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21 Latina Owned Beauty Products You Need

Untitled. Digital Image. Allure. 16 May 2018.

If you grew up Latinx, you were either stealing your mama’s makeup and glamming yourself up en secreto or were trying to hide your rage as they used you as their personal Barbie. If you’re reading this now, though, you probably have the freedom to makeup and express yourself however you like, so why not use Latinx owned beauty products?

Stereotypes aside, Latinxs are innovative, creative and starting up businesses left and right. Ship them.

1. Beauty Blender

Latina Owned Beauty Products
CREDIT: Untitled. Digital Image. Allure. 16 May 2018.

Rea Ann Silva started out as an on-set special effects makeup artist and noticed a gap in the tools available to her. Naturally, como una reina, she debuted this tear-shaped sponge in 2003 and it’s become a staple in all our makeup drawers.

2. Yaocihuatl Organic Skin Care

CREDIT: @yaocihuatlorganic / Instagram

This entire line is organic and vegan and is inspired by plant-based medicine and ancient beauty traditions. This Cayenne Rub is used for sore muscles and arthritis relief by using natural heat to warm up sore spots for a little relief.

Think of this as our ancestor’s version of Vaporú.

3. Kat Von D Beauty

CREDIT: @katvondbeauty / Instagram

Mexicana Kat Von D first made her claim to fame as a tattoo artist, and since launching her cruelty-free, vegan line of badass beauty products, her style has gone mainstream. Find her products at Sephora.

Pro tip: The felt tip black liner will snag you the perfect wing eye.

4. Tata Harper

CREDIT: @tataharperskincare / Instagram

After her stepfather was diagnosed with skin cancer, she knew that she couldn’t trust a company to care if its ingredients were harmful. She has since launched a line of products that are entirely chemical free and organic.

In 2015, Forbes called her the “Queen of the Green Skincare Movement.” I bow down.

5. Sweet Face by Rocio

CREDIT: @sweetfacebyrocio / Instagram

Costa Rican Rocío Castillo’s IG says it all: “Products made by one woman, inspired by all women, generations ago.”

She’s literally giving us her family’s recipes for beauty and skincare and it’s all cruelty free and natural.

6. A Complete

CREDIT: @acompletewomen / Instagram

We all know that beauty starts from within: a healthy, organic, plant-heavy diet, lots of water, and maybe an extra anti-wrinkle capsule a day to keep the lines away. Angélica Fuentes founded this pro-aging skincare company with an intention to collaborate and invest in female-owned and lead organizations. Here 👏  for 👏  it. 👏

7.  Anima Mundi Apothecary

CREDIT: Untitled. Digital Image. Anima Apothecary. 16 May 2018.

Herbalist Adriana Ayales grew up in the jungles of Costa Rican with an ancestry rich in healing wisdom. She gives us an apothecary that sources directly from native people in Central and South America, creating an economy of health, equality and conscious connection to those that came before us.

Highly recommend checking out her site to find elixirs to help with memory loss, beauty sleep, and even lucid dreaming.

8. Rizos Curls

CREDIT: @rizocurls / Instagram

Caption: “icMas ReMiX is a small Afro-Latina owned business providing handcrafted organic|natural hair care products for kinky curly, coarse, coily and dreadlock hair while enforcing the message that hair texture does not determine whether it’s good or bad. In addition, empowering t-shirts are sold to celebrate natural hair, Afro-Latina pride and Boricua resiliency. Part of our mission is to also help bring awareness and contribute to hurricane relief in Puerto Rico with donations from sales proceeds.” 👏 👏 👏

9. Reina Rebelde

CREDIT: @reinarebelde / Instagram

Regina Merson told Refinery 29, “Latinas are sophisticated, discerning, and authentically rooted in their culture, and much of how beauty brands market to us doesn’t talk to us in this way. I wanted to create makeup that would honor, celebrate, and give life to our many dualities, with products full of provocative shades that deliver the boldness and passion we bring to the rituals of applying them.”

There you have it, now go get it!

10. Nevermind Cosmetics

CREDIT: @nevermindcosmetics / Instagram

These two young primas, Vanessa Enriquez and Marivette Navarrete founded Nevermind Cosmetics to give us a 90’s matte, metallic and all cruelty-free lip colors. I’m obsessed.

