These Latinos Are Making A Name For Themselves In The Makeup Guru World And There’s No Question Why

The Makeup game is definitely not just for women anymore. Since a few years ago we’ve been seeing an increasing number of male beauty influencers on social media. The speedy rise of this movement has even made major beauty companies start partnering with them. Such is the case for brands like Maybelline, Covergirl and MAC Cosmetics. So, now that Beauty Boys are breaking down gender norm in mainstream media we decided to create a list of 10 Latino beauty boys who are rocking the beauty scene.

1. Manny Gutierrez

Credit: Instagram @mannymua733

At only 27 Manny MUA has grown to be one of the most successful “Beauty Boys“ out there. Before becoming the big star he is today, he planned to become a plastic surgeon. But everything changes after he decided to start his own YouTube channel back in 2014.

Credit: Instagram @mannymua733

Last year he partnered with Maybelline to promote the Colossal Big Shot Mascara alongside fellow beauty guru, Shayla Mitchell. This partnership made him the first male ambassador for the brand and the second one ever, after James Charles partnered with Covergirl. Since then he has been working on his own makeup brand, Lunar Beauty. And just this June he launched his 1st product ever, the “Life’s a Drag Palette“ ($45) with 14 different color shades that go from a matte to glitter, to a satin finish.

2. Ariel Tejada

Credit: Instagram @makeupbyariel

Ariel is best known for being Kylie Jenner makeup artist. He reached instant success at only 19 when Kylie found him on Instagram and personally DM him to work together. After securing her role as her personal makeup artist, he started working with the rest of the Kardashian-Jenner clan and some other celebs like Chrissie Teigen, Naya Rivera, and Lily Ghalichi.

Credit: Instagram @makeupbyariel

He is responsible for some of the most liked Instagram pictures of the Kardashian-Jenner sisters, like the notorious “Cool Mom“ look Kylie rocked at Coachella this year and Kim’s amazing Selena Quintanilla look from last Halloween. Ariel says that working with Kylie is a team effort as they both actively participate during the makeup process, to a point where Kylie doesn’t let anyone do her lips but herself.

3. Angel Merino

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Angel is a Los Angeles based celebrity makeup artist and entrepreneur. His big break came after he was hired as a makeup artist for the HGTV network. He then started to transition into fashion makeup and eventually met his first celeb client, Christina Milian at a BeautyCon. After a doing his thing for a while, his celeb portfolio started to grow to include names like Ariana Grande, Mel B, Christina Milian and Toni Braxton. And in 2016, he was chosen to partner up with Macy’s for a National Campaign to celebrate Hispanic Heritage Month.

Credit: Instagram @Mac_daddyy

Today, aside from having an enviable celebrity clientele and a huge social media following, he’s also is the creative director and CEO of Artist Couture, a vegan brand that creates a wide variety of loose powder highlighters ($27). He also has partnered up with PUR Cosmetics to create a 5 eye polish collection.

4. Gabriel Zamora

Credit: Instagram @gabrielzamora

If you want to up your makeup game then you better follow Gabriel Zamora. Gabriel’s first big step towards becoming who he is today was when Lilly Ghalichi made him social media coordinator for her brand, Lilly Lashes. During his time working with Lilly, he was able to drastically increase his audience across his social media channels. Up until today, he’s one of the few beauty gurus that has created content in both English and Spanish.

Credit: Instagram @gabrielzamora

Today he’s best known for being the first ever male makeup artist to sign with Michelle Phan’s beauty community, Ipsy as an in-house stylist. And just like Manny MUA and James Charles, he breaking the gender barrier and crossing over to mainstream media. Gabriel success allowed him to partner up with MAC Cosmetics in 2017 to launch a Limited Edition nude lipstick.

5. Ariel Diaz

Credit: Instagram @theevanitydiary

This 25-year-old makeup artists from Palm Beach describes himself as a cosmetic illusionist and he’s definitely NOT lying. Ariel’s crazy transformations from Queen B to Andy Warhol’s Marilyn Monroe to Kim K are beyond INCREDIBLE. If you take a look at his Instagram account you’ll see that he nails it every single time!

Credit: Instagram @theevanitydiary

Before being a makeup artist, Ariel was a painter who used actual makeup brushes as tools to create his work. Then one year he decided to help his mom with some Halloween makeup for her work and it was then when he realized that’s what he wanted to do. Now, after years of creating celebrity-inspired looks, he has an incredible fan base with over half a million followers on Instagram.

