Things That Matter

Support Women Of Color Businesses By Buying From These Fire Brands

There are a million reasons to love the summertime. Not only is it the season of ice cream and minimal clothing, but it’s also the time of year when our favorite brands release exciting collections in time for the hot months. And there’s arguably no collections we look forward to more than summertime makeup collections.

But like most major brands, many makeup collections are predominantly owned-and-operated by rich white men, which can be problematic if you’re trying to be more conscious about using your dollars to support women of color entrepreneurs. That’s why we’ve compiled a list of new summer makeup collections in which women of color are the ones who are calling the shots. Check out the collections below and be sure to have your wallet ready!

1. Beauty Blender’s Limited Edition Yellow Sponge for Pride

@beautyblender/Instagram

On June 1st, Latina-founded makeup company BeautyBlender launched a limited-edition lemon-yellow blending sponge called “Joy” in honor of Pride Month. Hurry and buy it before it runs out!

2. Vive Cosmetics Cremosa Matte Lipstick in “Rosita”

@vivecosmetics/Instagram

Latina owned-and-operated company Vive cosmetics is releasing a new “muted rose pink” shade of their Cremosa Matte lipstick called “Rosita”. It currently retails of $17. Hurry up and snatch a tube before it sells out!

3. Melt Cosmetics “Impulsive” Pressed Pigment Palette

@meltcosmetics/Instagram

Co-founded by Latina businesswoman Lora Arellano, Melt Cosmetics just released its Impulsive Eye Shadow Palette for Summer. It is described as a “18-shade palette” that “features two sides that tells the story of Melt Cosmetics and the customers who made this dream a reality”. Buy it here for $65.

4. Rizos Curls “Refresh and Detangle Spray”

@rizoscurls/Instagram

This Latina owned-and-operated natural hair line recently released an award-winning curl-refreshing spray just in time for the Summer heat. Buy it here for $19.99.

5. Reina Rebelde’s “The Perfect Labios Kit” by @Viva_Glam_Kay

@reinarebelde/Instagram

The “Makeup for Today’s Latina” brand is owned-and-operated by Latina businesswoman Regina Merson. Recently, she collaborated with Puerto Rican vlogger and makeup artist Kay-Lani Martinez to release an exciting makeup collection called “The Perfect Labios”. Buy it here.

6. Fenty

@fentybeauty/Instagram

On May 10th, Rihanna-owned beauty line Fenty launched a Summertime collection that included Satin Lipstick, Vivid Liquid Eyeliner, Lip Balm and a Lip-Loving Scrubstick. You can browse the new collection here or buy them at any Sephora location.

7. Lipmatic “Lipshines” Collection

@lipmatic/Instagram

Black-owned cosmetic line Lipmatic is releasing their LipShines collection on June 15th. Buy the collection here.

8. Juvia’s Place “I Am Magic Foundation”

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Black-owned cosmetic company Juvia’s Place will be launching their “I Am Magic” foundation line. The product will be available in 42 shades and four undertones. Buy it here.

9. Ella’s Eve

@ellasevecosmetics/Instagram

Latina-owned indie makeup startup Ella’s Eve Cosmetics is releasing new lipstick shades “Forever”, “Sweet”, “Melissa”, and “Naked” in time for the summer. Buy them here.

10. Huda Beauty “Neon Obsessions” Palette

@hudabeauty/Instagram

Not only is Iraqi-American makeup mogul Huda Kattan constantly pushing the envelope when it comes to new ideas and new products, but she’s an incredible example of what a WOC is capable of when it comes to business. Most recently, the makeup world is abuzz with her newly-released “Neon Obsessions ” eye shadow palette. You can buy the collection here.

11. Pat McGrath Blitztrance Lipstick in “Full Fantasy”

@patmcgrathreal/Instagram

Pat McGrath is a legend in the beauty industry. In 2015, she officially launched her makeup brand, Pat McGrath Labs which is now the premiere makeup line owned by a black woman in the US. Her most recent Blitztrance lipstick shade, “Full Fantasy” is a “mid-tone nude rose lit up with a golden sheen”. Buy here.

Forget The ‘Sexy’ Costume And Dress Up As 2019’s Most Talked-About Mystical Creature: A Mermaid

Fierce

Forget The ‘Sexy’ Costume And Dress Up As 2019’s Most Talked-About Mystical Creature: A Mermaid

We’re all a little basic sometimes. And don’t get me wrong, I love a quick costume that I can pick up at a local Forever 21 as much as the next girl. But we all know the costumes that get overdone year after year; the witch, the sexy nurse, the black cats, the angel… they’re just straight-up basic. So how about this year you try something that doesn’t feel outdated or boring? Like a mystical creature from the depths of the sea.

2019 has been the year of the mermaid, so why not channel your inner sea-princess this Halloween?

credit Instagram @peter_garcia8

2019 has been the year of overhyped mermaids. From the wild reactions people had to Halle Bailey playing Ariel in The Little Mermaid’s live action remake announced earlier this year, to the premiere of The Little Mermaid Live! —another remake of the classic Disney film to be broadcasted on live TV. What’s more, mermaids are one of Pinterest’s top costume searches, even in 2019.

