Fierce

Leah Guerrero Is The Skincare Jefa Who Has A Key Business Approach That Every Single Latina Should Embrace

It doesn’t take a biochemist to know that many of the mainstream beauty products out there are often packed with empty promises. Leah Guerrero, a Latina business owner who spent her entire career working in the salon and spa business, knew this truth well enough to ultimately allow herself to be inspired to put better, truer options out there.

Today, the jefa has built a growing empire based off of this understanding called Brujita Skincare. The founder and CEO of Brujita ships her product to customers across the globe, has made appearances in major magazines like Glamour, and sells her products to one of L.A.’s most popular hotels. There her skincare line is provided to VIP clients.

The secret to her success?

Following her quirks and dreams.

Guerrero says that her business sprouted from various influences, but the soul of it came from an impression of her identity.

“Friends would just call me Endearing Brujita,” Guerrero tells FIERCE in the latest episode of “Las Jefas,” a series by mitú. In the episode, Guerrero explains that in her early days of attempting to build her skincare line and brand she went to mercados to find earth ingredients to use in her facials and came across a vendor who became curious about all of her purchases. “I told him what I was doing and he said ‘eres un brujita’ and it clicked.”

For Guerrero, this embrace of her identity– one both earned and perceived– was key to making her own business unique. It’s also an aspect that she says can take someone else’s business to the top as well.

Guerrero biggest piece of advice for Latinas looking to create businesses is to create their own lane.

“And when I mean their own lane I mean be you,” Guerrero says. “If you’re weird and quirky and all of these things then do it make your product weird, make your product weird… Try not to let people get you down or to [project] this map about your life because only you are going to live out that map truly.”

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Young Boy In Los Angeles Turns Entrepreneur To Help Mother During Ongoing Pandemic

Culture

Young Boy In Los Angeles Turns Entrepreneur To Help Mother During Ongoing Pandemic

aaronsgarden / Instagram

Covid-19 has forced families to figure out the best way to make enough to take care of things. Some have had to find new jobs after being laid off and having to make up enough to save their families. A young boy in Los Angeles is doing that to help his mom makes ends meet.

Meet Aaron and his garden.

The young boy and his mother were on their last $12 when he had an idea of creating a business. According to a GoFundMe account, the young boy convinced his undocumented mother to start a business selling plants to help them make it through the pandemic.

Aaron’s Garden was the business he and his mom created to make some money.

“Aaron and mom have been struggling from being homeless to shelters and bouncing from house to house and now live in a shed,” reads a GoFundMe account. “He came out with the idea of selling plants and starting a business in his yard to be a provider and buy his own hot Cheetos with cheese without having to ask his mom for money.”

Aaron advertises his plants and when you can buy them on his Instagram.

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Sensitive plant available limited supplies

A post shared by Aaron M. (@aaronsgarden) on

The LA entrepreneur is creating a lot of buzz with people celebrating his efforts. People in the U.S. are struggling as the additional $600 in unemployment has disappeared and a second Covid-19 stimulus is stuck in Congress. Aaron’s plant selling is helping his family during one of the most difficult times in modern U.S. history.

Way to go, Aaron.

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We love puppies

A post shared by Aaron M. (@aaronsgarden) on

We are all so proud to see you doing your best to make it through this time. Check his Instagram to see what he has and when and where he is selling the plants. Keep going, mijo!

READ: These Female Entrepreneurs Want You To Wear A Wig That Is Snatched

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The Pandemic Has Led To A National Coin Shortage Which Means You’re About To Have Laundry

Entertainment

The Pandemic Has Led To A National Coin Shortage Which Means You’re About To Have Laundry

Justin Sullivan / Getty

Laundry might be the least of your problems but the national coin shortage is sure to have an impact on you somehow.

Whether it’s happening at fast-food restaurants, supermarkets, or banks, people across the country are finding themselves cut off from the typical change in hand occurrences of the days before the Coronavirus Pandemic.

That’s right, be warned: coins are in short supply.

The lack of coins in the nation’s marketplace is apparently alarming the federal government enough that the Federal Reserve organized a U.S. Coin Task Force.

According to NBC, the task force will work to “mitigate the effects of low coin inventories caused by the COVID-19 pandemic.” Twenty-two members of the task force were announced last week on Friday and will meet this month in an effort to identify “actionable steps that supply chain participants can take to address the current coin circulation issue.”

According to an article by NBC the national shortage is a situation “born out of the pandemic, during which businesses that deal heavily in coins, such as laundromats, may have closed, while the fear of getting the coronavirus by touching currency may have spurred people to avoid physical monetary transactions altogether.” It is a direct result of state and city lockdowns which saw the operation of nearly 22,000 coin-cashing kiosks nationwide slowed down.

As a result, some businesses are cautioning customers that they won’t be able to give out change.

Others have rounded out prices to exact amounts. This works for now because paper bills are not in short supply. As of yet…

On the other hand, things might not be so bad.

🤑 We will pay you 1.05¢ for every $1 of ROLLED coins you bring us. We need everything you got! Make money with Money! 🤑

Posted by The Growler Guys on Tuesday, June 30, 2020

According to CBS Boston, some smaller retailers are opting for some lucrative solutions for their customers. A beer shop in Bend, Oregon called The Growler Guys recently told customers on Facebook that it will pay them $1.05 for every $1 in rolled coins they bring in to the store.

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