6. Etienne Ortega

Credit: Instagram @etienneortega

Before living in the US and becoming a celebrity and fashion makeup artist, Etienne grew up in a small town in Jalisco, Mexico. Then he moved to California to study at The Paul Mitchell School and soon after that start working at a salon in Beverly Hills. This opportunity and his ever-growing fan base on social media allowed him to be discovered on Instagram by Kim Kardashian a few years later.

Credit: Instagram @etienneortega

Since then he has worked the Kardashian sisters, Kris Jenner, Paris Hilton, Nicky Minaj, Demi Lovato. Eva Longoria and Christina Aguilera, in fact, he’s responsible for Aguilera’s look on RuPaul’s Drag Race Season 10. Aside from being the go-to guy of several A-list celebs, you can also see his work on several magazines like Vogue, People, Glamour, and Allure.

7. Zachary Domingo

Credit: Instagram @barbiegutz

This 19-year-old Puertorican-Filipino star goes by the name of BarbieGutz. Zachary is a makeup artist, stylist, and designer with his own sense of aesthetic. He started back in 2011 when he created his YouTube channel at only 12 years old, in which he gives fashion advice, makeup tutorials and even some hairstyle tips.

Credit: Instagram @barbiegutz

Zachary also has a few fashion businesses on the side. He started his own brand and he sells his designs at his online shop, which include hats, hoodies, t-shirts and tank tops. Also, he sells the clothing you see him wearing in his Instagram posts through the Depop app.

8. José Davalos

Credit: Instagram @Jooskellington

Jose is s special effects and makeup artist from Guadalajara, Mexico. Even though he’s not a “Beauty Boy“ he’s on this list because his makeup skills deserve a MAJOR shoutout. This Comicon superstar’s repertoire includes the biggest selection of Disney characters you can possibly imagine including Ursula, The Beast, Maleficent, Scar, Davy Jones, Cruella De Vil, Hades, Jack Skellington, and even Lumiere (Yes, the freakin’ candlestick!!).

Credit: Instagram @Jooskellington

But that’s not all, this makeup whiz earned a scholarship in California and while there he decided to start competing in makeup contests like ComicCon and Monsterpalooza. He has even participated in a few Indie films. And if you’re not a fan of Disney, don’t worry he has a lot of more characters from movies like Star Wars, The Grinch, and even Scooby Doo. If you haven’t checked out his Instagram account I urge you to do it NOW… you won’t be disappointed!

9. Alex Rivera

Credit: Instagram @alexfaction

Just as Joo, Alex is not what you call your everyday makeup guru. He started back when he graduated cosmetology school and moved to work at a salon in a small town in Illinois. During that time he began to practice his craft and eventually decided to create his YouTube channel. He initially started as a fashion and bridal makeup artist but with time he became more interested in theatrical makeup and optical illusion.

Credit: Instagram @alexfaction

As he was looking to challenge himself and recreate what he thought was impossible. This has allowed him to garner over 400,000 followers on social media and has even got the chance to work with Jennifer Lopez on some Halloween makeup. But that’s no surprise when you take a look at his work. You’ll find all kinds of makeup tutorials from skeleton kings and dead mariachis to flower vines and every day looks.

10. Edgars Makeup

Credit: Instagram @edgarsmakeup

Looking for new makeup ideas? Then Edgar is who you want to be following. His makeup tutorials are a great source of inspiration for a night on the town or any special events you might have.

Credit: Instagram @edgarsmakeup

But that’s not all, aside from rocking those eyeshadow pallets, he’s also a whiz when it comes to hiding any scars and redness on the face.

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We Just Created The Latino Thirst List To Include Your Favorites And Here It Is


We Just Created The Latino Thirst List To Include Your Favorites And Here It Is

Sit back and get ready to take a tour of some of the hottest Latino celebs to grace your screen — a lot of them picked by you in these comments, lovingly organized in list form by us. Thank you/you’re most very welcome.

Bruno Mars

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Bruno Mars, né Peter Gene Hernandez, stormed onto the music scene back in 2010 with the release of his “Doo-Wops & Hooligans album, which brought us hits like “Just The Way You Are” and “Grenade.” Jump to 2014 and the release of “Uptown Funk,” and it was clear that this man had swag for days. Like, literally, so much swag just drips of him and his smooth moves that we don’t know how to handle it.