So we say, clad yourself in pearls, seashells and glittery scales. You could go modern and sleek, Nicole Kidman-style in Aquaman, or classic and romantic like Disney’s children’s classic. This costume gives you lots of room to let your creativity run wild and make the mystical character your own. 

We wanted to offer some help, so we rounded up our favorite mermaid makeup inspo for you to get planning your Halloween getup:

 Technicolor Barbie doll inspired mermaid.

credit Instagram @wiktoria_makeup

Think 90s Mermaid Barbie doll. No Barbie-inspired makeup look is complete without Barbie Pink and Purple. For this look, beauty blogger, Wiktoria went all out with those Barbie-inspired hues. Iridescent products are key for any mermaid interpretation, so don’t be shy. Bring the color from your cheekbones to the side of your face and brows for a colorful, artful take on the underwater look.

Pearls are a mermaid’s best friend

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When constructing a sea-themed costume, pearls are a must for a luxe, boujee mermaid look. Case in point: James Charles. And because we’re guessing you’ll be tired after you’re done struggling to glue those pearls on your face, keep the rest of the look natural. Maybe add blue tones to your eyes for an under-the-sea feel, and top it all off with metallic blue lips.

Iridescent scales 

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Yes, this looks like you need a certain level of makeup experience and expertise to pull off the technique. But we promise you, it’s a lot easier than it looks. Recreate the look of self-confessed makeup geek, Naz Rahman, by using fishnet stockings. Hold the stocks over your face and dust the iridescent shadows through the holes. Easier than you thought, amirite?

The Little Mermaid with a twist 

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…if the fishnet tip is still too much work. Draw the scales with colorful eyeliner. Put those Euphoria-inspired neon liners to good use this Halloween before the fad ends. 

Barely-there mermaid look

credit Instagram @peter_garcia88

This one is for that last minute invite to a Halloween party. If you didn’t have anything planned and need to whip up a costume at the very last minute, we got you covered. Do your everyday look, and brush a bit of pink or blue shadow over fishnet stockings for subtle scales. Stop by a craft store on your way to the party and glue a few pearls over your temples and forehead. Now you’re ready to go trick-or-treating!

The princess of the ocean

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I mean… wow. Why no go all out like makeup artist influencer @moninamua? Let that creativity run wild, it’s Halloween! Visit your local craft store and bag some sequins, paper shells, and pearls to recreate this look. 

Simple and Classic

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For a more subtle and classic take on the sea-creature, get yourself a pair of seashells to cover your boobage and keep the hair and makeup natural and beachy. Add a metallic eyeshadow and matching lip for a little bit of a pop —it’s Halloween after all! Don’t keep it too boring, girl.

The artsy take 

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This is for the gals that want a less literal costume. Create a wave-inspired effect across your face and add touches of glitter to evoque a sense of bubbly rippled-water.

Extra Extra 

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If “Go hard or go home” are words you live by, then this level of commitment to a theme is for you. Make a statement with pearls, a whole crown, a wig, blue body paint and purple lips. Then proceed to cash that ‘Best costume of the night’ prize, you earned it. 

Dead mermaid bc Halloween, duh!

credit Instagram @simply.mandiej

The occasion calls for a costume, but also for scary vibes —it is all hallows’ eve after all! So if you’re looking for a dead-something or another, add some fale blood and under-eye bags to your mermaid look, et voila! You’re welcome. 

5 Makeup Looks From Your Favorite Telenovelas That Look Just As Fire Now As They Did 15 Years Ago

Fierce

5 Makeup Looks From Your Favorite Telenovelas That Look Just As Fire Now As They Did 15 Years Ago

Canal de las Estrellas

Telenovelas are life. For a lot of us, these daytime shows were a part of our lives since childhood, and let’s face it, every time we visit mom or abuela, even now, we’re bound to gather around the TV and watch the drama du jour unfold. But it’s not just about the drama though, it’s the sex appeal, the glam, the over-the-top costumes and mansions —and the galán.

These daytime soaps are the perfect blend of beautiful people, intensely physical scenes and the lyrical drama of the Spanish language in all its romantic splendor.

Telenovelas are more than just drama, for a lot of kids these shows were a source of fashion and style growing up.

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But Telenovelas aren’t necessarily just about love and lust, they’re a source of trends of both beauty and fashion. There’s a reason why the cliché about Latina women being glamorous at all costs, is alive and well —it’s a major unspoken theme in just about every piece of Latin-American pop culture. 

