Entertainment

Country Music Is Losing Steam As Latin Music Experienced Major Growth In Popularity Last Year

jbalvin / iamcardib / Instagram

This past year, Latin music has reached new heights in terms of streaming and consumption throughout the U.S. A new report from data company BuzzAngle, which measures music consumption, shows Latin music accounted for 9.4 percent of all album listening in 2018, measured by combining physical and digital sales, song downloads and on-demand streams. This comes as no surprise for the genre that has seen major signs of growth in the last few years.

A new report shows that Latin albums are now more popular compared to their counterparts in country music.

In 2018, people in the U.S. consumed more Latin music than country music as the genre captured 9.4 percent of all album listening, while country music ranked at 8.7 percent. The prior year, country music accounted for 8.1 percent of album-listening, while Latin music checked in at 7.5 percent.
Individual songs also surged in popularity as consumption increased from 9.5 percent to 10.8 percent in 2018, while country music clocked in at 7.8 percent.

While the report doesn’t make it clear what genres fall under the label of “Latin,” it’s more than likely that reggaeton’s surge in Latin American pop account for a large part of that growth.

When it comes to music videos, Latin artists dominated there as well.

Latin artists were responsible for eight of the 10 most viewed videos on Youtube last year. That’s why it’s no surprise that the three artists with the most views on Youtube in 2018 were are all Spanish-speaking: Ozuna (20 million subscribers; 8.7 billion views), J Balvin (18 million, 7.1 billion) and Bad Bunny (13 million, 7 billion). Overall, over 30 percent of the songs that appeared on YouTube’s global chart involved Latin performers.

Ninety-five percent of Latin music consumption came from on-demand streaming. Sixty-three percent of total consumption came from video versus 31 percent from audio. Latin music was the only genre with more streams from video than audio. It’s a reflection of the genre’s popularity on video streaming services like YouTube.

Many are crediting this growth to the crossover popularity of stars like Bad Bunny and Ozuna.

Bad Bunny, Ozuna, and J Balvin were some of the biggest artists of 2018 and it showed as many mainstream artists like Cardi B and Drake collaborated with Spanish-speaking artists. If awards are any indicator of success, Latino artists are up for many Grammy awards this year as well. Cardi B, J Balvin and Bad Bunny are nominated for Record of the Year with their big hit “I Like It”, while Camila Cabello is nominated for Best Pop Solo Performance for her single “Havana”.

Many of these artists have received high exposure the last few years that may be due back to streaming. Spotify’s popular “Baila Reggaeton” playlist is one of the most streamed playlists on the platform. With weekly updates to the playlist, listeners were constantly in touch on the latest and trendiest songs in the genre.

Where can Latin music go from here? Looks like only up.

Whether its growth in music consumption or more representation at major music festivals, Latino artists are making their names heard and streamed across the U.S. As more people listen to music platforms like Apple Music and Spotify, artists that they may have never checked out on their own are becoming more accessible than ever.

There was a similar rise in popularity of Latin music during the mid-2000s with artists like Daddy Yankee and Don Omar. What’s the difference today? Streaming and the amount of cross-over hits many of these artists have had with already established English artists. There’s no telling where the genre is going but we can’t wait to hear it.

“Even though you don’t understand what I’m saying, you are going to really feel it,” J Balvin told NBC News. “The same thing happened to me when I used to listen to English music. I didn’t even understand one word. You know? But, it just makes me feel great.”


READ: Coachella Has Announced Their 2019 Line Up And Latinos Are Taking Over The Festival

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Bad Bunny Strikes Again And Graces A Security Guard’s Debut Single

Entertainment

Bad Bunny Strikes Again And Graces A Security Guard’s Debut Single

@urbanfloweb / Twitter / shootter_ledo / Instagram

San Benito Antonio Martínez Ocasio, more commonly known as Bad Bunny, El Conejo Malo, is very familiar with the transformative effects of SoundCloud. Bad Bunny was bagging groceries at a supermarket when he gained a cult following on SoundCloud. Since then, he’s risen to international fame, with dozens of accolades under his belt. Last year, he won the Latin American Music Awards Artist of the Year award and Billboard awarded him the Top Latin Song of the year for “Te Bote.”

