Entertainment

J.Balvin’s Spongebob Collaboration With Louis De Guzman And Nickelodeon Was The Most Iconic Collab Of The Decade

What exactly does a SpongeBob gallery pop-up installation look like? Especially when it includes the reggaeton megastar J. Balvin, an iconic children’s brand most millennials grew up on, and a hometown artist. Pictures on Instagram gave curious parties a hint through a series of snapshots featuring sculptures, paintings, and merchandise. But on Tuesday, Nov. 13, a number of people braved the low temperatures to find out for themselves. Let’s take a look back at the most impactful collab in 2019.Credit: Amy Tran

While visitors like Melanie Lopez were expecting to satiate their curiosity around the project, most were not prepared to have the “Mi Gente” cantante greet them in the space. The global superstar surprised guests and helped kick-off a five-day experience exclusive to Chicago. But how did this all come to be and why the Midwest of all places?

It all started at Complexcon last year where visual artist Louis De Guzman, a Chicago native who is the first from his Filipino family to be born in the United States, had a chance encounter with a Nickelodeon executive who took an interest in his work. The two discussed partnering on a project and parted ways. A short while later at the same event, the Filipino pop artist connected with J.Balvin. De Guzman says there was a mutual admiration for each other’s work and upon Balvin’s request, he slid into the singer’s DMs. The two built a friendship. Then the opportunity for them to fuse their creativity together to celebrate SpongeBob’s 20th anniversary presented itself. A partnership between Nickelodeon, J. Balvin and De Guzman happened organically.Credit: louisdeguzman / Instagram

“I was a big fan of [De Guzman] before I met him,” says Balvin. “We started talking and were like ‘why don’t we do a collab and do something with SpongeBob. [The cartoon character is] something people already know but [due to our diverse cultural background] we can add something to it. [De Guzman] is Filipino, I’m from Colombia. Exchanging cultures is beautiful.”

And so the work began with the support of arguably one of the biggest brands in children’s entertainment. 

“We’ve done many SpongeBob collaborations in many different ways with high-end designers but this was really the first time it was reimagined in this way, in this art style,” says Marielle Donahue, Director, Retail Marketing and Social Media Strategy for Nickelodeon. “SpongeBob fans love to share their fandom and I think from Louis and J. Balvin’s perspective, they wanted to share the feeling of being inspired to do whatever you can.”

Donahue says the partnership felt natural because both artists had already shown a public love and admiration for the Bikini Beach character. She also pointed out Balvin and De Guzman’s popularity among different audiences—both of which incorporate distinct cultural upbringings into their work—but they both shared a message for hope, love and positivity that aligned perfectly with the kooky sea creature. 

Credit: Amy Tran

“All three embrace positivity and good vibes,” echoes Jose Castro, Senior Vice President, Softlines and Global Fashion Collaborations at Nickelodeon 

And it’s perhaps this sentiment that will have people rooting for the project and the people behind it. 

De Guzman teared up when looking around the room and talking about the significance of the project and his motivation—his family. He hints at their struggle navigating an unfamiliar country and the difficulties that arose from their immigrant experience. Overcoming the false starts and failures are ultimately why he chooses to focus on the positive. He says time has shown him that by focusing on the work, good things will come.

Balvin shared a similar story when given the opportunity to talk about whatever he wanted. He says he wishes people would ask him why he decided to pursue a career in  music.

“It started because of my family. We went bankrupt and I was like ‘I love music’ but I didn’t know it was going to be the way to find a solution to help my family,” says Balvin. “If it wasn’t for my family and dad going bankrupt, I wouldn’t be able to be like ‘oh I have this talent and music to help them.’”

And while it might be easy to write off this corporate art partnership as nothing more than a money grab, the players behind it tell a different story.Credit: Amy Tran

“This is for the culture and God bless the Latino Gang,” said Balvin in a press release. 

