Entertainment

Spotify Dubbed Justin Bieber A ‘Latin King’ And People Called Them Out On It

It’s no secret that Luis Fonsi’s “Despacito” remix featuring Justin Bieber singing in Spanish is super popular. The crossover hit has broken records and continues to dominate the charts. However, many people were not happy with Bieber when he appeared to mock the song during a live performance. Bieber also admitted that he didn’t know the lyrics after fans asked him to sing it at a recent concert (they weren’t too happy about that either).

Regardless of how you feel about the popularity of the song or that Bieber sings in Spanish now (sort of), “Despacito” is a cultural phenomenon, so it’s not going anywhere for a while.

Last week, streaming service Spotify featured this sponsored post on Instagram:

Obviously, the post, which called Bieber a “Latin King,” pissed some people off.

Social justice activist Jeronimo Saldaña was one of the people who were extremely upset over the post, so he did something about it.

Mijente

In his petition for Spotify to take the sponsored post down, Saldaña writes: “Make no mistake about it— Justin Bieber is most definitely not a Latino. In fact, Bieber’s recent antics mocking the lyrics to ‘Despacito’ by singing gibberish instead of the actual Spanish words show a flagrant disregard for Latinxs and our culture. That’s why Spotify needs to learn some cultural competence before launching these types of ignorant ads campaigns. We want Spotify to pull this ad.”

Saldaña tells mitú that he was also upset about the fact that Spotify recently featured a playlist specifically for the anniversary of the Pulse shooting but didn’t have any Latinx artist on the playlist.

“So the Justin Bieber ad was just the last straw,” Saldaña said. “Our cultura is not for sale and recording one song in Spanish does not make you a ‘Latin King’ and most definitely does not define you as a Latino.”

Saldaña adds that “singing one song in Spanish doesn’t make you the king of a genre” and that he’s not sure what the label “Latin King” even means.

When asked which Latinx artists should be featured on Spotify, Saldaña said he likes Chicano Batman, Carla Morrison, and Rita Indiana.

mitú reached out to Spotify regarding their sponsored post and the petition, and this was their response:

“We made a creative decision to feature Justin Bieber in our ad because we wanted to celebrate ‘Despacito’ as key cultural moment when music genres crossover. We realized that this could be seen as culturally insensitive so we have pulled those ads.”

READ: The Score You Get On This Quiz Will Determine How Many Times You’ve Heard ‘Despacito’ On The Radio

What do you think of the Justin Spotify sponsored post? Let us know by sharing this story and commenting below!

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Bolero Meets The Modern Club in Los Rivera Destino’s New Single “Castigo” with Pedro Capó

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Bolero Meets The Modern Club in Los Rivera Destino’s New Single “Castigo” with Pedro Capó

Puerto Rican band Los Rivera Destino are back with their new single “Castigo” featuring Pedro Capó. The song is the first single from their long awaited album which is due to be released this summer.

Castigo” is the best of both worlds: fusing Bolero and Dembow, creating a fresh take on songs we would listen to at the club.

We had the chance to interview Los Rivera Destino for Latido Music by mitú, and they talked about filming the music video, songs that they would like to see with Bolero covers, working with Bad Bunny again, and more.

Check out our interview below:

Watch the music video below:

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Dimelo Flow Talks Career Beginnings, Working With Sech, Daddy Yankee and Representing Panamá at The Global Music Stage

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Dimelo Flow Talks Career Beginnings, Working With Sech, Daddy Yankee and Representing Panamá at The Global Music Stage

Welcome to Spotlight, where we do a deep dive in the careers of artists, producers, songwriters and more people making an impact in the Latin music industry.

Dimelo Flow, the Panamanian producer behind hits like “Relación Remix” and “Otro Trago“, talked to us about how he started off as a basketball prospect turned club DJ, and how his love for music led him to become a producer. Now he’s not only working with the biggest names in Reggaeton like Daddy Yankee, J Balvin, and Bad Bunny, but has his sights on making global records and putting Panamá on the map.

Watch the full interview below:

During our Spotlight interview, Dimelo also talked to us about his creative process, knowing exactly how to craft the perfect remix and where to locate each artist to create the perfect synergy on a track.

Dimelo also touched on reinventing his sound and collaborating with fellow Panamian artist Sech for his upcoming album ‘42.’

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The Avengers project cemented Dimelo Flow, Sech, Dalex, Justin Quiles, Feid and Lenny Tavarez as a force in reggaeton and took their careers to new heights. Dimelo said that they are already working on a follow-up to The Academy.

He talked to us about sliding into Tyga’s DM’s and now he wants to produce for mainstream artists, naming his dream collabs to work with Post Malone, Drake, and Travis Scott.

READ: Run Away From That Toxic Relationship with Dalex’s New Single “Feeling”

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