Fierce

She Started Her Own Mexican-Inspired Makeup Line But Regrets She Didn’t Quit Her Day Job Sooner

Regina Merson put herself through law school and had a stable job as a bankruptcy attorney in Dallas, Texas. Yet, during her time as an attorney, Merson felt unfulfilled and decided to look elsewhere for her career satisfaction. Merson then decided that she wanted something more creative and cultural so she started her own makeup line called Reina Rebelde. Merson talked to mitú and told us about her decision to abruptly change course and start a very different career.

Regina Merson is an immigrant, Latina entrepreneur who risked a lot to chase a dream.


Merson was a bankruptcy attorney for 6 years in Dallas, Texas but she was never really fulfilled in her career. After a lot of thought, and a round of lay-offs at her law firm, Merson decided to chase her dream of creating a culturally relevant and distinguishable makeup line.

While her law career was something she wanted, she was never fulfilled creatively and she realized it was something that mattered to her.


“After years of soul searching, I realized that what I really wanted was something that was intellectually challenging and creative, and it was that creative piece that was not being fulfilled by my legal career,” Merson told mitú. “Makeup had always been a constant theme in my life. It was something I always felt a personal passion for, and I realized that my love of makeup would be the catalyst to help feed my creative side. Yet, making sure I connected with my roots and did something to participate and contribute positively to my community of fellow Latinas and my native country of Mexico was very important to me.”

Merson was also determined to showcase her Mexican heritage in all aspects of her product.

? Because even Reinas Rebeldes need a little suerte of the Irish with the 4 Play Wet Dry Eye Color in Salvaje ?

A post shared by REINA REBELDE® (@reinarebelde) on


“Every aspect of Reina Rebelde is designed and inspired by my Mexican heritage as well as the essence of this unique Latina woman and the many dualities we have in our lives,” Merson explained to mitú. “From the packaging, which features butterflies and skulls —Mexican symbols for the spiritual transformation that we undergo in our lifecycle, to the interior of the box with the vibrant red and pink Mexican roses that speak to our inherent love of life, color, and our own cultural and personal vibrancy. To our “chica,” who was designed by a talented tattoo artist in East Los Angeles, and she is meant to be a pictorial representation of our customer.”

“We want our Reinas Rebeldes to see a reflection of themselves physically as well as spiritually in our Chica,” Merson told mitú.


Merson says that she worked diligently to make sure that her culture permeates all aspects of her brand from the packaging to the colors to the images and even the names. You can find colors named “Oaxaca,” “La Doña,” and “Brava.”

Now that Merson has made the change in career, she does wish she would have jumped sooner.

Valentine's Day a la Reina Rebelde ?????? Remember mujeres ➙ mejor sola que mal acompañada❗️

A post shared by REINA REBELDE® (@reinarebelde) on


Merson told mitú that she got conflicted advice for different people who thought it was either too out there or that she should just jump right into it. As an immigrant, she was hesitant to push her luck and leave a comfortable job for an overly-saturated market she knew very little about.

“At some point in the process, I realized that Reina Rebelde was not just a business idea (I had many of those), it was something that went much deeper for me,” Merson explained to mitú. “The concept made me feel so alive and passionate, and the more I worked on it, the more it took over my life in the form of constant ah-ha moments. It literally haunted me for a couple of years in the form of daydreams and night dreams. It was always at the forefront of my mind and present in everything I did.  And yet I didn’t take the plunge sooner. What I learned that was most valuable was to listen to my intuition — that is exactly what was operating in full force telling me to make this big life move.”

Her advice to other Latina entrepreneurs looking to break out: find your own path.


Merson admits that she tried things her own way and ignored some advice that led to some painful lessons but she also said that some of the advice that she did follow didn’t work out. The best advice she has for other Latinas blazing their own career paths is to do what makes sense to you and don’t fell like you need to follow someone else’s examples to achieve the success you want.

But, above all else, Merson understands that the more important thing to do is to feel passionate and excited about whatever you are choosing to do.


“I feel so privileged and proud to be Mexican, and to be rooted in this amazing heritage and culture. My love affair with my culture and my homeland continues to get richer and more profound with time and experience,” Merson told mitú. “I credit this pride with giving me the passion to get this business going — which is just to say, whether it is your relationship with your culture or something else, make sure you feel tremendous passion for whatever you do — it’s an energy that mobilizes and sustains you in ways that nothing else can!”


