Culture

The New York Times Honestly Discovered Tajín And Their Love For It Is Kind Of The Sweetest

Tajín is a special chile y limon spice mix that is as much a part of Mexican culture as elotes and paletas. You can use it on so many different foods and the most obvious choice is on fresh fruit. That brand of salty sweet crystals that you put on top of pieces of fruit is fast becoming the recognizable spice of choice for chefs and foodies around the U.S. It is just one way that Latino culture is permeating American culture.

The New York Times is finally giving Tajín, the most iconic Mexican kitchen staple, a moment to shine in the national spotlight.

Any Mexican and Mexican-American will swear by this seasoning. It is everywhere and on everything. The taste of the spicy-lime flavor amplifies the naturally sweet flavor of ripe fruit and gives a deep profile to frozen paletas on hot summer days. The aroma wafting out of a freshly opened bottle will change the world as you know it.

The New York Times recently published an article praising the bright red chile salt and, honestly, it’s about time.

Tajín has been around for over three decades, since 1985. However, the iconic concoction didn’t break into the U.S. market until 1993. It is literally as well-known and adored by Mexican families as Chamoy, a sauce created using fermented chiles and fruits also used on all kinds of foods.

Legit, people never leave their house without this seasoning because you never know when you’re going to need it.

Legions of ride-or-die Tajín fans have been sprinkling the seasoning since they were kids. It’s almost a rite of passage—start off with fruit and then as you get older, rims of margarita or cocktails get a dash of Tajín. It’s the cycle of life so many Mexicans and Mexican-Americans have enjoyed.

The article, written by Daniela Galarza, gave people a look at the history of the incredible seasoning.

If sprinkling tajín is a lifestyle, then everyone from your corner bionicos shop that has just the right amount of red dusting on your spears of pepino and chunks of sandia, to Bon Appetit magazine’s recipe listings, are stanning tajín—just the way food royalty should be treated, tbh.

It’s one of the most spectacular fandoms known to the food world.

The article explains that even though the company was founded in Guadalajara in 1985, the U.S. has become a massive market. According to The New York Times, 40 percent of the market for Tajín is in the U.S. where Mexican-Americans make up 11.3 percent of the total U.S. population. Mexican-Americans also make up 63.2 percent of the Latino population in the U.S.

In case you weren’t sure, the love for Tajín is so strong and transcends man-made borders.

“I can’t even imagine a time before Tajín, or before salts flavored with lime and chile,” Mariana Gomez Rubio, a culinary consultant in Mexico City told The New York Times.

This social media user said the red seasoning was there for her when she had a health condition.

The popularity of this chile-flavored salt (its main ingredients include dried chiles de árbol, guajillo and pasilla, dehydrated lime and salt) that has its roots in Zapopan, Jalisco.

And it looks so good when it is used appropriately, which it is hard to use it inappropriately.

It is a great way to make sure that you are eating all of your fruits and veggies. After all, we could all be eating more of the heathy stuff and is this makes it easier, then why now.

Imagine coming across these spice and citrusy cucumbers in your house after a long day at work.

Grab a tissue so you don’t drool on your phone. We know you can’t get enough of Tajín and that is normal. We all have a love affair with this one-of-a-kind treat.

Recipes for everything from desserts (this innovative chef paired the chile-lime salt with chocolate and bananas to make fluffy banana bread) to NYT reader-suggested pineapple chunks have been making the Internet and social media rounds from true fans.

The sight of red chile sprinkled #TajinMoments is only going to increase. The brand has announced collabs with Pinkberry, On the Border spiced tortilla chips, and Snak Club for peach ring candy, peanuts and trail mix.

The company is betting on its continued success and is expanding into a larger facility in Jalisco later this year. It has also started looking into making a push into Pakistan, India, and Japan—countries that also like to use spices in their cooking.

Nice, nice—getting worldwide, Tajín!

Along with its buddies chamoy and Tapatio sauce, we see Tajín enjoying its golden days for years (and perhaps decades) to come around the world.

Are you a fan? Tell us your favorite tajín recipe in the comments and share this article with your friends!

