Hollywood is doing their best to try to fix the diversity issue plaguing the entertainment industry. However, Latinos are the minority being the most left behind. When Latino roles do becomes available, Hollywood often casts a white non-Latino to play the role. Latinos are the most active moviegoers representing a large number of the movie going population. Latinos represent 24 percent of frequent moviegoers to be exact. Yet, we are securing fewer leading roles than ten years ago.