Entertainment

Country Music Is Losing Steam As Latin Music Experienced Major Growth In Popularity Last Year

This past year, Latin music has reached new heights in terms of streaming and consumption throughout the U.S. A new report from data company BuzzAngle, which measures music consumption, shows Latin music accounted for 9.4 percent of all album listening in 2018, measured by combining physical and digital sales, song downloads and on-demand streams. This comes as no surprise for the genre that has seen major signs of growth in the last few years.

A new report shows that Latin albums are now more popular compared to their counterparts in country music.

In 2018, people in the U.S. consumed more Latin music than country music as the genre captured 9.4 percent of all album listening, while country music ranked at 8.7 percent. The prior year, country music accounted for 8.1 percent of album-listening, while Latin music checked in at 7.5 percent.
Individual songs also surged in popularity as consumption increased from 9.5 percent to 10.8 percent in 2018, while country music clocked in at 7.8 percent.

While the report doesn’t make it clear what genres fall under the label of “Latin,” it’s more than likely that reggaeton’s surge in Latin American pop account for a large part of that growth.

When it comes to music videos, Latin artists dominated there as well.

Latin artists were responsible for eight of the 10 most viewed videos on Youtube last year. That’s why it’s no surprise that the three artists with the most views on Youtube in 2018 were are all Spanish-speaking: Ozuna (20 million subscribers; 8.7 billion views), J Balvin (18 million, 7.1 billion) and Bad Bunny (13 million, 7 billion). Overall, over 30 percent of the songs that appeared on YouTube’s global chart involved Latin performers.

Ninety-five percent of Latin music consumption came from on-demand streaming. Sixty-three percent of total consumption came from video versus 31 percent from audio. Latin music was the only genre with more streams from video than audio. It’s a reflection of the genre’s popularity on video streaming services like YouTube.

Many are crediting this growth to the crossover popularity of stars like Bad Bunny and Ozuna.

Bad Bunny, Ozuna, and J Balvin were some of the biggest artists of 2018 and it showed as many mainstream artists like Cardi B and Drake collaborated with Spanish-speaking artists. If awards are any indicator of success, Latino artists are up for many Grammy awards this year as well. Cardi B, J Balvin and Bad Bunny are nominated for Record of the Year with their big hit “I Like It”, while Camila Cabello is nominated for Best Pop Solo Performance for her single “Havana”.

Many of these artists have received high exposure the last few years that may be due back to streaming. Spotify’s popular “Baila Reggaeton” playlist is one of the most streamed playlists on the platform. With weekly updates to the playlist, listeners were constantly in touch on the latest and trendiest songs in the genre.

Where can Latin music go from here? Looks like only up.

Whether its growth in music consumption or more representation at major music festivals, Latino artists are making their names heard and streamed across the U.S. As more people listen to music platforms like Apple Music and Spotify, artists that they may have never checked out on their own are becoming more accessible than ever.

There was a similar rise in popularity of Latin music during the mid-2000s with artists like Daddy Yankee and Don Omar. What’s the difference today? Streaming and the amount of cross-over hits many of these artists have had with already established English artists. There’s no telling where the genre is going but we can’t wait to hear it.

“Even though you don’t understand what I’m saying, you are going to really feel it,” J Balvin told NBC News. “The same thing happened to me when I used to listen to English music. I didn’t even understand one word. You know? But, it just makes me feel great.”


READ: Coachella Has Announced Their 2019 Line Up And Latinos Are Taking Over The Festival

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Miguel, A.CHAL, Cuco and More Music You Need For Nu Music Fridays

Latidomusic

Miguel, A.CHAL, Cuco and More Music You Need For Nu Music Fridays

Welcome to Nu Music Fridays, where we give you our best picks of the week in Latin music released on Friday, April 9th. Check out our full list below!

Miguel – Art Dealer Chic 4 EP

Miguel surprised fans by dropping a follow-up to his Art Dealer Chic series from 2012 with Art Dealer Chic 4. The project has 4 songs and features the previously released single “Funeral.” Get into ADC vibes.

Cuco – “Paradise”

Roll down your car windows, hold your significant other’s hand and blast “Paradise” to tell them how much they mean to you. Cuco is BACK, ladies and gentlemen.

Since we’re talking Cuco and Miguel, let’s bring back when they performed TUGETHER for us here at mitú.

