A Movie About The Creation Of Hot Cheetos Is Finally Happening And This Is How Eva Longoria Is Involved
There is good news out of Hollywood that actress/producer Eva Longoria is set to direct a biopic about Richard Montañez, the janitor who invented Flamin’ Hot Cheetos. The beloved spicy snack will get the big-screen treatment and a Latina will be behind the story. According to Deadline, the rights to direct the film were a hot commodity as Longoria reportedly beat out multiple directors for the role. She made quite the impression on DeVon Franklin, who will produce the anticipated film under his Franklin Entertainment label when she discussed her “authentic approach” on the touching story of Richard and Judy Montañez, his wife.
So far there are limited details about the film, which will be titled “Flamin’ Hot.” This all the information about the upcoming project currently available and maybe all the information we really need to know.
Credit: @evalongoria / Twitter
Landing the role of the director is just another achievement for Longoria who has transitioned successfully from the front of the camera to behind it in recent years. “The Desperate Housewives” actress has had previous experience as she directed multiple episodes of Black-ish, The Mick, and Jane the Virgin. She also recently agreed to direct a Kerry Washington movie called “24/7.”
Here are some of the reaction the film has received on social media that Longoria will be directing. It looks like some people don’t know it’s going to be a biopic not just a film about Hot Cheetos.
Credit: @originalspin / Twitter
There has been a bit of confusion is some circles of social media who have questions about the film and what the plot will be about. Some on social media aren’t too sure about the project or don’t realize that it will be a biopic and not about the chips themselves.
“Before you joke about this, make sure you read the article and the synopsis of the film. It’s a biopic on the Latinx janitor turned inventor of Hot Cheetos, not an animated Chester Cheetah movie, and it sounds pretty amazing—and @EvaLongoria is the right person to tell this tale” Jeff Yang tweeted in regards to criticism the announcement has received.
Another person on Twitter talked about what the movie will mean in terms of having a Latina behind the camera getting to tell a story many may not be too familiar with.
“Sad people I admire on Twitter have not taken time to research the facts of Richard Montañez’s story. This isn’t just a joke Cheetos movie. Diminishing the story is lowkey racist. @EvaLongoria and Lewis Colick are telling the kind of Latinx story that never seems to get made.”
The story behind Hot Cheetos is inspirational to many and is a tribute to a legend that has touched many in Latino pop culture.
Credit: @Complex / Twitter
The film will focus on Montañez, the son of a Mexican immigrant, who came up with the idea for Flamin’ Hot Cheetos. He incorporated the various spicy flavors of his Latin background and in return created one of the most recognizable and popular snacks for Frito-Lay and impacting the food industry as a whole.
It didn’t start out easy for Montañez who struggled to learn English growing up and eventually dropped out. He would work various jobs until he landed a position as a janitor at Frito-Lay in 1976 at the young age of 18. Montañez quickly let his presence known at the company chatting with workers and getting to learn the products. But it wasn’t until the mid-1980s when the Frito-Lay’s CEO, Roger Enrico, told every employee to “act like an owner” in an effort to help create a new company culture.
One day when Montañez was working alongside a fellow Frito-Lay salesman on their way to a liquor store in a Latino neighborhood, he made notice that the majority of the chips lacked flavor. He took some chips from the factory home and decided to add chile powder to them and would pitch the idea to the CEO. Enrico loved the chips instantly and the rest would be history.
The “Hot Cheetos” film was announced by Fox Searchlight back in February 2018 but it took until this week to get any new update on the project. We can only speculate who will be cast or when the film will be released but for now, we can take comfort knowing a Latina will be at the helm.