Bad Bunny’s style and attitude might seem odd to some, but that’s given him all the success in the world. Like a true saint, he has a history of prioritizing his people over fame and glory. Just last month, Bad Bunny canceled a European concert tour last minute to fly home to Puerto Rico and participate in the Ricky Renuncia protests.

For the last year, Bad Bunny has been secretly working with other SoundCloud traperos to help boost their career.

Credit: Nabru Records / YouTube

In a way, nothing has changed for Bad Bunny when it comes to what matters most to him. He’s prioritizing Boricuas and Latin trap, hanging out with his friends, and listening to SoundCloud. 

That’s how he discovered Jesús Antonio Dominguez Collazo, A.K.A. Shootter Ledo.

Credit: Nabru Records / YouTube

Ledo has a biology degree and just fools around with music on the side. Right now, he’s working as a security guard. It just so happened that Dominguez and Benito had a mutual friend in La Paciencia, a producer with ears in all the right places. Last fall, La Paciencia played “Subimos de Rango” for Bad Bunny, and the trapero couldn’t get enough of it. Apparently, Ledo and Omy de Oro had spent just a couple hours making the track before they posted it to SoundCloud.

Bad Bunny loved the song so much that he created some verses to add.

Credit: Nabru Records / YouTube

La Paciencia had given him a heads up that they wanted to share the track with Bad Bunny to see what he thought of the song as a single. Dominguez says he honestly hadn’t even thought of getting off SoundCloud and creating a track, let alone with El Conejo Malo, when he got the call that San Benito already was writing verses for the song. 

It’s no mistake that Bad Bunny is helping produce new artists.

Credit: shootter_ledo / Instagram

It seems that La Paciencia and Bad Bunny had set up the hotel room specifically to hear artists spit lines in person. When Dominguez first walked into the hotel room with Bad Bunny, he was nervous. Bad Bunny knew it, and afterward, asked him to come back the next morning to try again. For Bad Bunny, it felt like he was “forcing it.”

So Dominguez went back to his security guard night shift and went back the next morning with new verses.

Credit: Nabru Records / YouTube

He literally wrote new verses during his shift and nailed it. La Paciencia and Bad Bunny took him on and more. Bad Bunny is a featured artist on the single. “What that man did, no one does…,” Dominguez said. “The most popular artist in the world did a remix to someone else’s first song. And he didn’t even know me…. no tiene nombre lo que él hizo.”

The track’s cover art honors El Conejo Malo’s own letras.

Credit: @urbanfloweb / Twitter

It’s a full-circle moment when Bad Bunny gets to rap about his Gucci wallet and how, “Si quiero, me retiro feliz y contento.” He knows that he’s in his moment, and that if he were to die, they’d erect a monument of him (Me muero y me hacen un monumento / estoy en mi momento).

Now, Ledo is just waiting to see if Bad Bunny’s help with “Subimos de Rango” jump-starts his music career.

Credit: Nabru Records / YouTube

“I’m going to see what fruits this [single] brings,” he says thinking about what’s next. “I’m going to see who sticks, who wants to collaborate. Pero, yo estoy puesto pa’ zumbar canciones… and get to where I need to get to.”

You can watch the full music video, by Shootter Ledo and Omy de Oro, featuring Bad Bunny right here.

The video premiered just two days ago and already has 700,000 views. The most liked comment on YouTube translates, “Wow, Bad Bunny with the surprising theme and bringing back trap. Thank you Bad Bunny.”

