These Latinos Are Making A Name For Themselves In The Makeup Guru World And There’s No Question Why

The Makeup game is definitely not just for women anymore. Since a few years ago we’ve been seeing an increasing number of male beauty influencers on social media. The speedy rise of this movement has even made major beauty companies start partnering with them. Such is the case for brands like Maybelline, Covergirl and MAC Cosmetics. So, now that Beauty Boys are breaking down gender norm in mainstream media we decided to create a list of 10 Latino beauty boys who are rocking the beauty scene.

1. Manny Gutierrez

Credit: Instagram @mannymua733

At only 27 Manny MUA has grown to be one of the most successful “Beauty Boys“ out there. Before becoming the big star he is today, he planned to become a plastic surgeon. But everything changes after he decided to start his own YouTube channel back in 2014.

Credit: Instagram @mannymua733

Last year he partnered with Maybelline to promote the Colossal Big Shot Mascara alongside fellow beauty guru, Shayla Mitchell. This partnership made him the first male ambassador for the brand and the second one ever, after James Charles partnered with Covergirl. Since then he has been working on his own makeup brand, Lunar Beauty. And just this June he launched his 1st product ever, the “Life’s a Drag Palette“ ($45) with 14 different color shades that go from a matte to glitter, to a satin finish.

2. Ariel Tejada

Credit: Instagram @makeupbyariel

Ariel is best known for being Kylie Jenner makeup artist. He reached instant success at only 19 when Kylie found him on Instagram and personally DM him to work together. After securing her role as her personal makeup artist, he started working with the rest of the Kardashian-Jenner clan and some other celebs like Chrissie Teigen, Naya Rivera, and Lily Ghalichi.

Credit: Instagram @makeupbyariel

He is responsible for some of the most liked Instagram pictures of the Kardashian-Jenner sisters, like the notorious “Cool Mom“ look Kylie rocked at Coachella this year and Kim’s amazing Selena Quintanilla look from last Halloween. Ariel says that working with Kylie is a team effort as they both actively participate during the makeup process, to a point where Kylie doesn’t let anyone do her lips but herself.

3. Angel Merino

Credit: Instagram @Mac_daddyy

Angel is a Los Angeles based celebrity makeup artist and entrepreneur. His big break came after he was hired as a makeup artist for the HGTV network. He then started to transition into fashion makeup and eventually met his first celeb client, Christina Milian at a BeautyCon. After a doing his thing for a while, his celeb portfolio started to grow to include names like Ariana Grande, Mel B, Christina Milian and Toni Braxton. And in 2016, he was chosen to partner up with Macy’s for a National Campaign to celebrate Hispanic Heritage Month.

Credit: Instagram @Mac_daddyy

Today, aside from having an enviable celebrity clientele and a huge social media following, he’s also is the creative director and CEO of Artist Couture, a vegan brand that creates a wide variety of loose powder highlighters ($27). He also has partnered up with PUR Cosmetics to create a 5 eye polish collection.

4. Gabriel Zamora

Credit: Instagram @gabrielzamora

If you want to up your makeup game then you better follow Gabriel Zamora. Gabriel’s first big step towards becoming who he is today was when Lilly Ghalichi made him social media coordinator for her brand, Lilly Lashes. During his time working with Lilly, he was able to drastically increase his audience across his social media channels. Up until today, he’s one of the few beauty gurus that has created content in both English and Spanish.

Credit: Instagram @gabrielzamora

Today he’s best known for being the first ever male makeup artist to sign with Michelle Phan’s beauty community, Ipsy as an in-house stylist. And just like Manny MUA and James Charles, he breaking the gender barrier and crossing over to mainstream media. Gabriel success allowed him to partner up with MAC Cosmetics in 2017 to launch a Limited Edition nude lipstick.

5. Ariel Diaz

Credit: Instagram @theevanitydiary

This 25-year-old makeup artists from Palm Beach describes himself as a cosmetic illusionist and he’s definitely NOT lying. Ariel’s crazy transformations from Queen B to Andy Warhol’s Marilyn Monroe to Kim K are beyond INCREDIBLE. If you take a look at his Instagram account you’ll see that he nails it every single time!