Jesús “Chino” Miranda

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If you’ve never heard of Jesús “Chino” Miranda, then you have been severely missing out. This walking statue of perfection is part of the wildly popular Venezuelan reggaeton duo Chino Y Nacho. Though he has gotten rid of his flowing locks of hair, this Venezolano will still make your heart melt when you catch a glimpse of his beautiful smile. ?

Ricky Martin

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All the way from Puerto Rico, Ricky Martin has been driving women and men crazy with his gyrating hips long before he had the U.S. dancing to “Livin’ La Vida Loca.” Now a father to twins, he’s the perfect example of Latino men aging like fine wine. Every year gets better and better, and we will continue to be here for this man.

Tristan Wilds

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You might think that Tristan Wilds got his big break thanks to Adele’s music video for “Hello,” but this Dominican slice of heaven has been in the game long before that. Do you remember a little movie called “Red Tails” or the CW revival of “90210“? Either way, Wilds has proven to be a damn good actor with a smile that could light up all of Hollywood.

Rafael Amaya

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Don’t look at Rafael Amaya straight on unless you are ready to deal with his sultry eyes piercing through to your soul. This Mexican telenovela star has made quite the name of himself as a telenovela tour de force. From his uncredited appearances on “Ugly Betty” to playing Aurelio Casillas on “El Señor de los Cielos,” there is never a time when women and men don’t swoon over this 6’2″ drink of water. ????

Thiago Silva

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This Brazilian-born futbolista might look like just another boy next door, but don’t let that fool you. Thiago Silva is all over the place, literally, playing fútbol for the Brazilian national team, as well as Paris Saint-Germain. The best part about this sexy af athlete are those plump and pouty lips. Like, who wouldn’t want to be on the receiving end of a Silva kiss?

Mauricio Ochmann

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Another Mexicano from the “El Señor de los Cielos” cast, Mauricio Ochmann has the kind of attitude and temperament suitable for a future hubby. Not to mention he was the total heart throb in “7 Mujeres 1 Homosexual Y Carlos.” Those puppy dog eyes are enough to make us weak in the knees and fall into his oh-so defined arms. Plus, who doesn’t love a good-looking straight man who is totally down for complete and total equality for the LGBTQ community? Answer: NO ONE.

Oscar Isaac

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Guatemalan-Cuban actor Oscar Isaac is just the right amount of no-f*cks-given rolled into a very handsome package. Not only has he proven his acting chops over and over again in movies like “Ex-Machina,” this dude has so many other talents. Remember when he showed the world the best way to eat Flamin’ Hot Cheetos? Sorry, I seemed to have lost the ability to breathe.

Carmelo Anthony

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Carmelo Anthony, a prolific scorer in the NBA, is the 6’8″ puertorriqueño dreamboat the New York Knicks needed when he was traded over from the Denver Nuggets in 2011. But it isn’t his reliable shooting record we care about, no. We are here for this rugged good looks and those ever-so-sexy tattoos he has creeping up around his jersey.

Aarón Díaz

Credit: @aarondiaz / Instagram

This studmuffin all the way from Puerto Vallarta, Mexico, has always had a way of stopping people in their tracks and taking the breath right out of ’em. Even when Aarón Díaz is posing with his adorable daughter, dude knows how to put those hypnotizing eyes to work. We are all still trying to figure out why in the hell Kate del Castillo let this prime hunk of man out of her life.

Laz Alonso

Credit: @lazofficial / Instagram

Laz Alonso, a first generation Cuban-American, has been heating up screens both big and small. Not only did this Cuban vision of beauty play Fenix in “Fast & Furious” (still waiting for him to handcuff me, if we’re being honest), but he’s also been in “Avatar” and, most recently, “The Mysteries of Laura.” ? *sets DVR for a show I’ve never heard of*

Édgar Ramírez

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by @patrickjamesmiller for @variety #tb #latergram

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What is it with these hunky Venezolanos all over the place?! You might recognize Édgar Ramírez from “Joy,” where he acted alongside Jennifer Lawrence. Does he have great acting skills? Sure. But can we take a minute and just admire the sexual appeal that comes from being a hairy and buff Latino. Seriously, there is nothing better than finding that perfect, cuddly teddy bear, even if you have to stand outside looking through his window. #NotPersonalExperienceOrAnything ?

Romeo Santos

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I miss U ❤️

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Every girl, guy, dog and cat just could NOT get enough of Aventura, especially the Dominican-Puerto Rican Romeo Santos. Not only can we not stop looking at his trademark dimple, we also just want one or two hours holding his muscle-bound arms. Just imagine how great it must feel to have him hold you like you were the only person in the world. ? Tell me that you love me / And you need me ? Please!

