It doesn’t take a biochemist to know that many of the mainstream beauty products out there are often packed with empty promises. Leah Guerrero, a Latina business owner who spent her entire career working in the salon and spa business, knew this truth well enough to ultimately allow herself to be inspired to put better, truer options out there.
Today, the jefa has built a growing empire based off of this understanding called Brujita Skincare. The founder and CEO of Brujita ships her product to customers across the globe, has made appearances in major magazines like Glamour, and sells her products to one of L.A.’s most popular hotels. There her skincare line is provided to VIP clients.
The secret to her success?
Following her quirks and dreams.
Guerrero says that her business sprouted from various influences, but the soul of it came from an impression of her identity.
“Friends would just call me Endearing Brujita,” Guerrero tells FIERCE in the latest episode of “Las Jefas,” a series by mitú. In the episode, Guerrero explains that in her early days of attempting to build her skincare line and brand she went to mercados to find earth ingredients to use in her facials and came across a vendor who became curious about all of her purchases. “I told him what I was doing and he said ‘eres un brujita’ and it clicked.”
For Guerrero, this embrace of her identity– one both earned and perceived– was key to making her own business unique. It’s also an aspect that she says can take someone else’s business to the top as well.
Guerrero biggest piece of advice for Latinas looking to create businesses is to create their own lane.
“And when I mean their own lane I mean be you,” Guerrero says. “If you’re weird and quirky and all of these things then do it make your product weird, make your product weird… Try not to let people get you down or to [project] this map about your life because only you are going to live out that map truly.”
Growing up, I’m sure you all remember going up to your dad, tios, or abuelito asking for your “domingo” (aka your weekly allowance). Or you probably remember doing all these favors and chores for your mom, expecting a little something-something in return. But what might haunt us most of all is when we asked our parents for a raise in our weekly allowance.
I mean, the older we became, the more money we needed and the older we became, the more we realized that nothing in life is free (dun, dun, dun).
But times have changed and new generations of parents are getting a little more creative with how they talk to their children about money and how they teach them about financial literacy at a young age.
Our generation might be judged for spending too much money on avocado toast and iced coffee but we still know the value of a dollar and the hard work that goes into it, so we’re here for teaching younger generations those same lessons — in more constructive ways, of course. Because if you remember correctly, our Latinx mom’s would either take out the chancla or give us a whole speech about “you think money grows from tees?” whenever we’d try to ask for a little more money (if any, since a lot of us might not have had that privilege).
Anyway, back to the point… one mom’s Facebook post went viral after she shared that she hosted a makeshift job fair for her children after they kept asking for a higher allowance.
“My children continue to ask for a new cell phone, an allowance, and to go places,” the mother, Shaketha Marion McGregor wrote in her Facebook post. “Yesterday I told them that I’ve heard their requests and that I’ll have a surprise for them today when they get home from school. SURPRISE!!! It’s a whole hiring event. If you want it, work for it, earn it!”
And yes, she even had an in-home credit union (wait, what even is that? These kids are about to be ready for when #adulting hits them).
McGregor’s Facebook post has already gotten over 212K likes, 35K comments, and over 130K shared on the social media platform.
(Photo credit: Facebook/Shaketha Marion McGregor)
People on Facebook were quick to flood her comments with positive messaging applauding the mother for teaching her kids about responsibility and the value of the dollar. Many were even taking notes, tagging other friends, suggesting they do this with their own kids, nieces, or nephews.
McGregor went all out with the job fair for her kids. She had a listing of all the open jobs available with descriptions of duties and job responsibilities.
The mother was hiring a Kitchen Manager, Lead Housekeeper, and Laundry Supervisor. To apply, her kids had to fill out an application and turn it into her immediately. Salary, the job posting said, would be discussed during the interview. We hope her kids negotiated salary because kids out here need the latest iPhone, iPad, and AirPods.
She told the publication that when her kids entered her house and saw the job fair, they said “this is not what we asked for.”
Still, she told them that if they wanted the things they were asking for then they had to learn to be responsible with money. “To my surprise, they brought me the applications one by one,” McGregor told Buzzfeed.
