Entertainment

From Maxwell To Cardi B, These Afro-Latinos Are A Driving Force In The Music Industry Today

Afro-Latinos (Latinos of African descent) are often some of the most marginalized and underrepresented when it comes to mainstream media. While artists like Celia Cruz is one of the most notable Afro-Latino artists, there is way people that need to be recognized for their impact. You might be surprised to hear about the origins of some of these artists or even find out that they are Afro-Latino. Here are Afro-Latinos that have made an impact in the music industry today.

Princess Nokia

CREDIT: princessnokia / Instagram

Afro-Puerto Rican artist Princess Nokia comes from New York and has shot to fame thanks to her music celebrating female empowerment. Nokia started off with relative small fave until her debut album 1992 was released in 2017. Since then she has garnered credit for her unapologetic and raw music talking about the day to day life of an Afro-Latina living in New York City.

Miguel

CREDIT: miguel / Instagram

Miguel, born Miguel Jontel Pimentel, is one of the most well-known musicians in the world with hits like “Sky Walker” and “Adorn.” The San Pedro native has a unique musical sound that includes jazz, funk and hip-hop have garnered him many fans worldwide. Miguel is paving the way for a new generation of Afro-Latino artists just like him.

Amara La Negra

CREDIT: amaralanegraaln / Instagram

Afro-Dominicana Amara La Negra is unique not only in name but in her artistic message. She has become an outspoken voice on the Afro-Latina identity that shows how she has embraced her African roots. Amara is one of the fastest rising artists in the industry that is sure to keep making more waves for years to come.

Young MA

CREDIT: youngma / Instagram

After creating a huge name for herself with the rap anthem “Ooouuu” in 2016, Young MA has become one of the hottest MC’S in the game today. The Brooklyn native with Puerto Rican and Jamaican roots has shown her skills as an artist and a producer. The 26-year-old is also a philanthropist in her own community. The Kweens Foundation, founded in 2018, helps low-income families by assisting single mothers who’ve lost children to street violence.

Ozuna

CREDIT: ozuna / Instagram

Easily one of the biggest stars of reggaetón at the moment is Afro-Latino artist Ozuna. Hailing from Puerto Rico, Ozuna is part of a mixture of artists that riding high on the trap reggaetón scene in music today. He’s scored big hits with other stars like Bad Bunny and J. Balvin that are making a huge splash on the mainstream music scene.

Cardi B

CREDIT: iamcardib / Instagram

What’s there to say that hasn’t been said about Cardi B? She made the leap from reality television to the top of the Billboard charts in 2017 in seemingly effortless fashion. Since then, Cardi has released a Grammy-nominated album and has grown a following on social media of well over 40 million fans. Looks like there is nothing that can stop the Dominican Bronx native from reaching the top.

Chocquibtown

CREDIT: Chocquibtown / Instagram

This Grammy-nominated group has garnered acclaim for their fusion of Afro-Colombian sounds with a hip hop feel. The group consists of Carlos “Tostao” Valencia, his wife Gloria “Goyo” Martínez, and her brother Miguel “Slow” Martínez. They all bring a unique sound to the table that is unmistakable in today’s music scene. Chocquibtown discusses Afro-Latino identity and taking pride in its native region in many of their songs. The group is widely respected in their hometown of Choco, Columbia and are already being recognized here in the U.S.

Maxwell

CREDIT: maxwell / Instagram

The Afro-Puerto Rican singer has made a name for himself in the music industry by playing by his own rules. Many have credited Maxwell with influencing what has been termed the “neo-soul” movement that what popular in the late ’90s. He’s been compared to artists like Erykah Badu and D’Angelo because of their impact on the R&B genre.

Kid Cudi

CREDIT: kidcudi / Instagram

It may come as a surprise to some but Kid Cudi has Latin roots in his blood. His father is of Mexican-American descent and has incorporated some of that Latin style in various songs. Cudi rose to fame with hits like “Day N Night” and has worked with some of the biggest hip-hop artists of the last decade. His psychedelic sound and far-out production have made him one of the most influential rappers of the 21st century.

Maluca Mala

CREDIT: malucamala / Instagram

If you haven’t been introduced to Maluca Mala yet here’s your chance to learn a bit about this Afro-Dominicana. Born Natalie Ann Yepez, she quickly rose to fame in 2009 for her experimental electro hip-hop sound. The rapper hails from New York and has been very vocal against some of President Donald Trump’s policies. Mala’s unique sound and unmatched attitude alone is a reason to check her music out.

Esperanza Spalding

CREDIT: esperanzaspalding / Instagram

Esperanza Spalding is a star in her own right. She plays several different instruments masterfully—including bass, the oboe, the violin, and the clarinet. Spalding even sings in three languages and played for former President Barack Obama and First Lady Michelle Obama at the White House. Both of her parents are of African and Hispanic descent. The Grammy-nominated artist has been able to make a name for herself in the world of Jazz all while keeping her roots proud and loud.