And as for why Chicago got the plug it’s because “Chicago is known by so many artists, there’s so many talented people here. This is [De Guzman’s] place, it’s where he was born. He’s from the US. I was here in the U.S. you know let’s do this together. I’ll come to your place and let’s exchange vibes.”

Additional reporting contributed by Ermina Veljacic.

READ: To Celebrate Its 20th Anniversary, Spongebob Is Working With J Balvin On A Clothing Line

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Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

Entertainment

Met Gala 2021 Is Happening And Amanda Gorman Is Set To Host The America-Themed Fashion Event

It’s 2021 and the Met Gala is back this year – after being canceled in 2020 thanks to a pandemic – with superstar poet Amanda Gorman being eyed to host the fashion event of the year. Given the 23-year-old’s show-stopping performance at the inauguration, the theme fittingly will be a celebration of America and American designers.

The Met Gala will return in 2021 with a very special guest as host.

Vogue’s “Oscars of Fashion” famously takes place on the first Monday of May. However, this year it’s been pushed back to September 13, in hopes that life will have returned to something closer to normal by then.

Epic poet Amanda Gorman is reportedly in talks to co-host the event alongside Tom Ford, who is the academy’s president. The breakout star of President Biden’s inauguration, Gorman is on the cover of the magazine’s May issue and the subject of a relentlessly glowing profile inside.

The black-tie gala, which raises funds for Met’s Costume Institute, is normally fashion’s biggest night and sees guests from Lady Gaga, Jennifer Lopez and Cardi B to Jeff Bezos, Elon Musk and even Maluma.

The event was canceled in 2020 thanks to a global pandemic.

The world’s most glamorous party was canceled in 2020 because of COVID-19, which was (and still is) raging the planet at the time. There was a virtual event in place of the 2020 event, with celebs like Julia Roberts, Priyanka Chopra and Amanda Seyfried showing off their looks from home and stars like Mindy Kaling and Adam Rippon taking part in the #MetGalaChallenge, recreating looks from past years.

This year’s event will draw inspiration from all things USA.

The theme of this year’s Met Gala has not been announced, but Page Six says the night will be devoted to honoring America and American designers, following the 18-month-long COVID crisis in this country.

Recent past themes for the event have included “Camp: Notes on Fashion” (2019), “Heavenly Bodies: Fashion and the Catholic Imagination” (2018), and “Rei Kawakubo/Comme des Garçons: Art of the In-Between (2017). And don’t forget 2016, when Zayn Malik wore robot-arms to Manus x Machina: Fashion in an Age of Technology.

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Kid Cudi Wore A Dress To Pay Tribute To Kurt Cobain During SNL Appearance

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Kid Cudi Wore A Dress To Pay Tribute To Kurt Cobain During SNL Appearance

There’s no doubt that SNL has been the stage of some pretty groundbreaking performances and fashion moments. This past weekend was no different. While appearing as the late-night show’s musical guest the 37-year-old rapper of Mexican-American descent wore outfits a la late Nirvana rocker, Kurt Cobain.

Kid Cudi’s made a pretty big retro fashion statement for his Saturday Night Live musical performances this weekend.

For his first performance, which featured his song “Tequila Shots,” Cudi wore a t-shirt featuring the image of a late SNL cast member Chris Farley. Farley died in 1997 at age 33 from an overdose of cocaine and morphine. Over the shirt, Cudi wore a green cardigan, which many Twitter users were quick to note resembled one Kurt Cobain wore.

Cobain died by suicide in 1994.

During his performance of “Sad People,” Kid Cudi changed into a floral dress, which he confirmed in a tweet was in honor of Cobain.

Cudi’s took place on the same week of the anniversary of Cobain’s death, which occured on April 5.

“Virgil [Abloh] designed the dress for me,” Kid Cudi explained about the dress. “I told him I wanted to show love to Kurt w a floral print sundress and this man-made a masterpiece.”

Cudi also shared that he intends to collaborate with Abloh on his fashion label Off-White. The dress will be included.

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