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Leah Guerrero Is The Skincare Jefa Who Has A Key Business Approach That Every Single Latina Should Embrace

It doesn’t take a biochemist to know that many of the mainstream beauty products out there are often packed with empty promises. Leah Guerrero, a Latina business owner who spent her entire career working in the salon and spa business, knew this truth well enough to ultimately allow herself to be inspired to put better, truer options out there.

Today, the jefa has built a growing empire based off of this understanding called Brujita Skincare. The founder and CEO of Brujita ships her product to customers across the globe, has made appearances in major magazines like Glamour, and sells her products to one of L.A.’s most popular hotels. There her skincare line is provided to VIP clients.

The secret to her success?

Following her quirks and dreams.

Guerrero says that her business sprouted from various influences, but the soul of it came from an impression of her identity.

“Friends would just call me Endearing Brujita,” Guerrero tells FIERCE in the latest episode of “Las Jefas,” a series by mitú. In the episode, Guerrero explains that in her early days of attempting to build her skincare line and brand she went to mercados to find earth ingredients to use in her facials and came across a vendor who became curious about all of her purchases. “I told him what I was doing and he said ‘eres un brujita’ and it clicked.”

For Guerrero, this embrace of her identity– one both earned and perceived– was key to making her own business unique. It’s also an aspect that she says can take someone else’s business to the top as well.

Guerrero biggest piece of advice for Latinas looking to create businesses is to create their own lane.

“And when I mean their own lane I mean be you,” Guerrero says. “If you’re weird and quirky and all of these things then do it make your product weird, make your product weird… Try not to let people get you down or to [project] this map about your life because only you are going to live out that map truly.”

This Is What You Need To Know About Affirmative Action

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This Is What You Need To Know About Affirmative Action

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Since the birth of affirmative action, a set of procedures intended to correct the effects of historical discriminations, in the 1960s, there have been many cases aimed at weakening the policy. Most recently: an ongoing lawsuit arguing that Harvard’s admissions office discriminates against Asian-Americans.

The case, which follows years of conservatives casting Asians as victims of the policy with the goal of having it outlawed, is currently being weighed by a federal judge in Massachusetts.

Students for Fair Admissions, a group founded by conservative Edward Blum, is suing Harvard for allegedly discriminating against Asian-American applicants, particularly through its use of “personal ratings,” which takes into account traits like kindness, leadership and courage.

A decision in the case by federal Judge Allison Burroughs is expected in the next few months.

Regardless of the decision, however, those who have historically been opposed to the policy hope the case will make it to the conservative-majority Supreme Court, where affirmative action could be killed.

With the policy in the spotlight, again, we wanted to demystify what affirmative action is and what you need to know about its history and potential fate.

The Birth of Affirmative Action:

Even after the US Supreme Court ruled in Brown v. Board of Education that the “separate but equal” doctrine violated the Constitution, communities of color continued to face discrimination in education and the workplace. To undo this historic inequity, President Kennedy created the Council on Equal Opportunity in an Executive Order in 1961. This required government employers to “not discriminate against any employee or applicant for employment because of race, creed, color, or national origin.”

Racial Quotas:

Since its inception, affirmative action has received pushback from conservatives who claim the policy is a form of reverse discrimination against whites. Opponents’ first big win came in 1978, when the Supreme Court ruled in Regents of the University of California v. Bakke that colleges could not use racial quotas, as doing so violates the Equal Protection Clause. This means employers can’t hire “less qualified” applicants to fill an identity quota.

Diversity:

In 2016, the Supreme Court ruled that, while admissions officials can’t consider race as a way to undo the effects of historical discrimination, schools could consider race as one factor among many to ensure a diverse student body in the case Fisher v. University of Texas at Austin.

Affirmative Action Bans:

Despite affirmative action, people of color remain a disproportionate minority in higher education. In fact, while the percentage of Black and Latinx college student increased between 2000 and 2014, they still just account for 14.5 percent and 16.5 percent of college students, respectively. College diversity shrinks even more in states that ban race-based affirmative action. Currently, states like California, Washington, Michigan, Nebraska, Arizona, Florida, Oklahoma and New Hampshire have bans. In some, like California, Florida and Texas, there are percentage plans that guarantee the top 10 percent of high school graduates a spot in any state university.

A Future Without Affirmative Action:

With colleges no longer allowed to consider race in applications as a way to undo the effects of historical discrimination, many, like Harvard, now argue that diversity is good for everyone. However, if Students for Fair Admissions’ case makes it to the Conservative-majority Supreme Court, they may soon no longer be able to make even that justification, regardless of its accuracy. This could lead to elite schools like it, where Blacks and Latinxs already account for just 1 in 4 students, to have even fewer scholars of color, leading to less career and financial opportunities for Black and brown folk.

Read: The SATs Have A History Of Racism, But The ‘Adversity Rating’ Should Help

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