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She Started Her Own Mexican-Inspired Makeup Line But Regrets She Didn’t Quit Her Day Job Sooner

Regina Merson put herself through law school and had a stable job as a bankruptcy attorney in Dallas, Texas. Yet, during her time as an attorney, Merson felt unfulfilled and decided to look elsewhere for her career satisfaction. Merson then decided that she wanted something more creative and cultural so she started her own makeup line called Reina Rebelde. Merson talked to mitú and told us about her decision to abruptly change course and start a very different career.

Regina Merson is an immigrant, Latina entrepreneur who risked a lot to chase a dream.


Merson was a bankruptcy attorney for 6 years in Dallas, Texas but she was never really fulfilled in her career. After a lot of thought, and a round of lay-offs at her law firm, Merson decided to chase her dream of creating a culturally relevant and distinguishable makeup line.

While her law career was something she wanted, she was never fulfilled creatively and she realized it was something that mattered to her.


“After years of soul searching, I realized that what I really wanted was something that was intellectually challenging and creative, and it was that creative piece that was not being fulfilled by my legal career,” Merson told mitú. “Makeup had always been a constant theme in my life. It was something I always felt a personal passion for, and I realized that my love of makeup would be the catalyst to help feed my creative side. Yet, making sure I connected with my roots and did something to participate and contribute positively to my community of fellow Latinas and my native country of Mexico was very important to me.”

Merson was also determined to showcase her Mexican heritage in all aspects of her product.

? Because even Reinas Rebeldes need a little suerte of the Irish with the 4 Play Wet Dry Eye Color in Salvaje ?

A post shared by REINA REBELDE® (@reinarebelde) on


“Every aspect of Reina Rebelde is designed and inspired by my Mexican heritage as well as the essence of this unique Latina woman and the many dualities we have in our lives,” Merson explained to mitú. “From the packaging, which features butterflies and skulls —Mexican symbols for the spiritual transformation that we undergo in our lifecycle, to the interior of the box with the vibrant red and pink Mexican roses that speak to our inherent love of life, color, and our own cultural and personal vibrancy. To our “chica,” who was designed by a talented tattoo artist in East Los Angeles, and she is meant to be a pictorial representation of our customer.”

“We want our Reinas Rebeldes to see a reflection of themselves physically as well as spiritually in our Chica,” Merson told mitú.


Merson says that she worked diligently to make sure that her culture permeates all aspects of her brand from the packaging to the colors to the images and even the names. You can find colors named “Oaxaca,” “La Doña,” and “Brava.”

Now that Merson has made the change in career, she does wish she would have jumped sooner.

Valentine's Day a la Reina Rebelde ?????? Remember mujeres ➙ mejor sola que mal acompañada❗️

A post shared by REINA REBELDE® (@reinarebelde) on


Merson told mitú that she got conflicted advice for different people who thought it was either too out there or that she should just jump right into it. As an immigrant, she was hesitant to push her luck and leave a comfortable job for an overly-saturated market she knew very little about.

“At some point in the process, I realized that Reina Rebelde was not just a business idea (I had many of those), it was something that went much deeper for me,” Merson explained to mitú. “The concept made me feel so alive and passionate, and the more I worked on it, the more it took over my life in the form of constant ah-ha moments. It literally haunted me for a couple of years in the form of daydreams and night dreams. It was always at the forefront of my mind and present in everything I did.  And yet I didn’t take the plunge sooner. What I learned that was most valuable was to listen to my intuition — that is exactly what was operating in full force telling me to make this big life move.”

Her advice to other Latina entrepreneurs looking to break out: find your own path.


Merson admits that she tried things her own way and ignored some advice that led to some painful lessons but she also said that some of the advice that she did follow didn’t work out. The best advice she has for other Latinas blazing their own career paths is to do what makes sense to you and don’t fell like you need to follow someone else’s examples to achieve the success you want.

But, above all else, Merson understands that the more important thing to do is to feel passionate and excited about whatever you are choosing to do.


