21 Latina Owned Beauty Products You Need
If you grew up Latinx, you were either stealing your mama’s makeup and glamming yourself up en secreto or were trying to hide your rage as they used you as their personal Barbie. If you’re reading this now, though, you probably have the freedom to makeup and express yourself however you like, so why not use Latinx owned beauty products?
Stereotypes aside, Latinxs are innovative, creative and starting up businesses left and right. Ship them.
1. Beauty Blender
Rea Ann Silva started out as an on-set special effects makeup artist and noticed a gap in the tools available to her. Naturally, como una reina, she debuted this tear-shaped sponge in 2003 and it’s become a staple in all our makeup drawers.
2. Yaocihuatl Organic Skin Care
This entire line is organic and vegan and is inspired by plant-based medicine and ancient beauty traditions. This Cayenne Rub is used for sore muscles and arthritis relief by using natural heat to warm up sore spots for a little relief.
Think of this as our ancestor’s version of Vaporú.
3. Kat Von D Beauty
Mexicana Kat Von D first made her claim to fame as a tattoo artist, and since launching her cruelty-free, vegan line of badass beauty products, her style has gone mainstream. Find her products at Sephora.
Pro tip: The felt tip black liner will snag you the perfect wing eye.
4. Tata Harper
After her stepfather was diagnosed with skin cancer, she knew that she couldn’t trust a company to care if its ingredients were harmful. She has since launched a line of products that are entirely chemical free and organic.
In 2015, Forbes called her the “Queen of the Green Skincare Movement.” I bow down.
5. Sweet Face by Rocio
Costa Rican Rocío Castillo’s IG says it all: “Products made by one woman, inspired by all women, generations ago.”
She’s literally giving us her family’s recipes for beauty and skincare and it’s all cruelty free and natural.
6. A Complete
We all know that beauty starts from within: a healthy, organic, plant-heavy diet, lots of water, and maybe an extra anti-wrinkle capsule a day to keep the lines away. Angélica Fuentes founded this pro-aging skincare company with an intention to collaborate and invest in female-owned and lead organizations. Here 👏 for 👏 it. 👏
7. Anima Mundi Apothecary
Herbalist Adriana Ayales grew up in the jungles of Costa Rican with an ancestry rich in healing wisdom. She gives us an apothecary that sources directly from native people in Central and South America, creating an economy of health, equality and conscious connection to those that came before us.
Highly recommend checking out her site to find elixirs to help with memory loss, beauty sleep, and even lucid dreaming.
8. Rizos Curls
Caption: “icMas ReMiX is a small Afro-Latina owned business providing handcrafted organic|natural hair care products for kinky curly, coarse, coily and dreadlock hair while enforcing the message that hair texture does not determine whether it’s good or bad. In addition, empowering t-shirts are sold to celebrate natural hair, Afro-Latina pride and Boricua resiliency. Part of our mission is to also help bring awareness and contribute to hurricane relief in Puerto Rico with donations from sales proceeds.” 👏 👏 👏
9. Reina Rebelde
Regina Merson told Refinery 29, “Latinas are sophisticated, discerning, and authentically rooted in their culture, and much of how beauty brands market to us doesn’t talk to us in this way. I wanted to create makeup that would honor, celebrate, and give life to our many dualities, with products full of provocative shades that deliver the boldness and passion we bring to the rituals of applying them.”
There you have it, now go get it!
10. Nevermind Cosmetics
These two young primas, Vanessa Enriquez and Marivette Navarrete founded Nevermind Cosmetics to give us a 90’s matte, metallic and all cruelty-free lip colors. I’m obsessed.
Ayyy, this boricua brand will satisfy all your dark and twisty need for dark lips. Some lip color names: Naked Witch, Martyr’s Blood, Bitchwitched and Ancient Queen. Take my money.
12. MicMas ReMix
Caption: “Knowing your hair’s porosity is important because it allows you to know how well your hair retains moisture. With low porosity hair you may experience buildup where it may feel like products are sitting on top of your hair instead of being absorbed by the hair and scalp. This usually results in the hair feeling stiff and straw-like. Low porosity hair resists moisture and is normally protein-sensitive. Using the proper hair care regimine will help ensure your scalp and hair is fed and moisturized. MicMas ReMiX My Porosity as seen in @Essence is available with FREE shipping at www.micmasremix.com.”
13. Melt Cosmetics
Lora Arellano and Dana Bomar sold out of all their lipstick shades the very first day of launch. Their mattes are stunning, and eyeshadow shades are (clearly) everything.
14. Kleurë Cosmetics
This brand is small, but it’s au natural and boricua. You can tell because they offer makeup bundles based on which zodiac season it is and name their body lotions after wine flavors. 🙂
15. Chaos Makeup
Megan Martínez is our 90’s childhood dream come true. Based out of Corpus Christi, Texas, she uses her chemistry-obsessed brain to give us color-changing mood cream and rainbow highlighters that only glow in the light. SWOON.
Austin Xilangx/Mexican immigrant Catheryn Estefania Rodriguez Rangel is giving us all the Mexi bath bombs we could dream of and at affordable prices! Get yourself a bundle of elotes for just $5.50 and a giant aguacate bath bomb for $12! Bye, Lush.
17. Birch Box
You’ve definitely heard of subscription makeup brand Birch Box, but bet you didn’t know it was owned by Latina Katia Beauchamp! It now has over 1 million global subscribers, and honestly changed the name of the game for beauty enthusiasts.
18. Bésame Cosmetics
Gabriela Hernandez started out as a photographer, graphic designer and artist. She’d go to estate sale and gun for the lipsticks, which now all serve as inspo for her brand. #CrueltyFree and available at Sephora.
19. Atomic Makeup
Oh, snap, you can do anything with this Mexican-American brand! Navil Rico claims her DIY spirit is what helped her launch the company, and she’s giving us 60 different lip shades and products on the cheap-all under $18!
20. Honest Beauty
Owned by Jessica Alba, we get to have clean, healthy beauty products that go back to our roots.
Caption: “Caution: Our Magic Balm may cause everything it touches to glow.” I’m in.
21. Breakups to Makeup
Lastly, what would our makeup be without a tongue-in-cheek bag to carry it in? Angelique Velez launched her company in 2014 to prove that makeup is a form of art.
Get artsy, guys.