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NARS’ Sexually Explicit Ad Has Moms Of Twitter Riled About The Old Adage ‘Sex Sells’

NARS has never been one to be wholesome with their advertising. Since its inception, the luxury cosmetics brand has relied on sexual innuendo and erotic imagery to carve a place for itself within the industry. A quick scan of their website reveals inventory with explicit names such as “Sex Shuffle”, “Raw Seduction” and “Erotic Adventure. And of course, we couldn’t forget the product that put NARS on the map and arguably changed the beauty industry forever: the legendary “Orgasm” blush.

Needless to say, NARS is aware that sex sells. And their most recent ad campaign for the new lipstick shade takes full advantage of that fact.

The new NARS ad campaign that has hit the internet has people raising their eyebrows, to say the least.

The short video starts with the traditional bullet-shaped NARS lipstick melting backward. The appearance of the melted ripples on the tube of the lipstick gives the product a distinctively phallic-like shape. In other words? The lipstick resembles a penis. Over the course of the video, the lipstick umm grows (so to speak) and by the end, it is standing tall in its full glory. And to top it all off, the video’s caption is just as provocative: “When the nudes keep you up all night”. Yep, that’s right.

NARS is definitely trying to bate its audience with its sexy insinuations. And it’s working.

The newest lipstick shade is dubbed “Morocco” and according to NARS, it is a “warm cinnamon” color.

@narsissist/Instagram

The launch of “Morocco” is part of NARS’s mysterious “After Hours” lipstick collection that the company has so far remained relatively mum about. But one thing’s for sure: if the rest of their shade launches push the envelope as much as this one, the cosmetics giant might just break the internet with their branding. Already, the buzz around this one lipstick is overwhelming.

The sexy ad has sparked discussion on Twitter on the limits of using sex to sell merchandise.

@narsissist/Instagram

Some users believe NARS has gone too far. After all, it’s fair to say that makeup is no longer the adults-only pastime that it used to be, with school-age kids flocking to Youtube and Instagram for beauty tutorials. Now, it’s normal for girls to beat their face before catching the bus to middle school.

And like any controversial branding that hits the public, there are a fair amount of pearl-clutchers that have decided to “boycott” the brand because of the perceived explicitness.

@narsissist/Instagram

It seems that some people don’t want their makeup to remind them of erect penises. Can we blame them?

https://twitter.com/eresateM/status/1160700280100610048?s=20

While thinking the ad has gone “too far” is a valid opinion, the fact is that young women aged 18-20 are the ones that buy the most makeup. And women 21-24 are the ones that buy “prestige” brands like NARS. It’s also naive to assume that young girls aren’t having (or aren’t interested in having) sex.

This person believes that it was an oversight on the part of the NARS marketing department:

We, however, believe that NARS accomplished exactly what they were always after: tons of publicity.

For the most part, however, the majority of customers recognize that NARS has always used sex to sell their products.

It’s worth noting that no one seemed to be complaining when it was just the shade names that were sexually explicit. But it seems that this video that even referenced a part of the male anatomy was too much for certain people to handle.

This person made it clear that whatever NARS was doing, it was working:

There were quite a few NARS customers who couldn’t help but roll their eyes at what they perceived as prudishness from NARS’s critics. For some people, the advertisement might’ve made loyal customers out of casual fans!

Some people knocked the NARS-haters who didn’t realize that they built their brand on provocative and sexual innuendo.

The newfound shock at NARS’s provocative branding would be like acting shocked if Madonna used her sex appeal to sell records. It makes us wonder if these people have been living under a rock for the past few decades.

One thing’s for sure: whatever tactic NARS uses to sell its products, their customer base is so loyal because their makeup is always of the highest quality. Even if the brand relied on wholesome campaigns without a hint of scandal, we’re sure that their sales would never suffer. In the meantime, we can’t help but enjoy the heat that NARS brings to the beauty community.

 
 
 

Emotional, Heartwarming And Downright Funny: Here Are The Best Wedding Photos Of 2019 According To Fearless Photography

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Emotional, Heartwarming And Downright Funny: Here Are The Best Wedding Photos Of 2019 According To Fearless Photography

Every two months the Fearless Awards recognize the best wedding photos in the world. The winning images are selected by a panel of expert curators from Fearless Photographers, a digital platform that connects couples with wedding photographers. The pictures have been making the rounds on the internet as the year draws closer to an end. We read that around 2 photos from every 100 are selected, and these ones we rounded up are emotional, heartwarming and downright funny. Which do you like best?