Alexis Sánchez

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If you’re not a football fan, get ready to start caring. Arsenal fans really lucked out when Alexis Sánchez started to grace their pitch in 2014. This Chilean dreamboat is everything you could ever want in a futbolista fantasy. How can you NOT watch an Arsenal game when you get to keep your eyes on those rippling shoulders and perfectly styled hair? Seriously. #TeamAlexis or GTFO.

Saúl “Canelo” Álvarez

Credit: @canelo / Instagram

Yes. Gingers exist in every race and ethnicity, and Mexican pro boxer Saúl “Canelo” Álvarez is one of them. The World Boxing Council middleweight champion has been killing the boxing game just like he is knocking us all out with his chiseled jaw and shredded abs. Tbh, it’s a little hard to watch him in the ring. Not because we don’t like his boxing style or kickass performance, but because we just don’t want to see that pretty face damaged.

Laith Ashley De La Cruz

Credit: @laith_ashley / Instagram

If you’ve never heard of Laith Ashley De La Cruz, well, now you’re welcome. De La Cruz is one of the hottest Latino Instagrammers, with more than 70,000 followers. This Dominican model first made his appearance in Barney’s “Brothers, Sisters, Sons & Daughters” campaign celebrating the beauty of trans models. De La Cruz was only one month into his transition when he was photographed by Bruce Weber. But, like, for real. Those lips are perfection!

Kid Cudi

Credit: @kidcudi / Instagram

Kid Cudi is probably what all your dreams are made of. Not only does the man know how to get you and all your amigos dancing and vibing, he is also the most adorable musician on Instagram. The best part is this Mexican-American singer doesn’t take himself too seriously, and he isn’t so self-involved that he just fills his social media with selfie after selfie. Instead, this man sticks to giving the fans what they want… a good mix of sexy selfies and sexy performance photos. #Range

Michael Peña

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We all fell in love with Michael Peña when he played Cesar Chavez, and he sure knew how to scare the hell out of us in “The Vatican Tapes” as Father Lozano. Tbh, he was probably the main reason you went to see “The Martian.” Every time this Mexicano hits the big screen, we are all reminded that the “boy next door” look never looked so good. It’s a good thing we don’t live in his neighborhood or we would seriously never get anything done. *peers through blind*


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Seriously. Can anyone, ANYONE, point out a moment in his career when Miguel didn’t ooze sex appeal? Didn’t think so. So, instead of trying to figure out if his sexuality and appeal have any restrictions, let’s just sit back and stare intently at this gorgeous smile and beautiful hair. Maybe if we stare heard enough he’ll eventually Adorn us with some of that loving. ?

Adam Rodriguez

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Adam Rodriguez is the professor we ALL wish we had while we were in school. Attendance would be high and consistent af if this Puerto Rican/Cuban papi was the one dropping all that knowledge. And that adorably cock-eyed smile just makes it all the better, amiright? Does anyone know if the “Jane the Virgin” sex bomb does private tutoring? I promise not to kiss his sweater. ?

Mario Lopez

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I'm ready for Opening Day! @MLB @Dodgers #LA #CapsOn

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Since his “Saved By The Bell” days Mario Lopez has cornered the market on sexy Latinos in mainstream media. And while he might always have a clean-shaven look, his swole arms and come-over-here smile are EVERYTHING. Ahem, did I mention I love the Dodgers? This picture had no sway on that opinion.

Pedro Pascal

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The whole world collectively cried when this Chilean heartthrob was (spoiler alert?) violently killed off on HBO’s hit show “Game of Thrones.” It’s like the creators of the show just wanted GoT to lose all of the sexiness he brought to the television screen. Thankfully, Netflix jumped on the opportunity to have this man up their sexy Latino content with his role in “Narcos.”

Prince Royce

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Hi @calvinklein

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Is there anyone left who hasn’t fallen head over heels for this Dominican singer? Seriously. Those lips and smile are enough to make any woman or man drop everything and hang on every last word he sings. Plus, it’s not easy to out-sexy Jennifer Lopez like Prince Royce did in the “Back It Up” music video. All you need to do is call and I will be there to stand right by you, boo!