READ: This Is How This Mexican Mom From Oaxaca Is Running Successful Mole And Michelada Businesses

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Sephora Announced It’s Finally Taking Mink False Eyelashes Off Of Its Shelves

Entertainment

Sephora Announced It’s Finally Taking Mink False Eyelashes Off Of Its Shelves

Mat Szwajkos / Getty

When it comes to buying products we all have a responsibility to know where our dollars go.

And while in the world of beauty it might seem a bit tricky to be conscientious of animal rights and our planet… it’s so essential. Fortunately, Sephora agrees and their latest announcement confirms it!

Recently, Sephora announced that it would no longer sell mink-based lashes online or in-store in an effort to combat animal cruelty.

Speaking to Allure this week, the big-box beauty store announced that they had started 2020 with efforts to phase mink lashes out of its stock. This week, after animal rights activist organization PETA launched a campaign demanding that the brand do so, the retailer confirmed that when it comes to false eyelashes they are going completely mink-free.

“Following a PETA campaign and emails from more than 280,000 concerned shoppers, Sephora has confirmed that it has banned mink-fur eyelashes and will purchase only synthetic or faux-fur lashes going forward,” PETA shared in a statement about the decision.

In a graphic video about the trading and selling of mink fur which is often used for coats and fake eyelashes, the organization urged Sephora to stop selling the beauty product.

*Warning this video is graphic*

The organization lambasted fur farms in its statement saying “As PETA pointed out in its letters to Sephora, mink fur typically comes from fur farms, where stressed minks frantically pace and circle endlessly inside cramped wire cages and many languish from infections or broken or malformed limbs. Some minks even self-mutilate as a result of the intensive confinement, chewing into their own limbs or tails. At the end of their miserable lives, they’re gassed or electrocuted or their necks are broken.”

Confirming their decision to take mink off of its shelves, Sephora wrote in a statement that they “have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously.”

The brand went on to say that they shared with PETA “earlier this year we had already decided to begin phasing mink products out of our assortment in 2020. We have only ever offered products our clients can trust and we stand by the people and partners who have made the Sephora experience what it is today.”

Military Suspect In Vanessa Guillen’s Disappearance Commits Suicide

Things That Matter

Military Suspect In Vanessa Guillen’s Disappearance Commits Suicide

Anthony Smith / Getty Images

The search for Vanessa Guillen has ended after human remains were identified as the missing soldier. An investigation into the crime has led to suspects being identified and arrested. Here’s what we know so far.

A soldier, who was a suspect in Vanessa Guillen’s death, committed suicide Wednesday.

Human remains were discovered Tuesday and identified as Vanessa Guillen on Wednesday. The suspects in Guillen’s death have not been named but one of the suspects committed suicide on Wednesday morning. The military suspect shot himself while law enforcement was searching for him.

Tim Miller, the founder of Texas Equusearch, told the Houston Chronicle that he believes the military suspect killed himself at 1:30 a.m. local time. The military suspect, who was in Killeen, Texas, committed suicide shortly after human remains were discovered near the Leon River in Bell County, Texas.

Guillen’s family have expressed their grief at press conferences since the body was identified.

The family is demanding justice. One civilian suspect is currently in jail after being arrested in connection with Guillen’s death. One of Guillen’s sisters recognized the military suspect. Mayra Guillen told the press that she met the military suspect who committed suicide.

“At approximately 1:29 a.m., officers located the suspect in the 4700 block of East Rancier Avenue,” reads the statement from the Killeen Police Department website. “As officers attempted to make contact with the suspect, the suspect displayed a weapon and discharged it towards himself.  The suspect succumbed from a self-inflicted gunshot wound.”

The suspects have not been identified, however, we do have descriptions of the suspects.

“The person who took his own life earlier today in Killeen after being sought by Killeen police and federal marshals was a soldier from Fort Hood and had fled the base earlier in the day,” reads a statement by the U.S. Army Criminal Investigation Command. “A civilian has been arrested in connection with Vanessa Guillen’s disappearance. The civilian suspect is the estranged wife of a former Fort Hood Soldier and is currently in custody in the Bell County Jail awaiting charges by civilian authorities.”

The case has captivated the nation as some people hurt for the family.

The investigation into Vanessa Guillen’s death is still ongoing. There are no answers yet but her family alleges that Guillen was coming forward with sexual assault and harassment allegations. The family’s recounting of Guillen’s sexual assault allegations is renewing the conversation of sexual assault in the military.

The family is calling out Fort Hood and the military’s response to the disappearance of Guillen. According to the family, they have been pleading with Fort Hood and the U.S. Army to conduct an investigation but saw nothing happening.

READ: Partial Human Remains Found Near Fort Hood Likely Vanessa Guillen’s