Culture

Our Summer Will Be Ending On A Sparkling Note Thanks To The Release Of This New Brand Of Sparkling Tequila

Summer 2019 is officially the summer carbonation took over the hearts and minds of the adult beverage industry. Natty Light, PBR, Four Loko, the internet favorite, White Claw, and practically any alcohol company with a pulse who can make and bottle boozy seltzer jumped on a train that continues to bubble out of control.

The next phase of the sparkling beverage boom: sparkling tequila.

LA-based Pure Azul just announced that it will be rolling out Azulana sparkling tequila this week in California, producing the first and only beverage on the market made with 100% blue agave tequila and sparkling soda.

Crafted in Jalisco, Mexico, it comes canned in three flavors: Original (tequila-flavored sparkling soda), Lime, and Pineapple Rosemary. Azulana sparkling tequila will be released in 12-oz. cans, containing 4.3% ABV with 145 calories.

In other words, the legit perfect drink for summer. You just may want to break out some sal y limón to fully enjoy it. 

The three flavors are each unique and, not gonna lie, sound straight up tasty.

Credit: @AzulanoTequila / Twitter

According to the company’s website, the “Original” flavor goes down smooth with a “lightly sweet” and “slightly tart” taste.

The “Pineapple Rosemary,” meanwhile, boasts a fruity, herbal flavor somewhat reminiscent of flowers, while the “Lime” option is zesty and tropical.

Sparkling tequila is the latest in a total takeover of the alcoholic beverage industry by sparkly, bubbly bebidas. 

Clearly, Azulana looks to capitalize on two glaring beverage industry trends: the proliferation of sparkling hard seltzer and the continued success of tequila, which Azulana notes “continues to thrive.” In 2017, for example, the US saw an 8.5% increase in tequila liter sales over the previous year, according to the Distilled Spirits Council.

In a press release, Katie Pittman, Head of Sales and Marketing at Pure Azul notes, “Our goal is to help others understand that tequila isn’t just enjoyed during a wild night out – with Azulana, it can truly be enjoyed during all occasions – anywhere, anytime.”

It’s also good timing — tequila sales are up, up, up, across the US. 

It may not seem like it to those of us who regularly order the Patron or Cuervo when having a party, but it’s true. Tequila sales are booming in the US. In 2017, for example, tequila sales were up 8.5% from the year before. 

So if there was ever a time to enter the tequila business, it would be now. Make them coins. 

The grand unveiling was August 22nd at the Rose Bowl in Pasadena, Calif.

And, of course, it made its debut at a Rolling Stones concert. Because I guess tequila and Stones go together like…sal y limón? 

But don’t worry if you didn’t make it to that concert. You won’t have to wait long. The sparking tequila beverage will be available at Bristol Farms supermarkets in Southern California from August 28th before expanding to other markets and regions from then. 

While some seem to at least be open to the idea…

I mean, it all really depends on your feelings toward sparkling drinks to begin with. If you’re already a fan, then sparkling tequila isn’t too much of a stretch. 

Mexicans are openly skeptical.

But let’s note, many on Latino Twitter basically said they were simultaneously fascinated and disgusted by the idea of sparkling tequila.

And a few people pointed out that summer is nearly over. 

But if you have sparking tequila at your house…is summer ever really over?

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You’ll Want To Stay At Home After Finding Out What It’s Really Like To Fly During A Pandemic

Things That Matter

You’ll Want To Stay At Home After Finding Out What It’s Really Like To Fly During A Pandemic

Jeffrey Groeneweg / Getty Images

There’s no denying that being locked up in our homes – sometimes with extended family – with little to do has many of us itching for a vacation from all of this madness. It seems like everyday we’re hit with another dose of bad news or some other worrying detail about the 2020 election, Coronavirus, police brutality – of course we want to get away.

But right now is not the time to be heading to the airport for that flight to some distant (or even not so distant) destination.

Experts agree that flying and spending time in airports is one of the riskiest things you can do during the Coronavirus pandemic. Sure, many airlines and airports say they’re taking extraordinary measures to protect travelers but several news reports and viral videos have shown that isn’t always true.

Air travel is considered a high-risk activity when it comes to the Coronavirus pandemic – and here’s why.

Air travel means spending time in security lines and airport terminals, which puts you into close contact with other people. As travel slowly recovers, planes are becoming more crowded, which means you will likely sit close to other people, often for hours, which raises your risk.

But if you can’t wait until a vaccine arrives to travel by air, you should understand the risks and know that there are measures you can take to stay safe. Flying is risky for several reasons, but the main concern is being in close proximity to other people from all over the country or the world. 

One of the best ways to protect yourself (besides wearing a mask) is social distancing. And when it comes to flying, the reality is that it’s almost impossible to truly socially distance on a plane. Even if the flight you are on is not completely booked, the chances that you will encounter someone — either a fellow passenger or flight attendants — within six feet of you is very high. You will likely also encounter people within six feet while getting through airport security and boarding a plane.

