Culture

The Rosca De Reyes Is A Mexican Classic But Do You Know The Story Behind It?

Christmas and end of year celebrations vary across the world. But Latinos, Mexicans in particular, get a little extra time for the holiday season, which extends into the first week of January due to a celebration that involves some of the best things in life: pastry, chocolate and family. 

So, if you come from a Mexican family you know the holiday season does not end on New Year’s Eve, but on January 6.

Credit: Pinterest

Yes, known as Dia de Reyes or Wise Men’s Day, this holiday celebrates the presents that according to scripture Baby Jesus received gifts from three travelers that were guided by the Star of Bethlehem. This translates into yet more presents for Latino kids and a family celebration that involves eating a very important pastry. 

Introducing La Rosca de Reyes!

It is basically a brioche style huge oval shaped string of deliciousness. It is filled with candied fruits, which also decorate the top. Most importantly, though, it contains at least one but often multiple figurines of a baby representing a newly born Jesus. The family goes around the table taking turns and cutting into the rosca. Expectations mount as each guest reveals whether or not they got the muñeco. Some people love to find it while others really hate it.

It is usually passed down with a very Mexican hot chocolatito.

Credit: The Spruce Eats

The Rosca de Reyes celebration usually involves making a delicious Mexican hot chocolate, a traditional beverage that highlights the indigenous origin of chocolate, an ingredient that has become perhaps the most popular flavor in the world. Like really, what would the world be without chocolate? So get your Abuelita tablets ready and get ready to froth some milk. 

With el muñeco comes a great responsibility… 

Credit: Tierra Fertil

Whoever gets el muñeco (how the Jesus figurine is commonly called) has to buy tamales for the whole family come the day of the Virgin of Candelaria, which is celebrated on February 2nd. Some people even keep the baby figurine in their mouth to escape from the responsibility and expense of getting some hot tamales for a crowd. During February 2 Mexico becomes tamale central and you are able to find them even in supermarkets. In the US we are sure that you can buy them in specialty shops or, if you are lucky enough, perhaps there is a tamale cart in your neighborhood. 

The Rosca de Reyes has its origin in colonial times, as a Medieval Catholic tradition was passed on to what was then New Spain.

There are numerous theories about the symbolism of the Rosca de Reyes. Some think that the oval shape resembles a king’s crown, while others argue that it represents the infinite love towards God. The tradition finds its origin in medieval France, where a pagan tradition dictated that during the festivals a king was to be chosen through a process in which a broad bean was hidden in a sweet pastry and whoever found it would be named the pretend king. The tradition is still being followed in France, where an almond based pastry called Gallete du Rois or King’s Cake is baked and decorated with a crown. 

But why do people hide a figurine?

Baby Jesus figurines were not traditionally made of plastic, of course, but of ceramic. The pagan tradition of choosing a festival king through a hidden broad bean was transformed into hiding a baby Jesus, representing how Mary and Joseph hid their son when King Herod wanted to find the baby that according to the prophecies would become king. This is an example of religious syncretism that resulted in a fun tradition enjoyed by millions every year. Are you interested in starting having a Dia de Reyes in case you don’t already?

Some people are really obsessed with having the biggest Rosca de Reyes ever and the world record is 2 kilometers of crusty and sweet heaven.

The world record for the longest Rosca de Reyes was achieved on January 6 2019, when the Vizcaya University was home to a two kilometer loaf. As Mexico Daily News reports, the ingredient list was something that needed to be seen to be believed: “More than two tonnes of flour, 10,000 eggs, 350 kilograms of margarine, 16 liters of vanilla, 18 liters of orange blossom water, 25 kilos of baker’s yeast, 150 kilos of lard and 700 kilos of sugar went into the very long loaf”. And it was so long that 7,000 baby figurines were hidden under layers of fluffy brioche. 

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

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It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards