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NARS’ Sexually Explicit Ad Has Moms Of Twitter Riled About The Old Adage ‘Sex Sells’

NARS has never been one to be wholesome with their advertising. Since its inception, the luxury cosmetics brand has relied on sexual innuendo and erotic imagery to carve a place for itself within the industry. A quick scan of their website reveals inventory with explicit names such as “Sex Shuffle”, “Raw Seduction” and “Erotic Adventure. And of course, we couldn’t forget the product that put NARS on the map and arguably changed the beauty industry forever: the legendary “Orgasm” blush.

Needless to say, NARS is aware that sex sells. And their most recent ad campaign for the new lipstick shade takes full advantage of that fact.

The new NARS ad campaign that has hit the internet has people raising their eyebrows, to say the least.

The short video starts with the traditional bullet-shaped NARS lipstick melting backward. The appearance of the melted ripples on the tube of the lipstick gives the product a distinctively phallic-like shape. In other words? The lipstick resembles a penis. Over the course of the video, the lipstick umm grows (so to speak) and by the end, it is standing tall in its full glory. And to top it all off, the video’s caption is just as provocative: “When the nudes keep you up all night”. Yep, that’s right.

NARS is definitely trying to bate its audience with its sexy insinuations. And it’s working.

The newest lipstick shade is dubbed “Morocco” and according to NARS, it is a “warm cinnamon” color.

@narsissist/Instagram

The launch of “Morocco” is part of NARS’s mysterious “After Hours” lipstick collection that the company has so far remained relatively mum about. But one thing’s for sure: if the rest of their shade launches push the envelope as much as this one, the cosmetics giant might just break the internet with their branding. Already, the buzz around this one lipstick is overwhelming.

The sexy ad has sparked discussion on Twitter on the limits of using sex to sell merchandise.

@narsissist/Instagram

Some users believe NARS has gone too far. After all, it’s fair to say that makeup is no longer the adults-only pastime that it used to be, with school-age kids flocking to Youtube and Instagram for beauty tutorials. Now, it’s normal for girls to beat their face before catching the bus to middle school.

And like any controversial branding that hits the public, there are a fair amount of pearl-clutchers that have decided to “boycott” the brand because of the perceived explicitness.

@narsissist/Instagram

It seems that some people don’t want their makeup to remind them of erect penises. Can we blame them?

https://twitter.com/eresateM/status/1160700280100610048?s=20

While thinking the ad has gone “too far” is a valid opinion, the fact is that young women aged 18-20 are the ones that buy the most makeup. And women 21-24 are the ones that buy “prestige” brands like NARS. It’s also naive to assume that young girls aren’t having (or aren’t interested in having) sex.

This person believes that it was an oversight on the part of the NARS marketing department:

We, however, believe that NARS accomplished exactly what they were always after: tons of publicity.

For the most part, however, the majority of customers recognize that NARS has always used sex to sell their products.

It’s worth noting that no one seemed to be complaining when it was just the shade names that were sexually explicit. But it seems that this video that even referenced a part of the male anatomy was too much for certain people to handle.

This person made it clear that whatever NARS was doing, it was working:

There were quite a few NARS customers who couldn’t help but roll their eyes at what they perceived as prudishness from NARS’s critics. For some people, the advertisement might’ve made loyal customers out of casual fans!

Some people knocked the NARS-haters who didn’t realize that they built their brand on provocative and sexual innuendo.

The newfound shock at NARS’s provocative branding would be like acting shocked if Madonna used her sex appeal to sell records. It makes us wonder if these people have been living under a rock for the past few decades.

One thing’s for sure: whatever tactic NARS uses to sell its products, their customer base is so loyal because their makeup is always of the highest quality. Even if the brand relied on wholesome campaigns without a hint of scandal, we’re sure that their sales would never suffer. In the meantime, we can’t help but enjoy the heat that NARS brings to the beauty community.

 
 
 

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Madonna’s Daughter Lourdes Embraces Natural Body Hair In Beautiful Selfie With Mom

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Madonna’s Daughter Lourdes Embraces Natural Body Hair In Beautiful Selfie With Mom

Grooming habits should be a matter of personal choice, but thanks to generations of the patriarchy telling women how they should look, what they should wear, and how they should take care of their bodies, that isn’t always the case. Thankfully, more and more brave women are embracing their natural beauty and that includes their own body hair.

Lourdes Leon showing off her natural arm pit hair is the normalization of body hair we all need.

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A post shared by Madonna (@madonna)

Whether it’s on the red carpet or in a photo with her mom, Madonna, Lourdes Leon has a relationship with her body hair we can all admire. For instance, he two posed for a rare selfie on April 10, and Leon’s natural look moved us another step closer to normalizing visible body hair.

The sweet image is captioned: “Like Pieces of your Heart Walking around outside of you #lola.”

‘Lola’ is the nickname of Madonna’s eldest child, whom she shares with Cuban personal trainer-actor Carlos Leon.

The fashion icon’s post has received more than 440,000 ‘likes’ with many fans praising her daughter’s decision to embrace her natural body hair – with comments including “two beautiful, strong women” and “beautiful mother with her gorgeous daughter.”

Leon has never been shy about embracing her natural beauty.

Her mother has pushed beauty boundaries for decades, so it makes sense the 24-year-old model would choose to do the same. In November 2018, Lourdes generated headlines when she showed off her unshaved armpits and legs on the red carpet at the CFDA/Vogue Fashion Fund Gala, just weeks after she turned heads for the same reason on the catwalk at New York Fashion Week.

Earlier this year, in February, she also showed off a glimpse of armpit hair in a new fashion campaign for Marc Jacobs. 

It seems that Lourdes may even have been inspired by her famous mom when it comes to ditching the razor. Speaking to Harper’s Bazaar in 2010, the singer said: “Going to high school, I saw how popular girls had to behave to get the boys. I knew I couldn’t fit into that.

“So I decided to do the opposite. I refused to wear makeup, to have a hairstyle. I refused to shave. I had hairy armpits.”

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Kid Cudi Wore A Dress To Pay Tribute To Kurt Cobain During SNL Appearance

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Kid Cudi Wore A Dress To Pay Tribute To Kurt Cobain During SNL Appearance

There’s no doubt that SNL has been the stage of some pretty groundbreaking performances and fashion moments. This past weekend was no different. While appearing as the late-night show’s musical guest the 37-year-old rapper of Mexican-American descent wore outfits a la late Nirvana rocker, Kurt Cobain.

Kid Cudi’s made a pretty big retro fashion statement for his Saturday Night Live musical performances this weekend.

For his first performance, which featured his song “Tequila Shots,” Cudi wore a t-shirt featuring the image of a late SNL cast member Chris Farley. Farley died in 1997 at age 33 from an overdose of cocaine and morphine. Over the shirt, Cudi wore a green cardigan, which many Twitter users were quick to note resembled one Kurt Cobain wore.

Cobain died by suicide in 1994.

During his performance of “Sad People,” Kid Cudi changed into a floral dress, which he confirmed in a tweet was in honor of Cobain.

Cudi’s took place on the same week of the anniversary of Cobain’s death, which occured on April 5.

“Virgil [Abloh] designed the dress for me,” Kid Cudi explained about the dress. “I told him I wanted to show love to Kurt w a floral print sundress and this man-made a masterpiece.”

Cudi also shared that he intends to collaborate with Abloh on his fashion label Off-White. The dress will be included.

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