Credit: Instagram @theevanitydiary

Before being a makeup artist, Ariel was a painter who used actual makeup brushes as tools to create his work. Then one year he decided to help his mom with some Halloween makeup for her work and it was then when he realized that’s what he wanted to do. Now, after years of creating celebrity-inspired looks, he has an incredible fan base with over half a million followers on Instagram.

6. Etienne Ortega

Credit: Instagram @etienneortega

Before living in the US and becoming a celebrity and fashion makeup artist, Etienne grew up in a small town in Jalisco, Mexico. Then he moved to California to study at The Paul Mitchell School and soon after that start working at a salon in Beverly Hills. This opportunity and his ever-growing fan base on social media allowed him to be discovered on Instagram by Kim Kardashian a few years later.

Credit: Instagram @etienneortega

Since then he has worked the Kardashian sisters, Kris Jenner, Paris Hilton, Nicky Minaj, Demi Lovato. Eva Longoria and Christina Aguilera, in fact, he’s responsible for Aguilera’s look on RuPaul’s Drag Race Season 10. Aside from being the go-to guy of several A-list celebs, you can also see his work on several magazines like Vogue, People, Glamour, and Allure.

7. Zachary Domingo

Credit: Instagram @barbiegutz

This 19-year-old Puertorican-Filipino star goes by the name of BarbieGutz. Zachary is a makeup artist, stylist, and designer with his own sense of aesthetic. He started back in 2011 when he created his YouTube channel at only 12 years old, in which he gives fashion advice, makeup tutorials and even some hairstyle tips.

Credit: Instagram @barbiegutz

Zachary also has a few fashion businesses on the side. He started his own brand and he sells his designs at his online shop, which include hats, hoodies, t-shirts and tank tops. Also, he sells the clothing you see him wearing in his Instagram posts through the Depop app.

8. José Davalos

Credit: Instagram @Jooskellington

Jose is s special effects and makeup artist from Guadalajara, Mexico. Even though he’s not a “Beauty Boy“ he’s on this list because his makeup skills deserve a MAJOR shoutout. This Comicon superstar’s repertoire includes the biggest selection of Disney characters you can possibly imagine including Ursula, The Beast, Maleficent, Scar, Davy Jones, Cruella De Vil, Hades, Jack Skellington, and even Lumiere (Yes, the freakin’ candlestick!!).

Credit: Instagram @Jooskellington

But that’s not all, this makeup whiz earned a scholarship in California and while there he decided to start competing in makeup contests like ComicCon and Monsterpalooza. He has even participated in a few Indie films. And if you’re not a fan of Disney, don’t worry he has a lot of more characters from movies like Star Wars, The Grinch, and even Scooby Doo. If you haven’t checked out his Instagram account I urge you to do it NOW… you won’t be disappointed!

9. Alex Rivera

Credit: Instagram @alexfaction

Just as Joo, Alex is not what you call your everyday makeup guru. He started back when he graduated cosmetology school and moved to work at a salon in a small town in Illinois. During that time he began to practice his craft and eventually decided to create his YouTube channel. He initially started as a fashion and bridal makeup artist but with time he became more interested in theatrical makeup and optical illusion.

Credit: Instagram @alexfaction

As he was looking to challenge himself and recreate what he thought was impossible. This has allowed him to garner over 400,000 followers on social media and has even got the chance to work with Jennifer Lopez on some Halloween makeup. But that’s no surprise when you take a look at his work. You’ll find all kinds of makeup tutorials from skeleton kings and dead mariachis to flower vines and every day looks.

10. Edgars Makeup

Credit: Instagram @edgarsmakeup

Looking for new makeup ideas? Then Edgar is who you want to be following. His makeup tutorials are a great source of inspiration for a night on the town or any special events you might have.

Credit: Instagram @edgarsmakeup

But that’s not all, aside from rocking those eyeshadow pallets, he’s also a whiz when it comes to hiding any scars and redness on the face.