Ezequiel Lavezzi

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Hebei China Fortune is definitely fortunate (?) with the addition of this smoking Argentine vision of beauty. While he is drop-dead gorgeous in his soccer uniform, his fashion sense makes him the best dressed player to ever grace your computer screen. Like, what was Paris Saint-Germain even thinking by letting this guy go? Though, you can’t really blame him for going after the offer to make him the richest soccer player in the world.

Richard Cabral

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You no doubt know about this man from his Emmy-nominated role on “American Crime,” but this dude has a past that would make most people scared. The former gang member has really been able to turn his life around and, in turn, has become an inspiration to millions. It also doesn’t hurt that Richard Cabral is so damn fine! There is something about a skinny dude with long hair and tats that gets your attention.

Al Madrigal

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Made it.

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Al Madrigal gave all Latino Jon Stewart fans someone they could finally relate to. As the senior Latino correspondent, he was able to give his reporting that Mexican twist we didn’t even know we were missing. As his career has grown and we’ve watched him report story after story, we have slowly and surely fallen in love with this adorable goofball’s cute looks and sense of humor. #TeamAlMadrigal

 Javier “Chicharito” Hernández

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No sexy Latino list is complete without everyone’s favorite futbolista, Chicharito. This man has brought so many people over to the world of fútbol (this writer included). From his playful smile to the funny videos he’s been part of, there is nothing this guy can’t do. There’s just one question: When are we going to Germany to watch our favorite Mexicano fútbol star take on Europe?!

READ: Here Are 11 Sexy Latino Men with Their Kids to Give You All the Feels

Share this story with all your friends by tapping that share button below! Surely, you can’t be the only thirsty one of the group!

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Accurate Information Is Crucial Now More Than Ever And This Organization Is Making It Available En Español For Our Family Members

Things That Matter

Accurate Information Is Crucial Now More Than Ever And This Organization Is Making It Available En Español For Our Family Members

At the beginning of the COVID-19 crisis, one thing was abundantly clear: Spanish-speaking communities were being kept in the dark. Politicians, including Joaquin Castro, have voiced their concern that the federal government is not doing enough to warn Spanish-speaking communities. Here’s what one organization is doing to combat that.

The League of United Latin American Citizens (LULAC) is organizing to get information on COVID-19 to Spanish-speaking communities.

The COVID-19 response has left a lot to be desired by many in the U.S. The federal government has been criticized as being slow to admit the full scope of the pandemic. President Trump has been criticized for downplaying the threat and, most recently, celebrating protests against lockdown measures in certain states endangering American lives. Through it all, the federal government has been criticized for not offering all of the resources about COVID-19 in Spanish.

LULAC has started #AyudaEnEspanol to offer more resources to Spanish-speaking communities during the pandemic.

Spanish is a major language spoken in the U.S. Major American cities are filled with Spanish-speaking and immigrant communities. These communities are being left behind due to a lack of information and resources in Spanish about the COVID-19 crisis. In 2015, the population of Spanish speakers in the U.S. surpassed the population of Spain.

The lack of information being given to the Latino community is having serious consequences.

In New York, Latino and Black communities are being disproportionately impacted by the deadly virus. According to The New York Times, COVID-19 is killing Latino and Black people in New York City at twice the rate of their white counterparts.

“There are clear inequalities, clear disparities in how this disease is affecting the people of our city,” Mayor Bill de Blasio told The New York Times. “The truth is that in so many ways the negative effects of coronavirus — the pain it’s causing, the death it’s causing — tracks with other profound health care disparities that we have seen for years and decades.”

People are spreading the news to get essential Spanish-language COVID-19 information out there.

Danny Trejo is just one person putting their name and platform behind the movement. LULAC, in coordination with Hornitos Tequila, is pushing to make sure that all Spanish speaking people in the U.S. are given the proper information about COVID-19. It is crucial that our communities know how to protect themselves from this virus as it continues to spread across the globe.

#AyudaEnEspanol’s sole purpose is to help and protect our vulnerable communities in the face of a deadly pandemic.

“#AyudaEnEspañol is about helping millions of Spanish-speaking Latinos with practical, needed information that can be accessed by multi-generational households in both Spanish and English,” Sindy Benavides, LULAC National Chief Executive Officer, said according to PR News Wire. “The program provides COVID-19-related assets that will help save untold numbers of lives and reduce suffering in our community, which has already been impacted beyond measure.”

Share this resource with all of your Spanish-speaking family members to make sure they are as safe as they can be during this time.

READ: The Spanish ‘Star-Spangled Banner’ Is Being Shared To Honor Hispanic Workers Fighting COVID-19

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