Culture

Latinos Never Do Basic Snacks And These Elotes And Esquites Prove Why They Are The Greatest Snacks

@masons.den | Instagram

We don’t know what the rest of the world does with corn, but Latinos know how to treat corn right. That’s probably because corn comes from Mexico, and through colonization and globalization, the juicy vegetable has spread to all corners of the world. The corn industry is massive–used to create ethanol fuel, alcohol, cornstarch, and even animal feed. Nope. Not for us.

Mexicans and other Latinos have a more one-on-one relationship with the crop. We’ve turned corn into a staple dish–using the masa to make tortillas, tamales, and desserts. Eloteros have been lovingly feeding us elotes and esquites for a century. Before the elotero proper, it was all of our mamis turning one husky crop into a delicious variety of breakfast, lunch, and dinner.

Only a Latino could turn this…

@GtoMeConquista / Twitter

Typically, the elotero will boil corn in their husks (to retain the most flavor) and transport them for the elotes. For esquites, they boil the corn in the husk and then dehusk and kernels are taken off of the cob. It’s typically seasoned and kept warm in a big pot, ready to be scooped and topped with cotija cheese.

That said, an elotero with a grill on hand has been feeding us for generations. There’s nothing better than an ear of crispy charred corn on the cob drenched in cheese and Taki dust.

Into something so beautiful and drool-worthy: 🤤 🤤 🤤

@elotefinder / Twitter

Throughout the years (and the advent of Instagram), we’ve gotten a lot more creative with presentation. We’re trying all different kinds of dustings and flavorings for the Instagram post and the flavors.

How’s it done? Chef German Correa, the possible source of the “Unicorn Elote,” said that he uses food coloring to dye mayo and then “paints” the elotes. The blue is made of blue mayo, and the rest is actually multi-colored cheeses. Rainbow elotes don’t have to be your thing.

The Pavlov test works best with a classic elote, imho.

@eloteslapurisima / Twitter

If you didn’t feel a pang of hunger or a little extra drool than usual, you haven’t had a good elote. The classic fixings of butter or mayo, melted cheese, and chili powder are enough to make anyone an addict. It’s not the worst vice. 😉

In Nuevo Laredo, Tamaulipas, elotes are topped with lechon, cheddar cheese and bacon. It’s no snack or side dish. It’s the whole main meal. The further North in Mexico you go, the more toppings you’ll get on the elote. That isn’t quite true in the U.S., but you get the picture.

Latinos are the most creative and resourceful people. Don’t @ me.

@elotefinder / Twitter

Like everything else in our culture, there are a million different old wives tales about the origins of this brand of elote. More specifically–the variety of accounts range in who came up with the idea. We all know it was someone who shamelessly pours the Taki dust into their throats at the end of the bag and realized if it sticks so well to my fingers… imagine on an elote.

Regardless of which Latino came up with the idea, it’s going down as a Wonder of the World. Only our generation could combine a traditional Mexican food staple with junk food to make its own food group. It’s kind of our generation in a nutshell–the foundation comes from our padres with a sprinkle of the 21st century.

Only a true elote fan could taste test the difference between a Flaming Hot Cheetos and Taki elote.

@elotefinder / Twitter

To be honest, this seems like a low bar for our people but watch anyone else try one of these and start crying because of the spice. It’s how corn was meant to taste, honey. Spicy.  😛

Cuidado, apparently doctors are alerting the public to an influx of children in their emergency rooms because they ate too many Flaming Hot Cheetos. Not to fear–the base spice is chile and it’s the spice that helped all our ancestors flourish. Spice is in our blood.

Let it be known that San Francisco has an Elote Festival coming up this June 22-23.

@liamslemonaid / Twitter

For all you NorCal Latinos who are missing the Angelino luxuries of an elotero or five in almost every neighborhood in Los Angeles, some relief is coming your way. Prepare yourself. It’s called “ELOTE–The Corniest Festival Yet!”

