Entertainment

Maya Cinemas Is The Latino-Owned Movie Theater Chain Bringing Latino Stories To Underserved Latino Neighborhoods

According to the Motion Picture Association of America’s annual statistical report, Latinos made up 23 percent of movie tickets purchased in the U.S. last year. However, there is an underlying problem to this statistic. There is a lack of movie theaters in predominantly Latino neighborhoods, especially in Central California, and Moctesuma Esparza, famous for producing “Selena,” is trying to change that. Esparza is the owner of Maya Cinemas, which opened its first theater in 2003 in Salinas, California, a predominantly working class Latino community. His mission is to bring movies to these undeserved communities.

Moctesuma Esparza is bringing movie theaters to Latino neighborhoods even as overall ticket sales decline.

Maya Cinemas has opened its fifth movie theater in Delano, California, despite ticket sales declining. The working class Latino neighborhood, where Cesar Chavez helped organize a labor strike in 1965, didn’t have an operating movie theater for 10 years and is an example of the need Esparza is trying to fill with his movie theater chain.

Latinos make up nearly double the movie sales among all minorities in the United States at 23 percent.

“The market is underserved, and it’s the market that contributes more than any other to the bottom line of Hollywood,” Santiago Pozo, founder of Latino-focused marketing firm Arenas Entertainment, said in an interview with the LA Times. “It’s a community that really goes to movies.”

Maya Cinemas hopes to expand beyond California and into more predominantly Latino communities around the United States.

According to The Undefeated, Esparza is growing outside of California. There is currently a theater under construction in Las Vegas and eventually will follow up in Texas and Arizona.

Esparza has been an advocate for the representation of Latinos in mainstream media.

Esparza was an organizer during the 1968 Chicano student walkouts in East LA. In support of independent filmmakers who haven’t been able to get a theatrical distribution, Esparza has launched a program at his movie theaters will air their films.

Latino representation is needed more than ever in mainstream media.

While Latinos make up 18 percent of the U.S. population, they were represented by just 3 percent of speaking parts in the Top 100 films in 2016.


READ: Watch These Latino Movies And Try To Say You Aren’t Proud To Be A Latino

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Police Are Looking For Two People Who Attacked An Elotero In Long Beach

Things That Matter

Police Are Looking For Two People Who Attacked An Elotero In Long Beach

GoFundMe

Another street vendor has been attacked while working. This time, an elotero in Long Beach was viciously attacked by two people in broad daylight. Police and the community are looking for the two and people in Long Beach want to see justice brought against the attackers.

A vicious attack on an elotero was caught on a Ring camera.

According to KTLA, police are searching for two Black men in their 20s who were caught on camera attacking Bililfo Fernandez. The elotero was pistol-whipped and beaten as the two men stole his property and cash during the senseless and unprovoked attack.

In true American fashion, a GoFundMe was set up to cover the old man’s medical bills.

It is common in the U.S. for GoFundMe pages to be set up to cover medical costs for people who are victims of crime or face unexpected health failures. People can be heard screaming to deter the violent attack but no one intervened to help Fernandez while being attacked.

A GoFundMe set up for the elotero has raised more than $80,000 to help the family.

Credit: GoFundMe

“He is an elotero and goes on his usual routes everyday,” writes his daughter, Erika, who organized the GoFundMe. “He is a very hard working man and known by many.  We had to take him to the Emergency Room so that they could help him and treat him because his injuries were pretty severe. His nose and head were busted open with a gun. My dad does not have insurance.Anything will be very much appreciated to help pay for his medical expenses. During these hard times I am currently not working because of covid, so anything will be a blessing for us.”

People on social media are angered by the two men attacking someone taking care of their family during COVID-19.

Latino families are experiencing the devastating financial impacts of COVID-19. Unemployment was highest among the Latino community than any other group of people in the U.S. during the crisis. This elotero was doing what he could to keep his family afloat during the pandemic and faced violence.

People cant wait for just to be served and Latinos are reminding people that this is not a time to let anti-Blackness fester in the Latino community.

Racism is a real issue in the Latino community. While people are angered at this attack, this is not to be used to generalize against the Black community. These are two bad people who attacked a man for his money and property. If you have any information about the two men in the video attacking Fernandez, call the Long Beack Police Department at (562) 435-6711.

READ: Family Sets Up GoFundMe To Help Paletero In Chicago Retire

Man Posts Plea For People To Social Distance After Falling Ill Of COVID-19 And Died The Next Day

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Man Posts Plea For People To Social Distance After Falling Ill Of COVID-19 And Died The Next Day

Tommy Macias / Facebook

The world is still in the midst of a deadly viral pandemic. COVID-19 is not going away on its own and there are things that people can do to slow the spread. One of the most effective tools is wearing a mask followed up by social distancing. One man thought he could ease up and contracted the virus. Here is his warning.

A man known as Tommy Macias died one day after warning people about the dangers of COVID-19.

Credit: Tommy Macias / Facebook

Macias died the next day after posting this message on Facebook warning his friends and family about the dangers of COVID-19. According to the man’s post, he attended a party and contracted the virus there. Health experts have warned against gathering with friends and family right now. Parties have become some of the most infectious sites leading to the current outbreaks across the country.

Macias’s Facebook post touches on a point that drives home the importance of wearing face masks. After being exposed, he then exposed his entire family because he ignored health regulations.

The man’s death from COVID-19 has created a fear among his friends.

“Don’t take advantage of the unknown, don’t expect things to be fine. Take this shit seriously,” @flawlessbikerzcordova wrote on Instagram. “I had been diligent about wearing my mask but from time to time loosen up around the crew and friends. Not anymore!”

The U.S. is seeing a spike in cases across several states and cases are increasing in 35 states. The U.S. has seen record infection numbers in recent days and that trend is mirrored in Calfornia where the sudden reopening of the economy led to a runaway outbreak in the state.

Macias is now one of the more than 127,000 Americans who have died from COVID-19.

According to NBC News, the Riverside County Office of Vital Records confirmed that Macias did die from COVID-19. According to Macias’s brother-in-law, Macias was diligent about wearing his mask and following health regulations. However, when California Governor Gavin Newsom signaled rapid reopening within weeks in June, Macias felt safe letting down his guard.

“He was quarantining because he was overweight and had diabetes,” Lopez told NBC News in explaining how careful Macias has been.

Macias’s death is a warning to Americans.

As the quarantining drags on due to reopening reversals, fatigue is setting in with Americans about self-isolation. With a holiday weekend underway, Macias’s message is a warning call to Americans as social distancing is forgotten and people argue over masks.

Health experts continue to stress the importance of wearing face masks when out in public and to stay away from indoor gatherings with friends, like parties. It might be uncomfortable and you might not like it but it is what we need to do to get back this virus.

Please stay safe, smart, and follow health guidelines this 4th of July weekend.

READ: #TheWorldReopenedAnd Is Highlighting All The Ways We Are Failing In Our Response To COVID-19