These Latinos Are Making A Name For Themselves In The Makeup Guru World And There’s No Question Why
The Makeup game is definitely not just for women anymore. Since a few years ago we’ve been seeing an increasing number of male beauty influencers on social media. The speedy rise of this movement has even made major beauty companies start partnering with them. Such is the case for brands like Maybelline, Covergirl and MAC Cosmetics. So, now that Beauty Boys are breaking down gender norm in mainstream media we decided to create a list of 10 Latino beauty boys who are rocking the beauty scene.
1. Manny Gutierrez
At only 27 Manny MUA has grown to be one of the most successful “Beauty Boys“ out there. Before becoming the big star he is today, he planned to become a plastic surgeon. But everything changes after he decided to start his own YouTube channel back in 2014.
Last year he partnered with Maybelline to promote the Colossal Big Shot Mascara alongside fellow beauty guru, Shayla Mitchell. This partnership made him the first male ambassador for the brand and the second one ever, after James Charles partnered with Covergirl. Since then he has been working on his own makeup brand, Lunar Beauty. And just this June he launched his 1st product ever, the “Life’s a Drag Palette“ ($45) with 14 different color shades that go from a matte to glitter, to a satin finish.
2. Ariel Tejada
Ariel is best known for being Kylie Jenner makeup artist. He reached instant success at only 19 when Kylie found him on Instagram and personally DM him to work together. After securing her role as her personal makeup artist, he started working with the rest of the Kardashian-Jenner clan and some other celebs like Chrissie Teigen, Naya Rivera, and Lily Ghalichi.
He is responsible for some of the most liked Instagram pictures of the Kardashian-Jenner sisters, like the notorious “Cool Mom“ look Kylie rocked at Coachella this year and Kim’s amazing Selena Quintanilla look from last Halloween. Ariel says that working with Kylie is a team effort as they both actively participate during the makeup process, to a point where Kylie doesn’t let anyone do her lips but herself.
3. Angel Merino
Angel is a Los Angeles based celebrity makeup artist and entrepreneur. His big break came after he was hired as a makeup artist for the HGTV network. He then started to transition into fashion makeup and eventually met his first celeb client, Christina Milian at a BeautyCon. After a doing his thing for a while, his celeb portfolio started to grow to include names like Ariana Grande, Mel B, Christina Milian and Toni Braxton. And in 2016, he was chosen to partner up with Macy’s for a National Campaign to celebrate Hispanic Heritage Month.
Today, aside from having an enviable celebrity clientele and a huge social media following, he’s also is the creative director and CEO of Artist Couture, a vegan brand that creates a wide variety of loose powder highlighters ($27). He also has partnered up with PUR Cosmetics to create a 5 eye polish collection.
4. Gabriel Zamora
If you want to up your makeup game then you better follow Gabriel Zamora. Gabriel’s first big step towards becoming who he is today was when Lilly Ghalichi made him social media coordinator for her brand, Lilly Lashes. During his time working with Lilly, he was able to drastically increase his audience across his social media channels. Up until today, he’s one of the few beauty gurus that has created content in both English and Spanish.
Today he’s best known for being the first ever male makeup artist to sign with Michelle Phan’s beauty community, Ipsy as an in-house stylist. And just like Manny MUA and James Charles, he breaking the gender barrier and crossing over to mainstream media. Gabriel success allowed him to partner up with MAC Cosmetics in 2017 to launch a Limited Edition nude lipstick.
5. Ariel Diaz
This 25-year-old makeup artists from Palm Beach describes himself as a cosmetic illusionist and he’s definitely NOT lying. Ariel’s crazy transformations from Queen B to Andy Warhol’s Marilyn Monroe to Kim K are beyond INCREDIBLE. If you take a look at his Instagram account you’ll see that he nails it every single time!
Before being a makeup artist, Ariel was a painter who used actual makeup brushes as tools to create his work. Then one year he decided to help his mom with some Halloween makeup for her work and it was then when he realized that’s what he wanted to do. Now, after years of creating celebrity-inspired looks, he has an incredible fan base with over half a million followers on Instagram.
6. Etienne Ortega
Before living in the US and becoming a celebrity and fashion makeup artist, Etienne grew up in a small town in Jalisco, Mexico. Then he moved to California to study at The Paul Mitchell School and soon after that start working at a salon in Beverly Hills. This opportunity and his ever-growing fan base on social media allowed him to be discovered on Instagram by Kim Kardashian a few years later.
Since then he has worked the Kardashian sisters, Kris Jenner, Paris Hilton, Nicky Minaj, Demi Lovato. Eva Longoria and Christina Aguilera, in fact, he’s responsible for Aguilera’s look on RuPaul’s Drag Race Season 10. Aside from being the go-to guy of several A-list celebs, you can also see his work on several magazines like Vogue, People, Glamour, and Allure.
7. Zachary Domingo
This 19-year-old Puertorican-Filipino star goes by the name of BarbieGutz. Zachary is a makeup artist, stylist, and designer with his own sense of aesthetic. He started back in 2011 when he created his YouTube channel at only 12 years old, in which he gives fashion advice, makeup tutorials and even some hairstyle tips.
Zachary also has a few fashion businesses on the side. He started his own brand and he sells his designs at his online shop, which include hats, hoodies, t-shirts and tank tops. Also, he sells the clothing you see him wearing in his Instagram posts through the Depop app.
8. José Davalos
Jose is s special effects and makeup artist from Guadalajara, Mexico. Even though he’s not a “Beauty Boy“ he’s on this list because his makeup skills deserve a MAJOR shoutout. This Comicon superstar’s repertoire includes the biggest selection of Disney characters you can possibly imagine including Ursula, The Beast, Maleficent, Scar, Davy Jones, Cruella De Vil, Hades, Jack Skellington, and even Lumiere (Yes, the freakin’ candlestick!!).
But that’s not all, this makeup whiz earned a scholarship in California and while there he decided to start competing in makeup contests like ComicCon and Monsterpalooza. He has even participated in a few Indie films. And if you’re not a fan of Disney, don’t worry he has a lot of more characters from movies like Star Wars, The Grinch, and even Scooby Doo. If you haven’t checked out his Instagram account I urge you to do it NOW… you won’t be disappointed!
9. Alex Rivera
Just as Joo, Alex is not what you call your everyday makeup guru. He started back when he graduated cosmetology school and moved to work at a salon in a small town in Illinois. During that time he began to practice his craft and eventually decided to create his YouTube channel. He initially started as a fashion and bridal makeup artist but with time he became more interested in theatrical makeup and optical illusion.
As he was looking to challenge himself and recreate what he thought was impossible. This has allowed him to garner over 400,000 followers on social media and has even got the chance to work with Jennifer Lopez on some Halloween makeup. But that’s no surprise when you take a look at his work. You’ll find all kinds of makeup tutorials from skeleton kings and dead mariachis to flower vines and every day looks.
10. Edgars Makeup
Looking for new makeup ideas? Then Edgar is who you want to be following. His makeup tutorials are a great source of inspiration for a night on the town or any special events you might have.
But that’s not all, aside from rocking those eyeshadow pallets, he’s also a whiz when it comes to hiding any scars and redness on the face.