To be honest, we also wish some of our parents would have taught us the importance of building your credit from a young age. We can’t help but wonder if McGregor will open up this job fair to the public? Because we’re interested…
More people on Facebook shared their thoughts about McGregor’s job fair in the comments sections and some even shared their own version of her job fair.
(Photo credit: Facebook/Shaketha Marion McGregor)
One user shared that their oldest child worked for them “under the table” when he was 12 and then they made him do “taxes.” Woah, this is next level. Again, why didn’t anyone teach us how to do taxes at age 12?
Another woman comment that McGregor was her “hero” and a huge inspiration. (Photo credit: Facebook/Shaketha Marion McGregor)
She said she was even planning a job fair at her house! It’s about to become a movement.
One thing that is definitely true about Latina moms is they are pros at multitasking. They can be cooking and watching the kids at the same time or cleaning and simultaneously be scolding you too. Where does this come from, and how can we attain this skill? If you’d like further proof of this magic that Latina moms possess, look no further than this brilliant woman who can hustle and score a date in less than two minutes flat.
Meet Laura Cisneros, a stylish mom who hustles as a Mary Kay rep.
Cisneros takes her job very seriously, which is why she’s an excellent Mary Kay rep. “I truly believe that serving customers is one of the great factors that sets us apart from every other company,” Cisneros states on her company’s website. She’s so serious about selling Mary Kay products that it seems she’s willing to reach out to her customers at the drop of a dime, even if she’s in her car.
Cisneros was recently conducting a live Mary Kay seminar in her car, and while she was speaking to her followers, a man approached her, and straight-up asked her on a date.
“Sorry to interrupt,” the stranger says in the video. “My name is Leon.” Cisneros is clearly taken aback by this person who just approached her car while doing a live chat. He goes on to say, “I just thought you were way, bonita.” So, apparently, he knows some Spanish. He asks her where she’s from (she says Mexico) and what she’s doing (working!! what else!!??). He then just goes in for the kill (not like that).
The stranger says, “sorry to be so forward, but, can I have your number?” She says yes, and it takes her a hot minute to locate her business card.
The two make some small talk including exchanging information about where she lives and whether it would be okay if he called her to go on a date, maybe grab a drink. She, again says, yes, to call me. Perhaps he didn’t hear her the first time? So she gives him her card, and he leaves, and what does she do? Go back to her live seminar. Classic!
“Sorry, Chicas,” Cisneros says about the minor interruption of her live seminar.
Yeah, they didn’t seem to mind.
Her daughter shared this hilarious encounter on Twitter, and it has been shared more than 30,000 times.
Her daughter said now that her mom’s video has gone viral they’re planning to make shirts out of her mom’s signature closing statement, “sorry, chicas.”
Cisneros is so popular now that she launched her own Twitter account!
Her daughter tweeted, “My mom really enjoyed everyone’s support, so she activated her twitter, the one and only go follow her @analauracisner4,” and added, “@MaryKay, please make my mom an ambassador or shareholder because business is booming honey.”
A few months ago, her daughter posted this sweet tribute to her mom on her birthday.
“Where to begin…as I grew older, I learned about your struggles growing up and as young women. From being a young mom dependent on my dad with no English to being fully independent and successfully running her own business, I admire your resilience and strength. You taught me how to be a mother, how to love unconditionally, how to be loyal. You’re an amazing grandmother and the best mom, happy birthday queen.”
But we know what you’re thinking. Did the mystery man ever call her?
No, he has not! What the heck? All that game for nothing. What a typical guy! Right when you think a confident man comes along to ask out an ambitious, hard-working Latina, he goes on to be a letdown. So basic. Her daughter offers up this theory, “No, he hasn’t called yet maybe he saw this and got scared.” Maybe! It would make so much sense because it is so common for a guy to be intimidated by an incredible woman. Well, it’s his loss because he clearly is missing out.
Don’t worry, Laura, we do not doubt that you’ll be scoring more dates and profitable opportunities thanks to this viral tweet.