This Twitter User Made $1000 On A Petty Tweet That Became A Business Venture


This Twitter User Made $1000 On A Petty Tweet That Became A Business Venture

@isaiahgarnicia/ Instagram

Romance can be a rewarding experience if you happen to be lucky in love. Unfortunately, not all of us are so favored to journey through love without heartbreak. In a time when social media is the biggest way we communicate with the world, sites like Instagram and Twitter can provide bittersweet reminders of our romantic mishaps. Seeing happy reminders of the person who broke your heart is especially brutal. The only thing worse than stumbling on an ex’s selfie is the discovery that they have blocked you all together. 

It’s with this in mind, that one enterprising Latino Twitter user turned a tweet with a petty joke into a money-making scheme that is helping the lovelorn.

Twitter / @IsaiahGarnica

Isaiah Garnica, a Los Angeles-based songwriter, tweeted the business proposition from his personal Twitter account last week. For $5, Garnica offers to comment “yikes” under the selfies of his patrons’ exs. Within days, the tweet went viral; being retweeted 36K times and with over 186K likes.

The songwriter told Buzzfeed News that the inspiration for the tweet came from an incident at a songwriting session in West Hollywood.

“I dropped my phone from a roof and I was like, yikes. I have to replace it now. So, I’m scrolling Twitter on my laptop (yikes) and saw someone was selling feet pics. Which is honestly…not that uncommon. Millennials and Gen Z are kinky AF. I was like, well, I’m not gonna do that, but I WILL slap a yikes on your ex’s photo. For $5.”

What started more or less as a joke got lots of attention and the requests for Garnica’s service started rolling in.

Twitter / @IsaiahGarnica

According to Buzzfeed News, Garnica received so many requests that he had to set up a few guidelines for his new service. He asked for patrons to specify which selfie he should comment on. If none was chosen, he would just comment on the most recent one. For the few cases who didn’t have selfies on their account, Garnica explained that he would comment on whichever picture ” they seem too pleased with themselves.” He also offered to comment “eek” under selfies for a discount of $3.

The response was so incredible that Garnica told Buzzfeed News that he had more than 200 requests. That means that the songwriter was able to collect over $1000 on his petty venture.

Such a large response to his tweet came with tons of comments ⁠— both for and against the money making opportunity.

Twitter / @ChristineFox

With side hustles being a necessary way for Millennials and Gen Z to make money in our gig economy, many tweets had to give it up to Garnica and his ingenious grind. There are many more dangerous or illegal ways that people are forced to take part in to make money so we have to applaud his creativity. He saw a niche and he filled it and that’s the kind of capitalism we can get behind. 

Some Twitter users saw it as a waste of time to worry over someone who is an ex for obvious reasons. 

Twitter / @mo_lee_kuh

This Twitter user accused Garnica’s patrons of being “petty females” and suggested they “get over it.” For some, a break up isn’t so easy to put behind them and Garnica’s service offers some final closure for those people. It’s easy to call this behavior petty but it serves a purpose in a harmless way. Perhaps this Twitter user is just upset they didn’t think of this business plan first. We know we’re a little jealous over it. 

For those who are calling Garnica’s service “bullying,” the songwriter had a valid defense of his patrons’ requests.

Twitter / @IsaiahGarnica

A few have accused his service of being mean spirited but the Latino explained to Buzzfeed News that this was never the intention of his tweet.

“Some say it’s a bully service, but it’s really not. What I offer is closure,” Garnica added. “Especially when one is blocked. The yikes is sort of minuscule compared to the broken heart that is putting in the request when you think about it. They can delete the yikes. A broken heart — not so much.”

Garnica also shared with Buzzfeed News that he has had requests to comment, shame or insult these exes beyond “yikes” but he refuses these inquiries. His reasoning, “I believe in karma. This might be theirs.”

We can’t argue with that rational and have to applaud Garnica for his micro hustle. Whether you support his services or not, he explained to Buzzfeed News, “As long as the ticker on that tweet is ticking, I am making money.” We respect the hustle.  

