Entertainment

Country Music Is Losing Steam As Latin Music Experienced Major Growth In Popularity Last Year

This past year, Latin music has reached new heights in terms of streaming and consumption throughout the U.S. A new report from data company BuzzAngle, which measures music consumption, shows Latin music accounted for 9.4 percent of all album listening in 2018, measured by combining physical and digital sales, song downloads and on-demand streams. This comes as no surprise for the genre that has seen major signs of growth in the last few years.

A new report shows that Latin albums are now more popular compared to their counterparts in country music.

In 2018, people in the U.S. consumed more Latin music than country music as the genre captured 9.4 percent of all album listening, while country music ranked at 8.7 percent. The prior year, country music accounted for 8.1 percent of album-listening, while Latin music checked in at 7.5 percent.
Individual songs also surged in popularity as consumption increased from 9.5 percent to 10.8 percent in 2018, while country music clocked in at 7.8 percent.

While the report doesn’t make it clear what genres fall under the label of “Latin,” it’s more than likely that reggaeton’s surge in Latin American pop account for a large part of that growth.

When it comes to music videos, Latin artists dominated there as well.

Latin artists were responsible for eight of the 10 most viewed videos on Youtube last year. That’s why it’s no surprise that the three artists with the most views on Youtube in 2018 were are all Spanish-speaking: Ozuna (20 million subscribers; 8.7 billion views), J Balvin (18 million, 7.1 billion) and Bad Bunny (13 million, 7 billion). Overall, over 30 percent of the songs that appeared on YouTube’s global chart involved Latin performers.

Ninety-five percent of Latin music consumption came from on-demand streaming. Sixty-three percent of total consumption came from video versus 31 percent from audio. Latin music was the only genre with more streams from video than audio. It’s a reflection of the genre’s popularity on video streaming services like YouTube.

Many are crediting this growth to the crossover popularity of stars like Bad Bunny and Ozuna.

Bad Bunny, Ozuna, and J Balvin were some of the biggest artists of 2018 and it showed as many mainstream artists like Cardi B and Drake collaborated with Spanish-speaking artists. If awards are any indicator of success, Latino artists are up for many Grammy awards this year as well. Cardi B, J Balvin and Bad Bunny are nominated for Record of the Year with their big hit “I Like It”, while Camila Cabello is nominated for Best Pop Solo Performance for her single “Havana”.

Many of these artists have received high exposure the last few years that may be due back to streaming. Spotify’s popular “Baila Reggaeton” playlist is one of the most streamed playlists on the platform. With weekly updates to the playlist, listeners were constantly in touch on the latest and trendiest songs in the genre.

Where can Latin music go from here? Looks like only up.

Whether its growth in music consumption or more representation at major music festivals, Latino artists are making their names heard and streamed across the U.S. As more people listen to music platforms like Apple Music and Spotify, artists that they may have never checked out on their own are becoming more accessible than ever.

There was a similar rise in popularity of Latin music during the mid-2000s with artists like Daddy Yankee and Don Omar. What’s the difference today? Streaming and the amount of cross-over hits many of these artists have had with already established English artists. There’s no telling where the genre is going but we can’t wait to hear it.

“Even though you don’t understand what I’m saying, you are going to really feel it,” J Balvin told NBC News. “The same thing happened to me when I used to listen to English music. I didn’t even understand one word. You know? But, it just makes me feel great.”


READ: Coachella Has Announced Their 2019 Line Up And Latinos Are Taking Over The Festival

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The Premios Juventud 2020 Line Up Is Going To Be The Perfect Escape From Our Collective Reality

Entertainment

The Premios Juventud 2020 Line Up Is Going To Be The Perfect Escape From Our Collective Reality

Ethan Miller / Getty Images

Premios Juventud 2020 is not going virtual, like most other major events. Instead, the awards show is going to be held in-person but with a virtual audience. Here’s who you can expect to take the stage this year.

The Premios Juventud 2020 is going on as planned, just with a virtual audience.

The awards show is celebrating its 20th year this year and the show is going on. The show is being aired from Miami, one of the worst-hit areas in the country for Covid-19, but the show promises to follow all safety standards based on local health guidelines. Here are some of the people you can expect to perform.

Natanael Cana

Cana will be giving corridos tumbados some massive exposure at the awards show. The genre of music is an exciting mix of corridos with trap and urban influences. The sound is something else and fans are excited to see the genre given some love on the stage.

CNCO

The boy band CNCO has become a beloved addition to Latin music. The group was formed after the first season of “La Banda,” a music competition show looking for the hottest new sound. Safe to say that the show’s judges did a good job putting this group together.

Rafa Pabön

Pabön is a major voice of Conciencia Collective and Black Lives Matter. The musician released a song called “Sine Aire” after the George Floyd protests that brought Black Lives Matter to the forefront of American culture. Conciencia Collective hosts weekly talks with We Are Mitú promoting advocacy in the music industry.

And, of course, host Sebastián Yatra.

Yatra will be joined on stage with Danna Paola to perform their duet “No Bailes Sola.” The awards show will definitely be a nice escape from our collective Covid reality. There might not be any fans at the show but the performers are all ready to give a great show to the virtual audience.

READ: A Growing Number Of Celebs Have Tested Positive For Covid-19, Reminding Us All We’re Still In The Middle Of A Pandemic

Taylor Swift Gave Kobe Bryant’s Daughter A Special Gift From Her ‘Folklore’ Music Video And It’s A Reminder That He Was A Big Fan Too

Entertainment

Taylor Swift Gave Kobe Bryant’s Daughter A Special Gift From Her ‘Folklore’ Music Video And It’s A Reminder That He Was A Big Fan Too

Christopher Polk / Getty

In her latest music video for “Cardigan”, Taylor Swift wore a cream cable-knit sweater that had gray stars on the elbows. Soon after she revealed that she was selling copies of the sweater on her website, fans went crazy. As part of the promotion for her new album “Folklore” Swift has been sending out replicas of the sweater to celebrities like Jennifer Hudson to promote its release. The album launched last Friday and has already sold more than 1.3 million copies worldwide according to Variety.

And while the replica cardigans might be selling fast, Swift made sure to send a very special one to Kobe Bryant’s eldest daughter Natalia.

Swift gave Natalia a replica of the cardigan she wore in the music video.

Instagram

“Thank you SO much @taylorswift,” Natalia wrote in a post to her Instagram story over the weekend with a photo of her wearing the cardigan. “I am OBSESSED with ‘folklore’!!!”

The Bryants have long been supporters of Swift over the years.

Kobe Bryant joined Swift onstage during two of her Staples Center performances. Once for her “1989” tour in 2015 and another time in 2018. Back when the singer went on her “Reputation” tour, she posed alongside the Bryants including (Kobe’s late daughter Gigi) backstage.

“My heart is in pieces hearing the news of this unimaginable tragedy,” Swift wrote in response to the crash that killed Bryant in January. “Kobe meant so much to me and to us all. Sending my prayers, love, and endless condolences to Vanessa and the family and anyone who lost someone on that flight.”