“I feel so privileged and proud to be Mexican, and to be rooted in this amazing heritage and culture. My love affair with my culture and my homeland continues to get richer and more profound with time and experience,” Merson told mitú. “I credit this pride with giving me the passion to get this business going — which is just to say, whether it is your relationship with your culture or something else, make sure you feel tremendous passion for whatever you do — it’s an energy that mobilizes and sustains you in ways that nothing else can!”


READ: This Is How This Mexican Mom From Oaxaca Is Running Successful Mole And Michelada Businesses

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Five Migrant Girls Were Found Left Alone And Abandoned In The Texas Heat

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Five Migrant Girls Were Found Left Alone And Abandoned In The Texas Heat

This past March, according to El Pais, migrants crossed the Rio Grande at an all-time high not seen in the past 15 years. US government reports underlined that a total of 171,000 people arrived at the southern border of the United States in March. Eleven percent were minors who made the journey by themselves.

Reports say that this vulnerable group will continue to grow in size with recent shifts in the Biden administration child immigration policies. Five migrants girls recently found by the river recently became part of this group.

An onion farmer in Quemado recently reported that he found five migrant girls on his land.

The girls were each under the age of seven, the youngest was too small to even walk. Three of the girls are thought to be from Honduras, the other two are believed to have come from Guatemala.​ Jimmy Hobbs, the farmer who found the girls, said that he called the Border Patrol gave the children aid by giving them water and food and putting them in the shade.

“I don’t think they would have made it if I hadn’t found them,” Hobbs told US Rep. Tony Gonzalez (R-Texas) in a New York Post. “Because it got up to 103 yesterday.”

“My thoughts are that it needs to stop right now. There are going to be thousands. This is just five miles of the Rio Grande,” Hobbs’ wife added in their conversation with Gonzalez. “That’s a huge border. This is happening all up and down it. It can’t go on. It’s gonna be too hot. There’ll be a lot of deaths, a lot of suffering.” 

“It is heartbreaking to find such small children fending for themselves in the middle of nowhere,” Chief Border Patrol Agent Austin Skero II explained of the situation in an interview with ABC 7 Eyewitness News. “Unfortunately this happens far too often now. If not for our community and law enforcement partners, these little girls could have faced the more than 100-degree temperatures with no help.”

According to reports, the Customs and Border Protection stated that the five girls​ ​will be processed and placed in the custody of the Department of Health and Human Services.​

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Cardi B Files Trademark For ‘Bardi Beauty’ After Hinting That She Wants to Launch Her Own Makeup Line

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Cardi B Files Trademark For ‘Bardi Beauty’ After Hinting That She Wants to Launch Her Own Makeup Line

Getty Images; Marcho Verch/Creative Commons

Cardi B doesn’t stop hustling. Recently, the Bronx-born rapper filed legal documents to trademark the phrase “Bardi Beauty”. That means that Cardi B is thinking of getting into the makeup and beauty game.

So, in essence, Cardi B is planning a full takeover of the beauty industry. And we can’t wait! Cardi B’s past red carpet and photoshoot looks have practically broken the internet with their creativity and innovation.

This trademark filing comes to no surprise to fans who have been closely following the rapper’s business life. Cardi B has been teasing the idea of releasing a beauty line for years. Just last month, Cardi claimed that she wanted to start a haircare line for Afro-Latinas.

Earlier this year, Cardi announced on Instagram: “This year I will be coming out with a hair[care] line that I been working on at home for my hair and my daughter’s.”

“Being Hispanic/Latina don’t make your hair long, don’t make your skin light, or don’t make your face features slim, [e]specially Latin countries from the Caribbean islands,” she further explained on Twitter. “DNA [has] something to do with your hair, not your nationality.

“Bardi Beauty” would be one of many business spin-offs that Cardi would commit her time to. It was only a matter of time before she went the beauty route with Bardi Beauty.

The Grammy-winning rapper already has had massive success collaborating with brands like Reebok, Steve Madden, and Fashion Nova.

Fellow music jefas Rihanna and Selena Gomez have created lucrative beauty brands like Fenty Beauty and Rare Beauty to great fanfare. In fact, creating a beauty brand to go along with her music brand seems like a natural thing for Cardi B to do.

Let’s hope that Bardi Beauty will take the Fenty Beauty route and create products for people of different races, ethnicities, and skin colors.

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