11. Necromancy

CREDIT: @necromancycosmetica / Instagram

Ayyy, this boricua brand will satisfy all your dark and twisty need for dark lips. Some lip color names: Naked Witch, Martyr’s Blood, Bitchwitched and Ancient Queen. Take my money.

12. MicMas ReMix

CREDIT: @micmasremix / Instagram

Caption: “Knowing your hair’s porosity is important because it allows you to know how well your hair retains moisture. With low porosity hair you may experience buildup where it may feel like products are sitting on top of your hair instead of being absorbed by the hair and scalp. This usually results in the hair feeling stiff and straw-like. Low porosity hair resists moisture and is normally protein-sensitive. Using the proper hair care regimine will help ensure your scalp and hair is fed and moisturized. MicMas ReMiX My Porosity as seen in @Essence is available with FREE shipping at www.micmasremix.com.”

13. Melt Cosmetics

CREDIT: @meltcosmetics / Instagram

Lora Arellano and Dana Bomar sold out of all their lipstick shades the very first day of launch. Their mattes are stunning, and eyeshadow shades are (clearly) everything.

14. Kleurë Cosmetics

CREDIT: @kleurecosmetics / Instagram

This brand is small, but it’s au natural and boricua. You can tell because they offer makeup bundles based on which zodiac season it is and name their body lotions after wine flavors. 🙂

15. Chaos Makeup

CREDIT: @chaosmakeup / Instagram

Megan Martínez is our 90’s childhood dream come true. Based out of Corpus Christi, Texas, she uses her chemistry-obsessed brain to give us color-changing mood cream and rainbow highlighters that only glow in the light. SWOON.

16. Brewbles

CREDIT: @brewbles / Instagram

Austin Xilangx/Mexican immigrant Catheryn Estefania Rodriguez Rangel is giving us all the Mexi bath bombs we could dream of and at affordable prices! Get yourself a bundle of elotes for just $5.50 and a giant aguacate bath bomb for $12! Bye, Lush.

17. Birch Box

CREDIT: @birchbox / Instagram

You’ve definitely heard of subscription makeup brand Birch Box, but bet you didn’t know it was owned by Latina Katia Beauchamp! It now has over 1 million global subscribers, and honestly changed the name of the game for beauty enthusiasts.

18. Bésame Cosmetics

CREDIT: @besamecosmetics / Instagram

Gabriela Hernandez started out as a photographer, graphic designer and artist. She’d go to estate sale and gun for the lipsticks, which now all serve as inspo for her brand. #CrueltyFree and available at Sephora.

19. Atomic Makeup

CREDIT: @atomicmakeup / Instagram

Oh, snap, you can do anything with this Mexican-American brand! Navil Rico claims her DIY spirit is what helped her launch the company, and she’s giving us 60 different lip shades and products on the cheap-all under $18!

20. Honest Beauty

CREDIT: @honest_beauty / Instagram

Owned by Jessica Alba, we get to have clean, healthy beauty products that go back to our roots.

Caption: “Caution: Our Magic Balm may cause everything it touches to glow.” I’m in.

21. Breakups to Makeup

CREDIT: “Mascara Bag.jpg” Digital Image. Breakups to Makeup. 16 May 2018.

Lastly, what would our makeup be without a tongue-in-cheek bag to carry it in? Angelique Velez launched her company in 2014 to prove that makeup is a form of art.

Get artsy, guys.

Buxom Taps Make-Up Artist And Latino Beauty Influencer Jose Corella For Boy Lip Gloss That They’re Calling ‘Jose’

Entertainment

Buxom Taps Make-Up Artist And Latino Beauty Influencer Jose Corella For Boy Lip Gloss That They’re Calling ‘Jose’

PRIDE Month is the perfect opportunity to bust out your favorite glam looks and hit up your local LGBTQ scene. However, your look won’t be complete until you make that face as luscious as the rest of you. No matter what your gender identity is, makeup is for everyone and Buxom wants you to know it. So, they reached out to some of their favorite Boy Babes for some shimmering inspiration.

Just in time for PRIDE, Buxom has released their Boy Babes Full-On™ Lip Polish Gloss.

Instagram / @buxomcosmetics

Now you can shimmer with PRIDE in these four glamorously unique lip polishes. Available for a limited time online and in select retailers, the glosses’ shimmer is designed to catch the eye. Similarly, it especially formulated to give your lips the ideal kissable plump.

