For Your Next New York Trip, Checkout Audrey Hepburn And Marilyn Monroe’s Beauty Products Straight From Their Vanities
There’s no denying the staying power of makeup. It has a long and rich that researchers have proved to have had 10,000 years. In celebration of its past and former times, the Makeup Museum is being established in New York. Fans of cosmetics will get a chance to celebrate the history of makeup. It opened next May 2020 in the Meatpacking District.
The new museum will celebrate the history of beauty and cosmetics and its influence on our culture and society.
The new museum will feature a series of exhibitions that will touch on the trends of decades that span over 10,000 years of makeup history. To kick of the exhibits, the Makeup Museum will debut “Pink Jungle: 1950s Makeup in America.” The retro exhibit will feature the iconic makeup trends of the 50s and highlight the decade’s most celebrated beauty icons. That’s right, you can bet a whole lot of images of blonde bombshell Marilyn Monroe, classic leading lady Audrey Hepburn and the ever divine Greta Garbo.
Speaking about the new museum, Doreen Bloch, the executive director and co-founder of The Makeup Museum has said that “The Makeup Museum is a critical institution for the cultural landscape in New York and globally. Makeup has a 10,000-year history, spanning from the ancient Egyptians and the kohl eyeliner they used to kabuki and geisha makeup in Japan, all the way to drag makeup and the influence it has today on pop culture.”
According to Bloch the museum will display, one-of-a-kind items including creams, powders, and skin pastes straight from the vanities of Hollywood’s 1950s starlets. “Our goal is to be able to house many exhibitions and immerse people in different time periods, and give people a really deep understanding in a very fun way, how integral the beauty aspect of each era was and how it played out,” Rachel Goodwin, the makeup artist to Emma Stone, also co-founded the Makeup Museum, told The Hollywood Reporter. “What I really do hope is that makeup artists get a museum that legitimizes their craft in a way that has not happened before. We’re called artists, but still seen as being on the fringe. I want to elevate the huge impact makeup artists have had on cultural norms and how they have shifted the way we see ourselves. I want to elevate them to fine art status.”
Visitors of the exhibit can get pumped to see beauty products that run the gambit vintage items.
From brands like Elizabeth Arden, Helena Rubinstein, Max Factor and Sally Hansen, fans of beauty will get a chance to see the evolution of trends like cay eye and bold red lip. The fifties-themed exhibition is set to also include the skin-care products used by Marylin Monroe. According to Bloch the museum will start its show with the display of the 1950s because of its role in developing and molding the makeup industry of today of which brands like Elizabeth Arden and Sally Hansen were born.
Latina beauty boss and Besame Cosmetics chief executive officer, Gabriela Hernandez has worked with other executives to launch the museum.
Hernandez is reported to have worked with fellow beauty executives and makeup artists to sponsor the museum’s first exhibit. Hernandez is said to be working alongside celebrity makeup artists like Rachel Goodwin and Vlada Haggerty.
“The ’50s was a time of immense change,” Bloch said in her interview. “You have the advent of the color TV, which is game-changing for the makeup industry, where all of a sudden you can actually see the color of Lucille Ball’s lips in I Love Lucy, and how that impacted the sale of cosmetics. You see also how many rules there were at the time for how you were meant to use makeup… We’re going to create a spin on that to shine a light on this system in a unique and modern way.”
The Makeup Museum is set to debut at a key time in the industry of beauty and makeup.
Less than a decade ago brands like Urban Decay M.A.C. and Anastasia Beverly Hills felt like the Queen Bees of the beauty industry. The brands undoubtedly contributed to the swarm of beauty tutorial videos that were created on platforms like Youtube and Instagram and subsequently redefined their forms. Today, the U.S. makeup brands, like their industry have seen a massive fall in sales according to a report by the NPD Group released this year. With newer and brands like Kylie Jenner’s Kylie Cosmetics and Glossier changing up the game and ranking in multi-million dollar deals, these brands have been cast to the back burner.
The new museum is set to premiere at 94 Gansevoort Street and will be open for six months with plans to remain in a New York flagship after it closes.