Apparently, it’s the first elote festival in NorCal but promises to have all the classics plus elote tots, esquite topped corn dogs and more. There will be at least ten eloteros serving “elote specials,” plus a Mercadito del Encanto. All vendors are Latinx and dogs are welcome! You can find tickets on Eventbrite or search for the “Corniest Festival Yet” on Facebook. So corny.

In our world, there’s no competition between the elote and esquites.

@elotefinder / Twitter

They’re both literally cut from the same tasty cloth, and frankly, the choice almost always comes down to whether you feel comfortable looking like a slob in your company or not. You have esquites on your lunch break and you bring that elote home to eat while watching Vida. Either way, you need 4-47 napkins handy to wipe up a very beautiful mess.

Fun fact: the word esquites comes from Náhuatl’s word ízquitl.

@Gerardo80842511 / Twitter

Ízquitl and icehqui both mean “to toast.” You would do that on a comal (which means griddle). The story goes that esquites were created by Tlaxocihualpili, the woman ruler of Xochimilco from 1335 to 1347.

The truly ‘classic’ esquites is made with chopped onion, fried green chile, and pollo. It’s topped with lime juice and mayo or sour cream, cotija, chile, and salt.

The classic esquites is comfort food like no other.

@eloteslapurisima / Twitter

I don’t know how we do it, given that Latinos are far more likely to be lactose intolerant than many other races, pero ya estamos. Traditional elotes have evolved in the U.S. to include an abundance of cheese.

Different states in Mexico make it in different ways. In Aguascalientes, the esquites are called chasks and have bacon, mushroom, and strips of chile in them. In Tampico, they’re made with boiled instead of fried corn. In Sonora, they’re sweet–cooked with molasses. In Hidalgo, they’re made with pulque, onion, chile, and epazote.

In Puebla, it looks more like a soup and is called chileatole.

@king_rugge  / Twitter

That’s because it’s made with ground serrano peppers and even has a bit of corn dough to make the soup thicker. Add corn, epazote, salt and more water than usual and it’s Puebla’s version of esquites.

Even Dodger’s Stadium, in Los Angeles, is serving up esquites in little helmet bowls.

@LADExecChef / Twitter

There’s a reason we root for the Dodgers so hard. The stadium’s menu includes a ‘Dodger Dog,’ which is famous for being topped with esquites. You can also order esquite fries with your michelada.

While there are a couple of healthy carts, the vast majority of Dodger Stadium food consists of carne asada fries, tacos, and so much esquite.

Another beautiful example of the resourcefulness of our people:

@Vaainilla_ / Twitter

We’ve been saving plastic containers for eons by using husks and plantain leaves to wrap up our version of a sandwich (read: tamal). These husks make decent napkins, too. Don’t play like you haven’t done it before.

READ: Latinos Never Do Basic Snacks And This Incredibly Photogenic Elotes Are Just Part Of The Wonders Of Latino Foods

Did You Know The First Happy Meal Was Invented By A Latina?

Entertainment

Did You Know The First Happy Meal Was Invented By A Latina?

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Did you know that the first ever Happy Meal was created by a Latina? That’s right, in the mid-70s when Yolanda Fernández de Cofiño was operating various McDonalds in Guatemala, she invented what she dubbed the “Menu Ronald”. The “Menu Ronald”  was invented to help parents keep their kids satisfied when the family went out to eat. The original “Menu Ronald” included a hamburger, small fries and a small sundae. Naturally, word eventually got back to McDonald’s headquarters in Chicago they decided to adopt the practice as their own. They hired a white American man to develop the idea (and subsequently take credit for it) and voila! The Happy Meal was born.

It’s unfortunate that Fernández de Cofiño’s recognition has been lost to the American public, but it’s still inspiring to know that there were business-minded Latinx people in history whose achievements still impact our lives today. In honor of Hispanic Heritage Month, we’ve decided to celebrate the underrated Latina entrepreneur Yolanda Fernández de Cofiño for the marketing genius that she was. We’ve documented the evolution of Happy Meal toys from the idea’s inception and launch in the 1970s, to its continuing legacy today.