Ibeyi

CREDIT: ibeyi2 / Instagram

This dynamic twin sister duo of Lisa-Kaindé Diaz and Naomi Diaz, or simply known as Ibeyi, are one of the music industry’s fasting rising stars. The talented 22-year-old sisters were born in Paris and grew up in Havana, Cuba which influenced their unique sound. Both sisters play multiple instruments including piano and traditional Peruvian percussion instruments like the cajón and Batá drum. Ibeyi got their biggest break when they appeared on Beyonce’s Lemonade HBO special in 2016. With hits like “River” and “Me Voy”, the duo is clearly just getting started.

Nitty Scott

CREDIT: nittyscottmc / Instagram

The daughter of a Puerto Rican mother and an African-American father, Nitty Scott, has been one of the more versatile females in rap this decade. She has worked with the likes of Kendrick Lamar and Action Bronson cementing her name into the hip-hop scene. Scott’s last album, Creature!, released in 2017, aims to empower women in the Afro-Latina community and is regarded as her best work to date. Here’s hoping Scott is releasing more music in the near future.

Aloe Blacc

CREDIT: aloeblacc / Instagram

His voice has been the background to countless hits this past decade and there seems no sign of that stopping for Aloe Blacc. Born to Panamanian parents, Blacc has made a name for himself in mainstream music with his strong vocals and soulful bravado. Best known for his chart-topping singles like “I Need a Dollar” and “The Man,” Blacc has had cross-over success few could ever dream of.

Don Omar

CREDIT: donomar / Instagram

Don Omar is a pioneer in the reggaetón genre. The Puerto Rican singer has always stayed true to himself and his musical roots. He’s worked with some of the most well-known reggaetón genre like Daddy Yankee and Pitbull. It’s no surprise when you think of reggaetón Don Omar is always mentioned.

Taio Cruz

CREDIT: taiocruz / Instagram

The part-Brazilian and part Nigerian Taio Cruz is a pro when it comes to making music that just gets us up on our feet. Born in London, England, Cruz made his debut back in 2008 but it wasn’t until his hit singles “Break Your Heart” and “Dynamite” did he make a big name for himself. He also co-wrote the hit David Guetta song “Without You.”

Swizz Beats

CREDIT: umpg / Instagram

Swizz Beatz is a man of various talents. He’s a record producer, a DJ, a rapper, a painter and even a fashion designer. Born to a mother of Afro-Jamaican and Puerto Rican ancestry, Beatz has made a name for himself in the music industry. He’s worked with some of the biggest artists in the game including Jay-Z, Kanye West, and Nas. He is also married to Alicia Keys and has a baby with the acclaimed singer. The Grammy-nominated artist doesn’t show any signs of slowing down anytime soon.

Mariah Carey

CREDIT: mariahcarey / Instagram

Mariah Carey has made an impact on modern music like few others have. From her amazing singing career to her aspiring film career, Carey definitely has had her imprint on pop-culture the last 20 years. Carey has Afro-Venezuelan roots due to her father and is something she has talked about at length that has impacted her life. She has sold well over 200 million records and is bonafide star any way you put it.

DJ Jigüe

CREDIT: dj.jigue / Instagram

Cuban music experimentalist and historian, DJ Jigüe has performed on countless stages all around Europe and South America. He might be relatively unknown in the mainstream music scene but when it comes to house and dance music, Jigüe is the man. Hailing from Havana, Cuba, he has been able to uproot his career and rise to the top of various music festivals around the globe.

Alex Cuba

CREDIT: iamalexcuba / Instagram

This Latin Grammy-award winning artist is a star in the world of Jazz. Hailing from Artemisa, Cuba, he changed his name from Alex Puentes to Alex Cuba because of his adoration for his home country. He’s won and been nominated for just about every major award you can think of. But for Cuba, it’s not about the accolades. It’s all about making sweet jazz music that brings people together.

Bruno Mars

CREDIT: brunomars / Instagram

He came onto the music scene in 2010 and if he retired after that year we’d still be talking about him today. Bruno Mars, who is of Puerto Rican descent, has made some of the most popular and critically acclaimed music of this decade. With songs like “Uptown Funk” and “Just The Way You Are“, Mars has proven he’s going to be a force to be reckoned with for many years to come.


READ: 25 Inspiring Afro-Latinos To Celebrate For Black History Month

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The Rosalía And Billie Eilish Collab Is Here And You’ll Want To Hear It

Latidomusic

The Rosalía And Billie Eilish Collab Is Here And You’ll Want To Hear It

Jerritt Clark / Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video

At long last, that Rosalía and Billie Eilish collaboration is here. The Spanish singer teamed up with the pop superstar for “Lo Vas A Olvidar,” which will be a part of the soundtrack to HBO series Euphoria.