READ:

JuanGa Still Makes Us Cry With His Music And This Video Is Proof Of His Emotional Strength

Entertainment

JuanGa Still Makes Us Cry With His Music And This Video Is Proof Of His Emotional Strength

@miblogestublog / Twitter

When Juan Gabriel died in 2016, to say that we were devastated is an understatement. The Latino community, all of Mexico and Latin America, and fans from all over the world were in complete ruins when news broke that our beloved JuanGa had died. It felt unreal then and it feels unreal now, which is probably why people are still trying to revive him. There’s a definite void in our lives now that this icon is gone, but one thing that no one can take from us is his music. His words, his music, his melodies, are very much alive and well and they still bring up a ton of emotions, and sometimes it’s still a surprise that his music will hit us like a ton of bricks. Here’s proof. 

This video of a guy at a Mexican restaurant crying and singing along to Juan Gabriel’s “Hasta Que Te Conocí” is the cutest and saddest thing ever!

Credit: @miblogestublog / Twitter

The video, which is probably old AF, made the rounds on Twitter recently and we couldn’t help but sympathize with this guy. 

The video starts off pretty chill because he looks so happy.

Credit: @miblogestublog / Twitter

The guy, who is a mystery to us, looks to be eating at a Mexican restaurant (because who else would play Juan Gabriel in an establishment). He at first looks so happy to be hearing this one song, but he quickly changes once he starts singing the words. 

And then BAM, he is sucked into a sea of sadness by this love song, which is one of Juan Gabriel’s best, by the way. 

Credit: @miblogestublog / Twitter

We can’t understand what is making him so sad at that point. It could be a former love? A beloved friend? Perhaps the song is reminding him of his parents or a family member! We just can’t tell but the lyrics themselves are heartbreaking. Here’s the portion that this dude is singing along too.

Hasta que te conocí
Vi la vida con dolor
No te miento fui feliz 
Aunque con muy poco amor
Y muy tarde comprendí
Que no te debía amar
Porque ahora pienso en ti 
Más que ayer, mucho más.

Touching words right??

His tears and emotional distress is so intoxicating because people around him can’t seem to stop recording him. 

Credit: @miblogestublog / Twitter

He’s got like his own paparazzi following him around, recording every single movement, and tear. It’s nuts, but also thank you for this video

What makes this short video so amazing is that we are witnessing a snippet of emotions that go from utter happiness, to complete heartbreak, and back to high spirits in less than a minute. 

Credit: @miblogestublog / Twitter

We love that homeboy is back to singing along and smiling by the end of the video because we don’t think we could handle any more tears. We would have started a GoFundme account or something to save him from his sadness. But we honestly give up, why do you think this song made him so sad? Maybe we’ll never find out but this video has got us thinking.

Which other Juan Gabriel love songs makes you emotional?

We have to pick “Amor Eterno” as the ultimate sad song. 

“Yo No Naci Para Amar”  

Boy, this hurts like a mofo. 

Y la soledad
Cada vez más triste
Y más oscura yo viví
Y a esa edad
Todos preguntaban los motivos
Yo solía siempre decir
Yo no nací para amar
Nadie nació para mí
Tan solo fui

Go ahead, go get some tissue. 

“Gracias Al Amor”

In this live version, JuanGa is crying too! So don’t feel so bad about letting it out. Now is the time. 

People on social media will have so many feelings about JuanGa now and forever.

Credit: @lonndraal / Twitter

There’s no reason in trying to hide how we really feel. 

Feelings for JuanGa is genderless. It’s a human emotion.

Credit: @stevezitro / Twitter

Never give a hard time to anyone crying over Juan Gabriel. 

This lady doesn’t know if it’s the chilaquiles that is making her cry or the Juan Gabriel song. 

Credit: @CosmicMons

It’s probably a combination of both, to be honest. 

Of course, even in the worse moments that we face, Juan Gabriel provides comfort even if it hurts like hell. 

Credit: @lourdesgnavarro / Twitter

He is with us always no matter what. 

READ: People On Twitter Can’t Handle Juan Gabriel’s Death…And We Totally Relate

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