Lucha Libre Style

Kathruyn Krueger

Nothing like including the things you love on such a special day. This groom made sure that his love of Lucha Libre was known, and gave all of the members of his entourage, their own Luchador mask. Gotta love the originality.

A Mariachi Wedding

Gera Gallardo

Here’s the clear example of how a traditional wedding does not have to be conventional. This couple stuck to their roots and decided to give the event a very Mexican dress code with these Mariachi outfits —brb, just gonna look for a groom real quick so I can dress him up as a charro.

An emotional moment

Alberto Parejo

There can’t be a wedding without tears —of joy that is. This photo is so heartwarming it has tears welling up in my eyes.

Making the most of a destination wedding

Alex Beckett

I mean, if you have a place like Santorini as the backdrop for your wedding, no picture can really be a bad one. But tAlex Beckett, the photographer of this gem, used a beautiful play of light and shadow to create the magnified-effect of the married couple against a classic Greek house; dreamy.

Another epic destination wedding shot

Ana Maria Dumbrava

Again, if the wedding is being held at an amazing geographical location, the pictures are just going to be pure gold. This one here, with the happy couple, playfully sliding down the dunes is absolute goals —but also, there’s got to be a lot of sand in those clothes.

Confetti Madness

Joe Scrivens

Everything about this photo gives us chills. The energy, the colors, the vibrancy; it’s like we can feel the love through our screen. Can you?

An unconventional couple

Fiona Walsh

Some people have dessert tables at their weddings, others have board games, some offer boat rides or wild cocktails. Not this couple, they had a whole fair ride at their wedding. And the shot of them both riding at full speed is really a beauty.

A chill wedding by the lake

Juan Carballo Castro

More often than not, brides have the fame of being crazy, controlling, perfectionist maniacs. Not this one. Her entourage had already removed their gowns and jumped into the lake. We can only suspect that she’s about to do the same —and the mood of peace and fun that this photo is transmitting, really is making us question our fictitious wedding plans.

Female love

jake hannah

Ok so I’m crying now. Have you ever seen a photo that captures the essence of female love, companionship, empowerment and sorority more beautifully than this one by Jake Hannah? Okay, maybe you have, but this one is truly moving.

Otherworldly wedding vibes

David Hofman

This photo was actually taken in Brazil, but because of the visual effect, you could swear it was somewhere icy like Iceland or Canada. The couple seem to be walking on water, bathed in sunlight, and if that’t not an ideal metaphor for a happy marriage, then we don’t know what is.

Daddy’s Girl

Lucas Bezila

Crying again. Few things beat a deep father-daughter moment. Crazy to think that this man was about to give this woman, who once was his very own little girl, away. I’m weeping.

Post-wedding swim

Lanny Mann

Another laid back couple. Look at all that joy. A beautiful sunset, a happy moment, all smiles and warmth —we can almost feel the tropical weather just looking at it.

A mother’s love

Casian Podar

This is the visual definition of ‘tears of joy’. This abuelita holds on to her little girl; happily squeezing her, excited because finally, on this nieta’s case, she’ll never have to ask “¿Y el novio?” again.

Celebrate your culture

Jacki Bruniquel

We loved to see other cultures represented in the list of top wedding photos of the year. Not all brides wear white, some wear every color in the rainbow and this bright photo is really lighting up our day.

The couple’s best friend

Marius Dragan

Doggo parents will understand. One cannot simply get married and leave their best friend behind —and this good boy is clearly not ready to let go.

A very NYC wedding

Sascha Reinkin

This one is for the diehard New Yorkers. The ones that love their city so much, they couldn’t picture joining their lives to another, in a city that’s not their own. Absolutely love.

2019 Was The Year Of TikTok, So Here Are The Year’s Best Beauty Videos According To The App Itself

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2019 Was The Year Of TikTok, So Here Are The Year’s Best Beauty Videos According To The App Itself

illumin_arty

2019 was definitely the year of TikTok. The short-format video platform released it’s own TikTok 100, a list featuring the most popular viral posts and creators in 2019. The ranking is influenced by likes, views, shares and trends. “The TikTok Top 100 videos celebrate the ingenuity of this diverse community and all of the incredible content that made TikTok such a special place this year,” wrote Vanessa Pappas, general manager at TikTok U.S., in announcing the list in a blog post Monday. 