The Daily Show’ Tried To Use The Term ‘Latinx’ And People Weren’t Happy About It


The Daily Show’ Tried To Use The Term ‘Latinx’ And People Weren’t Happy About It

Latino, Latinx, or Hispanic? You’ve heard all of those terms before, and you have, of course, also heard the arguments that come over their use. Nowadays, many younger generations of Latinx folks decide to opt for “Latinx” because it’s more inclusive but there are still others who haven’t fully accepted or adopted this term in their daily lives. 

Many people who are of Mexican, Argentinian, Cuban, Guatemalan, Honduran, Nicaraguan (and many other countries!) descent, have a difficult time coming agreeing to one term that everyone can identify as. 

But that’s the point of having different opinions and experiences, so it’s important to learn more about one’s history and also be open to another’s point of view.

Reddit user u/Aldopeck posted a status on the thread r/stupidpol posted about the Daily Show trying to use “Latinx to seem woke to Spanish people. All the Latinos in the comment section react saying ‘Latinx’ is a bullshit term that’s never going to be a thing.” 

Many people have also tried to make sense of whether Latino, Latinx or Hispanic is any “better” or “more inclusive” of a term. For example, last year, Remezcla published an extensive article on a brief but thorough history of how these words originated.  “Through my conversations and research into the background of these terms, it became clear that the origins and evolution of what we call ourselves is as complicated as our history in the United States,” writes Yara Simón for Remezcla on the topic

“We’ll probably never find a perfect term, especially as some prefer to identify as their (or their family’s) country of origin.”

Arturo Castro went on the Daily Show last month to talk to Trevor Noah about his latest sketch show “Alternatino.” In the segment, Castro spoke to Noah about how difficult it was to juggle his characters from “Broad City” and “Narcos.” But he also talked about his heritage and how his experiences as a Latino influence his work. 

“You know, being Latino, everybody sort of expects you to be, like, suave, you know, and really like spicy food or be really good at dancing,” Castro said. “I really like matcha, you know?”

But regardless of his matcha-loving ways, Castro is very intentional about uplifting his community (he’s from Guatemala) and isn’t one to shy away from major issues affecting people of color through his Comedy Central sketch show, “Alternatino.” For example, earlier this week, Comedy Central aired an episode of “Alternatino” that includes a mass-shooting-themed sketch

In “The Daily Show” interview, Noah then asks Castro, “what do you think some of the biggest misconceptions are about being Latino that you’ve come across in America that you try and debunk in the show?” 

To which Castro replies, “Well, you know, there’s this thing about being ultra-violent or being lazy. Like, you know, the most common misconception is about Latino immigrants being lazy. Where I find Latino immigrants to be some of the hardest-working people in the world, right?” 

While Arturo Castro dropped some gems during the interview, notice that his quotes all referred to his community and himself as “Latino”? Well, when The Daily Show shared a promotional post on Facebook about the interview, they used the term “Latinx” and people were not happy about it.

“Arturo Castro pokes fun at Latinx stereotypes on his new sketch series, “Alternatino,” the social team for The Daily Show wrote on Facebook. 

It didn’t take long for the backlash to pop up in the comments section.

Users were quick to comment on the use of the term Latinx, and criticize the show for inserting the word into Castro’s quote.

While the argument about whether one should use Latino, Latinx, or Hispanic is still up in the air, people can’t help but have opinions about it. 

A reddit user argued that “you can’t really say [Latinx] in Spanish. I mean you can ‘Latin-equis’ but nobody does. The whole thing just reeks of white liberal wokeness being imposed on a community of smelly unfortunates. If they’re so concerned with gendered languages why don’t they do the same thing with French, Italian, Hebrew, Arabic, etc.?” 

But other Facebook commenters weren’t going to let people off the hook for criticizing The Daily Show’s use of “Latinx” in their promotion. 

As one Facebook user pointed out, “not everyone identifies as binary male/female…hence the use of Latinx…it is for people who can’t or won’t identify as either. If you don’t like Latinx then don’t use it…see how simple that was?”

So, what’s it going to be? Latinx, Latino, or Hispanic? This social outrage also begs the question, if someone didn’t refer to themselves as “Latinx,” then should you omit the use of that term completely? Should brands be thinking harder about this before they hit post? 

You tell us! Leave your thoughts in the comments below!