It’s the perfect mix of shade and shine!

According to Buxom’s website, the glosses can be worn on their own for a touch of color or over another shade for some added gleam. Also, each of the four shades have a long wear, ultra-moisturizing formula.

In order the create this line of Boy Babes lip gloss, Buxom turned to beauty influencers who know how to get the perfect pout.

Instagram / @buxomcosmetics

Buxom worked with make-up artist and Latino beauty influencer @JoseCorella for the gloss named “Jose.” A sheer mauve shimmer, the tint is ultra-glamorous and is a great date night hue.

For the gloss called “Cohl,” the cosmetic company teamed up with beauty Youtuber @Cohlsworld. The gloss’ glitzy champagne nude mixes subtly with high fashion. We can imagine wearing this tint while sipping mimosas at brunch.

“Samuel” is the lovechild of Buxom and make-up artist @MakeupBySamuel. Our little Millennial hearts are in love with its rich rosy pink and golden shine. It’s definitely the perfect color for anything on our agendas.

Finally, beauty influencer @ZackaryVang inspired Buxom to create their “Zackery” gloss. It’s rich golden shine is the perfect accessory for our next babes’ night out on the town.

Instagram / @buxomcosmetics

These shiny glosses are priced at $22 for a 4.5 ml tube. You can get your hands on all of the gorgeous shades at retailers like Ulta Beauty and Sephora. Likewise, you can cop your favorite hue on the Buxom website. Remember, these are only available for June’s PRIDE month, so grab yours today and get ready to shine!

Here’s How A Goth Makeup Company Is Helping Rebuild Puerto Rico’s Economy After Hurricane Maria

Fierce

Here’s How A Goth Makeup Company Is Helping Rebuild Puerto Rico’s Economy After Hurricane Maria

necromancycosmetica / Instagram

In the aftermath of Hurricane Maria, businesses all over the island were devastated by the destruction. Some were able to reopen months, to a year later, while others had to close for good. While more established businesses such as resorts and restaurants had backing to get back on their feet, it was the independent companies that struggled to reopen. Necromancy Cosmetica, however, is thriving after resuming business as usual.

Puerto Rico-based Necromancy Cosmetica a gothic makeup company was closed for four months after Hurricane Maria.

Instagram/@necromancycosmetica

In an interview with Remezcla, Necromancy Cosmetica owners Desiree Rodríguez and Salvador Pérez talked about their joint venture which has a large social media following. The couple launched the brand four years ago but they said they almost had to shut down their store after the hurricane.

“The store was full of mold. It was total chaos,” Rodríguez told the publication. She adds that they had “like two free days. We got to work before we even knew how our families were doing. My family is from the west side of the island, and I didn’t hear from them for almost three weeks.”

The couple said that they had help locally, and abroad during the rebuilding process. They were able to sell their product online while they continued to work on reopening.

Instagram/@hex_des

Like many local businesses after the hurricane, Necromancy Cosmetica has survived because of loyal and proud Puerto Rican customers. While many people might think of colorful and tropical scenes when they think of Puerto Rico but the goth community needs representation. Just because you live on an island doesn’t mean you will look like you live on an island.

Puerto Rico’s economy is struggling as the island continues to recover from a storm that devastated everything and everyone. As the Puerto Rican economy tries to build up, it is the local stores like Necromancy Cosmetica that are giving the island the support it needs. The company might not be donating money to the recovery effort but pumping their money into the local economy creating a stream of tax revenue that the government relies on.

The owners take pride that their makeup line is vegan and cruelty-free.

Instagram/@necromancycosmetica

If you need more reason to check out the company, how about their stance for animals?

“These and all other Necromancy Cosmetica brand lipsticks are made with 100% vegan materials that have never been tested on animals, that means you can rest easy knowing that your wicked lips will always be on the up-and-up if you decide to join the Necromancy cult,” reads the Necromancy Cosmetica website. “Des and Zal work hard from their crypt in Puerto Rico to fulfill all the orders themselves and have high hopes for their independently owned, produced, and distributed non-liquid lipsticks. So take a look at their witchy works and get inspired.”

Necromancy Cosmetica is located at 59 Calle Arzuaga Local #3 Rio Piedras, San Juan, Puerto Rico. Click here for more information on the products.

READ: Here Are 13 Latino Innovators That Prove Latinos Can Do Anything They Put Their Minds To

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