Entertainment

The Evolution Of Reggaeton In The 2010s: From ‘Despacito’ To ‘Te Bote’, This Is How Latinx Music Turned Into A Global Phenomenon

Reggaeton has infected the whole world with dembow, signaling a whole era of Latinx representation in mainstream culture. The infectious Latin Caribbean’s particular take on dancehall reggae has become a global movement that artists from all over the world want a part in. During this decade reggaeton has galloped into the Anglo-world, its flow has been Americanized, Europeanized, watered-down, dressed-up and recomposed to fit a thousand new contexts. So let’s look back on the last ten years to see how the genre has changed and what has become of the rhythm we all love. 

The decade started with a heavy EDM influence, case in point, Juan Magan’s 2011 album ‘Bailando Por Ahi’ or Don Omar’s hit, ‘Hasta que salga el Sol’.

The rhythm made inroads into the more frequently foursquare sound of EDM. The early 2010s were an EDM boom, a movement that established pulsating, treble-soaked electronic dance as not only the dominant form of crowd-pleasing live music, but the contemporary lingua franca for all of pop, and the default mode of the Top 40 back in the day. So it’s no surprise that reggaeton took in some of that influence to produce ‘Electrolatino’, music. The vivacious melodic reggaeton mixed with hard-hitting electronic beats saw its highest moment in 2015 with Bomba Estereo’s ‘Fiesta’ —the song even brought Will Smith out of a decade-long music hiatus when he reached out to the band to lend his voice for a remix.

Fast forward to 2017 and Daddy Yankee is featured on Luis Fonsi’s chart-busting hit, Despacito, making way for another reggaeton revolution.

By2018, the song’s unprecedented commercial success had even garnered Fonsi Guinness World Records recognition: it spent 16 weeks at No. 1 in the Billboard charts (a feat only topped by Old Town Road). It became the most-streamed song worldwide and was the first YouTube video to hit five billion views. And that was only the beginning.

Reggaeton’s latest commercial iterations rely heavily on trap and pop, harnessed by chart-topping artists like J Balvin, Ozuna and Arcangel.

 It’s upped the dancehall quotient at times, and dialled it down, incorporated more or less of its fundamental rhythm, dembow, and even spawned surprise mutations, like when Bad Bunny’s Tenemos Que Hablar folded in touches of pop-punk.

Halfway through the 2010s, Latin Trap, began to gain notoriety. 

instagram @badbunnypr

The less dominant wing of Spanish-language hip hip began to surge as a response to developments in American rap, it embraced the slow-rolling rhythms and gooey vocal delivery of Southern hip-hop. 

Now a variety of artists associated with the movement are riding high.

instagram @chrisjeday

Five of the Top 30 music videos on YouTube’s chart of 2017 involved artists associated with Latin trap – Bad Bunny, Chris Jeday, Karol G. Bad Bunny, the sound’s best-known proponent, also appeared three times in the Top 25 of Billboard’s Hot Latin Songs chart on the same year. “It goes beyond trap: the music we call ‘Latin urban’ is now diversifying into many different forms,” Horacio Rodriguez, VP of Marketing for Universal Music Latino, said to Rolling Stone magazine. “It’s popping in the streets right now with zero radio airplay. It’s a counter-culture of young kids listening to this music.”

Older stars stampeded to endorse the latest style, boosting its mainstream exposure. 

instagram @jbalvin

The Colombian superstar J Balvin’s Energia album contained songs like “35 Pa Las 12,” a booming, American-rap-radio-ready collaboration with the Dominican singer/rapper Fuego. Farruko’s record dropped around the same time was titled TrapXFicante. Maluma, a supple pop-reggaeton heartthrob, anchored the hook of the Trap Capos single “Cuatro Babys,” which skyrocketed him to fame. 

Bad Bunny, the undisputed champion of Latin trap, sings and raps with an unhurried, conversational tone.

The video to San Benito’s hit “Soy Peor” now has 703 million views. He can do a song with Drake, he can do a song with Travis scott, he’s the guy who’s taken ‘Latin Trap’ mainstream. His music is a rich tapestry of trap, reggaeton and bachata. He can feature Ricky Martin on a self-love anthem, and with Solo de Mi, Bad Bunny fortified the song’s affecting lyrics with a message of solidarity with domestic abuse survivors in its music video. Most notably, though, his work is praised for its unabashed emotional vulnerability and, paired with Bad Bunny’s meticulous manicures and eccentric, neon-hued fashion sense, he’s presented male reggaetoneros in a different light altogether. 

Reggaeton and Urbano are, in some corners, also running parallel to the #MeToo movement.

Artists like Natti Natasha, Karol G and Becky G are flipping the genre’s overt male-narrated sexuality to the female POV, reclaiming agency with each beat.

The various styles that encompass música urbana —hip-hop, reggaetón, dembow, and champeta, to name a few— have reached a critical mass in the Americas.

