Support Women Of Color Businesses By Buying From These Fire Brands
There are a million reasons to love the summertime. Not only is it the season of ice cream and minimal clothing, but it’s also the time of year when our favorite brands release exciting collections in time for the hot months. And there’s arguably no collections we look forward to more than summertime makeup collections.
But like most major brands, many makeup collections are predominantly owned-and-operated by rich white men, which can be problematic if you’re trying to be more conscious about using your dollars to support women of color entrepreneurs. That’s why we’ve compiled a list of new summer makeup collections in which women of color are the ones who are calling the shots. Check out the collections below and be sure to have your wallet ready!
1. Beauty Blender’s Limited Edition Yellow Sponge for Pride
On June 1st, Latina-founded makeup company BeautyBlender launched a limited-edition lemon-yellow blending sponge called “Joy” in honor of Pride Month. Hurry and buy it before it runs out!
2. Vive Cosmetics Cremosa Matte Lipstick in “Rosita”
Latina owned-and-operated company Vive cosmetics is releasing a new “muted rose pink” shade of their Cremosa Matte lipstick called “Rosita”. It currently retails of $17. Hurry up and snatch a tube before it sells out!
3. Melt Cosmetics “Impulsive” Pressed Pigment Palette
Co-founded by Latina businesswoman Lora Arellano, Melt Cosmetics just released its Impulsive Eye Shadow Palette for Summer. It is described as a “18-shade palette” that “features two sides that tells the story of Melt Cosmetics and the customers who made this dream a reality”. Buy it here for $65.
4. Rizos Curls “Refresh and Detangle Spray”
This Latina owned-and-operated natural hair line recently released an award-winning curl-refreshing spray just in time for the Summer heat. Buy it here for $19.99.
5. Reina Rebelde’s “The Perfect Labios Kit” by @Viva_Glam_Kay
The “Makeup for Today’s Latina” brand is owned-and-operated by Latina businesswoman Regina Merson. Recently, she collaborated with Puerto Rican vlogger and makeup artist Kay-Lani Martinez to release an exciting makeup collection called “The Perfect Labios”. Buy it here.
On May 10th, Rihanna-owned beauty line Fenty launched a Summertime collection that included Satin Lipstick, Vivid Liquid Eyeliner, Lip Balm and a Lip-Loving Scrubstick. You can browse the new collection here or buy them at any Sephora location.
7. Lipmatic “Lipshines” Collection
Black-owned cosmetic line Lipmatic is releasing their LipShines collection on June 15th. Buy the collection here.
8. Juvia’s Place “I Am Magic Foundation”
Black-owned cosmetic company Juvia’s Place will be launching their “I Am Magic” foundation line. The product will be available in 42 shades and four undertones. Buy it here.
9. Ella’s Eve
10. Huda Beauty “Neon Obsessions” Palette
Not only is Iraqi-American makeup mogul Huda Kattan constantly pushing the envelope when it comes to new ideas and new products, but she’s an incredible example of what a WOC is capable of when it comes to business. Most recently, the makeup world is abuzz with her newly-released “Neon Obsessions ” eye shadow palette. You can buy the collection here.
11. Pat McGrath Blitztrance Lipstick in “Full Fantasy”
Pat McGrath is a legend in the beauty industry. In 2015, she officially launched her makeup brand, Pat McGrath Labs which is now the premiere makeup line owned by a black woman in the US. Her most recent Blitztrance lipstick shade, “Full Fantasy” is a “mid-tone nude rose lit up with a golden sheen”. Buy here.
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