READ: These 20 Delicious Latino Snacks You Need To Be In Your Life Permanently

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These 9 Arroz Con Frijoles Recipes From Latin America Will Change Your Nightly Dinner

Culture

These 9 Arroz Con Frijoles Recipes From Latin America Will Change Your Nightly Dinner

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One of the most iconic dishes from Latin America is arroz con frijoles. The mix of rice and beans is a smell and taste that sends every Latino back to their childhood. Mami and abuela always know how to make beans better than we ever can. However, practice makes perfect. Just try these recipes until you finally land on the flavor and texture you remember from childhood.

1. Casamiento Salvadoreño

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#casamientosalvadoreño

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Casamiento Salvadoreño is a beautiful marriage of rice, red beans, peppers, and onion. The four different components get added at different times slowly building up until you hit the perfect balance in the flavor and consistency. If you like a savory breakfast, pair it up with some eggs and maduros and enjoy a Salvadoran breakfast.

2. Arroz Congri

Arroz Congri is one of the most quintessential dishes of Cuban cuisine. The mix of the rice and black beans is something you can find in any Cuban home or restaurant. The dish relies on the rice, bell peppers, and beans cooking together with spices until the water is absorbed. The method of cooking is how you can plate it in the iconic thick disc shape that we all know and love.

3. Arroz Com Feijão Preto

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Sometimes, I cook at home in my kitchen. Here is a comforting and ridicously delicious Brazilian Black Bean recipe These black bean beauties are cooked with onions, garlic, and seasoned perfectly with coriander, cumin, oregano, salt and pepper, next garnish with a lime wedge and sprig of cilantro to brighten it all up. They make a great side dish to enchiladas and more. Ingredients: 2 cans Black Beans, drained and rinsed 1/2 Tbls cooking oil 2/3 cups diced, white onion 2-3 garlic cloves, finely minced (I use a microplane zester) 2/3 cups chicken stock or broth 1/4 tspn cumin 1/4 tspn coriander 1/4 tspn mexican oregano salt &pepper to taste 1 lime and sprig of cilantro for garnish Instructions: In a small bowl mix together the cumin, coriander, and mexican oregano and set aside. In a saucepan on the stove, heat the olive oil to med-high heat. Saute onions for about 3 minutes or until they just start to become translucent. Add garlic and saute abut 30 seconds more. Add beans and broth, and seasonings then bring to a boil. Reduce heat to a low simmer and simmer for about 7-9 minutes, stirring occasionally. Add salt and pepper to taste. When they are done cooking, remove from heat and add in a few squeezes of fresh lime juice. Then use the back of a spoon or rubber spatula to lightly mash some of the beans. You don’t want to pulverize all of the beans. The beans will thicken more upon resting. You can add more broth/stock if, they get to thick. Recipe adapted by Our Best Bites I've been making this recipe since 2009. It is my absolute favorite black bean recipe. @utahanaskitchen @ourbestbites #blackbeans #brazilianblackbeans #sidedish #semihomemade #cooking #homecooking

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Arroz com Feijão Preto is Brazil’s answer to the regional love of rice and beans. What really sets these beans apart is the use of bacon to add some flavor and substance to the dish. Of course, there are still some veggies included but the true magic of this Brazilian dish comes from the smoky and salty bacon flavor.

4. Tacu-Tacu

Peru is known to be one of the best food destinations in the world. Tacu-Tacu is just another example of Peru’s superior food status in the world. The most unique, and fun, thing about this arroz con frijoles dish is the shape. To achieve the texture for this you have to remember to let the rice sit in the bean mixture for 15 minutes so that the rice absorbs enough liquid to be malleable.

5. Gallopinto

Gallopinto is another version of arroz con frijoles that requires properly layering and add the ingredients. The rice does cook for a brief moment with the onion until it is coated with the hot oil before adding the water. After the rice is done you add the beans and let the delicious dish cook to perfection.

6. Arroz Con Habichuelas

Olives go a long way it making this Dominican dish really stand out. Arroz con habichuelas is a classic Dominican dish that brings together chicken bouillon, olives, rice, and beans together to create something you won’t forget.