Manuel Turizo – Dopamina album

Colombian crooner Manuel Turizo released his follow-up album to his 2019 debut ADN with Dopamina. The album comes packed with collabs with El Alfa, will.i.am, Farruko, Myke Towers, Rauw Alejandro, Dalex, Justin Quiles and Maluma. We actually had an exclusive interview with Maluma and he talked to us about working with Manuel for their new single “Amor en Coma.”

A.CHAL – TAPPD’N

Peruvian singer-songwriter A.CHAL sprinkled in some Spanish words in his new single “TAPPD’N.” The rise to the top hasn’t been easy, but A.CHAL is enjoying the process.

Cami – “Luna”

Argentinian singer Cami shows off her vocal prowess with new emotional single “Luna.”

Big Soto – The Good Trip album

Venezuela’s Latin Urban star Big Soto released his star-packed album The Good Trip, which also has an accompanying music video for each song.

J Balvin & Khalid – “Otra Noche Sin Ti

J Balvin and Khalid join forces on a slow R&B beat for “Otra Noche Sin Ti,” where they want their ex-lover to come back. Read more about the collab here and get into all the feels.

Imanbek & Sean Paul feat. Sofia Reyes – “Dancing On Dangerous”

Russian DJ Imanbek recruited Sean Paul and Sofia Reyes for a new EDM track “Dancing on Dangerous,” which will get you ready to blast it full volume this summer.

Jay Menez – “Promete”

The night looks promising and Dominican artist Jay Menez knows it. Check out his new single “Promete.”

Myke Towers & Ñengo Flow – “BURBERRY”

The release for Lyke Myke feels imminent and Myke Towers dropped Latin Trap anthem “BURBERRY” featuring Ñengo Flow to get us ready for the bangers that are on the way.

Young Gatillo Feat. Rochy RD – “Cintura de Mono Remix”

Two of Dominican Republic’s artists on the rise Young Gatillo and Rochy RD team up for Dembow hit “Cintura de Mono Remix.”

Mon Laferte – Seis album

Chilean singer-songwriter Mon Laferte is back with her new album Seis, where she tackles different genres. We actually had the chance to interview Mon Laferte to talk about Seis, the Gloria Trevi collab and more here.

READ: Rauw Alejandro Lives His ’80s Pop Fantasy in Marc Seguí’s “Tiroteo” Remix Music Video

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Khalid Goes Reggaeton in J Balvin’s “Otra Noche Sin Ti” Music Video

Latidomusic

Khalid Goes Reggaeton in J Balvin’s “Otra Noche Sin Ti” Music Video

Colombian superstar J Balvin teams up with pop star Khalid in the music video for “Otra Noche Sin Ti.” This notably marks Khalid’s first time taking on reggaeton music.

J Balvin is keeping the new music flowing.

“Otra Noche Sin Ti” is J Balvin’s third single this year. The collaboration with Khalid follows “Ma’ G” and “Tu Veneno.” All the songs will be featured on Balvin’s follow-up to his Colores album that’s due out later this year.

“Otra Noche Sin Ti” marries J Balvin’s reggaeton sound with a trop-pop vibe. Balvin and Khalid commiserate over the heartache that still haunts them. Unlike the recent Latin and pop crossover tracks, Khalid doesn’t try to sing in Spanish. He simply translates the pain in Balvin’s lyrics into English. Both guys sound great together in this bilingual bop.

Balvin’s dog Enzo appears in the music video.

J Balvin and Khalid are like two lost souls wandering the night in the “Otra Noche Sin Ti” music video. In a few scenes, Balvin rocks a long skirt while Khalid sports some spiffy suits. The real scene-stealer is Balvin’s dog Enzo, who runs through the forest with his rainbow-colored tail.

Balvin remains a negocio socio in 2021.

Outside of music, 2021 has been a busy year for J Balvin. In September, he’s arranging the Neon music festival in Las Vegas. Balvin will headline along with Karol G, Rauw Alejandro, and Jhay Cortez. The tickets were an instant sellout. He added a second weekend for the event and the tickets sold out again.

J Balvin will also be celebrating Pokémon‘s 25th anniversary this year. The reggaetonero is slated to feature on a special compilation album this fall with names like Katy Perry and Post Malone.

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Read: J Balvin Debuts ‘Ma’ G’ with Canelo, Joins ‘Pokémon’ Album

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