Take a look below for a nostalgic blast from the past!

1. 1979: The Very First Happy Meal

via Pinterest

Although the original concept of the Happy Meal was invented by Yolanda Fernández de Cofiño, the first official launch of the American Happy Meal happened in 1979. However, the gift wasn’t half as elaborate as it was now. According to records the toys were “a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top or a McDonaldland character-shaped eraser”.

2. 1984: Ronald and The Gang

 thegoodtoyshop via Ebay

McDonalds Happy Meal toys evolved from spinning tops and erasers to more complex toys. Like, the above “Ronald and the Gang” wind-up cars that were defitenly a step-up from McDonald’s earlier toys. They weren’t as sophisticated as the toys would eventually get, though.

3. 1987: Mc-Transformers

Reddit User gnarrdan

The Transformers/McDonalds mashup was innovative in its day because it was blending the IP of two successful brands. Instead of McDonald’s using its Happy Meal to market other products, it was using its Happy Meal to market other products that were marketing McDonalds. It was a win-win situation.

4. 1988: McNuggets Buddies

EBAY USER MCJANTONE

In 1988, McDonalds hadn’t yet started to do marketing tie-ins with kids’ movies. Instead, they had prizes like “McNuggets Buddies”, which were chicken nuggets dressed in various outfits and costumes. This lasted until the mid-90s.

5. 1994: Sonic the Hedgehog

@NascaronReddit/Twitter

By the mid-90s, the powers-that-be recognized that there was a lucrative market to tap by using Happy Meals to advertise kid-oriented products directly to kids. It was around this time that the entertainment industry really began to see the potential for promoting movies and TV shows through fast-food chains. And if you look at the advertisement above, the Happy Meal only cost $1.99. Those were the days!

6. 1996: 101 Dalmatians

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Never the one to pass up an opportunity to advertise, Disney quickly hopped on board the McDonalds train as a means to promote their movies. One of the first Disney x Mcdonald’s ventures were the release of literally one-hundred-and-one collectible dalmatian figurines through their Happy Meals.

7. 1997: “Walt Disney Masterpiece Collection”

Youtube via FastFoodToyReviews

Off the success of their 101 Dalmatians toys, Disney and McDonalds continued their partnership by releasing tiny VHS boxes equipped with a a little toy character from the movie. People really began to see collecting fast food toys as a hobby around this time.

8. Mid-90s: “Teenie Babies”

EBAY User BDK84

Even McDonalds wasn’t immune to the Beanie Baby craze that swept the nation in the mid-90s. Convinced that they would one day be worth thousands, collectors flocked to the Golden Arches to get their hands on miniature versions of the popular plush toys. Unfortunately, most of the “Teenie Baby” toys aren’t worth anything these days.

9. 1997-Now: Barbies

EBAY User PERFECTSHIP

In 1997, McDonald’s started a lucrative partnership with the Barbie line of toys that would last until today. What young girl doesn’t have memories of getting this in their Happy Meal box (whether they liked it or not) while their brother got a Hot Wheels car? It’s safe to say the ’90s weren’t progressive, gender-wise.

10. 2004: Hello Kitty Keychains

Youtube via Lucky Penny Shop

Into the 2000s, McDonald’s took advantage of the Hello Kitty trend by offering plush Hello Kitty key chains in their Happy Meals.

11. 2015: Minion Fever

Ebay user BOB_THE_SPY

Do you remember the time when you couldn’t escape “Despicable Me” minion merchandising, no matter where you went? Well, that included McDonalds. Nowhere was safe.

