Credit: SpiffTVVEVO/ YouTube
“I’ve been wanting to put this project out for a long time in my head and now it’s a reality.”
Prince Royce cleaned up at the Latin American Music Awards on Telemundo on Thursday night. The star studded event had artists like Camila Cabello, Ozuna, and Pitbull in attendance. Royce took home four awards, tying with boy band CNCO for the most of the night. His duet with Shakira “Déjà vu” won the award for “Song Of The Year.” He was having a pretty big night already when video director and music A&R “Spiffy TV,” whose real name is Carlos Suarez, dropped a music video with Royce featuring Chris Brown. “Just As I Am,” is a bachata song infused with R&B with both gentlemen crooning about acceptance. As problematic as that comes across for an artist like Chris Brown, who has a history of abuse against women, the fans in the comment section of the music video are surprisingly pro Chris Brown, posting support for him and “#TeamBreezy” throughout.
The collaboration was part of Spiff TV’s Sony Music project “The Union,” which will feature collaborations between Latino artists and more mainstream artists.
Combining Latin America’s acts with hip-hop and R&B artists from the U.S., the album will capitalize on the phenomenon that occurred on “Despacito” between Luis Fonsi, Daddy Yankee, and Justin Bieber. Some songs in the pipeline will see Yandel with Future, J Balvin with Fetty Wap, and DJ Khaled, Arcangel and T.I. on his next song entitled “Wells Fargo.” Spiff TV started his career working with artist Rick Ross as well as French Montana, and Drake, but says he always wanted to combine what he learned helping make popular music in English with his own cultural Latino background. He told Leila Cobo for Billboard “Being Latino I always wanted to bring both together and to be the best of the best.”
You can see Spiff TV’s entire interview with Billboard Latin below.
Interview with Spiff TV! #billboardlive #latinamas
Posted by Billboard Latin on Wednesday, October 25, 2017
Credit: Billboard Latin/ Facebook
Spiff Tv’s album “The Union” does not yet have a release date.