7. Arroz Con Queso

Okay, so this isn’t an arroz con frijoles recipe. However, who doesn’t like trying new things. Arroz con queso is a famous Bolivian dish and it is always worth trying something new. Cheese is one of the greatest and most important food groups, tbh so rice with cheese is just…. *chef’s kiss.*

8. Arroz Con Gandules

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Another rice dish that doesn’t use beans but is still just as delicious. Arroz con gandules is a Puerto Rican dish with pigeon peas that every rice loves needs to try at least once. Just one bite will transport you directly to the Caribbean island and will make you scream “WEPA!”

9. Arroz Con Frijoles Refritos

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These Vegetarian Enchiladas @lasmargaritasbc were AMAZING. You can definitely get one of the protein enchiladas (they have a variety) but I really wanted to try this one. It's Two corn tortillas rolled with cheese, green onions, olives, green peppers, tomatoes. Covered with a mild red enchilada sauce, melted cheese and topped with sour cream. Served with refried beans and mexican rice ($14.95). You honestly, don't even miss the meat! You also get complimentary chips and salsa. I love mexican rice and beans and this definitely hit the spot. Would 10/10 recommend. – – – – – #foodgram#instaeat#eatinvancouver#foodie#foodadventures#instafood#instalike#instafollow#followforfollow#foodgram#foodie#foodphotography#foodcoma#eeeeeats#instafoodie#girllikestoeat#604foodie#enchiladas#vegetarian#mexicanfood#mexicanriceandbeans#vegetarianrecipes#healthyfood

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It’s all about the beans here. They have to be cooked more than once and in more than one way. After all, they are called refried beans so they aren’t just cooked once and done. These are a classic around the world and you have definitely had them whenever you went to a Mexican restaurant.

READ: This Iconic Mexican Food Won The Twitter Battle To Be Named Latin America’s Best Street Food

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Mountain Dew Margaritas Are Apparently A Thing At Red Lobster Now?

Culture

Mountain Dew Margaritas Are Apparently A Thing At Red Lobster Now?

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We’ve seen all kinds of takes on the timeless classic that is a Margarita. From frozen Margaritas to ones with cranberry juice and dashes of blue curaçao and twists of basil and ginger beer we’ve literally seen it all. Or so we thought.

Recently, Red Lobster announced that they’re doing a Mountain Dew-take on the beloved and salty tequila cocktail.

Red Lobster’s DEW-Garita promises to set you aglow.

The drink is the first official Mountain Dew cocktail and of course, it is bright lime green. While the cocktail’s recipe is being kept strictly under wraps, like everything at Red Lobster’s, it’s supposed to pair “perfectly” with Red Lobster’s iconic Cheddar Bay Biscuits.

“Red Lobster is thrilled to work with PepsiCo, not only because it has a great portfolio of brands, but specifically because of the food and beverage innovation possibilities,” Nelson Griffin,the Senior Vice President and Chief Supply Chain Officer at Red Lobster said in a statement about the drink.

Red Lobster’s DEW-Garita is due to debut at Red Lobster locations nationwide in September and by the end of 2020.

The Margarita is an iconic Mexican drink related to a drink called Rhe Daisy.

The classic Tequila sour cocktail is one of the most beloved cocktails in the world. According to Wine Enthusiast “One story claims that the drink was created in 1938, as Mexican restaurant owner Carlos (Danny) Herrera mixed it for gorgeous Ziegfeld showgirl Marjorie King. Supposedly, Tequila was the only alcohol that King would abide, so Herrera added lime juice and salt.”

To make your own classic Margarita check out this recipe below

Ingredients

  • Coarse salt
  • Lime wedge
  • 2 ounces white Tequila
  • 1 ounce orange liqueur
  • 1 ounce lime juice

Directions

Shake out coarse salt on a plate. Wet the rim of a glass by using the lime wedge. Press the rim of the glass in the plate of salt to coat. Add ice to the glass.

Fill a cocktail shaker with ice and add the rest of the ingredients. Shake well, and pour into the prepared glass over ice.

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