Cardi B Wants To Trademark The Phrase ‘Okurrr’ But Some Are Asking If She Really Created It
Cardi B has become one of the most recognizable stars in the music industry due to her unique personality and recognizable look. She is also known for her tongue-rolling phrase “Okurrr.” The Grammy-award winning artist is now cashing in on the trademark catchphrase as she now wants the law to recognize that she’s the one who made it big. According to the Los Angeles Times, she recently filed paperwork to trademark her catch phrase “Okurrr.” Cardi filed an application with the United States Patent and Trademark Office earlier in March. But since news broke about the trademark filing, a question is being asked about who really created it?
Cardi is hoping to use the trademark on clothing, posters and an array of marketing items.
Cardi plans to make money off of the catchphrase, which includes merchandise and other goods. With the trademark filing, she would be the only one allowed to use the word and be able to use it for profit as well as given credit for it.
“To the best of the signatory’s knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive,” the fine print on the application said.
All of this has caused an uproar over who came up with the term and who should rightfully be given credit for it. Some people are giving Khloé and Kourtney Kardashian and Kendall Jenner credit for the catchphrase. They all used the phrase on several episodes of Keeping Up with the Kardashians in 2017.
There’s also Laganja Estranja, a season six contestant on RuPaul’s Drag Race, who used it first on the show. People took to Twitter to support Estranja and call out Cardi for being a “culture vulture,” meaning she is stealing another group’s culture and profiting off of it.
She quickly took to Instagram to defend her trademark filing.
“Let me tell you something,” she said in a now-deleted Instagram video over the weekend. “Everytime I go into a corporate meeting these folks be like ‘oh my god, can you please say okurr?’ Every time I go to a TV show ‘hey, hey, can you teach me how to say okurr?’ Every time I go do a commercial ‘hey, can you finish it off with okurr? You think I ain’t going to profit off this shit?!”
Cardi then pointed out the hypocrisy she has seen when it comes to other groups cashing in on similar trademarks.
“Bitch, white folks do it all the motherfucking time,” she said. “While I’m still here, I’m going to secure all the f*cking bags.”
She also took the time to acknowledge to respond to Estranja on Twitter over the dispute.
Cardi B responded to Estranja on Twitter referencing the words origins on the show and the ridicule she received when first suing “Okurrr.”
“Can I please do my iconic drop in the commercial for your new #Okurrr merch?!?” Estranja tweeted in reference to her on-show work room entrance. “I was once made fun of for using this word, and now you can help me come full circle.”
“Shiiiiiettt you will be the first I call but you gotta teach me how to do the drop first with out me breakin my hip,” Cardi responded.
Whoever is getting credit for the phrase is going to be interesting but Cardi B won’t be going down without a fight.
While many can argue the origins of who said “Okurrr” first, Cardi might have the advantage here. She will be able to argue successfully that she brought it to the attention of mainstream audiences and is responsible for popularizing the phrase. Cardi has also used it in a number of high-profile performances and appearances.
Like so much common slang today, the phrase was popularized in drag culture and probably originated in the Black community. Yet, Cardi B easily made the catchphrase part of her identity and brand since her jump to fame. Either way a simple shout out and acknowledgement to those that might have said it before can go a long way.