Once on a plane, most viruses and other germs don’t spread easily because of the way air circulates, according to the U.S. Centers for Disease Control and Prevention. Airlines also say they are focusing on sanitizing the hard surfaces that passengers commonly touch.

Airlines say they’re adjusting their policies to accommodate social distancing but that isn’t always the case.

Several major U.S airlines (including Alaska, Delta, and JetBlue) have said that they’re blocking middle seats or limiting capacity. Other airlines (such as American) were doing that but have since started booking flights to capacity to make up losses revenues. But even if every middle seat is empty you will likely be closer than the recommended distance of 6 feet to another passenger now that planes are getting fuller.

Once you’re onboard, many airlines have completely eliminated food and beverage service, since it can be a vector for spreading the virus.

And although all U.S. airlines now officially require ‘appropriate face coverings’ while onboard, not all are enforcing this rule equally. And what’s to keep an anti-masker from taking off their mask mid-flight? Is an airline really going to reroute an entire aircraft wit hundreds of passengers for an emergency landing to kick off a passenger who refuses to use a mask?

Enforcement on airlines is much different than their official policies.

Credit: Joe Raedle/Getty Images

Recent travel stories and viral videos have shown the stark difference between official airlines policies and actual flying conditions. For example, travelers have reported that flights on United are suppose to notify travelers if the flight will be full but they show up to the airport only to then discover that they’ll be elbow to elbow with fellow travelers. That’s not good to say the least.

Airlines have increased sanitation and cleaning protocols with deeper and more frequent cleanings. Major airlines affiliated with Airlines for America saidthey are meeting or exceeding CDC guidelines for cleaning and sanitation. Many planes are utilizing High Efficiency Particulate Air (HEPA) filters to ensure the air flow is filtered and circulated as much as possible. Still, you should remain vigilant about hand hygiene on board, and bring your own disinfectant wipes so you can wipe down your seat and tray when you board. 

Most experts agree that plane travel – unless absolutely necessary – is a big no no right now.

Credit: Jeffrey Groeneweg / Getty Images

In an interview with Buzzfeed News, Gerardo Chowell, an epidemiologist, said “No vacation this year at all. There’s no point, and being an expert and trying to advise the public, we are not taking any vacation. It’s a very simple summer for us this year. We’re grateful we have some green areas around our house here in Decatur, Georgia, and we go out for walks almost every day. But that’s it. We’re not going anywhere because the risk is very real, now more than ever.

Meanwhile, Susan Kline, a professor of medicine, told Buzzfeed News that she is “not very comfortable getting on a plane still. My biggest concern is once you’re on a plane with a large number people, usually it’s in tight quarters and you’re all sharing the air, so I do think that’s the highest-risk situation: indoor spaces with a relatively large number of people in a relatively small space, plus add in you’re often sitting very close to people and you can’t control who you sit next to and you have no idea if they have any symptoms.

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#NationalTequilaDay Gives You Something To Celebrate While Sitting In Your Living Room

Culture

#NationalTequilaDay Gives You Something To Celebrate While Sitting In Your Living Room

Refugio Ruiz / Getty Images

Even when we aren’t in quarantine, tequila can offer a quick and fun respite from the world. Today is National Tequila Day and the current state of the world is a great reason to celebrate. There is more than just the drinking of tequila to celebrate.

Happy National Tequila Day!

Tequila is arguably one of the several gifts Mexico has given to the world. It is just one of the many culinary treats that the vibrant and beautiful country has created. Makes sense that we would have a national do to truly appreciate the nectar from the Mexican gods.

Women had a major hand in developing the liquor that has become a staple around the world.

Women were some of the first to cultivate the blue agave plant center to create the drink. The women on Tequila, where tequila was born, would harvest the hijuelos in the blue agave plant. That part of the plant is what is used to make tequila.

Tequila, like champagne, is from a very specific place.

Champagne is champagne if it comes from the Champagne region of France. Tequila is no different. In fact, there is a board of people in Mexico who decide who can and cannot call themselves tequila. Elon Musk was swatted down by that board when he claimed to be making his own version of tequila produced outside of the region.

If you’ve ever wanted to know the chemistry behind tequila, there are some helpful graphs floating around.

The treatment of the tequila really dictates the flavor, color, and profile of the drink. it might even help you discover what kind of tequila you might like to drink. Maybe you might prefer a mezcal instead. Mezcal is not always tequila but tequila is always mezcal.

Either way, enjoy your day celebrating tequila.

With so few options for outing, why not make your own tequila celebration happen at home. You won’t have to drive or put on pants so it is truly a win-win.

READ: 14 Reasons You Should Be Drinking Tequila Right Now

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