Música urbana is American music. The loosely defined term encapsulates Spanish-language “urban” music with roots in the culture of descendants of enslaved peoples across North, South, and Central America. Toward the end of the decade, the genre became a worldwide sound, an art recognized by some of pop’s biggest stars. From Drake, to Beyonce and Cardi B, all have acknowledged the power and the audience of ‘urbano’. 

Language is no longer a barrier for its mainstream consumption. 

Any discussion of música urbana in 2019 inevitably begins with it’s biggest stars, the holy trinity atop the YouTube charts: J Balvin, Bad Bunny, and Ozuna. They were the three most-streamed artists in the world on YouTube in 2018. Which goes to show that the myth that Spanish language as a barrier to mainstream consumption has also been obliterated —according to a report from the music consumption company BuzzAngle, last year “Latin” music (measured by physical and digital sales as well as on-demand streams) represented 9.4 percent of listening in the U.S., overtaking country music (8.7 percent). 

Reggaeton is a fountain of joy for many, it offers close dancing and unrepentant sexuality as a form of catharsis. And as its prominence rose, spreading to other Latin American countries, the US, and ultimately the whole world, the genre became an unmatchable source of pride for Latinxs. This was the decade Latinxs demanded space and reggaeton became truly visible –and we invited the world the ride, one perreo intenso at a time. 

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Selena Gomez Releases New Spanish-Language Single ‘De Una Vez’ and Teases Full Spanish Album: ‘I’m Targeting My Heritage’

Entertainment

Selena Gomez Releases New Spanish-Language Single ‘De Una Vez’ and Teases Full Spanish Album: ‘I’m Targeting My Heritage’

Photo via selenagomez/Instagram

Good news, Selenators! Word on the street is that Selena Gomez will soon be dropping her first-ever Spanish language album. The rumors started after Gomez dropped a surprising (and beautiful!) new Spanish-language single, “De Una Vez”.

Soon after the single dropped, rumors of a full Spanish-language studio album began to swirl when murals promoting “De Una Vez” and a yet-unreleased single “Baila Conmigo” popped up across, Mexico.

To make matters even better, Selena already dropped “De Una Vez”‘s music video.

The lush and imaginative video has been garnering praise for its inclusion of Latin American visuals and symbols. Gomez hired Tania Verduzco and Adrian Perez to direct her video–a husband and wife team who hail from Mexico and Spain, respectively and go by the moniker Los Pérez.

Of hiring Spanish speakers to direct her video, Gomez revealed to Vogue online that the decision was intentional. “If I was going to completely immerse myself into a project inspired by Latin culture, I wanted to work with native Spanish speaking creators,” she said.

And indeed, Verduzco and Perez tried to infuse as much Latin spirit into the video’s conception as possible.

“Magical realism has always been part of the Latin culture, whether it be in art or telenovelas,” Gomez told Vogue. “I wanted [to capture] that sense of a supernatural world.”

They accomplished this sense of magical realism by utilizing motifs from Mexican folk art, like Milagro, which is symbolized by the glowing heart that is beating within Gomez’s chest throughout the video.

“We wanted to play with powerful language and images. We designed the heart—we call it the Milagro in Mexican culture—and its light to be a metaphor for the healing throughout the story,” Verduzco told Vogue.

Selena Gomez fans are especially excited about this project because Gomez has long hinted at her desire to release a Spanish-language album.

Back in 2011, Gomez tweeted about her plans to eventually record an entire album in Spanish. “Can’t wait for y’all to hear the Spanish record;) it’s sounding so cool,” she wrote.

She retweeted the sentiment on Thursday with the comment: “I think it will be worth the wait”–which many fans took as confirmation that a full studio album is on its way.

It’s worth noting that Gomez has already dipped her toe into the Latin music scene with 2010’s “Un Año Sin Lluvia” and 2018’s DJ Snake, Ozuna and Cardi B collab, “Taki Taki”.

As for the difficulty of recording songs in a second language, Gomez said that it was a practice that came naturally.

“I actually think I sing better in Spanish. That was something I discovered,” she said in an interview for Apple Music. “It was a lot of work, and look, you cannot mispronounce anything. It is something that needed to be precise, and needed to be respected by the audience I’m going to release this for.”

She continued: “Of course I want everyone to enjoy the music, but I am targeting my fan base. I’m targeting my heritage, and I couldn’t be more excited.”

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Vanessa Bryant Shared The Sweetest Throwback Photo Of Kobe For Her Daughter Natalia’s 18th Birthday

Entertainment

Vanessa Bryant Shared The Sweetest Throwback Photo Of Kobe For Her Daughter Natalia’s 18th Birthday

Stephen Dunn / Getty

Life goes on.

Almost a year after her father Kobe Bryant passed, Natalia Bryant is gearing up for college and celebrating her life in progress. On Tuesday, to celebrate her daughter’s 18th birthday, Vanessa Bryant showered her daughter with tributes and words of wisdom in an Instagram post.

