MJ Rodriguez Makes History By Signing First Ever Beauty Deal With Olay Body As Trans Woman
Actress and singer MJ Rodriguez is having an incredible whirlwind year. In 2019, she continued her role as Blanca Rodriguez in the history making series “Pose.” Her moving and capitalizing performance won her “Best Actress” at the Imagen Awards; the first time an openly trans women has ever received the honor. She also became the first transgender woman of color to play the role of Audrey in a major production of “Little Shop of Horrors.” Rodriguez even preformed the play’s popular love ballad “Suddenly Seymour” on the “Late Late Show with James Corden” — wowing the TV audience with her powerful vocals. In addition to all that success, this week, her activism, advocacy and talent was celebrated when Rodriguez was named one of TIME Magazine’s 100 NEXT.
Now, Rodriguez officially has one more win to close out her successful 2019.
This week, Rodriguez made history by securing her first ever beauty campaign. The “Pose” star announced her new partnership with Olay Body at the 5th Annual Diversity Summit where she gave the keynote speech. She will officially be one of the label’s brand ambassadors — making her the first trans Afro-Latina to fill this role with Olay.
“Olay Body is leading by example for other brands by opening doors for trans individuals like myself,” Rodriguez said during her speech. “I am so excited to work with Olay Body on this campaign leading up to my speech at the Diversity Summit. This is officially my first ever beauty campaign — I am so thankful to have the opportunity to show other trans women of color everywhere that they are seen and that they are worthy.”
Rodriguez’s campaign joins other trans women — like Laverne Cox, Tracey Norman, Lea T and Geena Rocero — who have all recently worked with hair, makeup, and skincare brands in public roles.
Rodriguez isn’t the only one excited about this new opportunity. Olay Body also expressed their eagerness to explore the new partnership and the diversity and inclusivity that Rodriguez brings to the brand. In an email to “Out,” the body care company shared their excitement over their new brand ambassador.
“Olay Body is excited to work with Mj Rodriguez on this campaign, as Mj is truly a recognized trailblazer,” the brand wrote. “She has transformed not just personally and professionally, but also as a leading advocate for diversity and inclusivity. This makes her the perfect fearless partner, where she is able to share her authentic journey of feeling confident in her own skin. As we begin to plan for future programs, Mj is definitely top of mind. We can’t divulge specifics at this time, but stay tuned for what’s coming next!”
For the first act of their partnership, Rodriguez did Olay Body’s 14 Day Transformation and posted the results on her Instagram.
While she’s incredibly honored to have been selected as a brand ambassador, the call from Olay caught her off guard. Rodriguez even doubted if she was up to the task.
“When they called me, I screamed on the phone, because Olay is one of the leading forces in beauty,” she explained to “The Cut” of her new project. “I was like ‘Oh my god, am I really being considered for this, am I worthy?’”
Rodriguez explained that for trans women and women of color, these opportunities don’t usually come around so she was overwhelmed yet honored with the responsibility.
“For starters, I’ve never been able to be considered for a partnership like this,” she told “The Cut.” “A lot of girls like myself — trans women — we don’t get the opportunity to have open dialogue, let alone be in partnership with organizations like this. As a woman, as a black or Latina or trans woman, we have to constantly give words of affirmation to ourselves. It’s just hard for us. I’m just focusing on amplifying my voice, trying to get it out there as much as possible.”
Of course, Rodriguez’s online fans showered her with love and affirmation for her new role with Olay Body.
Rodriguez’s mentions are full of fans congratulating her and wishing her the best for her career. One tweet by @guida told the star, “You deserve every good thing coming your way, I’m so happy for you!” Another by @nel_mamaboho thanked the actress, saying, “I actually truly love you just because YOU ARE SEEN. Your visibility makes so many more of us unavoidable. Thank Y.O.U.”
Rodriguez is truly paving the way for the visibility of other trans people and people of color. As an Afro-Latina, a trans woman and a member of the LBGTQ+ community, she represents many groups of marginalized people. As such, her role with Olay Body will set the precedent that these groups can and should have a visible place in our society.