This Glass Gem Corn Is Blowing Minds All Over Twitter Right Now And I Want Some ASAP

Culture

This Glass Gem Corn Is Blowing Minds All Over Twitter Right Now And I Want Some ASAP

While the Internet might call it “Ghey Corn,” this rainbow-colored corn variety is officially dubbed Glass Gem corn. Not only are there a rainbow of colorful kernels, but they’re also shiny, prompting the ‘Glass’ description. The person responsible for our new favorite, gay-friendly corn is a man by the name of Carl Barnes, who passed in 2016. Barnes enjoyed his life in Oklahoma and cultivated his own personal seed bank passed down from his Cherokee ancestors. Barnes chose to save and replant the seeds from the cobs with the most color, and eventually developed strains of vibrant corn.

One day, Barnes decided to move and asked his friend, Greg Schoen, to protect the seeds. Schoen grew a small handful of the seeds and was shocked when he peeled back the corn stalk to reveal rows and rows of shiny, rainbow-colored corn. Schoen was so excited, he posted the image to his Facebook, and it promptly went viral. Soon, the two cultivated enough seeds to sell online, and people around the country have grown gorgeous varieties.

Green thumbs around the world bought satchels of the precious seed and the following season, were “blown away.”

Credit: @watermicrobe / Twitter

While Schoen may have initiated the first viral sensation over Glass Gem corn in 2012, Ameet Pinto’s viral post has become Mother Nature’s best queer bait yet. With over 7k likes, “I STAN GAY CORN” is the most liked comment. Then, “Taste the rainbow.” 

Some people literally cannot believe this is corn, accusing Pinto of creating a jelly bean cob.

Credit: @mr_plantgeek / Twitter

“Those are just jellybeans ur not foolin me!!!!!” commented one unbeliever. Someone else seems to think that a profitable venture would be to sell the kernels as jelly beans as a scam. Still, others are bringing the negativity to this rainbow party, assuming that because the cob looks different from the mono-crop, that it must be a GMO frankencorn. “Glad to see people trying to live in Chernobyl,” tweets one disbelieving Shane. 

Glass Gem corn is not a GMO crop.

Credit: @Rainmaker1973 / Twitter

In fact, this variety likely healthier than the corn you might buy at a store, which may have been genetically modified rather than artificially selected. Barnes artificially selected the prettiest corn from his crop and decided to grow from those seeds the following year.

When folks hear the story of Carl Barnes, it just adds a whole new depth to the color.

Credit: @CwdickD / Twitter

“Fun fact about these is that they were discovered by a dude who was half-Cherokee and he started growing a sh**load of different corn types to reconnect with his heritage,” tweeted one person. As Barnes was artificially selecting which corn kernels he’d store as seeds for the next year, he grew closer with his Cherokee heritage.

For those of you expecting rainbow colored popcorn, don’t.

Credit: Glass Gem Corn / Facebook

All that’s left of the kernel when you pop the corn is usually that brown kernel skin that gets stuck in your teeth. In the case of Glass Gem corn, you can sort of make out the varying colors of popped kernels, but the popcorn itself is the same color as regular Joe Schmoe popcorn.

The Glass Gem corn isn’t that sweet.

Credit: @SlowFoodUSA / Twitter

According to Pinto, the corn isn’t sweet like yellow corn, so it doesn’t make for good fresh esquites or elotes. All popcorn comes from different varieties of corn that you have to dehydrate to turn into cornmeal or popcorn. “We’ll be eating some colorful popcorn this winter,” Ameet tweeted.

There’s even a Facebook group for Glass Gem growers to share their growing tips and cooking tips.

Credit: Glass Gem Corn / Facebook

In case you were wondering, the Facebook group “Glass Gem Corn” says you can prepare creamy Glass Gem polenta by following these instructions: “Pour into a shallow pan to cool. Cut into squares and lightly brown in a sauté pan.” We don’t know how you do it but keep on making gay polenta, please.

All in all, the Internet is pretty a-maize-d by the gay corn.

Credit: @DonConklin5 / Twitter

“Corn says lgbtq rights,” tweeted one stan. We’re with them. This is one of those moments that we’re allowed to be in wonder over how indigenous folks cultivate the land.

READ: Oaxaca Is Mexico’s Cultural Capital And Home To Its Largest Indigenous Communities, Here’s What You Need To Know