The hotly-anticipated collaboration was nearly two years in the making. Eilish first confirmed that she was working with Rosalía back in Feb. 2019 in an interview with the BBC. Rosalía was open in follow-up interviews about how their song was unfinished because both artists couldn’t find the time to get together again. “Can’t wait to finish our song,” she wrote on Twitter in March 2019.

While in quarantine during the COVID-19 pandemic, Rosalía told Apple Music’s Zane Lowe in April 2020 that she found the time to finish working on the song. She was only waiting for Eilish’s vocals to come in to wrap things up.

Following a recent wave of Anglo artists teaming up with Latin music’s superstars, Eilish released “Lo Vas A Olvidar” with Rosalía. On the atmospheric track, Eilish sings in Spanish about walking away from a toxic relationship. Both Grammy-winning singers beautifully harmonize with the heartbreaking lyrics. In the song’s few English lines, they repeat on the chorus, “Can you let it go?” This Eilish and Rosalía crossover is a subtle yet stunning moment.

“Lo Vas A Olvidar” is not actually the first time that Eilish has sung in Spanish. She’s a Carla Morrison fan and she’s covered the Mexican singer’s “Eres Tú” in the past. Eilish’s Spanish pronunciation remains on-point.

The second season of Euphoria starring Zendaya will premiere on HBO on Jan. 24. “Lo Vas A Olvidar” will be featured in the episode “Part 2: Jules.” Rosalía and Eilish’s next albums are due out later this year.

READ: Bilingual Collaborations Are Taking The Music World By Storm, These Are The Dream Collabs For 2021

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Selena Gomez Releases New Spanish-Language Single ‘De Una Vez’ and Teases Full Spanish Album: ‘I’m Targeting My Heritage’

Entertainment

Selena Gomez Releases New Spanish-Language Single ‘De Una Vez’ and Teases Full Spanish Album: ‘I’m Targeting My Heritage’

Photo via selenagomez/Instagram

Good news, Selenators! Word on the street is that Selena Gomez will soon be dropping her first-ever Spanish language album. The rumors started after Gomez dropped a surprising (and beautiful!) new Spanish-language single, “De Una Vez”.

Soon after the single dropped, rumors of a full Spanish-language studio album began to swirl when murals promoting “De Una Vez” and a yet-unreleased single “Baila Conmigo” popped up across, Mexico.

To make matters even better, Selena already dropped “De Una Vez”‘s music video.

The lush and imaginative video has been garnering praise for its inclusion of Latin American visuals and symbols. Gomez hired Tania Verduzco and Adrian Perez to direct her video–a husband and wife team who hail from Mexico and Spain, respectively and go by the moniker Los Pérez.

Of hiring Spanish speakers to direct her video, Gomez revealed to Vogue online that the decision was intentional. “If I was going to completely immerse myself into a project inspired by Latin culture, I wanted to work with native Spanish speaking creators,” she said.

And indeed, Verduzco and Perez tried to infuse as much Latin spirit into the video’s conception as possible.

“Magical realism has always been part of the Latin culture, whether it be in art or telenovelas,” Gomez told Vogue. “I wanted [to capture] that sense of a supernatural world.”

They accomplished this sense of magical realism by utilizing motifs from Mexican folk art, like Milagro, which is symbolized by the glowing heart that is beating within Gomez’s chest throughout the video.

“We wanted to play with powerful language and images. We designed the heart—we call it the Milagro in Mexican culture—and its light to be a metaphor for the healing throughout the story,” Verduzco told Vogue.

Selena Gomez fans are especially excited about this project because Gomez has long hinted at her desire to release a Spanish-language album.

Back in 2011, Gomez tweeted about her plans to eventually record an entire album in Spanish. “Can’t wait for y’all to hear the Spanish record;) it’s sounding so cool,” she wrote.

She retweeted the sentiment on Thursday with the comment: “I think it will be worth the wait”–which many fans took as confirmation that a full studio album is on its way.

It’s worth noting that Gomez has already dipped her toe into the Latin music scene with 2010’s “Un Año Sin Lluvia” and 2018’s DJ Snake, Ozuna and Cardi B collab, “Taki Taki”.

As for the difficulty of recording songs in a second language, Gomez said that it was a practice that came naturally.

“I actually think I sing better in Spanish. That was something I discovered,” she said in an interview for Apple Music. “It was a lot of work, and look, you cannot mispronounce anything. It is something that needed to be precise, and needed to be respected by the audience I’m going to release this for.”

She continued: “Of course I want everyone to enjoy the music, but I am targeting my fan base. I’m targeting my heritage, and I couldn’t be more excited.”

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