Things That Matter

Support Women Of Color Businesses By Buying From These Fire Brands

There are a million reasons to love the summertime. Not only is it the season of ice cream and minimal clothing, but it’s also the time of year when our favorite brands release exciting collections in time for the hot months. And there’s arguably no collections we look forward to more than summertime makeup collections.

But like most major brands, many makeup collections are predominantly owned-and-operated by rich white men, which can be problematic if you’re trying to be more conscious about using your dollars to support women of color entrepreneurs. That’s why we’ve compiled a list of new summer makeup collections in which women of color are the ones who are calling the shots. Check out the collections below and be sure to have your wallet ready!

1. Beauty Blender’s Limited Edition Yellow Sponge for Pride

@beautyblender/Instagram

On June 1st, Latina-founded makeup company BeautyBlender launched a limited-edition lemon-yellow blending sponge called “Joy” in honor of Pride Month. Hurry and buy it before it runs out!

2. Vive Cosmetics Cremosa Matte Lipstick in “Rosita”

@vivecosmetics/Instagram

Latina owned-and-operated company Vive cosmetics is releasing a new “muted rose pink” shade of their Cremosa Matte lipstick called “Rosita”. It currently retails of $17. Hurry up and snatch a tube before it sells out!

3. Melt Cosmetics “Impulsive” Pressed Pigment Palette

@meltcosmetics/Instagram

Co-founded by Latina businesswoman Lora Arellano, Melt Cosmetics just released its Impulsive Eye Shadow Palette for Summer. It is described as a “18-shade palette” that “features two sides that tells the story of Melt Cosmetics and the customers who made this dream a reality”. Buy it here for $65.

4. Rizos Curls “Refresh and Detangle Spray”

@rizoscurls/Instagram

This Latina owned-and-operated natural hair line recently released an award-winning curl-refreshing spray just in time for the Summer heat. Buy it here for $19.99.

5. Reina Rebelde’s “The Perfect Labios Kit” by @Viva_Glam_Kay

@reinarebelde/Instagram

The “Makeup for Today’s Latina” brand is owned-and-operated by Latina businesswoman Regina Merson. Recently, she collaborated with Puerto Rican vlogger and makeup artist Kay-Lani Martinez to release an exciting makeup collection called “The Perfect Labios”. Buy it here.

6. Fenty

@fentybeauty/Instagram

On May 10th, Rihanna-owned beauty line Fenty launched a Summertime collection that included Satin Lipstick, Vivid Liquid Eyeliner, Lip Balm and a Lip-Loving Scrubstick. You can browse the new collection here or buy them at any Sephora location.

7. Lipmatic “Lipshines” Collection

@lipmatic/Instagram

Black-owned cosmetic line Lipmatic is releasing their LipShines collection on June 15th. Buy the collection here.

8. Juvia’s Place “I Am Magic Foundation”

@juviasplace/Instagram

Black-owned cosmetic company Juvia’s Place will be launching their “I Am Magic” foundation line. The product will be available in 42 shades and four undertones. Buy it here.

9. Ella’s Eve

@ellasevecosmetics/Instagram

Latina-owned indie makeup startup Ella’s Eve Cosmetics is releasing new lipstick shades “Forever”, “Sweet”, “Melissa”, and “Naked” in time for the summer. Buy them here.

10. Huda Beauty “Neon Obsessions” Palette

@hudabeauty/Instagram

Not only is Iraqi-American makeup mogul Huda Kattan constantly pushing the envelope when it comes to new ideas and new products, but she’s an incredible example of what a WOC is capable of when it comes to business. Most recently, the makeup world is abuzz with her newly-released “Neon Obsessions ” eye shadow palette. You can buy the collection here.

11. Pat McGrath Blitztrance Lipstick in “Full Fantasy”

@patmcgrathreal/Instagram

Pat McGrath is a legend in the beauty industry. In 2015, she officially launched her makeup brand, Pat McGrath Labs which is now the premiere makeup line owned by a black woman in the US. Her most recent Blitztrance lipstick shade, “Full Fantasy” is a “mid-tone nude rose lit up with a golden sheen”. Buy here.

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Yalitza Aparicio Stars In Dior’s Women-Centric Film Series

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Yalitza Aparicio Stars In Dior’s Women-Centric Film Series

Dior/ Youtube.com

In the two years that have passed since her debut as an actress in the 2018 Academy Award-winning film Roma, Yaltiza Aparicio has established herself as a Hollywood “get.” The Indigenous actress has appeared countless times on the cover of magazines, ones like Vogue México and Vanity Fair, and has been featured in ad campaigns for designers like Rodarte. So it’s no surprise that she has now been tapped to be part of Dior’s new campaign “Dior Stands with Women.”

As part of an effort to celebrate women across the film, beauty, and health industries Dior has launched its “Dior Stands with Women” campaign.

On Monday, the fashion brand announced it had launched a series of short films honoring women and their contributions to the industries and communities which they occupy. The campaign features actresses like Yaltiza Aparicio, model Paloma Elsesser, dancer Leyna Bloom, Cara Delevingne, Charlize Theron, Parris Goebel, and others.

In a statement about the campaign, Dior announced their intent in a post on Instagram. “Inspired by the exceptional women who have marked its history, Christian Dior Parfums unveils a series of short filmed portraits that give a chance to speak to extraordinary women,” it reads.

Speaking in the portrait series, Aparicio explains “For me, being a woman means being strong, always holding your head up because they tell you what they say, you must be sure of what you are capable of,” she went onto say that as “as an ambassador for UNESCO, my role is to represent indigenous communities with dignity. Give them a voice and visibility, which is something that we have lacked for a long time… Women have fought for many years for gender equality. It is not about being superior to men, it is about having the same opportunities, that in your work they give you a fair salary and not simply because you are a woman they pay you less or that they consider that you have fewer capacities simply because you are a woman.”

Speaking about their journeys, actresses Cara Delevinge and Charlize Theron touched on being unapologetic and part of male-dominated industries.

Check out Yalitza and the others in the Dior campaigns below.

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These $1,200 Gucci Jeans Are Designed With Grass Stains Around The Knees And Are Not Worth The Joke

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These $1,200 Gucci Jeans Are Designed With Grass Stains Around The Knees And Are Not Worth The Joke

Gucci / Twitter

In these tough times, Gucci’s latest line proves that you might be able to get a fortune out of the jeans you use as workwear in the yard. The upscale label recently launched a new line of jeans and overalls featuring a grass stain effect on their knees. But these are not your father’s cutting the lawn jeans.

The oversized pants retail for a cool $1,400 and feature large pockets and side buttons…

Users on Twitter were quick to question whether or not the new jeans were a joke by Gucci or a reflection of just how tone-deaf the high-end label is.

“How did it take so long for this to become a thing? My entire wardrobe just became more valuable!” one user tweeted in response. A second user commented, “Yeah not a Good Look!!! Wouldn’t buy those Jeans at the Thrift Store for a Dollar!!!”

It wasn’t long ago that the designer brand received criticism for selling warn-in sneakers that were “treated for an all-over distressed effect.”

The kicks were valued at $870. The brand’s description of the shoe design boasted that it was inspired by “vintage” 70s styles.

“The Screener sneakers — named for the defensive sports move — feature the Web stripe on the side and vintage Gucci logo, treated for an allover distressed effect,” the website explained.

Takeaway? Money sure can’t buy good taste.

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