simple and Classic

credit Instagram @lonyeamaiden

For a more subtle and classic take on the sea-creature, get yourself a pair of seashells to cover your boobage and keep the hair and makeup natural and beachy. Add a metallic eyeshadow and matching lip for a little bit of a pop —it’s Halloween after all! Don’t keep it too boring, girl.

The artsy take 

credit Instagram @glowbykt

This is for the gals that want a less literal costume. Create a wave-inspired effect across your face and add touches of glitter to evoque a sense of bubbly rippled-water.

Extra Extra 

Credit Instagram @Romeoislove

If “Go hard or go home” are words you live by, then this level of commitment to a theme is for you. Make a statement with pearls, a whole crown, a wig, blue body paint and purple lips. Then proceed to cash that ‘Best costume of the night’ prize, you earned it. 

Dead mermaid bc Halloween, duh!

credit Instagram @simply.mandiej

The occasion calls for a costume, but also for scary vibes —it is all hallows’ eve after all! So if you’re looking for a dead-something or another, add some fale blood and under-eye bags to your mermaid look, et voila! You’re welcome. 

Don’t Tell White Supremacists, But Latinos Are Going To Drive Most Of The US Economic Growth

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Don’t Tell White Supremacists, But Latinos Are Going To Drive Most Of The US Economic Growth

David Shankbone / Flickr

If it hasn’t already been apparent that Latinos are a big force in the U.S. economy, a new study argues that the group is the future for gross domestic product (GDP) growth. According to the Latino Donor Collective U.S. Latino GDP Report, which was prepared by California Lutheran University, the study says the economic contribution of the U.S. Latino community will become increasingly vital moving forward to the economy.

The study says that the GDP among U.S. Latinos made huge leaps within the last decade, up from $1.7 trillion in 2010 to $2.3 trillion in 2017. On a compounded annual basis, that’s the third-highest growth rate among all global economies in that period. GDP among Latinos also grew at a faster rate than the overall U.S. economy during those eight years. This can be mainly attributed to high labor-force participation, large population growth and increasing consumer spending.

The reports highlight the strides and economic growth that Latinos have had in recent years. More importantly, it makes the argument of how vital this population group will be to continue moving the U.S. economy as a whole. “Latinos currently are and will increasingly become a critical foundation of support for the new American economy,” the study says.

It’s no surprise as the Latino population has made an immense impact on the U.S. as a whole in the last decade, whether its through education, socially and now economically.  

Credit: Unsplash

The study, which was released last month in concurrence with the L’Attitude conference in San Diego hosted by The National Association of Hispanic Real Estate Professionals, argues why these advancements are now finally being seen by Latinos. This generation of Latinos is expected to make some of the biggest contributions in the coming decades due to being well-positioned than previous generations. 

During previous waves, most notably the during the ’50s and ’60s, U.S. Latinos were more likely to be immigrants who worked in low-wage jobs in positions like agriculture and construction, according to David Hayes-Bautista, director of the Center for the Study of Latino Health and Culture at UCLA and an author of the study. Now, as the population group has settled in and has made social advancements, the Latino workforce is expected to be very different.

As these generational gaps increase, so does the median age of Latinos in the U.S. which is currently 46 years old. While on the other hand, their children’s median age stands at 19. This essentially means that this forthcoming Latino demographic is set to enter a workforce more prepared, whether financially or educationally, than any previous one. That can be attributed to having access to better schools and being native English speakers. Latinos have also made huge leaps in the last decade when it comes to getting a bachelor’s degree as the number increased by 51% from 2010 to 2017, while the non-Latino educated population grew by 21 percent. 

“Given robust population growth, high labor force participation, rising incomes, and strong increases in educational attainment, we expect the significant growth premium enjoyed by U.S. Latinos to be maintained in the years ahead,” said Matthew Fienup, executive director of the Center for Economic Research and Forecasting at California Lutheran University and one of the authors of the study. 

One thing is for sure, any success that the U.S. economy is going to have in the near future can be attributed to the advancements of Latinos as well.

Credit: Unsplash

Latinos are contributing economically now more than ever and this growth will only continue as the population does. The Latino population in the U.S. is growing rapidly, which in return has increased the group’s economic role in the country. Between 2008 and 2018, the Latino share of the entire U.S. population grew from 16 percent to 18 percent. Latinos also accounted for about half (52 percent) of all U.S. population growth over this decade. 

With a bigger population group that also means more people at work. The U.S. Census Bureau estimates than Latinos will account for an additional 30 million workers that will enter the U.S. labor force by 2060.  

This is all amounting to even more growth, socially and economically, when it comes to U.S. Latinos. We can only imagine what impact the next generation of Latinos will have on this country and the strides our people will have along the way. 

READ: A Newly Restored Version of The 90s ‘Selena’ Classic Film Starring Jennifer Lopez Is Coming To The Big Screen Again