Vanessa posted a handful of tributes to Natalia on Instagram, including old photos of the 18-year-old her father, Kobe.

The late LA Laker, who died last year on Jan. 26 with his 13-year-old daughter (Gianna) and several others in a tragic helicopter crash, could be seen in the photos. In one of the images, Vanessa and Kobe held baby Natalia in an image taken on the Los Angeles Lakers court.

“Daddy’s little princess, Natalia. ❤️🎉🎂🎉#18#BirthdayGirl,” Bryant captioned one of the photos.

In another post, Vanessa expressed how proud she was of the woman Natalia has become.

“Mommy and Daddy are so proud of the young lady that you are. You have displayed so much strength and grace throughout the most difficult year of our lives,” she wrote in the post. “Thank you for stepping in to help me with your little sisters. You’re such an incredible big sister and a beautiful role model to so many people. Thank you for being kind, polite and gracious in everything that you do. You have no idea how happy and proud mommy and daddy are that you’re our daughter. We love you always and forever, forever and always. Happy 18th birthday to our first born, Natalia, our principessa!”

Last week, Bryant revealed that Natalia has college on the mind.

In a separate post shared to Instagram, Vanesa revealed that her daughter has New York on the mind when it comes to getting her Bachelor’s. “NYU is one of her top schools. (@nataliabryant chose not to apply ED to her top 5 schools). I will do my best to keep her in Cali just like I kept her daddy here,” she commented.

There’s no doubt that in the wake of her husband Kobe Bryant and daughter Gigi’s deaths, Vanessa Bryant and her family have received quite the outpour of support from fans. Look up just about any hashtag with their names and you’ll find hundreds of thousands of images of the two deceased Bryant family members and just about as many fan accounts. The images and tributes have meant to be a eulogy to the two basketball players that lost their lives too soon.

Yet, recently Vanessa Bryant revealed that the ongoing support hasn’t always been so positive for her.

In June, Vanessa Bryant opened up about having to take action and remove herself from all the social media love she and her family have received in the five months since her husband and daughter’s deaths.

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In a post to her Instagram page, the mother of four, sent a note to fans to let them know that she and her 17-year-old daughter, Natalia, had decided to block fan pages in an effort to keep away from the constant pictures of Kobe and Gianna popping up on their “Explore” pages. In her post, Bryant underlined that she was only blocking the accounts to make sure she was continuing to heal and that it was not being done out of malice.

“Thx so much for all the [love]. @nataliabryant and I have unfortunately had to block fan pages because it’s been really hard to go online and constantly see pics of our beloved Gigi and Kobe under every single square of our explore pages. Blocking the fan pages has helped change the algorithm,” Bryant wrote in a post to her Stories on Instagram.

Vanessa continued to explain that “We [love] you all but please understand that we had to do this for our own healing not because we don’t appreciate your [love].”

Bryant’s Instagram page was made to be private soon after her husband’s death likely for similar reasons.

In a separate Instagram story to her own account Vanessa’s daughter Natalia shared, “We hope that people understand although these fan pages have good intentions, they make moving forward harder since they are constant reminders. Blocking the accounts have helped change the algorithm but we can not go public until the fan pages stop. We love all of your sweet intentions and we hope you understand.” 

Understandably, Bryant and her daughter are sheltering themselves from further hurt during this time.

Here’s hoping their fans continue to support them through this decision and understand their motives. Fortunately, while Bryant and her daughter Natalia have made their accounts private, they are still making their content available through other pages. Recently, Bryant revealed that she had decided to pay tribute to her late husband and daughter Gigi by commemorating their lives with tattoos.

Last week, Bryant took to Instagram to reveal she’d made the decision to honor her husband and daughter with two new tattoos.

https://www.instagram.com/p/CBR38QADoyb/?utm_source=ig_embed

Both images were shared with the public via Nikko Hurtado, the artist behind Vanessa’s ink work.

“Shoutout to @nikkohurtado for coming over and helping me get my Gigi’s sweet message transferred on me,” she wrote in a caption to her Instagram page featuring a video of her new tattoo honoring her daughter. The details of the tattoo aren’t totally visible but in the comments, Bryant revealed that the tattoo features her late daughter’s handwriting. “So happy I can see my Gigi’s handwriting everyday ❤️ #mambacita,” she replied.

Bryant also shared a video of herself receiving another tattoo, this time for Kobe.

https://www.instagram.com/p/CBR3vpUjEOf/?utm_source=ig_embed

In a post to her Instagram page, Bryant shared another video of herself. This time the video revealed that she was actively receiving a shoulder tattoo that is meant to honor her husband.

“I wanted my boo boo’s @kobebryant sweet message transferred on me,” Bryant explained in the caption of the photo.

For fans of the Bryants it’s important to note that while Vanessa and Natalia aren’t looking at fan accounts, the art is still available for you to view if it makes you feel better during this time.

Additionally, fans who want to keep up with Vanessa and Natalia and see how they continue to heal can follow friend accounts or stay in touch with us for updates!

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