There are so many things these shows teach us about makeup. There’s always a protagonist —who might be a little passive and a goody-two-shoes. There’s the evil antagonist —probably a bat-shit crazy evil lady. And then there’s the love interest —a wildly good-looking human, who most of the time happens to be a millionaire; and they all have their own, unique makeup looks that set them apart. The greatest thing about all of them though is that these dramatic characters weren’t just people we watched on the show, for most of us Latinx growing up watching them, they served as our first source of fashion and beauty inspiration. They all had their signature looks and you’d be lying if you said you were never inspired by Mia Colucci’s pink-hued glittery glam or Belinda’s masterful Silvana Del Valle and her signature red hair and pigtails.

So, are you a good girl, with a protagonist-worthy glow and perfectly coiffed hair? Or a bold, red-lipped bad girl? No matter who you want to channel today, Telenovelas have looks for everyone. So we went ahead and rounded up our favorite Telenovela glam looks that you can recreate in 2019 and will look just as fire now as they did way back then:

1. Mia Colucci from Rebelde

credit Instagram @miacoluccistar

The rich and popular but very spoiled Mia Colucci aka. Mexican Regina George, was a style icon for every Telenovela-watching teen in the early 00s. We chose her makeup because it’s very simple, dewy and glowy, basically the original Glossier no-makeup makeup look. Recreate the shimmery pink eye shadow look with Lime Crime’s iridescent Diamond Dew shadow in Rose Goals.  Go crazy with your highlighter and blush, we recommend Fenty Beauty’s Killawatt highlighter in Wattabrat for a pink shimmer or in Lightning Dust/Fire for a more pearlescent finish.  Finish off the look with a pink lipgloss, we’d go for the most iconic pink gloss of 2019, Nars’ Orgasm.

2. The queen of evil herself; Rubí

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Of course, we had to include the baddest of them all, the original gold-digger Rubí. This bombshell’s glam is nothing short of iconique. The bouncy hair, the full lips, and perfectly delineated eyebrows…swoon. We were almost more obsessed with her than we were with heartthrob Sebastian Rulli who played galán de galanes, Héctor Ferrer. The beautiful anti-hero’s makeup look was just as trendy in 2004 as it is now in 2019 —fifteen years later! The red lip, wispy lashes, dark brows, and perfect complexion are every beauty vloggers’ dream. So to do it yourself we say, you can’t go wrong with the classic Ruby Woo lippy for that crimson-red Rubí pout (it does carry our heroine’s name after all). Sculpt your brows with cult favorite Anastasia Beverly Hills’ Dip Brow Pomade. And obviously go crazy with the falsies —blow-out strongly encouraged.

3. Marimar – Costeñita soy, con mis abuelos crecí yo.

credit Instagram @Diosathalia

Marimar was the story of a poor girl who lived by the ocean with her grandparents. She was sun-kissed, her hair had the perfect beachy waves, she was basically a beautiful Latina mermaid and we stan. Yes, granted, her makeup didn’t require much production —this character might’ve been the very precursor of the beachy-makeup trend way back in 1994. To get her mermaid-worthy hair, a Surf Styling Cream which adds texture and gives you that salt-water wavy finish would do wonders. Add a dark, copper-hued bronzer to ace the beach girl tan. And for the lips? Choose a matte, velvety lipstick to get the classic 90s nude lip, may we suggest Urban Decay’s Vice lipstick in the shade fuel? You won’t regret it.

4.  Jade from ‘El Clon’

Jade was every Latinx kid’s favorite middle-eastern beauty growing up, her and fellow gem-stone babe Jasmine, but we’re not focusing on Disney here. The Brazilian Telenovela ‘El Clon’ had all the best elements of the genre, love triangles, twins separated at birth, evil villains, lots of eyeliner, genetic experiments —nope, not kidding— and it all took place in the beautiful land of Morocco, needless to say, there was a lot of kohl involved. We loved the over-the-top styling, and even more over-the-top makeup looks on Jade. 

Trying to recreate her signature eyeliner might be complicated, to say the least. But with a lot of patience and a few Q-tips, we’re sure you’ll get there. Give it a go with a highly-pigmented and super precise pencil, Le Crayon Khôl eyeliner from Lancôme, might be your best ally to achieve a similar shape to the one Jade wore most of the time. For the rest of the look, she always wore natural tones, so add a dark brown eyeshadow on your lids and finish off with a matte nude lipstick of your choice. 

5. Soraya Montenegro from María la del Barrio

Credit Instagram @balmorepadilla06

“¿Qué haces besando a la lisiada?” has turned into the meme of an entire generation. Naturally, whenever there’s a conversation about Telenovelasevil mistress Soraya Montenegro simply must be involved. There will never be a more iconic villain than the woman who bitch-slapped an innocent girl in a wheelchair and murdered the sweet old lady who took care of la lisiada. 

Soraya sported the most perfect 90s hair flippin’ blowout there’s ever been, so we can’t recommend anything other than an appointment at the nearest hairstyling salon to emulate the look. As far as makeup goes, you have to choose an earth-toned lipstick like a deep brown or a warm terracotta like NYX’s velvet lipstick in the shade Berlin to get the super-villain pout. Add some statement clip-on earrings and a lot of sass, and you’re ready to kick some ass.