But what we want to know is which were the top beauty posts. Was it makeup tutorials? Nail art? Hair? All of the above? Here’s a list of the 10 most popular beauty posts on TikTok this 2019.

Creating the perfect blue glitter acrylic by @youngnailsinc

Young Nails Inc. has established itself as a leading nail extensions TikTok page. With more than 600 thousand followers, Young Nails features their signature SlickPour technique —a new powder enhancement for nails that’s taking over acrylics. Their videos come in slow motion and reverse, and the slow pour is #oddlysatisfying.

Check out more here.

Checkered clown check by @abbyrartistry

Abby Roberts is an Instagram star and beauty promoter who is known for sharing a wide blend of both beauty and special effects makeup. Her Instagram account abbyroberts has more than 1.2 million followers, and on TikTok, she has over 5 million! Specializing in characters from movies as well as detailed Halloween effects, Abby has been affiliated with big makeup brands like Morphe and Colourpop. 

Check it out here.

That contour and highlight, though! by @jamescharles

James Charles’s breakthrough moment came when his high-school-yearbook picture went viral thanks to his very extra use of highlighter and a ring light. Celebrities like Zendaya endorsed it, and, not too long after, CoverGirl signed him as its first-ever male spokesmodel. He appeared on Ellen and even did Katy Perry’s makeup. He collaborated on videos with Kylie Jenner and Kim Kardashian, so it’s really no wonder that he’s included on this list —the real shocker would be if he hadn’t. 

Check it out here

Six different festival fashion trends by @glitterandlazers

Curvy blogger Anna O’Brien, 33, from Cleveland, Ohio, is best known on social media for her Glitter and Lazers blog and YouTube channel. She is known for posting everything from hauls to DIYS to vlogs on the two social platforms. The Texas native gained a lot of notoriety this year  thanks to the ‘body positive’ movement, and we’re so here for TikTok including a curvy woman in the lineup #representation.

Check it out here.

Multicolor hair highlights by @emilymunyak

https://www.tiktok.com/@emilymunyak/video/6744036123468631301

Lip-sync and comedy video creator popular on TikTok, Emily Munyak has accrued more than 700,000 fans. She first became active on TikTok in her early teens, when the app was known as musical.ly. 

Unicorn-colored braid! by @learnwithlati

https://www.tiktok.com/@learnwithlati/video/6753461535458282757

Want to learn how to style beautiful hairstyles? You have come to the right place! Learn with Lati is known for offering super quick, easy and beautiful hairstyling tutorials —plus Lati always features the most beautifully colored wigs and stunning backdrops. 

Create an eyeshadow look by randomly picking three different colors! by @jamescharles

https://www.tiktok.com/@jamescharles/video/6745190782275210501

Another James Charles video —no surprise there either! This one features a makeup challenge that went viral this year on YouTube, Instagram and TikTok. All about picking three eyeshadows at random and then making a look out of it. Charles aced it as usual with a very weird combination of colors. To have those skills…sigh!

Check it out here.

The ultimate glitter mask by @victorialyn

https://www.tiktok.com/@victorialyn/video/6646545467209420037

We all love a peel-off mask, and the only thing better than one, is a glittery peel-off mask. The YouTube personality and makeup artist known for publishing beauty tutorials and vlogs on her Victoria Lyn Beauty channel secured a place in the list with this natural, ‘everyday’ look. Proving that not all viral makeup looks have to be super elaborate and over the top. Victoria Lyn has amassed more than 80,000 subscribers on the platform.

An ’80s-inspired look by @addyurdaddy

https://www.tiktok.com/@addyurdaddy/video/6710781064794606854

With the cute caption: “it’s 1985 and ur getting ready to meet ur friend el and max at the mall” Addy from Emo Horse Girl, appealed to our little ‘Stranger Things’-loving hearts and 80s nostalgia. What’s not to love about this look?

A purple-perfect Barbie inspired look by @victorialyn

https://www.tiktok.com/@victorialyn/video/6722149646975782149

Another one from Victoria Lyn, with another glitter peel-off mask too! She’s known for her ‘easy’, ‘everyday’ makeup looks even if this one looks like you need a little more expertise and artistry than yours truly possesses. But hey, one can dream, and one can also enjoy the glitter, the hair and the glamour; a true Barbie Doll-worthy rendition.