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NARS’ Sexually Explicit Ad Has Moms Of Twitter Riled About The Old Adage ‘Sex Sells’

NARS has never been one to be wholesome with their advertising. Since its inception, the luxury cosmetics brand has relied on sexual innuendo and erotic imagery to carve a place for itself within the industry. A quick scan of their website reveals inventory with explicit names such as “Sex Shuffle”, “Raw Seduction” and “Erotic Adventure. And of course, we couldn’t forget the product that put NARS on the map and arguably changed the beauty industry forever: the legendary “Orgasm” blush.

Needless to say, NARS is aware that sex sells. And their most recent ad campaign for the new lipstick shade takes full advantage of that fact.

The new NARS ad campaign that has hit the internet has people raising their eyebrows, to say the least.

The short video starts with the traditional bullet-shaped NARS lipstick melting backward. The appearance of the melted ripples on the tube of the lipstick gives the product a distinctively phallic-like shape. In other words? The lipstick resembles a penis. Over the course of the video, the lipstick umm grows (so to speak) and by the end, it is standing tall in its full glory. And to top it all off, the video’s caption is just as provocative: “When the nudes keep you up all night”. Yep, that’s right.

NARS is definitely trying to bate its audience with its sexy insinuations. And it’s working.

The newest lipstick shade is dubbed “Morocco” and according to NARS, it is a “warm cinnamon” color.

@narsissist/Instagram

The launch of “Morocco” is part of NARS’s mysterious “After Hours” lipstick collection that the company has so far remained relatively mum about. But one thing’s for sure: if the rest of their shade launches push the envelope as much as this one, the cosmetics giant might just break the internet with their branding. Already, the buzz around this one lipstick is overwhelming.

The sexy ad has sparked discussion on Twitter on the limits of using sex to sell merchandise.

@narsissist/Instagram

Some users believe NARS has gone too far. After all, it’s fair to say that makeup is no longer the adults-only pastime that it used to be, with school-age kids flocking to Youtube and Instagram for beauty tutorials. Now, it’s normal for girls to beat their face before catching the bus to middle school.

And like any controversial branding that hits the public, there are a fair amount of pearl-clutchers that have decided to “boycott” the brand because of the perceived explicitness.

@narsissist/Instagram

It seems that some people don’t want their makeup to remind them of erect penises. Can we blame them?

https://twitter.com/eresateM/status/1160700280100610048?s=20

While thinking the ad has gone “too far” is a valid opinion, the fact is that young women aged 18-20 are the ones that buy the most makeup. And women 21-24 are the ones that buy “prestige” brands like NARS. It’s also naive to assume that young girls aren’t having (or aren’t interested in having) sex.

This person believes that it was an oversight on the part of the NARS marketing department:

We, however, believe that NARS accomplished exactly what they were always after: tons of publicity.

For the most part, however, the majority of customers recognize that NARS has always used sex to sell their products.

It’s worth noting that no one seemed to be complaining when it was just the shade names that were sexually explicit. But it seems that this video that even referenced a part of the male anatomy was too much for certain people to handle.

This person made it clear that whatever NARS was doing, it was working:

There were quite a few NARS customers who couldn’t help but roll their eyes at what they perceived as prudishness from NARS’s critics. For some people, the advertisement might’ve made loyal customers out of casual fans!

Some people knocked the NARS-haters who didn’t realize that they built their brand on provocative and sexual innuendo.

The newfound shock at NARS’s provocative branding would be like acting shocked if Madonna used her sex appeal to sell records. It makes us wonder if these people have been living under a rock for the past few decades.

One thing’s for sure: whatever tactic NARS uses to sell its products, their customer base is so loyal because their makeup is always of the highest quality. Even if the brand relied on wholesome campaigns without a hint of scandal, we’re sure that their sales would never suffer. In the meantime, we can’t help but enjoy the heat that NARS brings to the beauty community.

 
 
 

This Beauty Pageant Queen Is Trading Her Crown For Her Doctor Scrubs To Help Tackle Coronavirus Pandemic

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This Beauty Pageant Queen Is Trading Her Crown For Her Doctor Scrubs To Help Tackle Coronavirus Pandemic

Dr Bhasha Mukherjee / Instagram

Bhasha Mukherjee won Miss England back in 2019 and took a career break as a junior doctor. The beauty queen had resolved to hang up her scrubs and focus on humanitarian work until August after receiving an invite to be an ambassador for several charities.

Bhasha Mukherjee took a career break as a junior doctor after competing in the Miss World pageant in December 2019.

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Sri Harminder Sahib. Outfit @kholbyroohi

A post shared by Dr Bhasha Mukherjee (@bhasha05) on

“I was invited to Africa, to Turkey, then to India, Pakistan and several other Asian countries to be an ambassador for various charity work,” Mukherjee told CNN in a recent interview.

Up until recently, the 24-year-old contestant winner had been living in India for four weeks on behalf of Coventry Mercia Lions Club. There she visited schools with donations and gave money to a home that supports abandoned girls. But according to CNN, as the coronavirus began to darken back in her home in the UK she began to receive messages from her former colleagues at her old hospital, the Pilgrim Hospital in Boston. Their stories of battling the hardships that come with the coronavirus moved her and ultimately Mukherjee made the decision to return to work.

Mukherjee has spoken up about her decision citing the various deaths around the world for inspiration to get back to work.

“When you are doing all this humanitarian work abroad, you’re still expected to put the crown on, get ready… look pretty. But.. I wanted to come back home. I wanted to come and go straight to work,” Mukherjee explained to CNN. “I felt a sense of this is what I’d got this degree for and what better time to be part of this particular sector than now.”

Mukherjee returned to the UK on Wednesday after working with the British High Commission in Kolkata to fly from India to London

“It was incredible the way the whole world was celebrating all key workers, and I wanted to be one of those, and I knew I could help,” she said. “There’s no better time for me to be Miss England and helping England at a time of need.”

Mukherjee says that she will self-isolate too.

As per requirements, Mukherjee will be in self-quarantine for two weeks until she returns back to work as a doctor at Pilgrim Hospital. As a practitioner in respiratory medicine, there is no doubt her presence as a physician is much needed during this time in which Coronavirus symptoms primarily come with chest and breathing issues.

TikTok Queen Rosa And Her Creator Adam Ray Okay Get The Magazine Spotlight

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TikTok Queen Rosa And Her Creator Adam Ray Okay Get The Magazine Spotlight

Even if you are living under the rock now called self-quarantine, if you’re online you probably definitely heard about Rosa. Within just a matter of months, the fun-loving jefa with crooked ashes and some shocking cheek contours has won over fans.

The character, created by Instagram and TikTok user AdamRayOkay has shot to fame, even getting invitations from Rihanna to her Fenty Tik Tok house. In a recent interview with Paper Magazine, the newly minted TikTok star spoke about her rise to social stardom and the crazy world we are currently living in.

Speaking about quarantine life, Rosa had a message of fans to remain positive and keep their chin up.

Paper Magazine/ Instagram

“I’m just trying to stay positive [and] I want to make other people feel positive,” 20-year-old Adam Ray Okay told Paper. “So I’m just trying to put as much content on there as possible, on the internet. Just because right now both the internet and the actual real world are in a really dark place. So yeah, I’m just trying to stay positive.

On what inspired them to create Rosa, Okay explained she was easy to come up with because everyone can relate to her.

Paper Magazine / Instagram

“I had downloaded the TikTok app and I was just scrolling, doing my thing. I wasn’t really thinking of making my own content. And then I just got inspired by myself, my childhood growing up and, like you said, everybody knows this Rosa character and I felt that she had been forgotten about… So once I brought her back, everybody was just so familiar with her and that’s why I felt she did really well,” Okay said, going onto explain that just about every Latino knows a girl like Rosa. “She’s everywhere. So, even if you didn’t grow up with somebody like her, you know how she is. She’s predictable in an unpredictable way. She’s just so familiar… she is part of everybody.”

Speaking about going viral, Okay explained that they were shocked when heavy appreciation for Rosa began to come in.

Paper Magazine / Instagram

“I was honestly shocked. Like I said, putting my first video up there, I didn’t expect any of this to happen. So it made me feel good because I’m able to put my community out there like that, in a positive way. And I don’t know, I just… Even today I get the same exact feelings that when I first went viral because I just feel it’s so crazy that I can give Rosa this platform and express who she is and where she came from and stuff that.”

Okay also said that Rosa has given them a chance to fully embrace their interests in beauty and fashion.

“As Adam, I enjoy beauty. Makeup is something that I enjoy doing. So it definitely was a huge welcome and there was so much that I got to experience from the other beauty creators. I definitely enjoyed it, especially because everybody just does their makeup in a different way. So being able to see how everybody else does it differently. It’s so dope to see other creators discuss that.”